{"id":14008,"date":"2020-06-13T11:17:08","date_gmt":"2020-06-13T10:17:08","guid":{"rendered":"https:\/\/inboundcph.dk\/marketingplan\/"},"modified":"2024-09-13T04:59:15","modified_gmt":"2024-09-13T03:59:15","slug":"marknadsforingsplan","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/marketingplan\/","title":{"rendered":"Marknadsf\u00f6ringsplan"},"content":{"rendered":"<h2>Vad \u00e4r en marknadsplan?<\/h2>\n<p>En marknadsplan hj\u00e4lper till att beskriva hur ditt f\u00f6retag ska agera i f\u00f6rh\u00e5llande till din marknadsf\u00f6ring. Marknadsplanen spelar en viktig roll f\u00f6r ditt f\u00f6retag eftersom den \u00e4r en viktig del av ditt f\u00f6retag eftersom den hj\u00e4lper till att visa vilken riktning ditt f\u00f6retag ska ta och vilka resurser som beh\u00f6vs f\u00f6r att uppn\u00e5 resultat med din marknadsf\u00f6ring.<\/p>\n<p>Att l\u00e4ra sig att skriva en marknadsplan tvingar dig att t\u00e4nka p\u00e5 alla de viktiga saker som bidrar till en effektiv marknadsf\u00f6ringsstrategi.<\/p>\n<p>En v\u00e4ldefinierad marknadsf\u00f6ringsplan hj\u00e4lper dig att h\u00e5lla fokus p\u00e5 dina marknadsf\u00f6ringsm\u00e5l. En marknadsf\u00f6ringsplan inneh\u00e5ller vanligtvis f\u00f6ljande punkter:<\/p>\n<ul>\n<li>En \u00f6versikt \u00f6ver f\u00f6retagets marknadsf\u00f6rings- och reklamm\u00e5l.<\/li>\n<li>En beskrivning av ditt f\u00f6retags nuvarande marknadsf\u00f6ringsl\u00e4ge.<\/li>\n<li>En tidslinje \u00f6ver n\u00e4r uppgifter inom din organisation <a href=\"\/sv\/viden\/marknadsforingsstrategi\/\">marknadsf\u00f6ringsstrategi<\/a> kommer att slutf\u00f6ras.<\/li>\n<li>Viktiga resultatindikatorer (<a href=\"\/sv\/viden\/kpi\/\">KPI:er<\/a>) som du vill sp\u00e5ra p\u00e5.<\/li>\n<li>En beskrivning av ditt f\u00f6retags m\u00e5lgrupp och kundbehov.<\/li>\n<\/ul>\n<p>Oavsett om du \u00e4r ett team som f\u00f6rs\u00f6ker s\u00e4tta upp smartare marknadsf\u00f6ringsm\u00e5l eller en konsult som f\u00f6rs\u00f6ker skicka din kund i r\u00e4tt riktning, \u00e4r en sund marknadsf\u00f6ringsplan <strong>alltid<\/strong> som st\u00f6ds av bra forskning och data.<\/p>\n<hr \/>\n<h2>Hur man skapar en marknadsf\u00f6ringsplan<\/h2>\n<p>Omfattningen av din marknadsplan varierar beroende p\u00e5 dess syfte eller vilken typ av organisation den \u00e4r avsedd f\u00f6r. Du kan till exempel skapa en marknadsplan som ger en \u00f6versikt \u00f6ver ett f\u00f6retags hela marknadsf\u00f6ringsstrategi eller helt enkelt fokusera p\u00e5 en specifik kanal, till exempel <a href=\"\/sv\/viden\/sokmotoroptimering\/\">SEO<\/a>, marknadsf\u00f6ring i sociala medier eller <a href=\"\/sv\/viden\/marknadsforing-av-innehaall\/\">marknadsf\u00f6ring av inneh\u00e5ll.<\/a><\/p>\n<p>L\u00e5t oss titta p\u00e5 hur man skapar en bra marknadsf\u00f6ringsplan<\/p>\n<ul>\n<li>Skriv en enkel sammanfattning<\/li>\n<li>Datadrivna marknadsf\u00f6ringsm\u00e5l<\/li>\n<li>Skissera din persona<\/li>\n<li>Unders\u00f6k alla dina konkurrenter<\/li>\n<li>Fastst\u00e4ll korrekta nyckelbaser och m\u00e4tstandarder.<\/li>\n<li>Skapa en handlingsplan f\u00f6r din marknadsf\u00f6ringsstrategi<\/li>\n<li>Fastst\u00e4lla riktlinjer f\u00f6r sp\u00e5rning eller rapportering<\/li>\n<\/ul>\n<h3>1. Enkel sammanfattning<\/h3>\n<p>Ett av de b\u00e4sta s\u00e4tten att f\u00e5 folk att l\u00e4sa din marknadsplan \u00e4r med en v\u00e4lskriven sammanfattning. I en sammanfattning presenteras f\u00f6retagets m\u00e5l, marknadsf\u00f6ringsframg\u00e5ngar, framtidsplaner och andra viktiga sammanhangsfakta f\u00f6r l\u00e4sarna.