{"id":13971,"date":"2020-04-12T08:19:19","date_gmt":"2020-04-12T07:19:19","guid":{"rendered":"https:\/\/inboundcph.dk\/kpi\/"},"modified":"2024-04-25T11:10:16","modified_gmt":"2024-04-25T10:10:16","slug":"kpi","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/kpi\/","title":{"rendered":"KPI (Key Performance Indicator)"},"content":{"rendered":"<h2>Vad betyder KPI?<\/h2>\n<p>KPI:er st\u00e5r f\u00f6r Key Performance Indicator, som vi skrev ovan. Det \u00e4r inte bara en m\u00e4tpunkt, utan ocks\u00e5 en metod f\u00f6r att kontinuerligt bed\u00f6ma hur du presterar i f\u00f6rh\u00e5llande till uppsatta m\u00e5l. Oavsett om du \u00e4r en stor eller liten organisation kan du dra nytta av att s\u00e4tta upp KPI:er f\u00f6r dina fokusomr\u00e5den.<\/p>\n<p>KPI:er kan anv\u00e4ndas i samband med f\u00f6rs\u00e4ljning, marknadsf\u00f6ring, kundn\u00f6jdhet och f\u00f6r att beh\u00e5lla medarbetare. Det \u00e4r viktigt att m\u00e5len \u00e4r tydliga och m\u00e4tbara, annars har du ingen chans att utv\u00e4rdera dem i efterhand. Inom marknadsf\u00f6ring kan KPI:er till exempel vara h\u00f6gre int\u00e4kter och en <a href=\"\/sv\/viden\/bli-synlig-paa-google\/\">St\u00f6rre synlighet p\u00e5 Google<\/a>.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-7845\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/kpi-proces-2-1024x314.png\" alt=\"\" width=\"1024\" height=\"314\" \/><\/p>\n<p style=\"text-align: center;\">Exempel p\u00e5 process f\u00f6r KPI:er<\/p>\n<hr \/>\n<h2>Hur kan jag arbeta med KPI:er?<\/h2>\n<p>Om du vill arbeta med KPI:er beh\u00f6ver du s\u00e4tta upp n\u00e5gra fokusomr\u00e5den i ditt f\u00f6retag d\u00e4r det finns potential f\u00f6r utveckling. Allt detta med fokus p\u00e5 att ta ditt f\u00f6retag till n\u00e4sta niv\u00e5.<\/p>\n<p>Det grundl\u00e4ggande syftet med att s\u00e4tta upp KPI:er \u00e4r att \u00f6ka produktiviteten genom \u00f6kad motivation. Detta sker genom kontinuerlig utv\u00e4rdering av hur v\u00e4l KPI:erna uppn\u00e5s och vad och hur korrigeringar kan beh\u00f6va g\u00f6ras.<\/p>\n<p>Man skiljer mellan nyckeltal p\u00e5 l\u00e5g niv\u00e5 och nyckeltal p\u00e5 h\u00f6g niv\u00e5:<\/p>\n<ul>\n<li><strong>L\u00e5g niv\u00e5: <\/strong>KPI:er p\u00e5 l\u00e5g niv\u00e5 fokuserar p\u00e5 prestandan hos enskilda avdelningar i organisationen.<\/li>\n<li><strong>H\u00f6g niv\u00e5:\u00a0<\/strong>KPI:er p\u00e5 h\u00f6g niv\u00e5 fokuserar p\u00e5 flera eller alla avdelningar i organisationen.<\/li>\n<\/ul>\n<p>F\u00f6r att kunna arbeta med KPI:er p\u00e5 ett meningsfullt s\u00e4tt \u00e4r det viktigt att de m\u00e5l du s\u00e4tter upp \u00e4r b\u00e5de tydligt definierade och m\u00e4tbara. Ett bra verktyg f\u00f6r detta \u00e4r SMART-modellen, som anger att de uppsatta KPI:erna b\u00f6r vara:<\/p>\n<ul>\n<li><strong>Specifik.\u00a0<\/strong>M\u00e5let m\u00e5ste vara specifikt.<\/li>\n<li><strong>M\u00e4tbar.\u00a0<\/strong>Det m\u00e5ste vara m\u00f6jligt att m\u00e4ta framstegen.<\/li>\n<li><strong>Uppn\u00e5eligt.\u00a0<\/strong>Det m\u00e5ste vara m\u00f6jligt att uppn\u00e5 m\u00e5let.<\/li>\n<li><strong>Relevant.\u00a0<\/strong>M\u00e5let m\u00e5ste vara relevant f\u00f6r verksamheten.<\/li>\n<li><strong>Tidsbegr\u00e4nsad.\u00a0<\/strong>Det m\u00e5ste vara m\u00f6jligt att n\u00e5 m\u00e5let inom den tidsramen.<\/li>\n<\/ul>\n<p>Processen g\u00e5r d\u00e4rf\u00f6r ut p\u00e5 att identifiera relevanta fokusomr\u00e5den i organisationen, s\u00e4tta upp ett eller flera m\u00e5l enligt SMART-modellen ovan och kontinuerligt m\u00e4ta hur man presterar i f\u00f6rh\u00e5llande till m\u00e5len. Fokusomr\u00e5dena kan baseras p\u00e5 f\u00f6retagets mission, vision och aktuella aff\u00e4rsm\u00e5l.<\/p>\n<hr \/>\n<h2>Exempel p\u00e5 KPI:er f\u00f6r en webbshop<\/h2>\n<p>Vill du s\u00e4tta upp KPI:er f\u00f6r ett f\u00f6retag <a href=\"\/sv\/viden\/webbshop\/\">webbshop<\/a>Dessa kan till exempel omfatta:<\/p>\n<ul>\n<li>antal bes\u00f6k<\/li>\n<li>antal nedladdningar<\/li>\n<li>antal leads<\/li>\n<li>antal sidvisningar<\/li>\n<li>antal f\u00f6rs\u00e4ljningar<\/li>\n<li>omvandlingsfrekvenser<\/li>\n<li>Int\u00e4kter.