{"id":14069,"date":"2020-06-25T14:32:46","date_gmt":"2020-06-25T13:32:46","guid":{"rendered":"https:\/\/inboundcph.dk\/segmentering\/"},"modified":"2024-04-25T08:10:45","modified_gmt":"2024-04-25T07:10:45","slug":"segmentering","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/segmentering\/","title":{"rendered":"Segmentering"},"content":{"rendered":"

Vad \u00e4r marknadssegmentering?<\/h2>\n

I den h\u00e4r ordboksartikeln hoppas vi kunna belysa segmenteringsmarknadsf\u00f6ring, som \u00e4r ett bra verktyg att k\u00e4nna till om du \u00e4r f\u00f6retagare eller arbetar p\u00e5 en marknadsavdelning.<\/p>\n

F\u00f6r att skapa en effektiv marknadsf\u00f6ringsstrategi beh\u00f6ver du ha god k\u00e4nnedom om din m\u00e5lgrupp och hur du b\u00e4st positionerar dig strategiskt gentemot den. Genom att dela in din m\u00e5lgrupp i segment kan du g\u00f6ra dina marknadsf\u00f6ringsinsatser \u00e4nnu mer personliga, mer effektiva och d\u00e4rmed \u00f6ka f\u00f6rs\u00e4ljningen.<\/p>\n

Anledningen till detta \u00e4r att marknadsf\u00f6ringsinsatser som fungerar p\u00e5 ett segment inte n\u00f6dv\u00e4ndigtvis fungerar p\u00e5 ett annat segment, och eftersom du vill erbjuda m\u00f6jligheter till b\u00e5da grupperna m\u00e5ste du segmentera.<\/p>\n

Om du g\u00f6r det har du som f\u00f6retagare, marknadsf\u00f6rare eller p\u00e5 annat s\u00e4tt m\u00f6jlighet att f\u00e5 en djupare f\u00f6rst\u00e5else f\u00f6r de olika segmentens behov, k\u00f6pbeteende<\/a> och \u00e4nnu viktigare, hur du kan rikta f\u00f6rs\u00e4ljningen till varje beteendesegmentering.<\/p>\n

\n

Exempel p\u00e5 marknadssegmentering<\/h2>\n

Segmenteringsmarknadsf\u00f6ring kan vara till nytta inom i stort sett alla branscher. Detta g\u00e4ller oavsett om det handlar om en B2C-verksamhet<\/a> eller en B2B-f\u00f6retag<\/a>.<\/p>\n

Om du t.ex. har ett f\u00f6retag som s\u00e4ljer tr\u00e4dg\u00e5rdsstolar och just nu har ett erbjudande p\u00e5 en av dina utst\u00e4llningsmodeller i Aabenraa, kan du antingen v\u00e4lja att skicka ditt nyhetsbrev till hela din m\u00e5lgrupp, som \u00e4r spridd \u00f6ver hela Danmark - eller s\u00e5 kan du begr\u00e4nsa det till det segment som tillh\u00f6r Aabenraa kommun. F\u00f6rdelen med att anv\u00e4nda segmentering i det h\u00e4r exemplet \u00e4r att dina nyhetsbrevsmottagare i Aabenraa kommun \u00e4r mycket mer ben\u00e4gna att bli glada \u00f6ver att f\u00e5 ett e-postmeddelande om att du har ett utst\u00e4llningsf\u00f6rem\u00e5l som erbjuds n\u00e4ra dem. En person som bor p\u00e5 Sj\u00e4lland kan \u00e5 andra sidan bli irriterad p\u00e5 nyhetsbrevet och k\u00e4nna sig spammad.<\/p>\n

Ett annat exempel kan vara att du s\u00e4ljer sportutrustning och vill erbjuda dina kunder n\u00e5gra exklusiva priser. I det h\u00e4r fallet kan du v\u00e4lja att skicka \"reklam\" till dina kunder om alla dina erbjudanden, eller s\u00e5 kan du personalisera den genom att dela in din m\u00e5lgrupp i segment baserat p\u00e5 vad de tidigare har k\u00f6pt av dig. F\u00f6rdelen med att anv\u00e4nda segmentering i det h\u00e4r exemplet \u00e4r att en tennisspelare kan tycka att det \u00e4r irriterande att bli exponerad f\u00f6r fotbollsskor och yogamattor n\u00e4r han eller hon egentligen bara spelar tennis.<\/p>\n

