{"id":13968,"date":"2020-09-08T14:27:32","date_gmt":"2020-09-08T13:27:32","guid":{"rendered":"https:\/\/inboundcph.dk\/sea\/"},"modified":"2024-04-25T07:38:51","modified_gmt":"2024-04-25T06:38:51","slug":"hav","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/sea\/","title":{"rendered":"SEA (s\u00f6kmotorannonsering)"},"content":{"rendered":"

Vad \u00e4r SEA?<\/h2>\n

SEA \u00e4r en term f\u00f6r s\u00f6kmotorannonsering. Syftet med S<\/span>EA \u00e4r att f\u00e5 ditt f\u00f6retag att ligga f\u00f6re dina konkurrenter i s\u00f6kresultaten genom att betala en s\u00f6kmotor (t.ex. Google) f\u00f6r att visa din sida h\u00f6gst upp i s\u00f6kresultaten. Detta fungerar genom att du l\u00e4gger bud p\u00e5 specifika s\u00f6kord som du tror kommer att generera v\u00e4rdefulla bes\u00f6kare till din webbplats.<\/p>\n

SEA \u00e4r med andra ord en betald form av annonsering. SEA \u00e4r ett komplement till SEO - Search Engine Optimisation s\u00f6kmotoroptimering<\/a>\u00a0- vilket avser optimering av din webbplats f\u00f6r att s\u00e4kra en plats i organiska s\u00f6kresultat (i motsats till annonser som \u00e4r betalda s\u00f6kresultat).\u00a0<\/span><\/p>\n

N\u00e4r man f\u00f6rst h\u00f6r talas om SEA \u00e4r en vanlig missuppfattning att man tror att man bara kan skippa s\u00f6kmotoroptimeringen av sin webbplats och ist\u00e4llet sl\u00e4nga iv\u00e4g lite pengar till Google och f\u00f6rv\u00e4nta sig att bli rankad som nummer ett i s\u00f6kresultaten. Det kan man, men det \u00e4r bara cirka 25 % av alla anv\u00e4ndare som klickar p\u00e5 de betalda s\u00f6kresultaten. Med andra ord g\u00e5r du miste om upp till 75 % av din m\u00e5lgrupp om du inte ocks\u00e5 syns i de organiska s\u00f6kresultaten.<\/span><\/p>\n

Organiska s\u00f6kresultat p\u00e5verkas inte p\u00e5 n\u00e5got s\u00e4tt av betald annonsering p\u00e5 Google. Att arbeta med organiska och betalda s\u00f6kresultat kallas ibland SEM (som \u00e4r ett samlingsbegrepp f\u00f6r Search Engine Marketing).<\/span><\/p>\n

\"\"<\/p>\n

Exempel p\u00e5 SEA (s\u00f6kmotorannonsering).<\/p>\n

\n

SEA Marknadsf\u00f6ring<\/h2>\n

Det r\u00e5der delade meningar om SEA, men upplevelsen av SEA beror till stor del p\u00e5 hur din kampanj \u00e4r upplagd. Om din kampanj inte \u00e4r uppbyggd p\u00e5 r\u00e4tt s\u00e4tt, och kanske till och med inneh\u00e5ller negativa s\u00f6kord (s\u00f6kord som du inte vill synas p\u00e5), kan den snabbt bli b\u00e5de dyr och ineffektiv.\u00a0<\/span><\/p>\n

Googles algoritm \u00e4r mer komplex \u00e4n att bara ge h\u00f6gstbjudande f\u00f6rstaplatsen. Google Ads, Googles SEA-tj\u00e4nst, anv\u00e4nder \"Ad Rank\" f\u00f6r att avg\u00f6ra vem som f\u00f6rtj\u00e4nar den b\u00e4sta positionen i betalda s\u00f6kresultat. Denna Ad Rank \u00e4r en intern po\u00e4ng som bland annat best\u00e5r av f\u00f6ljande parametrar:\u00a0<\/span><\/p>\n

    \n
  1. Ditt bud: Hur mycket pengar \u00e4r ditt f\u00f6retag berett att betala. <\/span>
    \n<\/span>\u00a0<\/span><\/li>\n
  2. Kvaliteten p\u00e5 den annons du vill visa: Google bed\u00f6mer hur relevant din annons och den l\u00e4nkade webbplatsen \u00e4r f\u00f6r anv\u00e4ndaren. <\/span>
    \n<\/span>\u00a0<\/span><\/li>\n
  3. Ut\u00f6ver ovanst\u00e5ende bed\u00f6mer Google om landningssidan \u00e4r l\u00e4tt att navigera, optimerad f\u00f6r mobil anv\u00e4ndning, unik, laddas snabbt osv.<\/span>
    \n<\/span>\u00a0<\/span><\/li>\n
  4. Den h\u00e4r sidans relevans f\u00f6r bes\u00f6karna: Kommer ett klick p\u00e5 din annons att ge ett svar eller en l\u00f6sning till den som s\u00f6ker?<\/span>
    \n<\/span>\u00a0<\/span><\/li>\n
  5. Om tv\u00e5 annons\u00f6rer har liknande annonsrankning kan b\u00e5da vinna placeringen.<\/span><\/li>\n<\/ol>\n

    Det inneb\u00e4r att \u00e4ven om du har det h\u00f6gsta budet f\u00f6r ett visst s\u00f6kord kan du \u00e4nd\u00e5 f\u00f6rlora din position till en konkurrent som har lyckats b\u00e4ttre med att tillhandah\u00e5lla h\u00f6gkvalitativt och relevant inneh\u00e5ll till s\u00f6kmotoranv\u00e4ndarna.<\/span><\/p>\n

    \n

    Vanliga fr\u00e5gor och svar<\/h2>\n
    \n
    \n Vad \u00e4r SEA?<\/span>\n +<\/span>\n <\/div>\n

    SEA \u00e4r ett begrepp f\u00f6r s\u00f6kmotorannonsering - oavsett format och betalningsmetod.<\/p>\n<\/div>\n <\/div><\/p>\n

    \n
    \n Vad \u00e4r SEA en f\u00f6rkortning f\u00f6r?<\/span>\n +<\/span>\n <\/div>\n

    SEA \u00e4r en f\u00f6rkortning f\u00f6r Search Engine Advertising. P\u00e5 danska \u00f6vers\u00e4tts det till s\u00f6kmotorannonsering.<\/p>\n<\/div>\n <\/div><\/p>\n

    \n
    \n Vilka marknadsf\u00f6ringskanaler ing\u00e5r i SEA?<\/span>\n +<\/span>\n <\/div>\n

    De vanligaste kanalerna f\u00f6r SEA-marknadsf\u00f6ring \u00e4r Google Ads och Bing Ads.<\/p>\n<\/div>\n <\/div><\/div>","protected":false},"excerpt":{"rendered":"

    Hvad er SEA? SEA er en begreb for annoncering i s\u00f8gemaskiner. Form\u00e5let med SEA er at f\u00e5 din virksomhed foran dine konkurrenter i s\u00f8geresultaterne ved at betale en s\u00f8gemaskine (f.eks. Google) for at vise din side \u00f8verst i deres resultater. Dette fungerer ved at byde p\u00e5 bestemte s\u00f8geord, som du mener vil generere v\u00e6rdifulde bes\u00f8gende […]<\/p>\n","protected":false},"author":1,"featured_media":15231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-13968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads_cat"],"acf":{"form":false,"post_short_description":"SEA st\u00e5r for Search Engine Advertising, hvilket p\u00e5 dansk kan overs\u00e6ttes til s\u00f8gemaskine-annoncering. 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