{"id":13993,"date":"2020-02-13T09:46:35","date_gmt":"2020-02-13T08:46:35","guid":{"rendered":"https:\/\/inboundcph.dk\/b2c\/"},"modified":"2024-04-26T02:55:50","modified_gmt":"2024-04-26T01:55:50","slug":"b2c","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/b2c\/","title":{"rendered":"B2C (f\u00f6retag till konsument)"},"content":{"rendered":"

Vad \u00e4r B2C?<\/h2>\n

Begreppet B2C (\u00e4ven kallat BTC) avser processen att s\u00e4lja produkter och tj\u00e4nster direkt till konsumenter, som \u00e4r slutanv\u00e4ndarna av ett f\u00f6retags produkter eller tj\u00e4nster. De f\u00f6retag som s\u00e4ljer direkt till konsumenter kan d\u00e4rf\u00f6r kallas B2C-f\u00f6retag.<\/p>\n

Som aff\u00e4rsmodell skiljer sig B2C v\u00e4sentligt fr\u00e5n aff\u00e4rsmodellen F\u00d6RETAG-TILL-F\u00d6RETAG<\/a>, vilket avser handel mellan tv\u00e5 eller flera f\u00f6retag.<\/p>\n

B2B \u00e4r tillsammans med B2C de tv\u00e5 typiska f\u00f6rs\u00e4ljningsmodeller som anv\u00e4nds. B2B \u00e4r motsatsen till B2C, vilket \u00e4r anledningen till att B2B-f\u00f6retag endast s\u00e4ljer sina produkter eller tj\u00e4nster till andra f\u00f6retag.<\/p>\n

Till skillnad fr\u00e5n aff\u00e4rsmodellen B2C har B2B-f\u00f6retag ofta olika priss\u00e4ttningsstrukturer. Med B2C betalar konsumenterna ofta samma pris f\u00f6r samma produkter. Medan f\u00f6retag tenderar att f\u00f6rhandla om priser och betalningsvillkor.<\/p>\n

B2C avs\u00e5g ursprungligen k\u00f6p i butiker och k\u00f6pcentrum, restaurangbes\u00f6k, bioupplevelser etc. Men med tiden kom internet och i takt med att internet blev utbrett uppstod en helt ny B2C-kanal i form av e-handel<\/a> - s\u00e4lja produkter och tj\u00e4nster p\u00e5 internet.<\/p>\n

B2C-f\u00f6retag<\/h2>\n

Oavsett vad du letar efter kan du vara s\u00e4ker p\u00e5 att det finns ett B2C-f\u00f6retag som \u00e4r redo att uppfylla dina behov. Det finns fem olika modeller som B2C-f\u00f6retag anv\u00e4nder f\u00f6r att s\u00e4lja sina produkter i onlinev\u00e4rlden.<\/p>\n

    \n
  1. Direktf\u00f6rs\u00e4ljare<\/strong> \u00e4r en av de vanligaste och s\u00e4ljer en produkt direkt till konsumenter. Detta inkluderar sm\u00e5 onlinef\u00f6retag s\u00e5v\u00e4l som stora.<\/li>\n
  2. Online mellanh\u00e4nder<\/strong> \u00e4ger inte de produkter som de s\u00e4ljer p\u00e5 sin webbplats, men de s\u00e4tter s\u00e4ljare i direktkontakt med k\u00f6pare och tj\u00e4nar vanligtvis pengar genom att ta en del av transaktionen. Du kanske k\u00e4nner till konceptet fr\u00e5n eBay, till exempel.<\/li>\n
  3. Annonsbaserad B2C<\/strong> blir allt vanligare i takt med att allt fler m\u00e4nniskor uteslutande anv\u00e4nder sig av onlinemedier. Modellen inneb\u00e4r att ett f\u00f6retag k\u00f6per annonsutrymme p\u00e5 en plattform som har mycket trafik, till exempel YouTube.<\/li>\n
  4. Samh\u00e4llsbaserad B2C <\/strong>drar nytta av likasinnade gemenskaper online som uppst\u00e5r p\u00e5 medieplattformar. Eftersom m\u00e5nga av dessa grupper bildas kring ett gemensamt intresse eller en fysisk plats kan f\u00f6retagen l\u00e4ttare identifiera potentiella kunder.<\/li>\n
  5. Prenumerationsbaserad<\/strong>\u00a0B2C-modeller kr\u00e4ver betalning f\u00f6r att f\u00e5 tillg\u00e5ng till ett f\u00f6retags inneh\u00e5ll. Du k\u00e4nner igen den h\u00e4r modellen fr\u00e5n Netflix, Viaplay etc.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    Hvad er B2C? Udtrykket B2C (ogs\u00e5 kaldet BTC) henviser til processen med at s\u00e6lge produkter og tjenesteydelser direkte til forbrugere, der er slutbrugerne af en virksomheds produkter eller tjenester. De virksomheder der s\u00e6lger direkte til forbrugere, kan alts\u00e5 kaldes B2C-virksomheder. Som forretningsmodel adskiller B2C sig markant fra forretningsmodellen B2B, som refererer til handel mellem to […]<\/p>\n","protected":false},"author":1,"featured_media":15042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-13993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"B2C betyder \u201cbusiness to consumer\u201d eller p\u00e5 dansk: \u201cForretning til forbruger\u201d. Det er med andre ord et udtryk for virksomheder, der s\u00e6lger produkter eller tjenesteydelser til private forbrugere (i mods\u00e6tning til virksomheder).","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? 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