{"id":14065,"date":"2020-02-25T14:07:21","date_gmt":"2020-02-25T13:07:21","guid":{"rendered":"https:\/\/inboundcph.dk\/linkedin-annoncering\/"},"modified":"2024-04-26T02:53:16","modified_gmt":"2024-04-26T01:53:16","slug":"linkedin-annonsering","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/linkedin-annoncering\/","title":{"rendered":"LinkedIn-annonsering"},"content":{"rendered":"<h2>4 fakta om LinkedIn<\/h2>\n<ol>\n<li>LinkedIn \u00e4r en plattform f\u00f6r sociala medier som grundades den 5 maj 2003<\/li>\n<li>LinkedIns VD \u00e4r Jeff Weiner<\/li>\n<li>LinkedIns huvudkontor ligger i Mountain View, Kalifornien.<\/li>\n<li>LinkedIn har 8700 anst\u00e4llda<\/li>\n<\/ol>\n<hr \/>\n<h2>LinkedIn som medium<\/h2>\n<p>Den stora skillnaden mellan LinkedIn och Facebook \u00e4r att LinkedIn i grunden anv\u00e4nds mer professionellt. Du kommer inte att se semesterbilder, br\u00f6llopsfoton och olika statusuppdateringar om dina \"v\u00e4nners\" vardagsliv p\u00e5 LinkedIn p\u00e5 samma s\u00e4tt.<\/p>\n<p>Ist\u00e4llet kommer du att uppt\u00e4cka att LinkedIn-anv\u00e4ndare har ett mer professionellt beteende p\u00e5 mediet. De \u00e4r p\u00e5 jobbet n\u00e4r de g\u00e5r igenom sitt fl\u00f6de och tittar p\u00e5 inneh\u00e5llet med professionella \u00f6gon, eftersom fl\u00f6det i princip \u00e4r fyllt med branschnyheter, platsannonser, trender etc.<\/p>\n<p>En av de stora f\u00f6rdelarna med LinkedIn \u00e4r att du kan n\u00e5 beslutsfattare p\u00e5 ett mer direkt s\u00e4tt.<\/p>\n<hr \/>\n<h2>Vad \u00e4r LinkedIn-annonsering?<\/h2>\n<p>Precis som med andra medier kan du ocks\u00e5 anv\u00e4nda LinkedIn f\u00f6r att annonsera. Om du vill n\u00e5 ut till <a href=\"\/sv\/viden\/b2b\/\">B2B-kunder<\/a>Dina annonser p\u00e5 LinkedIn exponeras f\u00f6r anv\u00e4ndarna \u00e4ven om de inte har beg\u00e4rt det. LinkedIn-annonsering kan allts\u00e5 kategoriseras som push-marknadsf\u00f6ring eftersom du betalar LinkedIn f\u00f6r att visa dina annonser f\u00f6r deras anv\u00e4ndare.<\/p>\n<p>Genom att annonsera p\u00e5 LinkedIn exponeras ditt inneh\u00e5ll f\u00f6r anv\u00e4ndare som kan vara mycket relevanta f\u00f6r dig, men som kan vara sv\u00e5ra att f\u00e5nga upp i andra medier.<\/p>\n<p>Om ditt f\u00f6retag inte \u00e4r synligt p\u00e5 LinkedIn g\u00e5r du miste om 1,4 miljoner professionella danskar som anv\u00e4nder LinkedIn, d\u00e4r det f\u00f6rmodligen finns n\u00e5gon som \u00e4r intresserad av din produkt eller tj\u00e4nst.<\/p>\n<hr \/>\n<h2>F\u00f6rdelar med LinkedIn-annonsering<\/h2>\n<p>F\u00f6rdelarna med att anv\u00e4nda LinkedIn som ett B2B-f\u00f6retag f\u00f6r att k\u00f6ra annonser \u00e4r m\u00e5nga. N\u00e5gra av f\u00f6rdelarna med LinkedIn-annonsering \u00e4r uppenbara, till exempel m\u00e5lgruppsm\u00f6jligheterna och att du b\u00e4ttre kan n\u00e5 B2B-m\u00e5lgrupper j\u00e4mf\u00f6rt med andra plattformar.<\/p>\n<p>Nya medlemmar ansluter sig st\u00e4ndigt till LinkedIn, s\u00e5 n\u00e4stan oavsett bransch kommer din publik p\u00e5 LinkedIn att v\u00e4xa, vilket \u00e4r anledningen till att LinkedIn-annonsering blir mer och mer effektiv.<\/p>\n<p>LinkedIn-annonsering i form av lead ads \u00e4r s\u00e4rskilt effektivt, s\u00e5 om du \u00e4r ett B2B-f\u00f6retag som inte har b\u00f6rjat anv\u00e4nda det m\u00e5ste du komma ig\u00e5ng! Potentialen \u00e4r enorm.<\/p>\n<hr \/>\n<h2>Nackdelar med LinkedIn-annonsering<\/h2>\n<p>Det finns alltid f\u00f6r- och nackdelar som m\u00e5ste v\u00e4gas mot varandra f\u00f6r att bed\u00f6ma om en aktivitet som LinkedIn-annonsering \u00e4r en bra investering. En av nackdelarna med LinkedIn-annonsering \u00e4r att klickpriserna \u00e4r dyra - vanligtvis ganska mycket dyrare \u00e4n <a href=\"\/sv\/viden\/facebook-annonsering\/\">Annonsering p\u00e5 Facebook<\/a> och Google Ads.<\/p>\n<p>L\u00e4s mer om hur <a href=\"\/sv\/viden\/linkedin-marknadsforing\/\">LinkedIn-marknadsf\u00f6ring<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>4 facts om LinkedIn LinkedIn er et socialt medie, som blev grundlagt 5 maj 2003 LinkedIn\u2019s CEO hedder Jeff Weiner LinkedIn\u2019s hovedkvarter ligger i Mountain View, CA LinkedIn har 8700 medarbejdere LinkedIn som medie Den helt store forskel p\u00e5 LinkedIn og Facebook er, at LinkedIn alts\u00e5 som udgangspunkt bruges mere professionelt. Du vil alts\u00e5 ikke [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,89],"tags":[],"class_list":["post-14065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat","category-sociale-medier_cat"],"acf":{"form":false,"post_short_description":"LinkedIn kan siges at v\u00e6re et socialt medie for erhvervslivet. Med en bruger p\u00e5 LinkedIn, kan du g\u00f8re dig synlig i et professionelt \u00f8jemed, sammenlignet med det sociale medie Facebook. LinkedIn annoncering g\u00f8r det muligt for dig, at s\u00e6lge dine produkter gennem LinkedIn, indsamle leads mv.","post_authors":[13400],"post_contact_section":{"post_contact_section_employee":13400,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LinkedIn-annoncering | Hvad er LinkedIn-annoncering? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"LinkedIn-annoncering er en f\u00e6llesbetegnelse for en r\u00e6kke forskellige annonceformer p\u00e5 LinkedIn. 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