{"id":14034,"date":"2020-04-29T13:17:21","date_gmt":"2020-04-29T12:17:21","guid":{"rendered":"https:\/\/inboundcph.dk\/black-friday\/"},"modified":"2024-04-25T09:25:31","modified_gmt":"2024-04-25T08:25:31","slug":"black-friday","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/black-friday\/","title":{"rendered":"G\u00f6r dig redo f\u00f6r Black Friday!"},"content":{"rendered":"

Black Friday \u00e4r \u00e5rets vildaste shoppingfest<\/h2>\n

Nu \u00e4r det inte l\u00e5ngt kvar till fredagen den 27 november, d\u00e5 Black Friday drar ig\u00e5ng \u00e5rets vildaste shoppingfest. En fest som inte bara h\u00e5lls i Danmark, utan i stora delar av v\u00e4rlden. Konsumenterna blir bokstavligen galna med sina kreditkort, och som B2C-f\u00f6retag ska du naturligtvis dra nytta av detta!<\/p>\n

Kampen om kundernas uppm\u00e4rksamhet p\u00e5 n\u00e4tet \u00e4r h\u00e5rd p\u00e5 Black Friday - och f\u00f6rmodligen \u00e4nnu h\u00e5rdare i \u00e5r, d\u00e5 m\u00e5nga f\u00f6retag pressas av de ekonomiska effekterna av COVID-19. Men ta ett djupt andetag och l\u00e4s vidare s\u00e5 att du inte br\u00e4nner en massa pengar p\u00e5 marknadsf\u00f6ringsaktiviteter som inte \u00e4r v\u00e4l genomt\u00e4nkta.<\/p>\n

Det \u00e4r inte alltid det f\u00f6retag som l\u00e4gger mest pengar p\u00e5 marknadsf\u00f6ringsinsatser som vinner slaget. Taktik \u00e4r ditt viktigaste verktyg!<\/strong>\u00a0Och med r\u00e4tt taktik kan du potentiellt spara mycket pengar. S\u00e5 h\u00e4r \u00e4r n\u00e5gra konkreta tips f\u00f6r dina Google Marketing-aktiviteter inf\u00f6r Black Friday.<\/p>\n

\n

Tips f\u00f6r SEO p\u00e5 Black Friday<\/h2>\n

SEO<\/a> \u00e4r en l\u00e5ngsiktig och p\u00e5g\u00e5ende process, och det kan ta upp till en m\u00e5nad eller mer innan du ser de f\u00f6rsta resultaten av dina anstr\u00e4ngningar. D\u00e4rf\u00f6r \u00e4r det viktigt att du p\u00e5b\u00f6rjar dina SEO-insatser inf\u00f6r Black Friday redan nu. Om du har arbetat med SEO inf\u00f6r Black Friday under andra \u00e5r kanske du vill \u00e5teranv\u00e4nda ditt arbete.<\/p>\n

1. Hitta relevanta nyckelord<\/h3>\n

Vet du vilka s\u00f6kord din m\u00e5lgrupp anv\u00e4nder p\u00e5 Google under Black Friday? Om inte, m\u00e5ste du skapa en S\u00f6kordsanalys<\/a>\u00a0Nu \u00e4r det dags. Typiska s\u00f6kord \u00e4r produktkategorier och produktnamn i kombination med ord som \"black friday\", \"black Friday\", \"offer\", \"sale\", \"sale\", \"discount\", \"price drop\" och \"save money\".<\/p>\n

Du kan relativt enkelt hitta nyckelord och antalet s\u00f6kningar f\u00f6r varje ord med hj\u00e4lp av analysverktyg som t.ex.\u00a0Googles s\u00f6kordsplanerare<\/a> (kostnadsfritt),\u00a0S\u00f6kVolym.io<\/a> (gratis) och SEMrush<\/a> (kommersiell).<\/p>\n

2. Skapa landningssidor baserade p\u00e5 nyckelord<\/h3>\n

N\u00e4r du har hittat ett antal relevanta s\u00f6kord skapar du en eller flera landningssidor p\u00e5 din webbplats som baseras p\u00e5 dessa s\u00f6kord. En f\u00f6rnuftig strategi f\u00f6r m\u00e5nga f\u00f6retag \u00e4r att ha en s\u00f6kmotoroptimerad landningssida med en \u00f6versikt \u00f6ver alla Black Friday-erbjudanden och en f\u00f6rklarande text.<\/p>\n

Om du har hittat m\u00e5nga s\u00f6kord med h\u00f6g s\u00f6kvolym (dvs. med ett stort antal s\u00f6kningar) som kan grupperas i olika \u00e4mnen, kan du skapa en s\u00f6kmotoroptimerad landningssida f\u00f6r varje \u00e4mne. Det \u00f6kar chanserna f\u00f6r att landningssidan ska synas p\u00e5 Google.<\/p>\n

F\u00f6r att en landningssida ska vara s\u00f6kmotoroptimerad ska s\u00f6korden finnas med i titeltaggen, metabeskrivningen, rubrikerna, underrubrikerna och flera g\u00e5nger i br\u00f6dtexten. Du kan l\u00e4sa mer om hur du anv\u00e4nder nyckelord i v\u00e5r guide om\u00a0optimering av inneh\u00e5ll<\/a>.<\/p>\n

