{"id":14045,"date":"2020-11-05T14:38:01","date_gmt":"2020-11-05T13:38:01","guid":{"rendered":"https:\/\/inboundcph.dk\/google-ads-paa-black-friday\/"},"modified":"2024-04-25T07:33:03","modified_gmt":"2024-04-25T06:33:03","slug":"google-annonser-paa-svarta-fredagen","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/google-ads-paa-black-friday\/","title":{"rendered":"VARF\u00d6R du ska satsa allt p\u00e5 Google Ads p\u00e5 Black Friday"},"content":{"rendered":"<h2>Konverteringsgraden \u00f6kar markant p\u00e5 Black Friday<\/h2>\n<p>F\u00f6rra veckan publicerade vi blogginl\u00e4gget <a href=\"https:\/\/inboundcph.dk\/sv\/viden\/black-friday\/\">G\u00f6r dig redo f\u00f6r Black Friday<\/a>. H\u00e4r informerade vi dig om att taktik \u00e4r ditt viktigaste verktyg och gav n\u00e5gra konkreta tips p\u00e5 hur du kan organisera din Google Marketing-taktik inf\u00f6r Black Friday.<\/p>\n<p>I det h\u00e4r inl\u00e4gget kommer jag att fokusera uteslutande p\u00e5 ekonomi och budgetering i Google Ads f\u00f6r att hj\u00e4lpa dig att f\u00f6rst\u00e5 hur du f\u00e5r ut mesta m\u00f6jliga av din Google Ads-budget p\u00e5 Black Friday. Det r\u00e5der ingen tvekan om att fredagen den 27 november <strong>kan<\/strong> blir den dag p\u00e5 \u00e5ret d\u00e5 du uppn\u00e5r den h\u00f6gsta dagliga int\u00e4kten, eftersom inte bara antalet konverteringar utan ocks\u00e5 <a href=\"\/sv\/viden\/konverteringsgrad\/\">omvandlingsfrekvenser<\/a> p\u00e5 din webbplats kan \u00f6ka betydligt denna dag. F\u00f6rs\u00e4ljningen kan l\u00e4tt \u00f6vertr\u00e4ffa dagarna f\u00f6re jul, vilket g\u00f6r det till \u00e5rets hetaste shoppingdag.<\/p>\n<h2>Tror du inte p\u00e5 mig? Bli d\u00e5 \u00f6vertygad h\u00e4r.<\/h2>\n<p>Den h\u00e4r sk\u00e4rmdumpen fr\u00e5n en av v\u00e5ra kunders Google Analytics-konto talar f\u00f6r sig sj\u00e4lv. P\u00e5 bilden kan du se att jag har j\u00e4mf\u00f6rt f\u00f6rra \u00e5rets Black Friday med en fredag tv\u00e5 veckor tidigare. Som ni kan se \u00f6kade konverteringsgraden, antalet konverteringar och det genomsnittliga orderv\u00e4rdet fr\u00e5n Google Ads-annonser p\u00e5 Black Friday:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-7822\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/black-friday-google-ads1-2.png\" alt=\"\" width=\"750\" height=\"185\" \/><\/p>\n<ul>\n<li><strong>Konverteringsgrad<\/strong>\u00f6kade med n\u00e4stan 8 procentenheter, vilket motsvarar en \u00f6kning med <strong>431,94<\/strong> <strong>%<\/strong>.<\/li>\n<li>Antalet <strong>Transaktioner<\/strong> steg med <strong>5.650 %<\/strong>.<\/li>\n<li><strong>Int\u00e4kter<\/strong> steg med <strong>7.034 %.<\/strong><\/li>\n<\/ul>\n<p>Exemplet \u00e4r fr\u00e5n en av v\u00e5ra Google Ads-kunder och st\u00f6ds av liknande trender i andra annonskonton. \u00d6kningen av konverteringsgraden \u00e4r s\u00e4rskilt intressant. Det inneb\u00e4r n\u00e4mligen att v\u00e4rdet av en bes\u00f6kare \u00f6kar betydligt och att l\u00f6nsamheten f\u00f6r Google Ads \u00f6kar i motsvarande grad.<\/p>\n<p>F\u00f6r att f\u00e5 ut s\u00e5 mycket som m\u00f6jligt av dagen m\u00e5ste du fokusera p\u00e5 din Google Ads-budget. Det \u00e4r d\u00e4rf\u00f6r jag avrundar det h\u00e4r inl\u00e4gget med ett tips eller tv\u00e5:<\/p>\n<h2>Dra nytta av Google Ads p\u00e5 Black Friday<\/h2>\n<p>Kunderna blir bokstavligen galna med sina kreditkort, och som f\u00f6retagare b\u00f6r du dra nytta av det! Men det betyder inte att du bara kan luta dig tillbaka i soffan och titta p\u00e5 Netflix.<\/p>\n<p>F\u00f6r kampen om kundernas uppm\u00e4rksamhet p\u00e5 n\u00e4tet \u00e4r h\u00e5rd p\u00e5 den stora dagen - och vi kan f\u00f6rv\u00e4nta oss att den blir \u00e4nnu h\u00e5rdare i \u00e5r eftersom vi har introducerats f\u00f6r COVID-19.<\/p>\n<p>S\u00e5...<\/p>\n<p>Om du vill maximera f\u00f6rdelarna med den potentiellt \u00f6kande konverteringsfrekvensen m\u00e5ste du st\u00e4lla in din Google Ads-budget och dina bud optimalt. Om du g\u00f6r det kan du se fram emot att dina int\u00e4kter blir betydligt h\u00f6gre \u00e4n n\u00e5gon annan dag p\u00e5 \u00e5ret.