<\/li>\n<\/ul>\n<p>Mer specifikt kan KPI:erna till exempel vara:<\/p>\n<ul>\n<li>\u00d6ka int\u00e4kterna med 10 % under n\u00e4sta r\u00e4kenskaps\u00e5r<\/li>\n<li>\u00f6ka den genomsnittliga orderstorleken med 5 %<\/li>\n<li>\u00d6ka konverteringsgraden f\u00f6r bes\u00f6kare fr\u00e5n Google med 3 procentenheter<\/li>\n<li>\u00d6ka antalet bes\u00f6kare p\u00e5 webbplatsen med 15 %<\/li>\n<li>Och mycket, mycket mer.<\/li>\n<\/ul>\n<p>Genom att analysera er webbplats kan ni med hj\u00e4lp av ovanst\u00e5ende KPI:er avg\u00f6ra var den st\u00f6rsta utvecklingspotentialen ligger och prioritera dessa KPI:er. D\u00e4refter kan ni s\u00e4tta upp ett antal operativa m\u00e5l f\u00f6r hur ni ska f\u00f6rb\u00e4ttra KPI:erna - till exempel tekniska utmaningar som ni beh\u00f6ver l\u00f6sa f\u00f6r att n\u00e5 ert m\u00e5l, eller kanske beh\u00f6ver ni arbeta med specifika marknadsf\u00f6ringsinsatser. L\u00e4s mer om hur du g\u00f6r <a href=\"\/sv\/viden\/benchmarking-av-seo\/\">Uppr\u00e4tta KPI:er i f\u00f6rh\u00e5llande till arbetet med SEO<\/a>.<\/p>\n<hr \/>\n<h2>Vanliga fr\u00e5gor och svar<\/h2>\n<div class=\"legacy-faq-container\"><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-4105739394')\">\n                    <span class=\"question-text\">Vad \u00e4r KPI?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-4105739394\" class=\"legacy-faq-answer\"><p>En KPI \u00e4r ett m\u00e4tbart v\u00e4rde som anv\u00e4nds som en indikator p\u00e5 i vilken utstr\u00e4ckning ett m\u00e5l har uppn\u00e5tts. F\u00f6retag kan till exempel s\u00e4tta upp KPI:er f\u00f6r sina marknadsf\u00f6ringsinsatser.<\/p>\n<\/div>\n            <\/div><\/p>\n<p><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-3798333762')\">\n                    <span class=\"question-text\">Vad \u00e4r KPI en f\u00f6rkortning f\u00f6r?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-3798333762\" class=\"legacy-faq-answer\"><p>KPI \u00e4r en f\u00f6rkortning f\u00f6r Key Performance Indicator. P\u00e5 danska anv\u00e4nds vanligtvis den engelska termen.<\/p>\n<\/div>\n            <\/div><\/p>\n<p><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-1483185541')\">\n                    <span class=\"question-text\">Vad anv\u00e4nds KPI:er till?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-1483185541\" class=\"legacy-faq-answer\"><p>KPI:er \u00e4r m\u00e4tv\u00e4rden som anv\u00e4nds f\u00f6r att bed\u00f6ma och utv\u00e4rdera arbetets inverkan. Samtidigt ger de incitament och motivation f\u00f6r arbetet. <\/p>\n<\/div>\n            <\/div><\/p>\n<p><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-3631812315')\">\n                    <span class=\"question-text\">Hur m\u00e4ter du KPI:er?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-3631812315\" class=\"legacy-faq-answer\"><p>M\u00e4tningen av KPI:er beror p\u00e5 vilka KPI:er som valts. Vissa kan t.ex. m\u00e4tas med hj\u00e4lp av kvantitativa statistikverktyg online, medan andra kan m\u00e4tas med hj\u00e4lp av kvalitativa unders\u00f6kningar.<\/p>\n<\/div>\n            <\/div><\/p>\n<p><\/div>","protected":false},"excerpt":{"rendered":"<p>Hvad betyder KPI? KPI&#8217;er betyder som skrevet ovenfor Key Performance Indicator. Der er ikke blot tale om et m\u00e5lepunkt, men ogs\u00e5 om en metode til l\u00f8bende at vurdere, hvordan der performes i forhold til opstillede m\u00e5ls\u00e6tninger. Uanset om du er en st\u00f8rre eller mindre virksomhed, kan du have gavn af at opstille KPI&#8217;er for dine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-13971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"KPI st\u00e5r for \u201dKey Performance Indicator\u201d og et m\u00e5lepunkt, der bruges til at give en indikation af, hvordan en virksomhed, en afdeling, en gruppe eller en enkeltperson performer i forhold til opstillede m\u00e5ls\u00e6tninger. KPI'er kan samtidig bruges til at skabe incitament og motivation for arbejdsindsatsen.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>KPI (Key Performance Indicator) | Hvad er KPI? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"KPI st\u00e5r for Key Performance Indicator og bruges til analyse af, hvordan en virksomhed performer ud fra opstillede m\u00e5l. 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