{"id":14037,"date":"2020-11-03T12:28:01","date_gmt":"2020-11-03T11:28:01","guid":{"rendered":"https:\/\/inboundcph.dk\/covid-19\/"},"modified":"2024-04-25T07:37:13","modified_gmt":"2024-04-25T06:37:13","slug":"covid-19","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/covid-19\/","title":{"rendered":"Ger du bort marknadsandelar p\u00e5 grund av COVID-19?"},"content":{"rendered":"<h2>Covid-19:s inverkan p\u00e5 marknadsf\u00f6ringen<\/h2>\n<p>Content marketing-plattformen Conductor har sl\u00e4ppt en <a href=\"https:\/\/www.conductor.com\/learning-center\/impact-covid-19-marketing-research\/\">ny analys<\/a>som unders\u00f6ker effekterna av COVID-19 p\u00e5 f\u00f6retagens marknadsf\u00f6ringsinsatser. Analysen baseras p\u00e5 svar fr\u00e5n 317 marknadsf\u00f6rare inom ett brett spektrum av branscher och segment, fr\u00e4mst i Nordamerika.<\/p>\n<p>I unders\u00f6kningen har hela\u00a0<strong>65 % av alla marknadsf\u00f6rare<\/strong>att deras <strong>Marknadsf\u00f6ringsbudgeten minskas\u00a0<\/strong>till f\u00f6ljd av COVID-19, medan endast 7\u00a0<strong>%<\/strong> f\u00f6rv\u00e4ntar sig att deras marknadsf\u00f6ringsbudget<b>\u00a0<\/b>\u00f6kar j\u00e4mf\u00f6rt med perioden f\u00f6re COVID-19:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-7810\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/covid-19-1-2-1024x465.png\" alt=\"\" width=\"1024\" height=\"465\" \/><\/p>\n<p>Trots ett stort antal minskade marknadsf\u00f6ringsbudgetar f\u00f6rv\u00e4ntar sig 36 % av de tillfr\u00e5gade att deras organisation <strong>Marknadsf\u00f6ringsm\u00e5len kommer att h\u00f6jas<\/strong>och 32 % att deras marknadsf\u00f6ringsm\u00e5l kommer att ligga kvar p\u00e5 samma niv\u00e5 som f\u00f6re covid-19. Detta st\u00e4ller h\u00f6ga krav p\u00e5 f\u00f6retagens marknadsf\u00f6ringsinsatser:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-7814\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/covid-19-5-2-1024x427.png\" alt=\"\" width=\"1024\" height=\"427\" \/><\/p>\n<p>I h\u00e4ndelse av en global konjunkturnedg\u00e5ng kan\u00a0<strong>34 %<\/strong>\u00a0av de tillfr\u00e5gade \u00f6kar sina <strong>investera i billigare marknadsf\u00f6ringskanaler som <a href=\"\/sv\/viden\/vad-ar-seo\/\">SEO<\/a><\/strong> och 29 % minska investeringarna i dyrare kanaler som betald reklam:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-7811\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/covid-19-2-2-1024x489.png\" alt=\"\" width=\"1024\" height=\"489\" \/><\/p>\n<p>Respondenterna fick ocks\u00e5 fr\u00e5gan om de tror att covid-19 kommer att g\u00f6ra det sv\u00e5rare att uppn\u00e5 deras marknadsf\u00f6ringsm\u00e5l. <strong>47 %\u00a0<\/strong>tror att deras <strong>m\u00e5len blir betydligt sv\u00e5rare att uppn\u00e5<\/strong> att n\u00e5, medan\u00a0<strong>39 %<\/strong> anser att det kommer att vara\u00a0<strong>lite sv\u00e5rare<\/strong>. Endast <strong>2 %<\/strong> av respondenterna f\u00f6rv\u00e4ntar sig att det kommer att vara <strong>mycket l\u00e4ttare<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7812\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/cvocid-19-3-2-1024x429.png\" alt=\"\" width=\"1024\" height=\"429\" \/><\/p>\n<p>63<strong> %<\/strong>\u00a0av de tillfr\u00e5gade anser att <strong>SEO kommer att bli viktigare <\/strong>till f\u00f6ljd av COVID-19, medan endast\u00a0<strong>4 %<\/strong> av de tillfr\u00e5gade anser att <strong>SEO kommer att bli mindre viktigt<\/strong>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7813\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/covid-19-4-2-1024x444.png\" alt=\"\" width=\"1024\" height=\"444\" \/><\/p>\n<p>Det ovan n\u00e4mnda \u00f6kade fokuset p\u00e5 SEO \u00e4r inte f\u00f6rv\u00e5nande, eftersom 66 % av de tillfr\u00e5gade i unders\u00f6kningen ocks\u00e5 uppgav att SEO (organisk s\u00f6kning) var en av deras organisations b\u00e4st presterande marknadsf\u00f6ringskanaler under 2019:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-7815\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/covid-19-7-2-1024x622.png\" alt=\"\" width=\"1024\" height=\"622\" \/><\/p>\n<h2>Vad betyder det f\u00f6r dig?<\/h2>\n<p>\u00c5rets stora dilemma \u00e4r om man ska ge efter f\u00f6r r\u00e4dslan och dra ner p\u00e5 marknadsf\u00f6ringsaktiviteterna i kanaler som Google, Facebook, Instagram och LinkedIn, om man ska h\u00e5lla fast vid alla initiativ eller om man ska omprioritera mixen av kanaler f\u00f6r att ta h\u00e4nsyn till nya konsumtionsm\u00f6nster och kanske nya minskade marknadsf\u00f6ringsbudgetar.<\/p>\n<p>Genom att pausa marknadsf\u00f6ringsaktiviteterna och sk\u00e4ra i budgeten kan du minska kostnaderna h\u00e4r och nu.\u00a0<strong>Men har du verkligen r\u00e5d med det?