Google-Ads<\/a>. H\u00e4r j\u00e4mf\u00f6rs de int\u00e4kter du f\u00e5r fr\u00e5n Google Ads-kampanjer med dina totala utgifter hos Google.<\/p>\nROAS kan ber\u00e4knas p\u00e5 flera olika niv\u00e5er. Du kan till exempel v\u00e4lja att ber\u00e4kna ROAS f\u00f6r hela ditt Google Ads-konto, utvalda kampanjer i ditt Google Ads-konto, annonsgrupper i ditt Google Ads-konto eller \u00e4nda ner p\u00e5 s\u00f6kordsniv\u00e5, d\u00e4r du helt enkelt ber\u00e4knar ROAS baserat p\u00e5 enskilda s\u00f6kord.<\/p>\n
Du kanske t\u00e4nker p\u00e5 termen ROI, men det \u00e4r en skillnad! ROI \u00e4r en f\u00f6rkortning f\u00f6r Return on Investment, som ber\u00e4knas f\u00f6r att ta reda p\u00e5 hur stor andel av vinsten en kampanj genererar.<\/p>\n
M\u00e5nga marknadsf\u00f6rare kan vara os\u00e4kra p\u00e5 vilken de ska v\u00e4lja. S\u00e5 l\u00e5t oss definiera skillnaden mellan dem h\u00e4r:<\/p>\n
\nSkillnaden mellan ROAS och ROI<\/h2>\n
Syftet med ROAS \u00e4r att j\u00e4mf\u00f6ra hur mycket pengar du spenderar med hur mycket du tj\u00e4nar, medan syftet med ROI \u00e4r att ber\u00e4kna det belopp du tj\u00e4nar efter att du har betalat alla dina utgifter.<\/p>\n
ROI kan inte anv\u00e4ndas f\u00f6r att j\u00e4mf\u00f6ra, utan endast som en ber\u00e4kning som kan ge dig information om huruvida en kampanj \u00e4r v\u00e4rd investeringen.<\/p>\n
\nHur ber\u00e4knas ROAS?<\/h2>\n
V\u00e5r erfarenhet \u00e4r att det r\u00e5der stor f\u00f6rvirring kring hur man ber\u00e4knar och anv\u00e4nder ROAS som ett m\u00e4tverktyg. D\u00e4rf\u00f6r ska vi i det h\u00e4r avsnittet titta n\u00e4rmare p\u00e5 ett exempel p\u00e5 en ROAS-ber\u00e4kning av Return on Ad Spend.<\/p>\n
Men f\u00f6rst m\u00e5ste du naturligtvis presenteras med formeln, det \u00e4r ganska enkelt. Dela helt enkelt dina int\u00e4kter med dina reklamkostnader:<\/p>\n
Int\u00e4kter \/ annonsutgifter = ROAS<\/p>\n
\nExempel p\u00e5 ber\u00e4kning av ROAS<\/h2>\n
Om du till exempel f\u00e5r 1 000 GBP i int\u00e4kter fr\u00e5n en Google-annons d\u00e4r du har spenderat 100 GBP, ger det dig en ROAS p\u00e5 1000%.<\/p>\n
Anledningen till att ROAS \u00e4r 1000% \u00e4r att du har f\u00e5tt en avkastning som motsvarar 10 g\u00e5nger din investering.<\/p>","protected":false},"excerpt":{"rendered":"
Hvad er ROAS? Som skrevet ovenfor, s\u00e5 er ROAS en forkortelse for Return on Ad Spend, der handler om hvilket afkast du f\u00e5r ud af, at anvende Google Ads. Her sammenlignes alts\u00e5 oms\u00e6tningen, som du f\u00e5r ud af Google Ads kampagner med dine samlede udgifter, som du l\u00e6gger hos Google. ROAS kan beregnes p\u00e5 flere […]<\/p>\n","protected":false},"author":1,"featured_media":15103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-14068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"ROAS er en forkortelse for Return on Ad Spend, der bruges som et m\u00e5lev\u00e6rkt\u00f8j til vurdering af annoncers succes. ROAS er et velkendt begreb for de fleste, der annoncerer med Google Ads. Der ses dog en del forvirring omkring beregningen af ROAS - det kan du blive klogere p\u00e5 i denne tekst.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\n
ROAS (Return On Ad Spend) | Hvad er ROAS? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"ROAS er en forkortelse for Return on Ad Spend, der bruges som et m\u00e5lev\u00e6rkt\u00f8j til vurdering af annoncers succes. L\u00e6s mere om ROAS her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/larv\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROAS (Return On Ad Spend)\" \/>\n<meta property=\"og:description\" content=\"ROAS er en forkortelse for Return on Ad Spend, der bruges som et m\u00e5lev\u00e6rkt\u00f8j til vurdering af annoncers succes. L\u00e6s mere om ROAS her.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/sv\/larv\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-25T13:28:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T10:19:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-analytics-16.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/larv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/larv\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"ROAS (Return On Ad Spend)\",\"datePublished\":\"2020-03-25T13:28:21+00:00\",\"dateModified\":\"2024-04-25T10:19:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/larv\\\/\"},\"wordCount\":368,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/larv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-google-analytics-16.jpg\",\"articleSection\":[\"Dataindsamling\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/larv\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/larv\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/larv\\\/\",\"name\":\"ROAS (Return On Ad Spend) | Hvad er ROAS? \u2013 InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/larv\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/larv\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-google-analytics-16.jpg\",\"datePublished\":\"2020-03-25T13:28:21+00:00\",\"dateModified\":\"2024-04-25T10:19:48+00:00\",\"description\":\"ROAS er en forkortelse for Return on Ad Spend, der bruges som et m\u00e5lev\u00e6rkt\u00f8j til vurdering af annoncers succes. L\u00e6s mere om ROAS her.