3. Skriv mer inneh\u00e5ll \u00e4n dina konkurrenter<\/h3>\n

G\u00f6r en Google-s\u00f6kning p\u00e5 de mest relevanta s\u00f6korden som du har valt ut och kontrollera de h\u00f6gst rankade sidorna p\u00e5 Google. Texten p\u00e5 din nya landningssida b\u00f6r i allm\u00e4nhet vara l\u00e4ngre \u00e4n den text som dina konkurrenter har p\u00e5 sina motsvarande landningssidor.<\/p>\n

Kom ih\u00e5g att SEO \u00e4r en p\u00e5g\u00e5ende process, och \u00e4ven om du kanske redan ligger f\u00f6re dina konkurrenter p\u00e5 m\u00e5nga parametrar betyder det inte att det kommer att f\u00f6rbli s\u00e5. D\u00e4rf\u00f6r \u00e4r det viktigt att du h\u00e5ller ett \u00f6ga p\u00e5 dina konkurrenters beteende s\u00e5 att du kan anpassa dina insatser d\u00e4refter.<\/p>\n

4. Kom ih\u00e5g l\u00e4nkbyggnad<\/h3>\n

Den viktigaste faktorn f\u00f6r din landningssidas synlighet p\u00e5 Google \u00e4r m\u00e4ngden och kvaliteten p\u00e5 l\u00e4nkar fr\u00e5n andra webbplatser till din landningssida och din webbplats i allm\u00e4nhet. En inkommande l\u00e4nk kan ses som en rekommendation av din webbplats, s\u00e5 l\u00e4nkar ger Google en stark indikation p\u00e5 hur bra och relevant sidan \u00e4r.<\/p>\n

L\u00e4nkar tillg\u00e4ngliga f\u00f6r k\u00f6p<\/a>eller s\u00e5 kan de uppst\u00e5 naturligt genom att n\u00e5gon av egen fri vilja vill l\u00e4nka till ditt inneh\u00e5ll. Exempel p\u00e5 k\u00f6pta l\u00e4nkar \u00e4r sponsrat inneh\u00e5ll, sponsring och g\u00e4stbloggning (betalningen i det senare fallet \u00e4r att du skriver ett blogginl\u00e4gg f\u00f6r ett annat f\u00f6retags webbplats).<\/p>\n

L\u00e4s mer i v\u00e5r guide om l\u00e4nkbyggnad<\/a>.<\/p>\n

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Tips f\u00f6r Google Ads p\u00e5 Black Friday<\/h2>\n

Google-Ads<\/a> \u00e4r inte en l\u00e5ngsiktig process som SEO - n\u00e4r du v\u00e4l har skapat en kampanj kan du g\u00f6ra den synlig p\u00e5 Google n\u00e4stan omedelbart - men just p\u00e5 Black Friday \u00e4r det viktigt att du \u00e4r ute i god tid. Nedan f\u00f6ljer n\u00e5gra rekommendationer som alltf\u00f6r m\u00e5nga f\u00f6retag missade att f\u00f6lja f\u00f6rra \u00e5ret.<\/p>\n

1. Skapa separata Black Friday-kampanjer<\/h3>\n

Separata Black Friday-kampanjer g\u00f6r att du kan rikta dina s\u00e4ljbudskap specifikt till Black Friday och f\u00f6rb\u00e4ttra dina konverteringsgrader. Samtidigt ger separata kampanjer dig m\u00f6jlighet att b\u00e4ttre isolera och utv\u00e4rdera annonsdata fr\u00e5n just den h\u00e4r dagen.<\/p>\n

Du b\u00f6r ocks\u00e5 vara medveten om att om du inte skapar separata Black Friday-kampanjer riskerar du att dina andra kampanjer p\u00e5verkas negativt i efterhand. Detta g\u00e4ller s\u00e4rskilt om du anv\u00e4nder smart budgivning, eftersom algoritmen bakom den kan p\u00e5verkas av det f\u00f6r\u00e4ndrade beteendet under dagen.<\/p>\n

2. Skicka in dina annonser i god tid<\/h3>\n

Alla annons\u00f6rer har fullt upp dagarna f\u00f6re Black Friday. Detta inkluderar Google, som m\u00e5ste godk\u00e4nna alla annonser manuellt. \u00c4ven om du \u00e4r van vid att Google godk\u00e4nner dina annonser inom 24 timmar m\u00e5ste du vara beredd p\u00e5 att det tar mycket l\u00e4ngre tid f\u00f6r Google under Black Friday.<\/p>\n

Vi rekommenderar att du skickar in dina annonser till Google senast veckan f\u00f6re Black Friday. Du kanske ocks\u00e5 vill skapa fler annonsvarianter \u00e4n du faktiskt beh\u00f6ver - p\u00e5 s\u00e5 s\u00e4tt har du ett antal reservannonser om Google inte godk\u00e4nner en eller flera av dina andra annonser.<\/p>\n

