{"id":13990,"date":"2020-04-12T10:40:58","date_gmt":"2020-04-12T09:40:58","guid":{"rendered":"https:\/\/inboundcph.dk\/b2b-marketing\/"},"modified":"2024-04-25T11:02:24","modified_gmt":"2024-04-25T10:02:24","slug":"b2b-marknadsforing","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/b2b-marketing\/","title":{"rendered":"B2B-marknadsf\u00f6ring"},"content":{"rendered":"<h2>Vad \u00e4r B2B-marknadsf\u00f6ring?<\/h2>\n<p>N\u00e4r man arbetar med marknadsf\u00f6ring \u00e4r det viktigt att inse att marknadsf\u00f6ring till f\u00f6retag \u00e4r <strong>mycket olika <\/strong>\u00e4n att marknadsf\u00f6ra till konsumenter. Det \u00e4r d\u00e4rf\u00f6r det finns en helt annan marknadsf\u00f6ringsmetod - B2B-marknadsf\u00f6ring.<\/p>\n<p>Man brukar d\u00e4rf\u00f6r skilja mellan B2B-marknadsf\u00f6ring (business-to-business) och B2C-marknadsf\u00f6ring (business-to-consumer). B2B-marknadsf\u00f6ring avser alla marknadsf\u00f6ringsstrategier eller allt inneh\u00e5ll som riktar sig till ett f\u00f6retag eller en organisation. Alla f\u00f6retag som s\u00e4ljer produkter eller tj\u00e4nster till andra f\u00f6retag eller organisationer anv\u00e4nder vanligtvis B2B-marknadsf\u00f6ringsstrategier. <a href=\"\/sv\/viden\/b2c\/\">B2C-marknadsf\u00f6ring<\/a> \u00e4r d\u00e4remot den marknadsf\u00f6ring som f\u00f6retag riktar mot privatpersoner.<\/p>\n<p>F\u00f6r att ge dig ett exempel \u00e4r InboundCPH ett B2B-marknadsf\u00f6ringsf\u00f6retag. Detta beror p\u00e5 att InboundCPH:s kunder \u00e4r andra f\u00f6retag och inte konsumenter. D\u00e4rf\u00f6r kan alla v\u00e5ra marknadsf\u00f6ringsinsatser klassificeras som B2B.<\/p>\n<p>N\u00e4r du vill attrahera fler B2B-kunder m\u00e5ste du b\u00f6rja marknadsf\u00f6ra dig sj\u00e4lv. Precis som du som privatperson exponeras f\u00f6r reklam f\u00f6r olika produkter n\u00e4r du surfar p\u00e5 internet och i sociala medier, kan f\u00f6retag som vill komma i kontakt med andra f\u00f6retag ocks\u00e5 annonsera via olika kanaler och medier.<\/p>\n<h3>Exempel p\u00e5 annonskanaler:<\/h3>\n<ul>\n<li><a href=\"\/sv\/viden\/facebook-annonsering\/\">Facebook<\/a><\/li>\n<li><a href=\"\/sv\/viden\/instagram-annonsering\/\">Instagram<\/a><\/li>\n<li><a href=\"\/sv\/viden\/linkedin-annonsering\/\">LinkedIn<\/a><\/li>\n<li><a href=\"\/sv\/specialiteter\/google-annonser\/\">Google (Google Ads)<\/a><\/li>\n<li>Bannerannonsering<\/li>\n<li><a href=\"\/sv\/viden\/e-postmarknadsforing\/\">E-postmarknadsf\u00f6ring<\/a><\/li>\n<li><a href=\"\/sv\/viden\/marknadsforing-av-innehaall\/\">Marknadsf\u00f6ring av inneh\u00e5ll<\/a><\/li>\n<li><a href=\"\/sv\/viden\/hav\/\">SEA (s\u00f6kmotorannonsering)<\/a><\/li>\n<\/ul>\n<h2>Kom ig\u00e5ng med B2B-marknadsf\u00f6ring<\/h2>\n<p>Varje f\u00f6retag - oavsett om du fokuserar p\u00e5 B2B- eller B2C-f\u00f6rs\u00e4ljning - beh\u00f6ver en digital n\u00e4rvaro som best\u00e5r av betalda annonser, s\u00f6kmotoroptimering och en webbplats. L\u00e5t oss g\u00e5 igenom vilka \u00e5tg\u00e4rder som kan st\u00e4rka din digitala marknadsf\u00f6ringsstrategi.<\/p>\n<h3>Definiera din m\u00e5lgrupp<\/h3>\n<p>En stark digital B2B-marknadsf\u00f6ringsstrategi b\u00f6rjar med att definiera din m\u00e5lgrupp eller persona. Denna demografiska och psykografiska information kommer att s\u00e4kerst\u00e4lla att alla dina marknadsf\u00f6ringsaktiviteter, inneh\u00e5ll och digitala material exponeras f\u00f6r r\u00e4tt \u00f6gon och \u00f6ron.