{"id":14023,"date":"2020-03-20T14:56:27","date_gmt":"2020-03-20T13:56:27","guid":{"rendered":"https:\/\/inboundcph.dk\/a-b-splittest\/"},"modified":"2024-04-26T02:48:16","modified_gmt":"2024-04-26T01:48:16","slug":"a-b-delat-test","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/a-b-splittest\/","title":{"rendered":"A\/B-splittest"},"content":{"rendered":"

Vad \u00e4r A\/B split testing?<\/h2>\n

I en v\u00e4rld som \u00e4r s\u00e5 digital som den vi lever i \u00e4r antalet bes\u00f6kare p\u00e5 en webbplats lika med antalet m\u00f6jligheter du har att utveckla ditt f\u00f6retag genom att skaffa nya kunder och bygga relationer genom att tillgodose deras behov.<\/p>\n

F\u00f6retag vill att bes\u00f6kare ska utf\u00f6ra en specifik \u00e5tg\u00e4rd (\u00e4ven k\u00e4nd som en Omvandling<\/a>) p\u00e5 deras webbplats. Ju mer optimerad din konverteringstratt \u00e4r, desto h\u00f6gre blir konverteringsgraden.<\/p>\n

Ett av de viktigaste s\u00e4tten att optimera webbplatsens tratt inom digital marknadsf\u00f6ring \u00e4r A\/B-splittest. I ett A\/B-splittest \u00e4r det vanligtvis den variant som ger h\u00f6gre konverteringar som vinner, och den varianten kan hj\u00e4lpa dig att optimera din webbplats f\u00f6r b\u00e4ttre resultat.<\/p>\n

F\u00f6r e-handel<\/a> kan en \u00f6nskad konvertering vara att s\u00e4lja produkter, medan det f\u00f6r B2B-f\u00f6retag kan vara att generera kvalificerade leads<\/a>.<\/p>\n

\n

Varf\u00f6r du b\u00f6r g\u00f6ra A\/B-splittest<\/h2>\n

Herrar B2B-f\u00f6retag<\/a> kan vara missn\u00f6jda med de okvalificerade leads de f\u00e5r per m\u00e5nad, e-handelsbutiker k\u00e4mpar med en h\u00f6g andel bes\u00f6kare som l\u00e4mnar sina varor i korgen och d\u00e4rmed inte g\u00e5r vidare till kassan. Samtidigt har media och publicister ocks\u00e5 problem med l\u00e5gt engagemang hos tittarna. Dessa centrala konverterings\u00e5tg\u00e4rder p\u00e5verkas av n\u00e5gra vanliga problem i konverteringstratten, \u00f6vergivande av webbplatsen p\u00e5 betalningssidan etc.<\/p>\n

L\u00f6s bes\u00f6karnas problem genom split testing<\/h3>\n

Bes\u00f6kare p\u00e5 din webbplats kommer f\u00f6r att de vill utf\u00f6ra en specifik \u00e5tg\u00e4rd, t.ex. ladda ner din gratis guide\/e-bok, l\u00e4ra sig mer om din produkt eller tj\u00e4nst, k\u00f6pa en produkt osv. Oavsett vilket syfte anv\u00e4ndaren har med sitt bes\u00f6k p\u00e5 din webbplats kan de st\u00f6ta p\u00e5 vissa vanliga problem.<\/p>\n

Det kan vara s\u00e5 att de har sv\u00e5rt att hitta en CTA<\/a>-knapp - som \"k\u00f6p nu\", \"ladda ner nu\". N\u00e4r anv\u00e4ndaren inte omedelbart kan r\u00e4kna ut vad du vill att de ska g\u00f6ra, leder det till en d\u00e5lig anv\u00e4ndarupplevelse. Detta s\u00e4nker din konverteringsfrekvens.<\/p>\n

Anv\u00e4nd data som samlas in via analysverktyg som Google Analytics och skapa enk\u00e4ter f\u00f6r att ta reda p\u00e5 var dina bes\u00f6kare slutar.<\/p>\n

F\u00e5 b\u00e4ttre ROI fr\u00e5n befintlig trafik med A\/B-splittestning<\/h3>\n

Som de flesta marknadsf\u00f6rare inser kan kostnaden f\u00f6r att skaffa kvalitetstrafik vara h\u00f6g. A\/B-testning g\u00f6r att du kan f\u00e5 ut mesta m\u00f6jliga av din befintliga trafik och hj\u00e4lper dig att \u00f6ka konverteringen utan att beh\u00f6va l\u00e4gga tid p\u00e5 att skaffa ny trafik. A\/B-testning kan ge dig en h\u00f6g avkastning p\u00e5 investeringen eftersom \u00e4ven de minsta f\u00f6r\u00e4ndringarna kan leda till en betydande \u00f6kning av konverteringen - till exempel f\u00e4rgen p\u00e5 din CTA.<\/p>\n