3. Pausa alla andra kampanjer<\/h3>\n

P\u00e5 Black Friday - och under dagarna f\u00f6re Black Friday - \u00e4r Black Friday i alla konsumenters medvetande, och konsumenterna k\u00f6pbeteende<\/a> \u00e4r direkt inriktade p\u00e5 de fantastiska Black Friday-erbjudandena. D\u00e4rf\u00f6r \u00e4r det ol\u00e4mpligt att forts\u00e4tta med de vanliga annonskampanjerna under denna period.<\/p>\n

Vi rekommenderar generellt att du pausar alla andra kampanjer under den h\u00e4r perioden s\u00e5 att du inte sl\u00f6sar bort dina pengar p\u00e5 dem. De kommer troligen att konvertera mycket d\u00e5ligt. S\u00e5vida du inte s\u00e4ljer en produkt eller tj\u00e4nst som vanligtvis inte \u00e4r en del av Black Friday-f\u00f6rs\u00e4ljningens frenesi.<\/p>\n

4. Anv\u00e4nd kampanjtill\u00e4gg<\/h3>\n

Kampanjtill\u00e4gg \u00e4r sm\u00e5 erbjudandeskyltar som visas under dina annonser och som g\u00f6r dina potentiella kunder medvetna om de b\u00e4sta erbjudanden som ditt f\u00f6retag har att erbjuda. N\u00e4r n\u00e5gon klickar p\u00e5 till\u00e4gget kommer de direkt till den sida p\u00e5 din webbplats som inneh\u00e5ller erbjudandet.<\/p>\n

Enligt v\u00e5r erfarenhet kan kampanjtill\u00e4gg bidra till att \u00f6ka konverteringsgraden f\u00f6r annonser, s\u00e4rskilt runt Black Friday. Det \u00e4r gratis att l\u00e4gga till kampanjtill\u00e4gg och kostnaden f\u00f6r ett klick p\u00e5 ett kampanjtill\u00e4gg \u00e4r likv\u00e4rdig med kostnaden f\u00f6r ett klick p\u00e5 rubriken i samma annons.<\/p>\n

5. Uppdatera ditt Google Shopping-fl\u00f6de<\/h3>\n

Se till att prisinformationen i ditt Google Shopping-fl\u00f6de uppdateras p\u00e5 Black Friday och igen dagen efter s\u00e5 att den alltid \u00e5terspeglar dina aktuella priser. Om du inte g\u00f6r det riskerar du att konsumenterna ser ett pris som \u00e4r antingen dyrare eller billigare \u00e4n dina aktuella priser p\u00e5 din webbplats.<\/p>\n

M\u00e5nga Google Shopping-fl\u00f6den uppdateras automatiskt en g\u00e5ng om dagen (eller mer s\u00e4llan beroende p\u00e5 den specifika inst\u00e4llningen). Det b\u00e4sta s\u00e4ttet att s\u00e4kerst\u00e4lla korrekt priss\u00e4ttning runt Black Friday \u00e4r att manuellt skicka in det uppdaterade Google Shopping-fl\u00f6det till Google n\u00e4r dina priser \u00e4ndras.<\/p>\n

Sist men inte minst \u00f6nskar alla vi p\u00e5 InboundCPH dig en riktigt bra Black Friday! Om du beh\u00f6ver hj\u00e4lp med dina SEO-kampanjer eller annonskampanjer \u00e4r du mycket v\u00e4lkommen till Kontakta oss<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Black Friday er \u00e5rets vildeste shoppingfest Der er ikke l\u00e6nge til fredag den 27. november, hvor Black Friday s\u00e6tter gang i \u00e5rets vildeste shoppingfest. En fest der ikke kun afholdes i Danmark, men i store dele af verden. Forbrugerne g\u00e5r bogstavelig talt amok med dankortet, og det skal du som B2C-virksomhed selvf\u00f8lgelig udnytte! Kampen om […]<\/p>\n","protected":false},"author":1,"featured_media":15501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82],"tags":[],"class_list":["post-14034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheder_cat"],"acf":{"form":false,"post_short_description":"Black Friday er \u00e5rets ubetinget st\u00f8rste handelsdag. Dankortet sidder l\u00f8st hos\u00a0forbrugerne \u2013 if\u00f8lge statistik fra Nets k\u00f8ber danskerne varer for knap 2 milliarder kroner med Dankortet hvert \u00e5r p\u00e5 denne dag. Vil du have en del af kagen? S\u00e5 l\u00e6s med her, hvor vi giver dig tips til din SEO<\/b>-indsats og dine Google\u00a0Ads<\/b>-kampagner forud for Black Friday.","post_authors":[13283,13297],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nBlack Friday | G\u00f8r din SEO og Google Ads klar \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Danskerne k\u00f8ber varer for knap 2 milliarder kroner p\u00e5 Black Friday. F\u00e5 vores bedste tips til Google\u00a0Ads og SEO forud for Black Friday her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/black-friday\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00f8r dig klar til Black Friday!\" \/>\n<meta property=\"og:description\" content=\"Danskerne k\u00f8ber varer for knap 2 milliarder kroner p\u00e5 Black Friday. 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