{"id":13981,"date":"2020-04-12T09:41:03","date_gmt":"2020-04-12T08:41:03","guid":{"rendered":"https:\/\/inboundcph.dk\/utm\/"},"modified":"2024-04-25T11:07:14","modified_gmt":"2024-04-25T10:07:14","slug":"utm","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/utm\/","title":{"rendered":"UTM"},"content":{"rendered":"<h2><span lang=\"da\">Vad betyder UTM? <\/span><\/h2>\n<p><span lang=\"da\">UTM st\u00e5r f\u00f6r Urchin Tracking Module och \u00e4r helt enkelt en liten bit kod som kan kopplas till alla webbadresser som d\u00e4refter genererar data i Google Analytics, d\u00e4r du som marknadsf\u00f6rare kan f\u00f6lja en digital marknadsf\u00f6ringskampanj.<br \/>\n<\/span><b><span lang=\"da\"><br \/>\n<\/span><\/b><span lang=\"da\">Vad best\u00e5r en UTM av? <\/span><span lang=\"da\"><br \/>\n<\/span><span lang=\"da\">Att skapa en UTM-kod \u00e4r ganska enkelt, du beh\u00f6ver inte ens vara en utvecklare. Sj\u00e4lva koden \u00e4r uppbyggd av mycket sm\u00e5 informationsbitar, som du kan se h\u00e4r:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-7692\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/utm-2.png\" alt=\"\" width=\"561\" height=\"378\" \/><\/p>\n<ul>\n<li><strong>Webbplatsens URL.\u00a0<\/strong>Du b\u00f6rjar med att ange webbadressen till din webbplats. I exemplet ovan har vi helt enkelt angett v\u00e5r egen webbadress: <a href=\"https:\/\/inboundcph.dk\/sv\/\">https:\/\/inboundcph1stg.wpenginepowered.com<\/a> (kom ih\u00e5g att alltid ange https:\/\/ i detta f\u00e4lt).<\/li>\n<li><strong>Kampanj K\u00e4lla.\u00a0<\/strong>D\u00e4refter beh\u00f6ver du skriva vilken k\u00e4lla din l\u00e4nk, och d\u00e4rmed ocks\u00e5 din UTM-kod, ska infogas p\u00e5. I exemplet ovan har vi anv\u00e4nt en kampanj p\u00e5 entrepren\u00f6rsportalen Amino som utg\u00e5ngspunkt. Det hade ocks\u00e5 kunnat vara ett socialt medium, din e-postsignatur, en webbplats du samarbetar med eller ditt eget nyhetsbrev - om din nyhetsbrevsleverant\u00f6r inte automatiskt l\u00e4gger till en UTM-kod \u00e5t dig (kontrollera detta f\u00f6rst).<\/li>\n<li><strong>Kampanjmedium.\u00a0<\/strong>I exemplet ovan \u00e4r kampanjen p\u00e5 Amino via en banner, vilket \u00e4r anledningen till att vi kallar kampanjmedium f\u00f6r display, eftersom Google Analytics Standardkanalgruppering har f\u00f6rgrupperat all din webbplatstrafik i f\u00f6ljande: Direkt, Organisk s\u00f6kning, Social, E-post, Affiliates, Referral, Betald s\u00f6kning, Annan annonsering, Display och (annat) Kampanjmedium handlar om typen eller arten av l\u00e4nken.<\/li>\n<li><strong>Namn p\u00e5 kampanj<\/strong>\u00a0. Eftersom det \u00e4r v\u00e5r <a href=\"\/sv\/giveaways\/seo-bog\/\">SEO-bok<\/a>I exemplet, om vi vill marknadsf\u00f6ra via en banner p\u00e5 entrepren\u00f6rsportalen Amino, \u00e4r kampanjnamnet naturligtvis SEO-bok. Det kunde ocks\u00e5 ha varit ett produktnamn, mail_signup_Facebook eller erbjudande_augusti_2020<\/li>\n<\/ul>\n<p>I exemplet ovan har vi bara fyllt i de obligatoriska f\u00e4lten, men som du kan se p\u00e5 bilden \u00e4r det ocks\u00e5 m\u00f6jligt att skriva en kampanjterm och ett kampanjinneh\u00e5ll. Detta \u00e4r s\u00e4llan n\u00f6dv\u00e4ndigt, men l\u00e5t oss titta p\u00e5 dem \u00e4nd\u00e5.<\/p>\n<ul>\n<li><strong>Kampanjperiod.\u00a0<\/strong>Campaign Term anv\u00e4nds f\u00f6r betalda s\u00f6kningar. Du kan t.ex. anv\u00e4nda utm_term f\u00f6r att registrera s\u00f6korden f\u00f6r din annons.<\/li>\n<li><strong>Kampanjens inneh\u00e5ll.