{"id":14018,"date":"2020-02-20T13:48:24","date_gmt":"2020-02-20T12:48:24","guid":{"rendered":"https:\/\/inboundcph.dk\/webshop\/"},"modified":"2024-04-26T02:55:16","modified_gmt":"2024-04-26T01:55:16","slug":"webbshop","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/webshop\/","title":{"rendered":"Webbshop"},"content":{"rendered":"

Hur startar man en webbshop?<\/h2>\n

M\u00e5nga funderar p\u00e5 att starta en webbshop! Det kan vi f\u00f6rst\u00e5. Det \u00e4r d\u00e4rf\u00f6r vi har skapat den h\u00e4r guiden med en lista \u00f6ver saker att t\u00e4nka p\u00e5.<\/p>\n

Vad ska din webbshop heta?<\/h3>\n

Du kan lika g\u00e4rna b\u00f6rja fundera p\u00e5 vad du ska d\u00f6pa din webbshop till. Innan den kan g\u00e5 online m\u00e5ste den ha en dom\u00e4nnamn<\/a>. Ett dom\u00e4nnamn \u00e4r det namn som dina potentiella kunder skriver in p\u00e5 sin telefon, dator eller surfplatta n\u00e4r de vill bes\u00f6ka din webbshop. Det kan till exempel vara www.ilva.dk.<\/p>\n

Webshop-l\u00f6sning\/plattform<\/h3>\n

Det finns olika l\u00f6sningar f\u00f6r att driva en webbutik. Du kan antingen b\u00f6rja bygga din egen webbshop sj\u00e4lv om du har viss erfarenhet av design och utveckling. Du kan komma ig\u00e5ng relativt enkelt med hj\u00e4lp av plattformar som Shopify<\/a> och WooCommerce<\/a>.<\/p>\n

Alternativt kan du l\u00e5ta en webbyr\u00e5 designa en \u00e5t dig, d\u00e4r du antingen betalar en m\u00e5nadsavgift eller en st\u00f6rre eng\u00e5ngssumma och sedan \u00e4ger alla r\u00e4ttigheter sj\u00e4lv. Priset p\u00e5 en webbshop beror mycket p\u00e5 vilken l\u00f6sning och plattform du v\u00e4ljer, s\u00e5 det \u00e4r en bra id\u00e9 att unders\u00f6ka marknaden och inte bara ta det f\u00f6rsta och b\u00e4sta erbjudandet.<\/p>\n

Betalningsl\u00f6sningar<\/h3>\n

Innan dina kunder kan betala f\u00f6r de varor de l\u00e4gger i sin korg i din webbshop beh\u00f6ver du ha ett betalningsavtal (inl\u00f6senavtal\/betalningsgateway). Det \u00e4r lite av ett m\u00e5ste om du vill f\u00e5 in pengar i kassan \ud83d\ude42 Det finns olika leverant\u00f6rer, till exempel Nets och Stripe.<\/p>\n

Leverant\u00f6rer<\/h3>\n

Om du inte producerar dina egna varor beh\u00f6ver du naturligtvis en leverant\u00f6r. Du kan hitta en leverant\u00f6r via m\u00e4ssor, en Google-s\u00f6kning, en leverant\u00f6rsagent eller kanske via ditt n\u00e4tverk. Leverant\u00f6ren \u00e4r en riktigt bra id\u00e9 att ha p\u00e5 plats innan du startar din webbshop.<\/p>\n

Frakt<\/h3>\n

Naturligtvis m\u00e5ste de varor som dina kunder k\u00f6per fraktas hem till dem. Eftersom de handlar p\u00e5 n\u00e4tet har du automatiskt en geografiskt st\u00f6rre kundbas och det blir om\u00f6jligt f\u00f6r de flesta webbshop\u00e4gare att transportera varorna sj\u00e4lva. Det finns olika fraktbolag som GLS, DAO och Postnord. Det finns \u00e4ven en del webbshoppar som anv\u00e4nder sig av dropshipping, vilket inneb\u00e4r att varorna skickas direkt fr\u00e5n tillverkaren. Du kommer inte att ha n\u00e5got lager, eftersom kunderna bara best\u00e4ller via dig - varorna skickas fr\u00e5n din leverant\u00f6r.<\/p>\n

F\u00f6rpackning<\/h3>\n

Om du skickar ett fysiskt f\u00f6rem\u00e5l m\u00e5ste det vara ordentligt f\u00f6rpackat. Annars riskerar du att den g\u00e5r s\u00f6nder p\u00e5 v\u00e4gen. Beroende p\u00e5 vad du s\u00e4ljer kan du anv\u00e4nda pappkartonger med frigolitkulor, kartong eller en webbshopsp\u00e5se med bubbelplast. G\u00f6r en Google-s\u00f6kning p\u00e5 f\u00f6rpackningar och du kommer att se att det dyker upp massor av alternativ.<\/p>\n

Marknadsf\u00f6ring och kommersialisering<\/h3>\n

Naturligtvis finns det ocks\u00e5 marknadsf\u00f6ring. Det r\u00e4cker inte att t\u00e4nka p\u00e5 att lansera sin webbshop och f\u00f6rv\u00e4nta sig att kunderna ska k\u00f6a. Om din webbshop inte marknadsf\u00f6rs \u00e4r det som att \u00f6ppna en butik i en l\u00e5st k\u00e4llare = ingen vet att den finns. Det finns m\u00e5nga olika typer av marknadsf\u00f6ring. P\u00e5 Inbound CPH hj\u00e4lper vi f\u00f6retag att v\u00e4xa genom SEO<\/a> och Google-Ads<\/a>. Andra annonseringsalternativ inkluderar Annonsering p\u00e5 Facebook<\/a> och nyhetsbrev.<\/p>\n

L\u00e4s mer om optimering av webbshop<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Hvordan starter man en webshop? Mange mennesker g\u00e5r med tanken om at starte en webshop! Det kan vi godt forst\u00e5. Derfor har vi lavet denne guide, hvor vi har opstillet en liste over de overvejelse, man b\u00f8r g\u00f8re sig. Hvad skal din webshop hedde? Du kan lige s\u00e5 godt begynde at t\u00e6nke over, hvad din […]<\/p>\n","protected":false},"author":1,"featured_media":15095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-14018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"En webshop er en butik p\u00e5 internettet. Her kan webshoppens kunder shoppe online fra deres computer, telefon eller tablet. P\u00e5 webshoppen udv\u00e6lger kunderne de varer, de gerne vil k\u00f8be, de betaler for dem og v\u00e6lger en fragtmetode, s\u00e5 varerne bliver sendt hjem til dem.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nWebshop | Hvad er en webshop? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"En webshop er en butik p\u00e5 internettet. Her kan webshoppens kunder shoppe online fra deres computer eller tablet. 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