{"id":14022,"date":"2020-03-20T14:42:41","date_gmt":"2020-03-20T13:42:41","guid":{"rendered":"https:\/\/inboundcph.dk\/retargeting\/"},"modified":"2024-04-26T02:48:53","modified_gmt":"2024-04-26T01:48:53","slug":"retargeting","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/retargeting\/","title":{"rendered":"Retargeting"},"content":{"rendered":"

Vad \u00e4r retargeting?<\/h2>\n

Som n\u00e4mnts ovan har du s\u00e4kert varit med om att du tittat p\u00e5 ett par skor (eller n\u00e5got annat) i en webbshop. Du best\u00e4mmer dig f\u00f6r att inte k\u00f6pa skorna, och efter\u00e5t blir du f\u00f6rf\u00f6ljd av annonser \u00f6ver hela internet som visar exakt de skor som du var os\u00e4ker p\u00e5 att k\u00f6pa. I slut\u00e4ndan best\u00e4mmer du dig (kanske) f\u00f6r att k\u00f6pa skorna eftersom du st\u00e4ndigt p\u00e5minns om hur coola de \u00e4r.<\/p>\n

Undrar du om det bara var en tillf\u00e4llighet? Vi kan ganska snabbt s\u00e4ga att det inte \u00e4r det. F\u00f6rklaringen \u00e4r enkel; det \u00e4r ett exempel p\u00e5 retargeting-marknadsf\u00f6ring.<\/p>\n

Vad \u00e4r skillnaden mellan marknadsf\u00f6ring och remarketing?<\/h2>\n

Remarketing kallas ocks\u00e5 f\u00f6r retargeting-marknadsf\u00f6ring, men varf\u00f6r \u00e4r det inte bara marknadsf\u00f6ring? Vi har tagit fram ett annat exempel f\u00f6r att hj\u00e4lpa dig att f\u00f6rst\u00e5 skillnaden.<\/p>\n

N\u00e4r du f\u00f6rsta g\u00e5ngen bes\u00f6kte webbshoppen med de vackra skorna hade du hittat skorna genom n\u00e5gon form av marknadsf\u00f6ring. Det kan vara en annons p\u00e5 Facebook, en Ads annons p\u00e5 Google eller n\u00e5got helt annat. Min po\u00e4ng \u00e4r att du redan hade blivit exponerad f\u00f6r reklam<\/a> fr\u00e5n f\u00f6retaget f\u00f6rsta g\u00e5ngen. Remarketing inneb\u00e4r att du har blivit marknadsf\u00f6rd till f\u00f6retaget igen.<\/p>\n

Det sker genom att en cookie lagras p\u00e5 dina potentiella kunders dator, surfplatta eller telefon. Cookien utl\u00f6ser en remarketingannons p\u00e5 de platser d\u00e4r du har gjort det m\u00f6jligt. Till exempel i Googles s\u00f6kresultat eller p\u00e5 Facebook.<\/p>\n

Vad \u00e4r syftet med retargeting-marknadsf\u00f6ring?<\/h2>\n

Det finns m\u00e5nga f\u00f6rdelar med att anv\u00e4nda remarketing. F\u00f6r det f\u00f6rsta kan remarketing komma ih\u00e5g dina kunder \u00e5t dig, inklusive vad de \u00e4r intresserade av, vad de har tittat p\u00e5 i din webbshop<\/a> \/ webbplats och vilka ink\u00f6p de inte slutf\u00f6rdes. <\/strong><\/p>\n

Detta sker utan att det verkar som om du tittar \u00f6ver axeln p\u00e5 dem n\u00e4r du skriver i din anteckningsbok, eftersom allt sker automatiskt.<\/p>\n

Med den informationen kan du skapa \u00e5terriktade marknadsf\u00f6ringsannonser som p\u00e5minner dem om de k\u00f6p de inte gjorde, exponera dem f\u00f6r produkter de har tittat p\u00e5 eller n\u00e5got annat l\u00e4mpligt meddelande.<\/p>\n

Retargeting-marknadsf\u00f6ring och Google Ads.<\/h2>\n

H\u00e4r p\u00e5 InboundCPH arbetar vi bland annat med Google Ads. D\u00e4rf\u00f6r \u00e4r det vettigt att vi ger en n\u00e4rmare titt p\u00e5 hur remarketing fungerar i f\u00f6rh\u00e5llande till din Ads annonsering p\u00e5 Google.<\/p>\n

F\u00f6r den som inte vet det \u00e4r Google Ads annonser i Googles s\u00f6kresultat.<\/p>\n

Detta \u00e4r en sj\u00e4lvklar plats att b\u00f6rja retargeta, antingen f\u00f6r dem som nyligen har bes\u00f6kt din webbshop\/webbplats eller f\u00f6r dem som har s\u00f6kt efter \u00e4mnen som \u00e4r relaterade till din verksamhet.<\/p>\n

Ett exempel kan vara:<\/h3>\n

En person har tittat p\u00e5 pj\u00e4xor i din webbshop, men blir avbruten under k\u00f6pet. Senare samma dag googlar personen p\u00e5 pj\u00e4xor p\u00e5 sin dator och m\u00f6ts av en annons fr\u00e5n din webbplats med exakt de pj\u00e4xor som personen tittade p\u00e5.<\/p>\n

Om personen klickar p\u00e5 din annons \u00e4r chansen att de k\u00f6per mycket h\u00f6gre \u00e4n om du inte hade haft din retargeting-annons.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er retargeting? Som skrevet ovenfor s\u00e5 har du h\u00f8jst sandsynligt oplevet, at kigge p\u00e5 et par sko (eller noget andet) p\u00e5 en webshop. Du v\u00e6lger ikke at k\u00f8be skoene, og efterf\u00f8lgende bliver du stalket af annoncer forskellige steder p\u00e5 internettet, som viser pr\u00e6cist de sko du var usikker p\u00e5 om du skulle k\u00f8be. I […]<\/p>\n","protected":false},"author":1,"featured_media":15084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-14022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"Du har sikkert pr\u00f8vet at bes\u00f8ge en hjemmeside eller en webshop, hvorefter du ser annoncer for det p\u00e5g\u00e6ldende firma alle steder, fx p\u00e5 Facebook. Dette er et godt eksempel p\u00e5 retargeting. Bliv klogere p\u00e5 emnet i denne tekst.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nRetargeting | Hvad er retargeting? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Retargeting er annoncering rettet mod brugere, der tidligere har bes\u00f8gt din hjemmeside, app eller lignende. 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