Beteendesegmentering handlar om att bryta ner m\u00e5lgruppens beteende i segment som har vissa gemensamma n\u00e4mnare s\u00e5 att den marknadsf\u00f6ring som riktas till dem inte uppfattas negativt utan ist\u00e4llet f\u00e5r ett fokus som \u00e4r mer anpassat till individen.<\/p>\n

\n

Hur ska jag segmentera? <\/strong><\/h2>\n

Det finns olika marknadssegmenteringsmodeller som kan anv\u00e4ndas f\u00f6r att segmentera marknadsf\u00f6ringen.<\/p>\n

Men oavsett vilken modell du anv\u00e4nder handlar det f\u00f6rst och fr\u00e4mst om att k\u00e4nna till sin m\u00e5lgrupp. Utan att veta vem det \u00e4r man vill s\u00e4lja till g\u00e5r det inte att dela upp m\u00e5lgruppen i segment.<\/p>\n

D\u00e4refter m\u00e5ste du komma fram till n\u00e5gra specifika segmenteringskriterier.<\/p>\n

Vilka segmenteringskriterier du ska anv\u00e4nda i din segmentering beror p\u00e5 vilken marknad du verkar eller vill verka p\u00e5, vilka produkter du s\u00e4ljer och vilken information om din m\u00e5lgrupp du kan skaffa dig. F\u00f6r vissa f\u00f6retag kan det t.ex. vara meningsfullt att anv\u00e4nda geografi som ett segmenteringskriterium, medan det f\u00f6r andra kan vara demografi eller en kombination av b\u00e5da.<\/p>\n

N\u00e4r du vet vilka kriterier du vill segmentera utifr\u00e5n g\u00e4ller det att v\u00e4lja ut de segment och budskap som ger st\u00f6rst ekonomisk vinst f\u00f6r ditt f\u00f6retag.<\/p>\n

Den sista anm\u00e4rkningen i denna text om segmentering \u00e4r att du m\u00e5ste komma ih\u00e5g att marknaden \u00e4r i st\u00e4ndig r\u00f6relse. N\u00e4r den f\u00f6r\u00e4ndras inneb\u00e4r det att din m\u00e5lgrupp och dina segment hela tiden g\u00f6r detsamma. D\u00e4rf\u00f6r \u00e4r det viktigt att segmentering inte bara \u00e4r en eng\u00e5ngsf\u00f6reteelse, utan n\u00e5got som kontinuerligt \u00f6vervakas.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er markedssegmentering? I denne ordbogsartikel h\u00e5ber vi p\u00e5, at kunne g\u00f8re dig klogere p\u00e5 segmenterings marketing hvilket er et godt v\u00e6rkt\u00f8j at kende til, for dig som er virksomhedsejer eller sidder i en marketingafdeling. For at lave en effektiv markedsf\u00f8ringsstrategi, s\u00e5 kr\u00e6ver det nemlig at du har et godt kendskab til din m\u00e5lgruppe, samt […]<\/p>\n","protected":false},"author":1,"featured_media":15116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-14069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategi_cat"],"acf":{"form":false,"post_short_description":"N\u00e5r du segmenterer, s\u00e5 deler du markedet op i grupper. 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Kontakt os & find ud af det."}},"yoast_head":"\nSegmentering | Hvad er segmentering? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"N\u00e5r du segmenterer, s\u00e5 deler du dine m\u00e5lgrupper i markedet op i grupper. L\u00e6s mere om segmentering af m\u00e5lgrupper her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/segmentering\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentering\" \/>\n<meta property=\"og:description\" content=\"N\u00e5r du segmenterer, s\u00e5 deler du dine m\u00e5lgrupper i markedet op i grupper. 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