{"id":14056,"date":"2020-02-10T13:12:15","date_gmt":"2020-02-10T12:12:15","guid":{"rendered":"https:\/\/inboundcph.dk\/marketing-attribution\/"},"modified":"2024-04-26T02:56:36","modified_gmt":"2024-04-26T01:56:36","slug":"marknadsforingsattribution","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/marketing-attribution\/","title":{"rendered":"Marknadsf\u00f6ringsattribution"},"content":{"rendered":"<h2><strong>Vad \u00e4r digital attribution? <\/strong><\/h2>\n<p>Attribution \u00e4r den engelska termen f\u00f6r ordet attribution. Detta \u00e4r logiskt i f\u00f6rh\u00e5llande till det h\u00e4r \u00e4mnet. F\u00f6r det handlar om att tillskriva v\u00e4rde till dina marknadsf\u00f6ringskanaler. Som vi skrev ovan \u00e4r det ett misstag att tro att den marknadsf\u00f6ringsaktivitet som slutligen utl\u00f6ste ett k\u00f6p \u00e4r den mest effektiva. Det kr\u00e4vs mer data f\u00f6r att dra denna slutsats \u00e4n bara ett k\u00f6p.<\/p>\n<h2><strong>Du m\u00e5ste titta p\u00e5 hela kundresan<\/strong><\/h2>\n<p>F\u00f6r att hitta den r\u00e4tta <a href=\"\/sv\/viden\/marknadsforingsmix\/\">marknadsf\u00f6ringsmix<\/a>m\u00e5ste du ta en n\u00e4rmare titt p\u00e5 hela kundresan. Om du tror att din Google Ads-annons f\u00f6r dammsugarerbjudanden, till exempel, g\u00f6r allt arbete f\u00f6r att locka kunder till din butik? D\u00e5 har du troligtvis fel.<\/p>\n<p>Det kan finnas flera marknadsf\u00f6ringsaktiviteter bakom din Google Ads-annons som bidrog till k\u00f6pet - om du hade st\u00e4ngt av dessa kanske k\u00f6pet inte hade \u00e4gt rum alls.<\/p>\n<p><strong>L\u00e5t oss ta ett exempel f\u00f6r f\u00f6rst\u00e5elsens skull: <\/strong><\/p>\n<p>Ole vill k\u00f6pa en ny dammsugare. Han b\u00f6rjar med att s\u00f6ka p\u00e5 Google och st\u00f6ter p\u00e5 ett organiskt resultat, som \u00e4r en guide till vilken dammsugare som har vunnit flest tester i \u00e5r. Ole unders\u00f6ker marknaden ytterligare och st\u00f6ter d\u00e5 p\u00e5 en textannons p\u00e5 Google f\u00f6r samma webbplats som gjorde testet f\u00f6r att titta n\u00e4rmare p\u00e5 priserna - den dammsugare Ole vill ha finns i utbudet, men Ole vill vara helt s\u00e4ker p\u00e5 att den inte finns billigare hos en konkurrent. S\u00e5 Ole slutar med att s\u00f6ka efter \"dammsugare namn p\u00e5 erbjudande\" och v\u00e4ljer Google Shopping f\u00f6r att f\u00e5 en \u00f6verblick. Ole inser att du faktiskt har det mest f\u00f6rdelaktiga erbjudandet och d\u00e4rf\u00f6r k\u00f6per Ole sin nya dammsugare av dig.<\/p>\n<p>F\u00f6rst\u00e5r du vad jag menar? I det h\u00e4r exemplet b\u00f6rjade Ole inte med att trycka p\u00e5 din <a href=\"\/sv\/specialiteter\/google-shopping\/\">Google Shopping-annons<\/a>Ist\u00e4llet gick han igenom en l\u00e5ng k\u00f6presa f\u00f6r att inse att det h\u00e4r var den produkt han ville ha och att han skulle k\u00f6pa den av dig.<\/p>\n<h2><strong>Google Attribution kan hj\u00e4lpa dig<\/strong><\/h2>\n<p>Som du kanske har gissat kan den h\u00e4r \u00f6vningen vara komplicerad - det kr\u00e4vs en hel del data och den goda nyheten \u00e4r att Google Attribution kan hj\u00e4lpa dig att f\u00f6rb\u00e4ttra dina marknadsf\u00f6ringsinsatser genom att tillskriva ett mer exakt v\u00e4rde till de olika punkterna i kundens k\u00f6presa i din butik.<\/p>\n<p>Google Attribution g\u00f6r detta genom att f\u00f6rdela v\u00e4rdet p\u00e5 databasbasis. Om vi tar ovanst\u00e5ende exempel med Ole som utg\u00e5ngspunkt, kommer Google att tilldela ett specifikt v\u00e4rde till organisk s\u00f6kning, ett specifikt v\u00e4rde till textannonsen och ett specifikt v\u00e4rde till shoppingresultatet.<\/p>\n<p><a href=\"https:\/\/analytics.google.com\/analytics\/attribution\/onboarding\" target=\"_blank\" rel=\"noopener noreferrer\">Kom ig\u00e5ng med Google Attribution h\u00e4r.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er digital attribution? Attribution er den engelske betegnelse for ordet tilskrivning. Dette giver god mening i forhold til dette emne. For det handler om, at tilskrive dine marketingkanaler v\u00e6rdi. Som skrevet ovenfor, s\u00e5 er det fejlagtigt at tro, at den marketingaktivitet der endeligt udl\u00f8ste et k\u00f8b, er den mest effektive. Det kr\u00e6ver mere data, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-14056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"Marketing attribution omhandler vurderingen af, hvilket marketing mix der er mest fordelagtigt for din virksomhed at anvende. Ved unders\u00f8gelse af din kundes rejse, vil du opleve, at det er en fejl, at till\u00e6gge den marketingkanal, som f\u00f8rer til et k\u00f8b alt v\u00e6rdien.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Attribution | Hvad er Marketing Attribution? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Marketing attribution omhandler vurderingen af, hvilket marketingmix der er mest fordelagtigt for din virksomhed at anvende. 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