<\/p>\n<p>S\u00e5 hur g\u00f6r jag det? Du t\u00e4nker s\u00e4kert...<\/p>\n<p><strong>Formeln \u00e4r enkel: <\/strong><\/p>\n<p>Eftersom konverteringsgraden ofta \u00f6kar betydligt p\u00e5 Black Friday kan det ofta vara ett mycket bra aff\u00e4rsbeslut att \u00f6ka din budget s\u00e5 att den inte f\u00f6rbrukas och samtidigt \u00f6ka din <a href=\"\/sv\/viden\/cpc\/\">CPC<\/a> (kostnad per klick) p\u00e5 denna enda dag. Om din konverteringsgrad - som i exemplet ovan - \u00f6kar avsev\u00e4rt f\u00e5r du ut mycket mer v\u00e4rde av varje bes\u00f6kare och en kampanj kan fortfarande vara l\u00f6nsam \u00e4ven om du \u00f6kar din CPC avsev\u00e4rt.<\/p>\n<p>Ja, jag vet - det l\u00e5ter \u00f6verv\u00e4ldigande, men du b\u00f6r ha ett \u00f6ppet sinne. P\u00e5 dagen b\u00f6r du \u00f6vervaka prestandan i realtidsdata i Google Analytics, men r\u00e4kna med att det kan finnas tillf\u00e4llen d\u00e5 data \u00e4r f\u00f6rsenade. Det skulle vara synd om din budget g\u00e5r ut n\u00e4r prestandan \u00e4r som b\u00e4st, s\u00e5 h\u00e5ll ett \u00f6ga p\u00e5 det ocks\u00e5.<\/p>\n<ul>\n<li><strong>S\u00e5 regel nummer 1.<\/strong> Sl\u00e4pp budgetbegr\u00e4nsningen - \u00f6ka den avsev\u00e4rt. Detta g\u00e4ller s\u00e4rskilt inom produktomr\u00e5den d\u00e4r du \u00e4r prisledare och f\u00f6rv\u00e4ntar dig m\u00e5nga konverteringar.<\/li>\n<\/ul>\n<p>Kom dessutom ih\u00e5g att p\u00e5 Black Friday kommer CPC (kostnad per klick) vanligtvis att \u00f6ka eftersom konkurrensen om kunderna \u00f6kar. S\u00e5 du m\u00e5ste bjuda upp, annars riskerar du att annonsvisningar g\u00e5r till dina konkurrenter ist\u00e4llet. H\u00e5ll ett \u00f6ga p\u00e5 om dina bud \u00e4r tillr\u00e4ckligt h\u00f6ga f\u00f6r att dina s\u00f6kord ska f\u00e5 trafik.<\/p>\n<ul>\n<li><strong>S\u00e5 regel nr 2.<\/strong> Kom ih\u00e5g att bjuda upp till din maximala CPC. Du kan b\u00f6rja med att bjuda runt 30% och se om det \u00e4r tillr\u00e4ckligt. Omv\u00e4nt kan det ocks\u00e5 vara f\u00f6r h\u00f6gt om du bara f\u00e5r trafik utan konverteringar p\u00e5 n\u00e5gra f\u00e5 s\u00f6kord. D\u00e5 m\u00e5ste du bjuda ner dem eller pausa dem.<\/li>\n<\/ul>\n<p>Sist men inte minst: Glad Black Friday!<\/p>","protected":false},"excerpt":{"rendered":"<p>Konverteringsraten stiger markant p\u00e5 Black Friday I sidste uge udgav vi blogindl\u00e6gget G\u00f8r dig klar til Black Friday. Her informerede vi om, at taktik er dit vigtigste redskab og gav nogle konkrete tips til, hvordan du kan l\u00e6gge en god taktik for dine Google Marketing-aktiviteter p\u00e5 Black Friday. I dette indl\u00e6g vil jeg udelukkende fokusere [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-14045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheder_cat"],"acf":{"form":false,"post_short_description":"Vidste du, at konverteringsraten i danske webbutikker ofte stiger markant p\u00e5 Black Friday? Det er et interessant f\u00e6nomen, og det er vigtigt, at du optimerer dine Google Ads-kampagner med afs\u00e6t i denne viden. For hvis konverteringsraten stiger markant, kan du \u00f8ge dine Google Ads-klikpriser markant og dermed tiltr\u00e6kke flere bes\u00f8gende \u2013 samtidig med at du bevarer en h\u00f8j rentabilitet i dine annoncekampagner.","post_authors":[13313],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Giv den gas p\u00e5 Google Ads til Black Friday \u2013\u00a0InboundCPH<\/title>\n<meta name=\"description\" content=\"Konverteringsraten stiger markant p\u00e5 Black Friday. Se selv eksemplet i indl\u00e6gget her baseret p\u00e5 data fra en af vores mange kunder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/google-annonser-paa-svarta-fredagen\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DERFOR skal du give den gas i Google Ads p\u00e5 Black Friday\" \/>\n<meta property=\"og:description\" content=\"Konverteringsraten stiger markant p\u00e5 Black Friday. 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