<\/p>\n<h3>Skaffa en webbplats<\/h3>\n<p>Digital marknadsf\u00f6ring fungerar inte riktigt utan en informativ och engagerande webbplats. \u00d6ver 80% av alla k\u00f6pare bes\u00f6ker en webbplats innan de g\u00f6r ett k\u00f6p. Eftersom den typiska B2B-f\u00f6rs\u00e4ljningscykeln ofta involverar m\u00e5nga nyckelspelare \u00e4r webbplatser utm\u00e4rkta f\u00f6r att dela information om din produkt eller tj\u00e4nst.<\/p>\n<h3>S\u00f6kmotoroptimering<\/h3>\n<p>Din webbplats m\u00e5ste vara mer \u00e4n informativ och engagerande... den m\u00e5ste vara synlig. Du kan g\u00f6ra detta med SEO p\u00e5 sidan och SEO utanf\u00f6r sidan. Dessa inkluderar allt fr\u00e5n inneh\u00e5ll till strukturerad data, webbplatsens hastighet etc. <a href=\"\/sv\/viden\/vad-ar-seo\/\">L\u00e4s mer om SEO h\u00e4r<\/a>.<\/p>\n<h2>Vad mer kan du g\u00f6ra?<\/h2>\n<p>Om du inte har tid eller kompetens att designa din egen <a href=\"\/sv\/viden\/marknadsforingsstrategi\/\">Strategi f\u00f6r B2B-marknadsf\u00f6ring<\/a> och sedan genomf\u00f6ra och hantera det efter\u00e5t, kan du enkelt f\u00e5 n\u00e5gon annan att g\u00f6ra det.<\/p>\n<p>Du kan antingen anst\u00e4lla en medarbetare som har erfarenhet av att skapa och hantera en B2B-marknadsf\u00f6ringsstrategi.<\/p>\n<p>Du kan ocks\u00e5 v\u00e4lja att samarbeta med en byr\u00e5 som \u00e4r specialiserad p\u00e5 att utforma och genomf\u00f6ra din strategi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er B2B-marketing? N\u00e5r vi arbejder med marketing, er det vigtigt at v\u00e6re opm\u00e6rksom p\u00e5, at marketing til virksomheder er meget anderledes end marketing til forbrugere. Derfor findes der en helt anden markedsf\u00f8ringsmetode &#8211; B2B-markedsf\u00f8ring. Der skelnes derfor i daglig tale mellem B2B marketing (business-to business) og B2C marketing (business-to-consumer). B2B marketing refererer til enhver [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-13990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_cat"],"acf":{"form":false,"post_short_description":"Hvis du s\u00e6lger produkter eller services til andre virksomheder, alts\u00e5 B2B, er det med \u00e5rene blevet essentielt at fokusere p\u00e5 digital marketing. I takt med at flere virksomheder gennem \u00e5rene er g\u00e5et online og ikke l\u00e6ngere benytter sig af den \u00e6ldre og mere traditionelle offline markedsf\u00f8ring, betyder det at du ikke l\u00e6ngere skal overveje om du skal benytte dig af online markedsf\u00f8ring, men derimod hvordan.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B-marketing | Guide til B2B-marketing \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"F\u00e5 tips og tricks til din B2B-marketing strategi her. L\u00e6s vores indl\u00e6g og l\u00e6r hvorfor B2B-marketing er essentielt for din virksomhed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/b2b-marknadsforing\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B-marketing\" \/>\n<meta property=\"og:description\" content=\"F\u00e5 tips og tricks til din B2B-marketing strategi her. 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