{"id":14007,"date":"2020-03-13T11:11:46","date_gmt":"2020-03-13T10:11:46","guid":{"rendered":"https:\/\/inboundcph.dk\/online-marketing\/"},"modified":"2024-04-26T02:50:32","modified_gmt":"2024-04-26T01:50:32","slug":"marknadsforing-paa-natet","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/online-marketing\/","title":{"rendered":"Marknadsf\u00f6ring online"},"content":{"rendered":"

Vad \u00e4r marknadsf\u00f6ring p\u00e5 n\u00e4tet?<\/h2>\n

Onlinemarknadsf\u00f6ring \u00e4r marknadsf\u00f6ring p\u00e5 internet. Hela syftet med onlinemarknadsf\u00f6ring \u00e4r att marknadsf\u00f6ra ett f\u00f6retag, dess produkter, tj\u00e4nster eller ett specifikt budskap till potentiella kunder med hj\u00e4lp av internet. N\u00e4r en anv\u00e4ndare till exempel anv\u00e4nder Google, sociala medier eller n\u00e5got annat p\u00e5 datorn kan anv\u00e4ndaren uts\u00e4ttas f\u00f6r marknadsf\u00f6ring.<\/p>\n

Motsatsen till onlinemarknadsf\u00f6ring \u00e4r offlinemarknadsf\u00f6ring. Som det st\u00e5r skrivet i orden \u00e4r online-delen internetmarknadsf\u00f6ring (dvs. online) medan offline-marknadsf\u00f6ring \u00e4r allt annat \u00e4n webbmarknadsf\u00f6ring. Exempel p\u00e5 detta \u00e4r evenemang, bussreklam och flygblad, radio f\u00f6r att bara n\u00e4mna n\u00e5gra m\u00f6jligheter.<\/p>\n

Idag kan n\u00e4stan inget f\u00f6retag undvika att marknadsf\u00f6ra sig p\u00e5 n\u00e4tet, eftersom det finns m\u00e5nga f\u00f6rdelar med att v\u00e4lja en onlinekanal. Vid m\u00e5nga former av offline-marknadsf\u00f6ring kan det till exempel vara sv\u00e5rt att f\u00f6lja upp v\u00e4rdet av marknadsf\u00f6ringskampanjen i f\u00f6rh\u00e5llande till vad som betalats f\u00f6r den. Om man t.ex. k\u00f6pt en annons i en tryckt tidning eller en fysisk tidskrift kan det vara sv\u00e5rt att direkt m\u00e4ta hur m\u00e5nga k\u00f6p, hur stort intresse etc. som kom ut av det.<\/p>\n

F\u00f6r din f\u00f6rst\u00e5else kommer vi att lista olika typer av onlinemarknadsf\u00f6ring nedan:<\/p>\n

SEO och onlinemarknadsf\u00f6ring<\/h2>\n

SEO st\u00e5r f\u00f6r s\u00f6kmotoroptimering och handlar om S\u00f6kmotoroptimera din webbplats<\/a>s\u00e5 att din webbplats kommer att vara en av de \u00f6versta sidorna p\u00e5 Google, till exempel n\u00e4r m\u00e4nniskor s\u00f6ker efter en produkt du har online.<\/p>\n

Ett mycket bra exempel p\u00e5 vikten av SEO \u00e4r att om man arbetar med SEO p\u00e5 r\u00e4tt s\u00e4tt s\u00e5 motsvarar det att man har en av de b\u00e4sta fysiska platserna p\u00e5 Str\u00f8get - ni vet, de omr\u00e5den d\u00e4r det \u00e4r mycket trafik och d\u00e4rmed fler bes\u00f6kare och kunder i butikerna. Omv\u00e4nt kan man ocks\u00e5 s\u00e4ga att om man inte arbetar med SEO \u00e4r det likv\u00e4rdigt med att ha sitt f\u00f6retag bel\u00e4get p\u00e5 en bakg\u00e5rd d\u00e4r det \u00e4r mer eller mindre slumpm\u00e4ssigt vilka bes\u00f6kare och antal k\u00f6p som g\u00e5r igenom p\u00e5 en dag.<\/p>\n

