{"id":14006,"date":"2020-04-13T11:06:12","date_gmt":"2020-04-13T10:06:12","guid":{"rendered":"https:\/\/inboundcph.dk\/cpc\/"},"modified":"2024-04-25T10:59:06","modified_gmt":"2024-04-25T09:59:06","slug":"cpc","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/cpc\/","title":{"rendered":"CPC (Kostnad per klick)"},"content":{"rendered":"

Vad \u00e4r CPC inom marknadsf\u00f6ring?<\/h2>\n

N\u00e4r du genomf\u00f6r marknadsf\u00f6ringskampanjer online finns det olika s\u00e4tt att betala f\u00f6r dem reklam<\/a> p\u00e5. N\u00e4r du v\u00e4ljer betalningsmetoden CPC betalar du ett pris per klick p\u00e5 annonsen i fr\u00e5ga. Det inneb\u00e4r att om du har en annons p\u00e5 t.ex. Facebook och du betalar via ett CPC-avtal m\u00e5ste du betala pengar till Facebook varje g\u00e5ng Facebook-anv\u00e4ndare klickar p\u00e5 din annons. Ist\u00e4llet f\u00f6r CPC anv\u00e4nds termen PPC, som st\u00e5r f\u00f6r Pay Per Click (betala per klick)<\/a>.<\/p>\n

F\u00f6rdelen med betalningsmetoden CPC \u00e4r att du kan exponera din annons mot en st\u00f6rre m\u00e5lgrupp, d\u00e4r du endast betalar f\u00f6r \"potentiella\" kunders klick p\u00e5 annonsen. Du betalar med andra ord f\u00f6r dem som visar intresse f\u00f6r din produkt, tj\u00e4nst eller ditt f\u00f6retag - och eftersom de har valt att klicka p\u00e5 din annons kan de betraktas som potentiella kunder.<\/p>\n

Tv\u00e5 andra vanliga betalningsmetoder \u00e4r CPA<\/a> (kostnad per f\u00f6rv\u00e4rv) och CPM<\/a> (Kostnad per miljon).<\/p>\n

Hur man ber\u00e4knar CPC<\/h2>\n

Huruvida CPC \u00e4r en bra betalningsform kan ber\u00e4knas genom att titta p\u00e5 vad du tj\u00e4nar i genomsnitt per anv\u00e4ndare som klickar sig vidare till din webbplats.<\/p>\n

Formeln \u00e4r ganska enkel: Om din vinst p\u00e5 de anv\u00e4ndare som klickar sig vidare till din webbplats \u00e4r st\u00f6rre \u00e4n vad du betalar f\u00f6r hela CPC-annonsen, d\u00e5 \u00e4r det pris du betalar per klick v\u00e4rt det.<\/p>\n

CPC och Google Ads<\/h2>\n

Om du vill komma ig\u00e5ng med Google Ads \u00e4r det en bra id\u00e9 att bekanta dig med CPC i f\u00f6rv\u00e4g.<\/p>\n

Google Ads arbetar med CPC, d\u00e4r du som f\u00f6retag har m\u00f6jlighet att bjuda med din annons i deras s\u00e5 kallade \"auktionssystem\".<\/p>\n

Placeringen av din annons i Google Ads ber\u00e4knas utifr\u00e5n olika parametrar. Om det finns mycket konkurrens f\u00f6r det s\u00f6kord du vill konkurrera med m\u00e5ste du ofta betala ett h\u00f6gt CPC och omv\u00e4nt, om det finns lite konkurrens, kommer priset per klick vanligtvis att vara l\u00e4gre.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er CPC i marketing? N\u00e5r man k\u00f8rer marketing kampagner online, findes der forskellige m\u00e5der at betale denne annoncering p\u00e5. Ved valg af betalingsformen CPC, s\u00e5 betaler man en pris pr. klik p\u00e5 den p\u00e5g\u00e6ldende annonce. Det vil sige, at hvis du har en annonce k\u00f8rerne p\u00e5 fx. Facebook og du betaler via en CPC-aftale, […]<\/p>\n","protected":false},"author":1,"featured_media":15079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-14006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"CPC er en forkortelse af Cost Per Click og anvendes meget indenfor online marketing, hvor det ogs\u00e5 g\u00e5r under navnet CPC marketing. I denne artikel kan du blive en hel del klogere p\u00e5 dette begreb.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nCPC (Cost Per Click) | Hvad er CPC? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"CPC er en forkortelse af Cost Per Click og anvendes meget indenfor online marketing, hvor det ogs\u00e5 g\u00e5r under navnet CPC marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/cpc\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPC (Cost Per Click)\" \/>\n<meta property=\"og:description\" content=\"CPC er en forkortelse af Cost Per Click og anvendes meget indenfor online marketing, hvor det ogs\u00e5 g\u00e5r under navnet CPC marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/sv\/cpc\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-13T10:06:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T09:59:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-marketingmix-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"CPC (Cost Per Click)\",\"datePublished\":\"2020-04-13T10:06:12+00:00\",\"dateModified\":\"2024-04-25T09:59:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/\"},\"wordCount\":352,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-marketingmix-11.jpg\",\"articleSection\":[\"Dataindsamling\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/cpc\\\/\",\"name\":\"CPC (Cost Per Click) | Hvad er CPC? 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