{"id":13988,"date":"2020-04-12T10:30:19","date_gmt":"2020-04-12T09:30:19","guid":{"rendered":"https:\/\/inboundcph.dk\/konverteringsrate\/"},"modified":"2024-04-25T11:04:50","modified_gmt":"2024-04-25T10:04:50","slug":"konverteringsgrad","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/konverteringsrate\/","title":{"rendered":"Konverteringsgrad"},"content":{"rendered":"<h2>Vad betyder konverteringsgrad?<\/h2>\n<p>Konverteringsfrekvens eller konverteringsfrekvens \u00e4r ett av de b\u00e4sta s\u00e4tten att m\u00e4ta effektiviteten i din marknadsf\u00f6ring.<\/p>\n<p>Till skillnad fr\u00e5n genomklicksfrekvens eller Pay Per Click (<a href=\"\/sv\/viden\/ppc\/\">PPC<\/a>) beskriver konverteringsgraden hur bra din marknadsf\u00f6ring \u00e4r p\u00e5 att f\u00e5 m\u00e4nniskor att g\u00f6ra det du vill att de ska g\u00f6ra (vi kallar detta f\u00f6r \"konvertering\" i marknadsf\u00f6ringsv\u00e4rlden).<\/p>\n<p>Beroende p\u00e5 dina aff\u00e4rsm\u00e5l kan en \"konvertering\" vara n\u00e4stan vad som helst, men h\u00e4r \u00e4r n\u00e5gra vanliga typer av konverteringar:<\/p>\n<ul>\n<li>En kund g\u00f6r ett k\u00f6p<\/li>\n<li>En kund fyller i sina uppgifter i ett formul\u00e4r - t.ex. en lead-annons<\/li>\n<li>En kund ringer till ditt f\u00f6retag<\/li>\n<li>En kund tecknar sig f\u00f6r din prenumeration<\/li>\n<li>En kund laddar ner din pdf eller n\u00e5got annat<\/li>\n<\/ul>\n<p>Det finns m\u00e5nga andra konverterings\u00e5tg\u00e4rder som m\u00e4nniskor kan utf\u00f6ra p\u00e5 en webbplats, men de h\u00e4r exemplen b\u00f6r ge dig en uppfattning om vad en \"konvertering\" kan vara. I grund och botten \u00e4r en konvertering en m\u00e4tbar \u00e5tg\u00e4rd som flyttar en potentiell kund mot att bli en betalande kund p\u00e5 ett betydande s\u00e4tt.<\/p>\n<h2>Ber\u00e4kna din konverteringsgrad<\/h2>\n<p>N\u00e4r du har definierat vilka konverteringar du vill sp\u00e5ra kan du ber\u00e4kna konverteringsgraden.<\/p>\n<p>Att ber\u00e4kna konvertering \u00e4r faktiskt ganska enkelt. Allt du beh\u00f6ver g\u00f6ra \u00e4r att dela antalet konverteringar du f\u00e5r under en viss tidsperiod med det totala antalet personer som bes\u00f6kte din webbplats eller landningssida och multiplicera det med 100.<\/p>\n<p>I f\u00f6ljande exempel \u00e4r en konvertering en f\u00f6rs\u00e4ljning.<\/p>\n<p><strong>Konverteringsgrad = total f\u00f6rs\u00e4ljning \/ antal leads * 100<\/strong><\/p>\n<p>Exempel: L\u00e5t oss s\u00e4ga att du gjorde 10 f\u00f6rs\u00e4ljningar f\u00f6rra \u00e5ret och att du hade 100 f\u00f6rfr\u00e5gningar\/leads. Din konverteringsgrad f\u00f6r f\u00f6rs\u00e4ljning \u00e4r s\u00e5ledes <strong>10 %.<\/strong><\/p>\n<p>Om du sp\u00e5rar konverteringar fr\u00e5n leads p\u00e5 din webbplats ser din formel ut s\u00e5 h\u00e4r:<\/p>\n<p><strong>Konverteringsgrad = totalt antal f\u00f6rs\u00e4ljningar \/ antal unika bes\u00f6kare * 100<\/strong><\/p>\n<p>Exempel: Om du gjorde 10 f\u00f6rs\u00e4ljningar p\u00e5 en m\u00e5nad och du hade 1 000 unika bes\u00f6kare p\u00e5 din webbplats, skulle din konverteringsgrad vara <strong>1 %.<\/strong><\/p>\n<p>Du beh\u00f6ver inte alltid ber\u00e4kna din konverteringsfrekvens sj\u00e4lv, f\u00f6r om du st\u00e4ller in din sp\u00e5rning p\u00e5 r\u00e4tt s\u00e4tt p\u00e5 t.ex. din <a href=\"\/sv\/specialiteter\/google-annonser\/\">Google-Ads<\/a> eller Facebook-annonser och analysplattformar som Google Analytics, de olika plattformarna visar dig faktiskt din konverteringsfrekvens.<\/p>\n<p>L\u00e4s mer om hur <a href=\"\/sv\/viden\/konverteringsoptimering\/\">konverteringsoptimering<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad betyder konverteringsrate? Konverteringsrate eller konverteringsfrekvens er en af de bedste m\u00e5der, at m\u00e5le effektiviteten af din markedsf\u00f8ring p\u00e5. I mods\u00e6tning til klikfrekvens eller Pay Per Click (PPC) beskriver konverteringsfrekvensen, hvor god din markedsf\u00f8ring er til at f\u00e5 folk til at g\u00f8re, hvad du vil have dem til at g\u00f8re (vi kalder dette &#8220;konvertering&#8221; i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-13988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"Din konverteringsrate er den procentdel af bes\u00f8gende p\u00e5 dit websted, der fuldf\u00f8rer et \u00f8nsket m\u00e5l (en konvertering) ud af det samlede antal bes\u00f8gende. En h\u00f8j konverteringsrate er tegn p\u00e5 vellykket markedsf\u00f8ring: Det betyder, at folk vil have det du tilbyder, og det er let for dem at f\u00e5 fingrene i det.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Konverteringsrate | Hvad er en konverteringsrate? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Din konverteringsrate er den procentdel af bes\u00f8gende p\u00e5 dit websted, der fuldf\u00f8rer et \u00f8nsket m\u00e5l (en konvertering) ud af alle bes\u00f8gende.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/konverteringsgrad\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konverteringsrate\" \/>\n<meta property=\"og:description\" content=\"Din konverteringsrate er den procentdel af bes\u00f8gende p\u00e5 dit websted, der fuldf\u00f8rer et \u00f8nsket m\u00e5l (en konvertering) ud af alle bes\u00f8gende.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/sv\/konverteringsgrad\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-12T09:30:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T10:04:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-remarketing-1-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"Konverteringsrate\",\"datePublished\":\"2020-04-12T09:30:19+00:00\",\"dateModified\":\"2024-04-25T10:04:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/\"},\"wordCount\":370,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-remarketing-1-10.jpg\",\"articleSection\":[\"Dataindsamling\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/konverteringsrate\\\/\",\"name\":\"Konverteringsrate | Hvad er en konverteringsrate? 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