<\/p>\n<p>Vi rekommenderar att f\u00f6ljande punkter ing\u00e5r i en sammanfattning:<\/p>\n<ul>\n<li>Enkla marknadsf\u00f6ringsm\u00e5l<\/li>\n<li>Viktiga milstolpar f\u00f6r f\u00f6retaget<\/li>\n<li>Fakta om ditt varum\u00e4rke<\/li>\n<li>Anekdoter fr\u00e5n anst\u00e4llda<\/li>\n<li>Framtida m\u00e5l och planer<\/li>\n<\/ul>\n<p>Dessutom rekommenderar vi att du h\u00e5ller din sammanfattning ganska kort. Du skriver inte en roman, s\u00e5 f\u00f6rs\u00f6k att h\u00e5lla den under tre till fyra stycken.<\/p>\n<h3>2. Datadrivna m\u00e5l f\u00f6r marknadsf\u00f6ring<\/h3>\n<p>Detta \u00e4r en av de viktigaste delarna av hela marknadsf\u00f6ringsplanen, s\u00e5 se till att ta god tid p\u00e5 dig. Var s\u00e5 specifik som m\u00f6jligt. Du m\u00e5ste s\u00e4tta upp m\u00e5l som p\u00e5verkar trafiken p\u00e5 din webbplats, <a href=\"\/sv\/viden\/konvertering\/\">konverteringar<\/a> och kundframg\u00e5ngar - och anv\u00e4nd alltid riktiga siffror.<\/p>\n<p><strong>Undvik att beskriva vaga m\u00e5l som:<\/strong><\/p>\n<ul>\n<li>F\u00e5 fler f\u00f6ljare p\u00e5 Facebook.<\/li>\n<li>Skriva fler blogginl\u00e4gg<\/li>\n<li>\u00d6ka antalet \u00e5terkommande kunder<\/li>\n<li>L\u00e4gre avslagsfrekvens<\/li>\n<\/ul>\n<p>Identifiera ist\u00e4llet de nyckeltal som du vill p\u00e5verka och den procentsats som du vill \u00f6ka dem med.<\/p>\n<ul>\n<li>F\u00e5 500 nya Facebook-f\u00f6ljare per m\u00e5nad.<\/li>\n<li>Skriva 10 blogginl\u00e4gg per m\u00e5nad<\/li>\n<li>\u00d6ka antalet \u00e5terkommande kunder med 20% fram till slutet av 2021.<\/li>\n<li>S\u00e4nka studsfrekvensen med 2% i slutet av Q4.<\/li>\n<\/ul>\n<h3>3. Skissera din persona<\/h3>\n<p>Att beskriva din persona \u00e4r en viktig del av en marknadsf\u00f6ringsplan som inte f\u00e5r f\u00f6rbises. Du b\u00f6r inte bara fr\u00e5ga dig hur du kan f\u00e5 flest bes\u00f6kare till ditt f\u00f6retag, utan hur du kan f\u00e5 <strong>r\u00e4tt bes\u00f6kare.<\/strong><\/p>\n<p>Vilka \u00e4r dina idealkunder? Vilka \u00e4r deras m\u00e5l? Vilka \u00e4r deras st\u00f6rsta problem? Hur l\u00f6ser ditt f\u00f6retag deras problem?<\/p>\n<p>Att svara p\u00e5 dessa fr\u00e5gor kommer att kr\u00e4va en hel del efterforskningar, men det \u00e4r viktig information att f\u00e5. H\u00e4r \u00e4r n\u00e5gra exempel p\u00e5 hur du kan samla in dina data.<\/p>\n<ul>\n<li>Intervju med dina kunder<\/li>\n<li>Anv\u00e4nda fokusgrupper<\/li>\n<li>Unders\u00f6ka andra f\u00f6retag i samma bransch<\/li>\n<li>Unders\u00f6k din m\u00e5lgrupp<\/li>\n<\/ul>\n<h3>Analys av konkurrenter<\/h3>\n<p>Det h\u00e4r avsnittet hj\u00e4lper dig att identifiera vilka dina konkurrenter \u00e4r, vad de g\u00f6r och hur du kan ta dig in bredvid dem, eller helst \u00f6vertr\u00e4ffa dem.<\/p>\n<p>Din konkurrentanalys b\u00f6r vanligtvis inneh\u00e5lla:<\/p>\n<ul>\n<li>Vilka som ing\u00e5r i deras marknadsf\u00f6ringsteam<\/li>\n<li>Vem sitter i ledningen<\/li>\n<li>Vilken \u00e4r din marknadsf\u00f6ringsstrategi?