{"id":14015,"date":"2020-03-20T11:18:24","date_gmt":"2020-03-20T10:18:24","guid":{"rendered":"https:\/\/inboundcph.dk\/cpm\/"},"modified":"2024-04-26T02:49:45","modified_gmt":"2024-04-26T01:49:45","slug":"cpm","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/cpm\/","title":{"rendered":"CPM (kostnad per miljon)"},"content":{"rendered":"

Vad \u00e4r CPM?<\/h2>\n

CPM (Cost Per Mille) \u00e4r en ben\u00e4mning p\u00e5 det pris en annons\u00f6r betalar f\u00f6r 1 000 annonsvisningar. Annonserna kan vara textannonser, bildannonser eller videoannonser p\u00e5 plattformar som Google, YouTube, Facebook, bloggar och nyhetsmedier. Det \u00e4r inte n\u00f6dv\u00e4ndigtvis 1.000 unika sidvisningar, eftersom en person kan se samma annons flera g\u00e5nger.<\/p>\n

Tv\u00e5 andra vanliga former av betalning f\u00f6r annonser \u00e4r\u00a0CPC<\/a> (Kostnad per klick) och CPA<\/a> (Kostnad per f\u00f6rv\u00e4rv). I dessa fall betalar annons\u00f6ren endast n\u00e4r en person klickar p\u00e5 en annons eller konverterar till ett lead, till exempel. M\u00e5nga annons\u00f6rer f\u00f6redrar dessa betalningsmodeller framf\u00f6r CPM-modellen eftersom de betalar f\u00f6r mer konkreta resultat.<\/p>\n

Det finns dock fall d\u00e4r CPM \u00e4r en mer l\u00e4mplig betalningsform. Det g\u00e4ller t.ex. om man har varum\u00e4rkesk\u00e4nnedom och att kommunicera ett budskap som kampanjm\u00e5l och inte har ett starkt intresse av att m\u00e5lgruppen bes\u00f6ker webbplatsen. Ett exempel \u00e4r f\u00f6retaget Coca Cola, som fr\u00e4mst lever p\u00e5 f\u00f6rs\u00e4ljning via fysiska butiker.<\/p>\n

Den summa som annons\u00f6ren betalar till publicisten f\u00f6r 1 000 annonsvisningar kallas RPM (Revenue Per Mille).<\/p>\n

\"\"<\/p>\n

Exempel p\u00e5 betalningsmodeller f\u00f6r reklam.<\/p>\n

\n

Hur ber\u00e4knar du CPM?<\/h2>\n

Du kan ber\u00e4kna CPM-priset f\u00f6r en kampanj genom att dividera sj\u00e4lvkostnadspriset med antalet tusentals visningar. Formeln \u00e4r som f\u00f6ljer\u00a0kostnad pris\/(avtryck\/1000)<\/strong>. Med andra ord, om sj\u00e4lvkostnadspriset \u00e4r 5.000 DKK och antalet visningar \u00e4r 100.000, \u00e4r CPM-priset 50 DKK.<\/p>\n

CPM-priser kan vara mycket olika beroende p\u00e5 vilket media du annonserar p\u00e5, storleken p\u00e5 dina annonser och var p\u00e5 sidan annonserna \u00e4r placerade. D\u00e4rf\u00f6r \u00e4r det om\u00f6jligt att svara p\u00e5 vad som \u00e4r en bra och d\u00e5lig CPM-frekvens utan att k\u00e4nna till din specifika situation.<\/p>\n

Huruvida CPM \u00e4r en bra betalningsmetod kan ber\u00e4knas genom att titta p\u00e5 om du tj\u00e4nar mer p\u00e5 kampanjen \u00e4n vad du betalade. Formeln \u00e4r ganska enkel: Om din vinst p\u00e5 de anv\u00e4ndare som klickar sig vidare till din webbplats \u00e4r st\u00f6rre \u00e4n vad du betalar f\u00f6r hela CPM-kampanjen, \u00e4r det pris du betalar per 1 000 visningar v\u00e4rt det.<\/p>\n

