{"id":14062,"date":"2020-02-25T13:46:04","date_gmt":"2020-02-25T12:46:04","guid":{"rendered":"https:\/\/inboundcph.dk\/landing-page\/"},"modified":"2024-04-26T02:53:31","modified_gmt":"2024-04-26T01:53:31","slug":"landningssida","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/landing-page\/","title":{"rendered":"Landningssida"},"content":{"rendered":"

Vad \u00e4r en landningssida?<\/h2>\n

Som beskrivits ovan avses med landningssidor alla undersidor p\u00e5 din webbplats. Exempel p\u00e5 landningssidor kan vara en produktkategori, en produktsida, en informationssida, ett blogginl\u00e4gg eller liknande.<\/p>\n

Dina viktigaste landningssidor ska alltid vara tillg\u00e4ngliga via din huvudmeny s\u00e5 att potentiella kunder l\u00e4tt kan hitta dem. Det kan till exempel vara dina produktkategorier, d\u00e4r kunderna kan hitta och k\u00f6pa dina produkter.<\/p>\n

Landningssida \u00e4r en term som anv\u00e4nds inom marknadsf\u00f6ringsv\u00e4rlden. En landningssida \u00e4r till exempel alltid kopplad till en Google Ads-annons via en URL, s\u00e5 att Google kan f\u00f6rst\u00e5 var annonsen ska l\u00e4nkas till.<\/p>\n

P\u00e5 samma s\u00e4tt m\u00e5ste du arbeta med landningssidor n\u00e4r det g\u00e4ller SEO<\/a>.<\/p>\n

\n

Vad har landningssidan att g\u00f6ra med SEO?<\/h2>\n

Ju fler relevanta och s\u00f6kmotoroptimerade landningssidor du har p\u00e5 din webbplats, desto mer sannolikt \u00e4r det att Google-anv\u00e4ndare kommer att komma till din webbplats n\u00e4r de s\u00f6ker efter en produkt eller tj\u00e4nst som du s\u00e4ljer.<\/p>\n

Om en potentiell kund till exempel s\u00f6ker efter en vara p\u00e5 Google som du r\u00e5kar ha tillg\u00e4nglig p\u00e5 en av dina m\u00e5lsidor, har du st\u00f6rre chans att vinna k\u00f6pet fr\u00e5n den potentiella kunden om du rankar h\u00f6gt p\u00e5 Google med just den m\u00e5lsidan.<\/p>\n

Detta g\u00f6r du genom att l\u00e4nka din nyckelord<\/a> till dina landningssidor. De nyckelord eller s\u00f6kfraser som du vill ranka h\u00f6gre i Google f\u00f6r m\u00e5ste tilldelas m\u00e5lsidor p\u00e5 din webbplats. Det inneb\u00e4r att du inte kan anv\u00e4nda samma exakta s\u00f6kord p\u00e5 alla dina m\u00e5lsidor, utan du m\u00e5ste f\u00f6rdela dem p\u00e5 relevanta undersidor.<\/p>\n

Du kanske till exempel s\u00e4ljer kl\u00e4der och har m\u00e5nga olika s\u00f6kord att f\u00f6rdela p\u00e5 din webbplats. F\u00f6r detta kan en begr\u00e4nsad grupp nyckelord associeras med varje produktkategori av kl\u00e4der som du har. I din produktkategori med jackor kan du till exempel anv\u00e4nda relaterade s\u00f6kord som \"kort jacka\", \"p\u00e4lsjacka\", \"dunjacka\" etc. och i produktkategorin d\u00e4r du s\u00e4ljer skor kan du fokusera p\u00e5 relevanta s\u00f6kord som sneakers, stilettklackar, st\u00f6vlar etc.<\/p>\n

Om du blandar alla dina s\u00f6kord p\u00e5 hela din webbplats och inte l\u00e4nkar s\u00f6kord och s\u00f6kfraser till en specifik landningssida kommer Google inte att f\u00f6rst\u00e5 vad dina texter och sidor handlar om.<\/p>\n

\n

Prioritera dina m\u00e5lsidor<\/h2>\n

N\u00e4r du startar ett projekt f\u00f6r att optimera dina landningssidor f\u00f6resl\u00e5r vi att du n\u00e4rmar dig projektet med den h\u00e4r prioriteringen. Det \u00e4r ett stort projekt om du har m\u00e5nga sidor p\u00e5 din webbplats, s\u00e5 det \u00e4r en bra id\u00e9 att ha en prioriteringslista:<\/p>\n

    \n
  1. B\u00f6rja med att optimera dina befintliga sidor.
    \n<\/strong>I st\u00e4llet f\u00f6r att skapa nya sidor kan du b\u00f6rja med att titta p\u00e5 de befintliga sidor som du redan har p\u00e5 din webbplats och optimera dem f\u00f6rst.<\/li>\n
  2. B\u00f6rja med att optimera befintliga sidor som har h\u00f6g s\u00f6kvolym.
    \n<\/strong>Dina landningssidor, d\u00e4r du har associerade s\u00f6kord som har en h\u00f6g s\u00f6kvolym, kommer omedelbart att bidra med den st\u00f6rsta ekonomiska vinsten.<\/li>\n
  3. B\u00f6rja med att optimera de landningssidor som har st\u00f6rst kommersiell potential.
    \n<\/strong>De landningssidor d\u00e4r du kan se att dina kunder \u00e4r mest ben\u00e4gna att k\u00f6pa fr\u00e5n. Du kanske till exempel s\u00e4ljer en hel del skor p\u00e5 din     webbshop<\/a> och d\u00e4rmed \u00e4r produktkategorin skor en av de f\u00f6rsta kategorierna som optimeras.<\/li>\n
  4. B\u00f6rja med att optimera befintliga landningssidor som redan syns p\u00e5 Google.
    \n<\/strong>Det \u00e4r alltid coolare att vara #1 eller #2 p\u00e5 Google \u00e4n #8 eller #9. D\u00e4rf\u00f6r b\u00f6r du b\u00f6rja med att arbeta p\u00e5 att \u00f6ka en position 7 till en position 2, snarare \u00e4n att \u00f6ka en position 80 till en position 11!<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Hvad er en Landing page? Som beskrevet ovenfor, s\u00e5 omhandler landing page alle undersider p\u00e5 dit website. Eksempler p\u00e5 landingssider kan v\u00e6re en produktkategori, en produktside, en informationsside, et blogindl\u00e6g eller lignende. Dine vigtigste landingssider b\u00f8r altid v\u00e6re tilg\u00e6ngelige via din hovedmenu, s\u00e5 potentielle kunder nemt kan finde frem til dem. Dette kan eksempelvis v\u00e6re […]<\/p>\n","protected":false},"author":1,"featured_media":15095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-14062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indholdsoptimering_cat"],"acf":{"form":false,"post_short_description":"Landing page er den engelske betegnelse for det danske ord; landingsside. Ordet d\u00e6kker over alle dine undersider, der findes p\u00e5 dit website, som kunder kan lande p\u00e5, ved eksempelvis at trykke p\u00e5 et link, en annonce eller andet.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nLanding page |\u00a0Hvad er en landing page? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Landing page er den engelske betegnelse for det danske ord; landingsside. 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