<\/strong>\u00a0Detta kan ha en negativ inverkan p\u00e5 ditt f\u00f6retag i det l\u00e5nga loppet. Om du minskar din n\u00e4rvaro p\u00e5 n\u00e4tet g\u00f6r du det inte bara sv\u00e5rt f\u00f6r kunderna att hitta dig, du g\u00f6r det ocks\u00e5 mycket l\u00e4ttare f\u00f6r dina konkurrenter att vinna ditt f\u00f6retag.\u00a0<a href=\"https:\/\/inboundcph.dk\/sv\/viden\/marknadsandel\/\">marknadsandelar<\/a> - och dessa marknadsandelar kan vara sv\u00e5ra att vinna tillbaka efter\u00e5t.<\/p>\n<p>D\u00e4rf\u00f6r vill jag avsluta med att uppmana dig att noga \u00f6verv\u00e4ga hur du anv\u00e4nder din marknadsf\u00f6ringsbudget mest effektivt under covid-19. Enligt analysen v\u00e4ljer m\u00e5nga f\u00f6retag att investera mer i SEO, men det betyder inte att det \u00e4r r\u00e4tt f\u00f6r ditt f\u00f6retag. Anv\u00e4nd data som en viktig tillg\u00e5ng n\u00e4r du utv\u00e4rderar och prioriterar dina marknadsf\u00f6ringskanaler.<\/p>\n<p>Om du vill ha en bed\u00f6mning av l\u00f6nsamheten i en (\u00f6kad) investering i SEO kan du kvalificera dig f\u00f6r en kostnadsfri <a href=\"https:\/\/inboundcph.dk\/sv\/giveaways\/affarsnytta\/\">Aff\u00e4rsnytta med SEO<\/a>, som visar i vilken utstr\u00e4ckning SEO \u00e4r en l\u00f6nsam investering f\u00f6r ditt f\u00f6retag. F\u00f6lj ovan n\u00e4mnda l\u00e4nk och fyll i formul\u00e4ret p\u00e5 sidan f\u00f6r en f\u00f6rsta dialog med oss.<\/p>","protected":false},"excerpt":{"rendered":"<p>COVID-19&#8217;s indflydelse p\u00e5 marketing Content marketing-platformen Conductor har udgivet en ny analyse, hvor de unders\u00f8ger COVID-19&#8217;s indflydelse p\u00e5 virksomheders marketingindsats.\u00a0Analysen er baseret p\u00e5 besvarelser fra 317 marketingmedarbejdere inden for en bred vifte af brancher og segmenter, hovedsageligt i Nordamerika. I unders\u00f8gelsen svarer hele\u00a065 % af alle marketingfolk,\u00a0at deres marketingbudget bliver reduceret\u00a0som f\u00f8lge af COVID-19, mens [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-14037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheder_cat"],"acf":{"form":false,"post_short_description":"COVID-19 har revet t\u00e6ppet v\u00e6k under mange virksomheders marketingindsats. Marketingansvarlige bliver tvunget ud i sv\u00e6re valg og prioriteringer: Hvordan skal virksomhedens budgetnedsk\u00e6ringer realiseres? Hvilke marketingkanaler skal nedprioriteres? Og hvilke marketingkanaler skal opprioriteres?  En ny analyse kaster lys over virksomhedernes marketingbeslutninger.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>For\u00e6rer du markedsandele v\u00e6k p\u00e5 grund af COVID-19? \u2013\u00a0InboundCPH<\/title>\n<meta name=\"description\" content=\"COVID-19 har revet t\u00e6ppet v\u00e6k under mange virksomheders marketingindsats. Se en ny analyse af COVID-19&#039;s indflydelse p\u00e5 marketing her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For\u00e6rer du markedsandele v\u00e6k p\u00e5 grund af COVID-19?\" \/>\n<meta property=\"og:description\" content=\"COVID-19 har revet t\u00e6ppet v\u00e6k under mange virksomheders marketingindsats. Se en ny analyse af COVID-19&#039;s indflydelse p\u00e5 marketing her.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/sv\/covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-03T11:28:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T06:37:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/covid-19-marketing-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/covid-19\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/covid-19\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"For\u00e6rer du markedsandele v\u00e6k p\u00e5 grund af COVID-19?\",\"datePublished\":\"2020-11-03T11:28:01+00:00\",\"dateModified\":\"2024-04-25T06:37:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/covid-19\\\/\"},\"wordCount\":536,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/covid-19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/covid-19-marketing-2.png\",\"articleSection\":[\"Nyheder\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/covid-19\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/covid-19\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/covid-19\\\/\",\"name\":\"For\u00e6rer du markedsandele v\u00e6k p\u00e5 grund af COVID-19? \u2013\u00a0InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/covid-19\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/covid-19\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/covid-19-marketing-2.png\",\"datePublished\":\"2020-11-03T11:28:01+00:00\",\"dateModified\":\"2024-04-25T06:37:13+00:00\",\"description\":\"COVID-19 har revet t\u00e6ppet v\u00e6k under mange virksomheders marketingindsats. Se en ny analyse af COVID-19's indflydelse p\u00e5 marketing her.