{"id":14017,"date":"2020-03-20T11:31:30","date_gmt":"2020-03-20T10:31:30","guid":{"rendered":"https:\/\/inboundcph.dk\/annoncering\/"},"modified":"2024-04-26T02:49:33","modified_gmt":"2024-04-26T01:49:33","slug":"reklam","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/annoncering\/","title":{"rendered":"Annonsering"},"content":{"rendered":"<h2>Onlineannonsering kontra offlineannonsering<\/h2>\n<p>Det finns tv\u00e5 olika typer av reklam: online- och offline-reklam. L\u00e5t oss ta en n\u00e4rmare titt p\u00e5 skillnaderna h\u00e4r:<\/p>\n<ul>\n<li><strong>Annonsering p\u00e5 n\u00e4tet.\u00a0<\/strong>Onlineannonsering \u00e4r digital annonsering. Med andra ord marknadsf\u00f6ring som sker p\u00e5 internet. Generella exempel p\u00e5 detta kan vara\u00a0<a href=\"\/sv\/viden\/hav\/\">SEA<\/a> (Search Engine Advertising) och SMM (Social Media Marketing).<\/li>\n<li><strong>Offlineannonsering.\u00a0<\/strong>Offlineannonsering \u00e4r all annan annonsering som inte sker digitalt. Exempel p\u00e5 detta \u00e4r bussreklam, en annonstext i en tidning och event.<\/li>\n<\/ul>\n<hr \/>\n<h2>Utforma en annons<\/h2>\n<p>Utformningen av en annons kan vara mycket olika.<\/p>\n<p>Nedan f\u00f6ljer n\u00e5gra olika exempel p\u00e5 hur ett budskap kan kommuniceras:<\/p>\n<ul>\n<li><strong>Bild.\u00a0<\/strong>Ett exempel p\u00e5 bildreklam \u00e4r en banner. En banner \u00e4r vad som kallas en <a href=\"\/sv\/specialiteter\/displayannonsering\/\">displayannonsering<\/a>. H\u00e4r utformas ditt budskap grafiskt, inom ett givet format som passar den plats du g\u00f6r reklam f\u00f6r.<\/li>\n<li><strong>Text.\u00a0<\/strong>En annonstext \u00e4r helt enkelt en text d\u00e4r ditt budskap formuleras. Det kan till exempel vara p\u00e5 Google Ads. Det kan ocks\u00e5 vara i ett nyhetsbrev eller ett blogginl\u00e4gg som du eller n\u00e5gon annan skriver om ditt f\u00f6retag, dina produkter\/tj\u00e4nster eller som ger potentiella k\u00f6pare v\u00e4rdefull kunskap som g\u00f6r dem intresserade.<\/li>\n<li><strong>Video.\u00a0<\/strong>Reklam kan ocks\u00e5 g\u00f6ras via video. Det kan t.ex. vara en video med ett vittnesm\u00e5l fr\u00e5n en av dina kunder om ditt f\u00f6retag. Det kan ocks\u00e5 vara en TV-reklam.<\/li>\n<li><strong>Ljud.\u00a0<\/strong>Att delta i eller ha en egen podcast har blivit mycket popul\u00e4rt. Med en annons som bara inneh\u00e5ller ljud kan du till exempel kommunicera genom detta. Annonsering via ljud kan dessutom vara en radioreklam.<\/li>\n<\/ul>\n<hr \/>\n<h2>Betalningsmetoder f\u00f6r onlineannonsering<\/h2>\n<p>Kostnaden f\u00f6r reklam beror mycket p\u00e5 vilken typ av reklam det \u00e4r. Det \u00e4r helt klart mycket dyrare att k\u00f6ra en TV-reklam i TV precis innan Wild with Dance \u00e4n att annonsera med en Facebook-kampanj under n\u00e5gra dagar.<\/p>\n<p>Nedan kan vi n\u00e4mna olika s\u00e4tt att betala f\u00f6r reklam.<\/p>\n<ul>\n<li><strong>CPC st\u00e5r f\u00f6r Cost Per Click (kostnad per klick).\u00a0<\/strong>N\u00e4r du v\u00e4ljer betalningsmetod <a href=\"\/sv\/viden\/cpc\/\">CPC<\/a>du betalar ett pris per klick p\u00e5 annonsen i fr\u00e5ga. Det inneb\u00e4r att om du har en annons p\u00e5 t.ex. Facebook och du betalar via ett CPC-avtal, m\u00e5ste du betala pengar till Facebook varje g\u00e5ng Facebook-anv\u00e4ndare klickar p\u00e5 din annons.<\/li>\n<li><strong>CPM st\u00e5r f\u00f6r Cost Per Mile = kostnad per 1.000 visningar.\u00a0<\/strong>N\u00e4r du v\u00e4ljer betalningsmetod <a href=\"\/sv\/viden\/cpm\/\">CPM<\/a>Du betalar ett pris per 1.000 visningar av den aktuella annonsen. Det inneb\u00e4r att om du har en annons i ett media och betalar via ett CPM-avtal f\u00e5r du betala ett visst belopp per 1.000 visningar.<\/li>\n<li><strong>CPA st\u00e5r f\u00f6r Cost Per Action = Pris per \u00e5tg\u00e4rd\/f\u00f6rs\u00e4ljning.\u00a0<\/strong>N\u00e4r du v\u00e4ljer betalningsmetod <a href=\"\/sv\/viden\/cpa\/\">CPA<\/a>I det h\u00e4r fallet betalar du ett pris per \u00e5tg\u00e4rd eller f\u00f6rs\u00e4ljning p\u00e5 den annonsen. Det inneb\u00e4r att om du t.ex. k\u00f6r en leadannons p\u00e5 ett medium betalar du mediet varje g\u00e5ng en kund g\u00f6r en best\u00e4llning i din butik.<\/li>\n<\/ul>\n<p>CPC \u00e4r den vanligaste betalningsmetoden just nu, f\u00f6ljt av CPM och slutligen CPA. Huruvida din betalningsmetod \u00e4r l\u00f6nsam kan m\u00e4tas genom att du betalar mer eller mindre f\u00f6r din annons j\u00e4mf\u00f6rt med vad du tj\u00e4nar p\u00e5 den.<\/p>","protected":false},"excerpt":{"rendered":"<p>Online annoncering vs offline annoncering Der findes to forskellige former for annoncering; nemlig online annoncering og offline annoncering. Lad os se n\u00e6rmere p\u00e5 forskellene her: Online annoncering.\u00a0Annoncering online omhandler digital annoncering. Alts\u00e5 marketing der foreg\u00e5r p\u00e5 internettet. Overordnede eksempler herp\u00e5 kan v\u00e6re\u00a0SEA (Search Engine Advertising) og SMM (Social Media Marketing). Offline annoncering.\u00a0Offline annoncering er alt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64,78],"tags":[],"class_list":["post-14017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat","category-marketing_cat"],"acf":{"form":false,"post_short_description":"Annoncering i forbindelse med marketing vil sige at g\u00f8re reklame for et produkt, en person eller en virksomhed med det form\u00e5l at tiltr\u00e6kke kunder i butikken. Bliv klogere p\u00e5 annoncering i denne tekst.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Annoncering | Hvad er annoncering? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Annoncering vil sige at g\u00f8re reklame for et produk eller en virksomhed med det form\u00e5l at tiltr\u00e6kke kunder. 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