\u00a0<\/strong>Kampanjinneh\u00e5ll anv\u00e4nds f\u00f6r <a href=\"\/sv\/viden\/a-b-delat-test\/\">A\/B-splittest<\/a> och inneh\u00e5llsinriktade annonser. Du kan t.ex. anv\u00e4nda utm_content f\u00f6r att skilja p\u00e5 annonser eller l\u00e4nkar som pekar p\u00e5 samma URL, t.ex. om det \u00e4r en logol\u00e4nk eller en textl\u00e4nk<\/li>\n<\/ul>\n<p>N\u00e4r ovanst\u00e5ende har slutf\u00f6rts p\u00e5 ett tillfredsst\u00e4llande s\u00e4tt kan du trycka p\u00e5 Kopiera URL och klistra in den d\u00e4r du vill att din UTM ska arbeta fr\u00e5n - det \u00e4r s\u00e5 enkelt \ud83d\ude42.<\/p>\n<p>Exempel p\u00e5 kopiering av URL\/UTM-kod:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7693\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/utm-kode-2.png\" alt=\"\" width=\"584\" height=\"196\" \/><\/p>\n<h2>L\u00e4nk till UTM-verktyg<\/h2>\n<p>Det finns olika verktyg som kan skapa UTM-koder.<\/p>\n<p>Vi anv\u00e4nder den h\u00e4r: <a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\">https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/<\/a><\/p>\n<h2>Viktiga tumregler f\u00f6r UTM<\/h2>\n<p>Sist men inte minst kommer vi att g\u00e5 igenom n\u00e5gra bra UTM-tumregler som du b\u00f6r k\u00e4nna till om du ska b\u00f6rja arbeta med UTM-koder:<\/p>\n<ul>\n<li>Anv\u00e4nd endast sm\u00e5 bokst\u00e4ver<\/li>\n<li>Anv\u00e4nd aldrig \u00e6\u00f8\u00e5<\/li>\n<li>Anv\u00e4nd inte specialtecken<\/li>\n<li>Anv\u00e4nd aldrig mellanslag utan anv\u00e4nd _ (understreck) eller - (bindestreck)<\/li>\n<li>Skapa inte UTM-koder f\u00f6r interna l\u00e4nkar p\u00e5 din webbplats<\/li>\n<li>Kontrollera om din nyhetsbrevsleverant\u00f6r och andra annonsplattformar infogar UTM-koder \u00e5t dig, om de g\u00f6r det beh\u00f6ver du inte skapa en sj\u00e4lv.<\/li>\n<\/ul>\n<p>Ha det s\u00e5 trevligt.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad betyder UTM? UTM st\u00e5r for Urchin Tracking Module og er helt simpelt skrevet en lille kode, som kan kobles p\u00e5 alle URL&#8217;er der efterf\u00f8lgende generere data i Google Analytics, hvor du som marketingansvarlig fx kan f\u00f8lge med i en digital marketing kampagne. Hvad best\u00e5r en UTM af? Det er ganske simpelt at lave en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-13981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"Form\u00e5let med en UTM kode er, at du via Google Analytics kan f\u00f8lge med i hvor mange der har trykket p\u00e5 det link, som du har sat en UTM kode p\u00e5. En UTM kode kan samtidig give et mere n\u00f8jagtigt indblik i, hvor din trafik p\u00e5 dit website stammer fra.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>UTM | Hvad er UTM-koder? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Form\u00e5let med en UTM kode er, at du via Google Analytics kan f\u00f8lge med i, hvor mange der har trykket p\u00e5 det link, som du har sat en UTM p\u00e5.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/utm\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTM\" \/>\n<meta property=\"og:description\" content=\"Form\u00e5let med en UTM kode er, at du via Google Analytics kan f\u00f8lge med i, hvor mange der har trykket p\u00e5 det link, som du har sat en UTM p\u00e5.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/sv\/utm\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-12T08:41:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T10:07:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-analytics-16.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"UTM\",\"datePublished\":\"2020-04-12T08:41:03+00:00\",\"dateModified\":\"2024-04-25T10:07:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/\"},\"wordCount\":570,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-google-analytics-16.jpg\",\"articleSection\":[\"Dataindsamling\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/utm\\\/\",\"name\":\"UTM | Hvad er UTM-koder? 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