Innan du k\u00f6per en CPM-kampanj b\u00f6r du vara medveten om var p\u00e5 sidan dina annonser kommer att placeras och formatet p\u00e5 dina annonser. En liten annons l\u00e4ngst ner p\u00e5 en sida \u00e4r naturligtvis betydligt mindre v\u00e4rdefull \u00e4n en stor annons h\u00f6gst upp p\u00e5 en sida, och det CPM-pris du betalar b\u00f6r \u00e5terspegla detta.<\/p>\n

\n

CPM och Google Ads<\/h2>\n

K\u00e4nner du till Google-Ads<\/a> I f\u00f6rv\u00e4g f\u00e5r du veta att du som f\u00f6retag har m\u00f6jlighet att bjuda med din annons i deras s\u00e5 kallade \"auktionssystem\".<\/p>\n

\u00c4ven om CPC nu anv\u00e4nds i st\u00f6rre utstr\u00e4ckning \u00e4n CPM hos Google \u00e4r det fortfarande m\u00f6jligt att anv\u00e4nda CPM som betalningsmodell. Det g\u00e5r till s\u00e5 att du l\u00e4gger ett bud p\u00e5 det pris du vill betala per 1 000 visningar.<\/p>\n

Om du vill ha en placering m\u00e5ste du bjuda ett h\u00f6gre pris \u00e4n de annonser som visas f\u00f6r n\u00e4rvarande.<\/p>\n

\n

Vanliga fr\u00e5gor och svar<\/h2>\n
\n
\n Vad \u00e4r CPM?<\/span>\n +<\/span>\n <\/div>\n

CPM (Cost Per Mille) \u00e4r en term f\u00f6r det pris som en annons\u00f6r betalar f\u00f6r 1 000 annonsvisningar. <\/p>\n<\/div>\n <\/div><\/p>\n

\n
\n Vad \u00e4r CPM en f\u00f6rkortning f\u00f6r?<\/span>\n +<\/span>\n <\/div>\n

CPM \u00e4r en f\u00f6rkortning av Cost Per Mille, vilket p\u00e5 danska betyder \"betalning per 1.000 visningar\".<\/p>\n<\/div>\n <\/div><\/p>\n

\n
\n Vad \u00e4r ett bra CPM-pris?<\/span>\n +<\/span>\n <\/div>\n

CPM-priset varierar bland annat beroende p\u00e5 annonsstorlek, annonsplacering och \u00e4mne. Exempelvis har en stor annons p\u00e5 ett nischat media f\u00f6r f\u00f6retagsbilar ett mycket h\u00f6gre CPM-pris \u00e4n en liten annons p\u00e5 en kunskapsportal f\u00f6r studenter. D\u00e4rf\u00f6r \u00e4r det om\u00f6jligt att svara p\u00e5 vad som \u00e4r ett bra CPM-pris.<\/p>\n<\/div>\n <\/div><\/p>\n

\n
\n Hur ber\u00e4knas CPM?<\/span>\n +<\/span>\n <\/div>\n

CPM f\u00f6r en annonskampanj kan ber\u00e4knas med f\u00f6ljande formel: sj\u00e4lvkostnadspris\/(visningar\/1000). Om sj\u00e4lvkostnadspriset \u00e4r 5 000 kr och antalet visningar \u00e4r 100 000, blir CPM-priset 50 kr.<\/p>\n<\/div>\n <\/div><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Hvad er CPM? CPM (Cost Per Mille) er en betegnelse for den pris, en annonc\u00f8r betaler for 1.000\u00a0annoncevisninger. Annoncerne kan v\u00e6re tekstannoncer, billedannoncer eller videoannoncer p\u00e5 platforme som eksempelvis Google, YouTube, Facebook, blogs og nyhedsmedier. Der er ikke n\u00f8dvendigvis tale om 1.000 unikke sidevisninger, idet \u00e9n person kan se den samme annonce flere gange. To […]<\/p>\n","protected":false},"author":1,"featured_media":15103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-14015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"CPM er en forkortelse af Cost Per Mille og betegner den pris, en annonc\u00f8r betaler for 1.000 annoncevisninger. 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