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/larv\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/larv\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/larv\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-google-analytics-16.jpg\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-google-analytics-16.jpg\",\"width\":1400,\"height\":663},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/larv\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ROAS (Return On Ad Spend)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\",\"name\":\"inboundcphdk\",\"sameAs\":[\"https:\\\/\\\/inboundcph.dk\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ROAS (Return On Ad Spend) | Vad \u00e4r ROAS? - InkommandeCPH","description":"ROAS \u00e4r en f\u00f6rkortning f\u00f6r Return on Ad Spend, som anv\u00e4nds som ett m\u00e4tverktyg f\u00f6r att bed\u00f6ma hur framg\u00e5ngsrika annonser \u00e4r. L\u00e4s mer om ROAS h\u00e4r.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/sv\/larv\/","og_locale":"sv_SE","og_type":"article","og_title":"ROAS (Return On Ad Spend)","og_description":"ROAS er en forkortelse for Return on Ad Spend, der bruges som et m\u00e5lev\u00e6rkt\u00f8j til vurdering af annoncers succes. L\u00e6s mere om ROAS her.","og_url":"https:\/\/inboundcph.dk\/sv\/larv\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_published_time":"2020-03-25T13:28:21+00:00","article_modified_time":"2024-04-25T10:19:48+00:00","og_image":[{"width":1400,"height":663,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-analytics-16.jpg","type":"image\/jpeg"}],"author":"inboundcphdk","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"inboundcphdk","Ber\u00e4knad l\u00e4stid":"2 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inboundcph.dk\/sv\/larv\/#article","isPartOf":{"@id":"https:\/\/inboundcph.dk\/sv\/larv\/"},"author":{"name":"inboundcphdk","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5"},"headline":"ROAS (Return On Ad Spend)","datePublished":"2020-03-25T13:28:21+00:00","dateModified":"2024-04-25T10:19:48+00:00","mainEntityOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/larv\/"},"wordCount":368,"commentCount":0,"publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/larv\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-analytics-16.jpg","articleSection":["Dataindsamling"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inboundcph.dk\/sv\/larv\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/sv\/larv\/","url":"https:\/\/inboundcph.dk\/sv\/larv\/","name":"ROAS (Return On Ad Spend) | Vad \u00e4r ROAS? - InkommandeCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/larv\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/larv\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-analytics-16.jpg","datePublished":"2020-03-25T13:28:21+00:00","dateModified":"2024-04-25T10:19:48+00:00","description":"ROAS \u00e4r en f\u00f6rkortning f\u00f6r Return on Ad Spend, som anv\u00e4nds som ett m\u00e4tverktyg f\u00f6r att bed\u00f6ma hur framg\u00e5ngsrika annonser \u00e4r. L\u00e4s mer om ROAS h\u00e4r.","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/sv\/larv\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/sv\/larv\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/inboundcph.dk\/sv\/larv\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-analytics-16.jpg","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-analytics-16.jpg","width":1400,"height":663},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/sv\/larv\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"ROAS (Return On Ad Spend)"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Specialister inom digital marknadsf\u00f6ring","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InkommandeCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}},{"@type":"Person","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5","name":"inkommandecphdk","sameAs":["https:\/\/inboundcph.dk"]}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts\/14068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/comments?post=14068"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts\/14068\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/employee\/13283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/media\/15103"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/media?parent=14068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/categories?post=14068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/tags?post=14068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}