{"id":14059,"date":"2020-04-25T13:18:06","date_gmt":"2020-04-25T12:18:06","guid":{"rendered":"https:\/\/inboundcph.dk\/cta\/"},"modified":"2024-04-25T09:27:02","modified_gmt":"2024-04-25T08:27:02","slug":"cta","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/cta\/","title":{"rendered":"CTA (uppmaning till handling)"},"content":{"rendered":"

Vad \u00e4r CTA?<\/h2>\n

CTA \u00e4r en v\u00e4lk\u00e4nd term i marknadsf\u00f6ringsv\u00e4rlden och anv\u00e4nds inte bara p\u00e5 en webbplats. CTA anv\u00e4nds i alla typer av marknadsf\u00f6ringsaktiviteter i syfte att f\u00e5 potentiella kunder att agera p\u00e5 de marknadsf\u00f6ringsinsatser som de marknadsf\u00f6rs till.<\/p>\n

Du har s\u00e4kert st\u00f6tt p\u00e5 CTA:er m\u00e5nga g\u00e5nger tidigare p\u00e5 Google, Facebook<\/a>, Instagram<\/a>YouTube eller p\u00e5 en banner i ett forum. Du har s\u00e4kert klickat p\u00e5 en CTA m\u00e5nga g\u00e5nger f\u00f6rut - men inte vetat vad den heter.<\/p>\n

L\u00e5t oss ta n\u00e5gra exempel f\u00f6r att underl\u00e4tta f\u00f6rst\u00e5elsen.<\/p>\n

\n

Exempel p\u00e5 en CTA<\/h2>\n

CTA \u00e4r en textl\u00e4nk eller en knapp med en l\u00e4nk i. De personer som tycker att ditt budskap \u00e4r relevant f\u00f6r dem klickar p\u00e5 din CTA.<\/p>\n

Du kanske till exempel har skrivit en e-bok som du vill att m\u00e5nga i din m\u00e5lgrupp ska ladda ner.<\/p>\n

Det kan ocks\u00e5 handla om en \u00f6nskan att f\u00e5 potentiella kunder att anm\u00e4la sig till ditt nyhetsbrev.<\/p>\n

Eller s\u00e5 kan det vara s\u00e5 att du har ett erbjudande p\u00e5 hela din webbshop<\/a> marknadsf\u00f6ra den p\u00e5 sociala medier och Google-Ads<\/a>.<\/p>\n

F\u00f6r att ovanst\u00e5ende ska vara m\u00f6jligt kr\u00e4vs en CTA! CTA:n \u00e4r den knapp eller l\u00e4nk som folk klickar p\u00e5 f\u00f6r att ladda ner din e-bok, anm\u00e4la sig till ditt nyhetsbrev eller hitta dina erbjudanden i din webbshop.<\/p>\n

\n

Varf\u00f6r \u00e4r CTA viktigt?<\/h2>\n

T\u00e4nk dig att du ser en annons f\u00f6r ett par snygga skor, men annonsen s\u00e4ger ingenting om var du kan k\u00f6pa skorna. Det betyder att den h\u00e4r annonsen saknar en CTA.<\/p>\n

S\u00e5 \u00e4r det. Din produkt kanske \u00e4r smart och priset p\u00e5 produkten kanske \u00e4r attraktivt, men om folk inte uppm\u00e4rksammar din CTA f\u00e5r du inga kunder i butiken. USCH!<\/p>\n

\n

Den bra CTA:n<\/h2>\n

Regel #1 \u00e4r att din CTA ALLTID ska vara synlig och f\u00e5 potentiella kunder att vilja klicka p\u00e5 den.<\/p>\n

Det r\u00e4cker inte med en knapp som s\u00e4ger \"klicka h\u00e4r f\u00f6r att l\u00e4sa mer\". Ingen av oss vill l\u00e4sa mer - vi \u00e4r alla superupptagna.<\/p>\n

Om det i st\u00e4llet st\u00e5r \"l\u00e4s mer h\u00e4r\" kommer fler sannolikt att klicka, eftersom vi naturligtvis vill l\u00e4ra oss mer om det \u00e4r ett \u00e4mne som intresserar oss.<\/p>\n

Att skriva en CTA med texten \"spara 50%\" \u00e4r inte heller tillr\u00e4ckligt, eftersom inte alla f\u00f6rst\u00e5r att detta \u00e4r n\u00e5got som kan klickas p\u00e5. I det h\u00e4r fallet skulle det vara f\u00f6rdelaktigt att skriva \"Spara 50% - klicka h\u00e4r\". P\u00e5 s\u00e5 s\u00e4tt r\u00e5der det ingen tvekan om att kunden sparar 50% genom att KLICKA.<\/p>\n

\n

Vad har CTA med SEO att g\u00f6ra?<\/h2>\n

N\u00e4r du skriver titeltaggar<\/a> och metabeskrivningar<\/a>En bra id\u00e9 \u00e4r att t\u00e4nka p\u00e5 dem som CTA:er. Syftet med dessa \u00e4r att locka anv\u00e4ndare fr\u00e5n Google att klicka p\u00e5 de texter som l\u00e4nkar till DIN webbplats.<\/p>\n

Om du har mer tilltalande metatitlar och texter \u00e4n dina konkurrenter kommer anv\u00e4ndarna att vara mer ben\u00e4gna att klicka p\u00e5 din l\u00e4nk ist\u00e4llet f\u00f6r konkurrentens. Detta \u00e4r en stor f\u00f6rdel f\u00f6r dig, eftersom Google registrerar vem av er som f\u00e5r flest bes\u00f6kare f\u00f6r ett s\u00f6kord - och du kan ha turen att stiga i Googles ranking.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er CTA? CTA er et velkendt begreb i marketingverdenen og anvendes ikke alene p\u00e5 et website. CTA anvendes nemlig ved alle former for marketingaktiviteter med \u00f8nsket om, at potentielle kunder skal tage aktion p\u00e5 de marketingindsatser de bliver promoveret overfor. Du er sikkert faldet over CTA’er mange gange f\u00f8r, p\u00e5 Google, Facebook, Instagram, YouTube […]<\/p>\n","protected":false},"author":1,"featured_media":15090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-14059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-konverteringsoptimering_cat"],"acf":{"form":false,"post_short_description":"CTA er en forkortelse for Call To Action og er en betegnelse for indhold (knapper, links, tekst eller lign.), der henviser potentielle kunder til at tage aktion p\u00e5 det, de bliver promoveret for. Begrebet CTA er meget velkendt i marketingverdenen.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nCTA (Call To Action) | Hvad er CTA? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"CTA er en forkortelse for Call To Action og er en betegnelse for indhold, der opfordrer potentielle kunder til at tage aktion. 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