Det \u00e4r m\u00f6jligt att arbeta med SEO sj\u00e4lv, till exempel genom att g\u00e5 en kurs i onlinemarknadsf\u00f6ring. Det \u00e4r dock stor skillnad p\u00e5 att beh\u00e4rska SEO och att uppn\u00e5 mediokra resultat, och eftersom denna form av marknadsf\u00f6ring n\u00e4stan \u00e4r en v\u00e4rld f\u00f6r sig, med m\u00e5nga tekniska fr\u00e5gor som st\u00e4ndigt utvecklas, anv\u00e4nder m\u00e5nga f\u00f6retag en digital SEO-byr\u00e5<\/a>.<\/p>\n

Sociala medier och marknadsf\u00f6ring online<\/h2>\n

Exempel p\u00e5 sociala medier \u00e4r Facebook, Instagram, LinkedIn och Twitter, som f\u00f6rmodligen \u00e4r n\u00e5gra av de mest popul\u00e4ra. H\u00e4r tillbringar m\u00e5nga m\u00e4nniskor otaliga timmar varje m\u00e5nad med att socialisera med andra p\u00e5 n\u00e4tet.<\/p>\n

Det g\u00f6r dessa medier till en perfekt plats f\u00f6r att sprida ditt budskap. Det finns olika s\u00e4tt att g\u00f6ra detta p\u00e5, och priserna p\u00e5 reklam<\/a> finns ocks\u00e5 i flera olika niv\u00e5er. Exempelvis \u00e4r priserna f\u00f6r annonsering p\u00e5 Facebook l\u00e4gre \u00e4n priserna f\u00f6r annonsering p\u00e5 LinkedIn.<\/p>\n

Google-annonser och marknadsf\u00f6ring p\u00e5 n\u00e4tet<\/h2>\n

Google-Ads<\/a> \u00e4r en tredje form av onlinemarknadsf\u00f6ring. Precis som SEO handlar det om att vara synlig i Googles s\u00f6kresultat. Den enda skillnaden \u00e4r att Google Ads \u00e4r betalda annonser som visas h\u00f6gst upp. Vissa SEO-byr\u00e5er hj\u00e4lper ocks\u00e5 f\u00f6retag som Google Ads, eftersom det finns f\u00f6rdelar med att kombinera de tv\u00e5 aktiviteterna under ett tak.<\/p>\n

Det finns m\u00e5nga fler former av onlinemarknadsf\u00f6ring. Ovanst\u00e5ende var bara f\u00f6r att ge en inblick i vad termen betyder och hur de olika alternativen fungerar.<\/p>\n

INBOUNDCPH \u00e4r en byr\u00e5 i K\u00f6penhamn som hj\u00e4lper f\u00f6retag att v\u00e4xa sin verksamhet med hj\u00e4lp av SEO och Google Ads. Om du beh\u00f6ver hj\u00e4lp \u00e4r du mer \u00e4n v\u00e4lkommen att Kontakta oss<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er marketing online? Online markedsf\u00f8ring er markedsf\u00f8ring p\u00e5 internettet. Hele form\u00e5let med markedsf\u00f8ring online er, at promovere en virksomhed, dens produkter, services eller et bestemt budskab til potentielle kunder som bruger internettet. N\u00e5r en bruger eksempelvis anvender Google, et socialt medie eller andet p\u00e5 computeren, s\u00e5 kan brugeren blive eksponeret for markedsf\u00f8ring. Mods\u00e6tningen af […]<\/p>\n","protected":false},"author":1,"featured_media":15134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-14007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"Online marketing er marketing aktiviteter, der alle foreg\u00e5r online p\u00e5 internettet. I denne artikel vil du blive klogere p\u00e5 begrebet online marketing samt det modsatte begreb, nemlig offline marketing.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nOnline marketing | Hvad er online marketing? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Online marketing er marketing aktiviteter, der alle foreg\u00e5r online p\u00e5 internettet. 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