<\/li>\n<li>Vad deras <a href=\"\/sv\/viden\/forsaljningsstrategi\/\">f\u00f6rs\u00e4ljningsstrategi<\/a><\/li>\n<li>Strategi f\u00f6r sociala medier<\/li>\n<li>Deras marknadsv\u00e4rde\/ekonomi<\/li>\n<li>Deras \u00e5rliga tillv\u00e4xt<\/li>\n<\/ul>\n<p>Det \u00e4r ocks\u00e5 v\u00e4rt att unders\u00f6ka vilka strategier de anv\u00e4nder i hela organisationen:<\/p>\n<ul>\n<li>Marknadsf\u00f6ring av inneh\u00e5ll<\/li>\n<li>Marknadsf\u00f6ring i sociala medier<\/li>\n<li>SEO<\/li>\n<li>Marknadsf\u00f6ring av video<\/li>\n<\/ul>\n<p>Prova v\u00e5r <a href=\"\/sv\/giveaways\/affarside-for-seo\/\">SEO-konkurrentanalys online h\u00e4r<\/a>.<\/p>\n<h3>5. Viktiga fundament<\/h3>\n<p>Det \u00e4r ganska sv\u00e5rt att planera f\u00f6r framtiden om man inte vet var verksamheten befinner sig just nu.<\/p>\n<p>Genom att fastst\u00e4lla baslinjer kan du f\u00f6lja dina framsteg p\u00e5 ett mer exakt s\u00e4tt. Du kan ocks\u00e5 b\u00e4ttre analysera vad som fungerade och vad som inte gjorde det, s\u00e5 att du kan bygga en starkare strategi. Det kommer definitivt att hj\u00e4lpa andra att f\u00f6rst\u00e5 dina m\u00e5l och din strategi ocks\u00e5.<\/p>\n<h3>6. Handlingsplan f\u00f6r din marknadsf\u00f6ringsstrategi<\/h3>\n<p>N\u00e4r du har samlat all kontextuell information och relevanta m\u00e4tv\u00e4rden i din marknadsf\u00f6ringsplan \u00e4r det dags att bryta ner din marknadsf\u00f6ringsstrategi.<\/p>\n<p>Mindmaps \u00e4r ett effektivt s\u00e4tt att visa hur en strategi med m\u00e5nga r\u00f6rliga delar h\u00e4nger ihop. Oavsett hur du v\u00e4ljer att visualisera din strategi ska ditt team veta exakt vad de ska g\u00f6ra.<\/p>\n<p>Om du bryter ner din strategi i uppgifter blir det l\u00e4ttare att komma ig\u00e5ng med arbetet. Ett annat viktigt s\u00e4tt att visualisera din marknadsf\u00f6ringsstrategi \u00e4r att skapa en projektf\u00e4rdplan. En projektf\u00e4rdplan visualiserar tidslinjen f\u00f6r din produkt med enskilda uppgifter.<\/p>\n<h3>7 Riktlinjer f\u00f6r uppf\u00f6ljning av resultat<\/h3>\n<p>Avsluta din marknadsf\u00f6ringsplan med en kort f\u00f6rklaring av hur du planerar att f\u00f6lja upp och m\u00e4ta dina resultat.<\/p>\n<p>Precis som med de andra avsnitten i marknadsplanen kan du v\u00e4lja hur specifik du vill vara. Men det b\u00f6r finnas n\u00e5gra tydliga riktlinjer f\u00f6r hur du m\u00e4ter framsteg och resultat i din marknadsplan.<\/p>\n<p>Riktlinjerna f\u00f6r prestationsuppf\u00f6ljning b\u00f6r \u00e5tminstone inneh\u00e5lla f\u00f6ljande:<\/p>\n<ul>\n<li>Vad du planerar att sp\u00e5ra<\/li>\n<li>Hur du planerar att f\u00f6lja upp resultaten<\/li>\n<li>Hur ofta du planerar att m\u00e4ta<\/li>\n<\/ul>\n<p>Lycka till med din marknadsf\u00f6ringsplan!<\/p>\n<p>L\u00e4s ocks\u00e5 v\u00e5rt inl\u00e4gg om <a href=\"\/sv\/viden\/b2b-marknadsforingsplan\/\">B2B-marknadsf\u00f6ringsplan<\/a>d\u00e4r vi ger n\u00e5gra mer konkreta tips f\u00f6r B2B-f\u00f6retag.<\/p>\n<hr \/>\n<h2>Vanliga fr\u00e5gor om marknadsplan<\/h2>\n<p><span style=\"font-weight: 400;\"><div class=\"legacy-faq-container\"><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-1597387002')\">\n                    <span class=\"question-text\">Vad \u00e4r en marknadsplan till f\u00f6r?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-1597387002\" class=\"legacy-faq-answer\"><p>Marknadsplanen anv\u00e4nds som en f\u00e4rdplan f\u00f6r ett f\u00f6retags marknadsf\u00f6ringsplanering. Den hj\u00e4lper f\u00f6retaget att identifiera m\u00e5lgrupper och marknadsf\u00f6ringsm\u00e5l samt att skapa strategier som kan hj\u00e4lpa f\u00f6retaget att uppn\u00e5 sina m\u00e5l. Dessutom hj\u00e4lper marknadsplanen ocks\u00e5 till att f\u00f6rdela vilka resurser som ska anv\u00e4ndas och hur mycket pengar som ska spenderas f\u00f6r att uppn\u00e5 marknadsf\u00f6ringsframg\u00e5ng.