{"id":13978,"date":"2020-05-12T09:24:38","date_gmt":"2020-05-12T08:24:38","guid":{"rendered":"https:\/\/inboundcph.dk\/reputation-management\/"},"modified":"2024-04-25T08:59:33","modified_gmt":"2024-04-25T07:59:33","slug":"hantering-av-anseende","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/reputation-management\/","title":{"rendered":"Hantering av rykte"},"content":{"rendered":"

Vad \u00e4r rykteshantering?<\/h2>\n

Reputation management kallas ocks\u00e5 ORM, vilket \u00e4r en f\u00f6rkortning av online reputation management. Det inneb\u00e4r att man fokuserar p\u00e5 f\u00f6retagets rykte online p\u00e5 internet.<\/p>\n

Om en bekant till exempel ber\u00e4ttar att han eller hon har haft en d\u00e5lig erfarenhet av ett visst f\u00f6retag, kommer du med st\u00f6rsta sannolikhet att v\u00e4lja ett annat f\u00f6retag som kan erbjuda dig samma produkt eller tj\u00e4nst.<\/p>\n

Om du s\u00f6ker efter en produkt p\u00e5 n\u00e4tet och n\u00e5got av det f\u00f6rsta som dyker upp p\u00e5 Google \u00e4r negativa kommentarer om ett visst f\u00f6retag, kommer du med st\u00f6rsta sannolikhet att v\u00e4lja att g\u00e5 till ett annat f\u00f6retag som kan erbjuda dig samma produkt eller tj\u00e4nst.<\/p>\n

Idag \u00e4r det m\u00e5nga som flitigt delar med sig av b\u00e5de positiva och negativa erfarenheter p\u00e5 n\u00e4tet om sina upplevelser med olika f\u00f6retag. N\u00e4r det g\u00e4ller negativa omd\u00f6men finns det en \u00f6kande tendens att personerna bakom dem vill skada f\u00f6retagets rykte och d\u00e4rf\u00f6r f\u00f6rs\u00f6ker sprida det negativa budskapet till en s\u00e5 stor publik som m\u00f6jligt.<\/p>\n

Det som g\u00f6r det extra kritiskt p\u00e5 internet \u00e4r att d\u00e5lig publicitet om f\u00f6retaget inte \u00e4r n\u00e5got som s\u00e4gs h\u00e4r och d\u00e4r och sedan f\u00f6rsvinner igen. N\u00e4r det \u00e4r d\u00e5lig publicitet som skrivs p\u00e5 n\u00e4tet kan den riskera att ligga kvar d\u00e4r f\u00f6r alltid - om man inte fokuserar p\u00e5 ORM. Man kan arbeta med sociala medier, men en av de viktigaste metoderna \u00e4r s\u00f6kmotoroptimering.<\/p>\n

Rykte och SEO-strategi<\/strong><\/h2>\n

Med hj\u00e4lp av s\u00f6kmotoroptimering kan ett f\u00f6retag se till att artiklar och webbplatser som n\u00e4mner f\u00f6retaget positivt hamnar h\u00f6gst upp i s\u00f6kresultaten n\u00e4r man s\u00f6ker p\u00e5 dess produkt, varum\u00e4rke eller f\u00f6retagsnamn.<\/p>\n

Detta tar bort fokus p\u00e5 d\u00e5lig publicitet. En del i detta arbete kan vara att skapa webbplatser eller bloggar med positiv publicitet f\u00f6r produkten, varum\u00e4rket eller f\u00f6retagsnamnet i fr\u00e5ga - eller de personer som det \u00e4r meningsfullt att positionera p\u00e5 ett positivt s\u00e4tt.<\/p>\n

Programvaruverktyg f\u00f6r rykteshantering <\/strong><\/h2>\n

Det finns flera tekniker f\u00f6r att \u00f6vervaka och \u00e4ndra antalet positiva och negativa ber\u00e4ttelser om ett f\u00f6retag i s\u00f6kresultaten.<\/p>\n

Det kr\u00e4ver dock ofta en hel del erfarenhet, varf\u00f6r de flesta f\u00f6retag v\u00e4ljer att l\u00e5ta en byr\u00e5 som har provat det m\u00e5nga g\u00e5nger tidigare och vet vad som fungerar utf\u00f6ra detta arbete.<\/p>\n

F\u00e5 hj\u00e4lp med rykteshantering<\/strong><\/h2>\n

Vi kan hj\u00e4lpa dig att \u00f6ka din n\u00e4rvaro p\u00e5 Google genom att betona positiva omn\u00e4mnanden s\u00e5 att negativa omn\u00e4mnanden flyttas l\u00e4ngre ner p\u00e5 Google och f\u00e4rre personer ser de negativa omn\u00e4mnandena. Kontakta oss<\/a> f\u00f6r en dialog om hur vi kan hj\u00e4lpa ditt f\u00f6retag.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er reputation management? Reputation management bliver ogs\u00e5 kaldt ORM, som er forkortelsen p\u00e5 online reputation management. Det vil her sige, at der er fokus p\u00e5 det omd\u00f8mme virksomheden har online p\u00e5 internettet. Hvis en bekendt eksempelvis fort\u00e6ller dig, at han har haft en d\u00e5rlig oplevelse med en bestemt virksomhed, s\u00e5 v\u00e6lger du h\u00f8jst sandsynligt […]<\/p>\n","protected":false},"author":1,"featured_media":15095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-13978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategi_cat"],"acf":{"form":false,"post_short_description":"Reputation management handler om at beskytte eller forbedre en virksomheds ry online. Fx. n\u00e5r brugere p\u00e5 Google s\u00f8ger efter et produkt, brand- eller virksomhedsnavn, s\u00e5 skal der helst dukke positiv omtale (frem for negative omtale) op \u00f8verst i s\u00f8geresultaterne - dette hj\u00e6lper reputation management med.","post_authors":[13325],"post_contact_section":{"post_contact_section_employee":13325,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nReputation management | Hvad er ORM? \u2013\u00a0InboundCPH<\/title>\n<meta name=\"description\" content=\"Reputation management handler om at beskytte eller forbedre en virksomheds ry online. L\u00e6s mere om reputation management her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/hantering-av-anseende\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reputation management\" \/>\n<meta property=\"og:description\" content=\"Reputation management handler om at beskytte eller forbedre en virksomheds ry online. 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