Minska din studsfrekvens med A\/B-splittestning<\/h3>\n

En av de viktigaste sakerna att h\u00e5lla ett \u00f6ga p\u00e5 \u00e4r din webbplats avvisningsfrekvens - \u00e4ven kallad avslagsfrekvens<\/a>. Det kan finnas m\u00e5nga anledningar till att din webbplats har en h\u00f6g avvisningsfrekvens, till exempel f\u00f6r m\u00e5nga alternativ. Eftersom olika webbplatser tj\u00e4nar olika syften och riktar sig till olika m\u00e5lgrupper finns det inget enkelt s\u00e4tt att s\u00e4nka din avvisningsfrekvens. Ett s\u00e4tt att g\u00f6ra det \u00e4r genom split testing, A\/B-testning, som inneb\u00e4r att du testar flera olika varianter av ett element p\u00e5 din webbplats tills du hittar den b\u00e4sta m\u00f6jliga versionen. Detta f\u00f6rb\u00e4ttrar anv\u00e4ndarupplevelsen, vilket g\u00f6r att bes\u00f6karna spenderar mer tid p\u00e5 din webbplats och minskar din avvisningsfrekvens.<\/p>\n

\n

Hur g\u00f6r man ett A\/B-splittest?<\/h2>\n

A\/B-testning \u00e4r ett mycket systematiskt s\u00e4tt att ta reda p\u00e5 vad som fungerar och vad som inte fungerar i en viss marknadsf\u00f6ringskampanj. De flesta marknadsf\u00f6ringsinsatser syftar till att driva mer trafik. Eftersom det blir sv\u00e5rare och dyrare att generera denna trafik blir det allt viktigare att erbjuda den b\u00e4sta upplevelsen f\u00f6r de anv\u00e4ndare som kommer in p\u00e5 din webbplats. A\/B split testing g\u00f6r att du kan f\u00e5 ut mesta m\u00f6jliga av din befintliga trafik.<\/p>\n

A\/B split testing kan \u00f6ka din ROI genom att identifiera de mest avg\u00f6rande problemen som din webbplats har och som d\u00e4rmed beh\u00f6ver optimeras. A\/B-testning g\u00e5r fr\u00e5n att vara en eng\u00e5ngsaktivitet till att bli en mer strukturerad och kontinuerlig aktivitet.<\/p>\n

    \n
  • Steg 1: Forskning. <\/strong>Innan du utformar en plan f\u00f6r ditt A\/B-splittest \u00e4r det viktigt att f\u00f6rst g\u00f6ra en grundlig analys av hur webbplatsen fungerar f\u00f6r n\u00e4rvarande.<\/li>\n
  • Steg 2: Observera och st\u00e4ll hypoteser.\u00a0<\/strong>Kom n\u00e4rmare dina aff\u00e4rsm\u00e5l genom att logga forskningsobservationer och skapa hypoteser som syftar till att \u00f6ka konverteringarna.<\/li>\n
  • Steg 3: G\u00f6r variationer.\u00a0<\/strong>Skapa sedan en variation baserad p\u00e5 din hypotes och A\/B-testa den mot den befintliga versionen (kontroll).<\/li>\n
  • Steg 4: Analys av resultat och genomf\u00f6rande.\u00a0<\/strong>\u00c4ven om detta \u00e4r det sista steget f\u00f6r att hitta din b\u00e4st presterande variant \u00e4r det extremt viktigt att analysera resultaten eftersom A\/B-testning kr\u00e4ver kontinuerlig datainsamling och analys.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    Hvad er A\/B-splittest? I en verden der er blevet s\u00e5 digital, som den vi lever i, der svarer antallet af bes\u00f8gende p\u00e5 et website alts\u00e5 til antallet af muligheder, du har for at udvide din forretning ved at erhverve nye kunder og opbygge relationer ved at im\u00f8dekomme deres \u00f8nsker. Virksomheder vil have bes\u00f8gende til at […]<\/p>\n","protected":false},"author":1,"featured_media":15112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75],"tags":[],"class_list":["post-14023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-konverteringsoptimering_cat"],"acf":{"form":false,"post_short_description":"A\/B-splittest er en proces, der viser to varianter af den samme webside til forskellige segmenter af bes\u00f8gende p\u00e5 samme tid og sammenligner hvilken variant der giver flest konverteringer. Bliv klogere p\u00e5 hvorfor du b\u00f8r A\/B-splitteste og hvordan du b\u00f8r g\u00f8re det.","post_authors":[13364],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nA\/B splittest | Hvad er en A\/B split test? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"A\/B-splittest er en test to varianter af den samme webside til forskellige segmenter for at sammenligne effekten. 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