<\/p>\n<\/div>\n            <\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"legacy-faq-container\"><\/div><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-4547824')\">\n                    <span class=\"question-text\">Vem anv\u00e4nder en marknadsplan?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-4547824\" class=\"legacy-faq-answer\"><p>En marknadsplan skapas av f\u00f6retagets marknadsavdelning och anv\u00e4nds av hela organisationen som en riktlinje f\u00f6r hur ledningen och avdelningarna inom f\u00f6retaget ska agera f\u00f6r att uppn\u00e5 de m\u00e5l som f\u00f6retaget str\u00e4var efter att uppn\u00e5.<\/p>\n<\/div>\n            <\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"legacy-faq-container\"><\/div><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-891717234')\">\n                    <span class=\"question-text\">Hur skapar man en marknadsf\u00f6ringsplan?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-891717234\" class=\"legacy-faq-answer\"><p>Det finns inget f\u00e4rdigt recept f\u00f6r hur man skapar en marknadsplan, men det finns n\u00e5gra steg som \u00e4r gemensamma f\u00f6r de flesta marknadsplaner, till exempel en konkurrentanalys, en marknadsanalys och en handlingsplan f\u00f6r hur man ska genomf\u00f6ra sin marknadsf\u00f6ringsstrategi.<\/p>\n<\/div>\n            <\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"legacy-faq-container\"><\/div><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-2092804619')\">\n                    <span class=\"question-text\">Hur ofta b\u00f6r du uppdatera din marknadsplan?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-2092804619\" class=\"legacy-faq-answer\"><p>Du b\u00f6r i allm\u00e4nhet se \u00f6ver din marknadsf\u00f6ringsplan en g\u00e5ng om \u00e5ret f\u00f6r att se om den beh\u00f6ver uppdateras. Detta f\u00f6r att s\u00e4kerst\u00e4lla att ditt f\u00f6retag \u00e4r uppdaterat med marknadsl\u00e4get och konkurrensen. Omv\u00e4rderingen av marknadsf\u00f6ringsplanen bidrar ocks\u00e5 till att s\u00e4kerst\u00e4lla om planen \u00e4r effektiv eller om n\u00e5gra f\u00f6r\u00e4ndringar beh\u00f6ver g\u00f6ras f\u00f6r att f\u00f6rb\u00e4ttra marknadsf\u00f6ringsplanen.<\/p>\n<\/div>\n            <\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er en marketingplan? En marketingplan er med til at outline, hvordan din virksomhed skal handle i forbindelse med din markedsf\u00f8ring. Marketingplanen spiller en v\u00e6sentlig rolle for din virksomhed, da den er et essentielt element for din virksomhed, da den er med til at vise hvilken retning din virksomhed skal tage samt hvilke resourcer der [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-14008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"En marketingplan er en rapport, der skitserer din markedsf\u00f8ringsstrategi for det kommende \u00e5r, kvartal eller m\u00e5ned. I dette indl\u00e6g kan du f\u00e5 tips og inspiration til din marketingplan.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketingplan | Hvad er en marketingplan? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"En marketingplan er en rapport, der skitserer din markedsf\u00f8ringsstrategi for det kommende \u00e5r, kvartal eller m\u00e5ned. 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