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/covid-19\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/covid-19\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/covid-19\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/covid-19-marketing-2.png\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/covid-19-marketing-2.png\",\"width\":1400,\"height\":663},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/covid-19\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"For\u00e6rer du markedsandele v\u00e6k p\u00e5 grund af COVID-19?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\",\"name\":\"inboundcphdk\",\"sameAs\":[\"https:\\\/\\\/inboundcph.dk\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ger du bort marknadsandelar p\u00e5 grund av COVID-19? - InkommandeCPH","description":"COVID-19 har dragit undan mattan f\u00f6r m\u00e5nga f\u00f6retags marknadsf\u00f6ringsinsatser. Se en ny analys av COVID-19:s inverkan p\u00e5 marknadsf\u00f6ringen h\u00e4r.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/sv\/covid-19\/","og_locale":"sv_SE","og_type":"article","og_title":"For\u00e6rer du markedsandele v\u00e6k p\u00e5 grund af COVID-19?","og_description":"COVID-19 har revet t\u00e6ppet v\u00e6k under mange virksomheders marketingindsats. Se en ny analyse af COVID-19's indflydelse p\u00e5 marketing her.","og_url":"https:\/\/inboundcph.dk\/sv\/covid-19\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_published_time":"2020-11-03T11:28:01+00:00","article_modified_time":"2024-04-25T06:37:13+00:00","og_image":[{"width":1400,"height":663,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/covid-19-marketing-2.png","type":"image\/png"}],"author":"inboundcphdk","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"inboundcphdk","Ber\u00e4knad l\u00e4stid":"4 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inboundcph.dk\/covid-19\/#article","isPartOf":{"@id":"https:\/\/inboundcph.dk\/covid-19\/"},"author":{"name":"inboundcphdk","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5"},"headline":"For\u00e6rer du markedsandele v\u00e6k p\u00e5 grund af COVID-19?","datePublished":"2020-11-03T11:28:01+00:00","dateModified":"2024-04-25T06:37:13+00:00","mainEntityOfPage":{"@id":"https:\/\/inboundcph.dk\/covid-19\/"},"wordCount":536,"commentCount":0,"publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"image":{"@id":"https:\/\/inboundcph.dk\/covid-19\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/covid-19-marketing-2.png","articleSection":["Nyheder"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inboundcph.dk\/covid-19\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/covid-19\/","url":"https:\/\/inboundcph.dk\/covid-19\/","name":"Ger du bort marknadsandelar p\u00e5 grund av COVID-19? - InkommandeCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/covid-19\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/covid-19\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/covid-19-marketing-2.png","datePublished":"2020-11-03T11:28:01+00:00","dateModified":"2024-04-25T06:37:13+00:00","description":"COVID-19 har dragit undan mattan f\u00f6r m\u00e5nga f\u00f6retags marknadsf\u00f6ringsinsatser. Se en ny analys av COVID-19:s inverkan p\u00e5 marknadsf\u00f6ringen h\u00e4r.","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/covid-19\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/covid-19\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/inboundcph.dk\/covid-19\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/covid-19-marketing-2.png","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/covid-19-marketing-2.png","width":1400,"height":663},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/covid-19\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"For\u00e6rer du markedsandele v\u00e6k p\u00e5 grund af COVID-19?"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Specialister inom digital marknadsf\u00f6ring","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InkommandeCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}},{"@type":"Person","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5","name":"inkommandecphdk","sameAs":["https:\/\/inboundcph.dk"]}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts\/14037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/comments?post=14037"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts\/14037\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/employee\/13297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/media\/15510"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/media?parent=14037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/categories?post=14037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/tags?post=14037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}