{"id":13963,"date":"2020-09-04T14:57:55","date_gmt":"2020-09-04T13:57:55","guid":{"rendered":"https:\/\/inboundcph.dk\/clv\/"},"modified":"2024-04-25T07:58:41","modified_gmt":"2024-04-25T06:58:41","slug":"clv","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/clv\/","title":{"rendered":"CLV (kundens livstidsv\u00e4rde)"},"content":{"rendered":"<h2>Vad \u00e4r CLV?<\/h2>\n<p>Det \u00e4r viktigt f\u00f6r ett f\u00f6retag att veta hur mycket dess kunder \u00e4r v\u00e4rda. F\u00f6r att g\u00f6ra denna ber\u00e4kning kan du anv\u00e4nda Customer Lifetime Value, som anger vad det totala v\u00e4rdet av en kund \u00e4r. CLV kallas ocks\u00e5 kundv\u00e4rde eller kundlivstidsv\u00e4rde.<\/p>\n<p>Customer Lifetime Value \u00e4r anv\u00e4ndbart n\u00e4r din organisation till exempel ska planera hur mycket pengar som ska l\u00e4ggas p\u00e5 marknadsf\u00f6ring f\u00f6r att skaffa nya kunder.<\/p>\n<h3>N\u00e4r du ber\u00e4knar ditt f\u00f6retags CLV m\u00e5ste du veta:<\/h3>\n<ul>\n<li>Hur l\u00e4nge kunderna stannar hos f\u00f6retaget<\/li>\n<li>Vad den \u00e5rliga vinsten \u00e4r per kund<\/li>\n<li>Hur mycket pengar som l\u00e4ggs p\u00e5 att attrahera nya kunder<\/li>\n<\/ul>\n<h4>F\u00f6r att ta reda p\u00e5 hur mycket dina kunder \u00e4r v\u00e4rda m\u00e5ste du r\u00e4kna p\u00e5 det:<\/h4>\n<p>Livsl\u00e4ngd * \u00e5rlig vinst - attraktionskostnad = CLV.<\/p>\n<h2>Hitta din organisations CLV och f\u00e5 ut mesta m\u00f6jliga av dina marknadsf\u00f6ringspengar<\/h2>\n<p>N\u00e4r du k\u00e4nner till din organisations Customer Lifetime Value blir det l\u00e4ttare att bed\u00f6ma hur mycket du ska l\u00e4gga p\u00e5 marknadsf\u00f6ring till en specifik kundgrupp. Detta kan i slut\u00e4ndan gynna ditt f\u00f6retag och den anv\u00e4ndarupplevelse du ger dina kunder.<\/p>\n<p>Om en kund till exempel bidrar med 1.000 GBP till f\u00f6retagets resultat vid den f\u00f6rsta aff\u00e4ren, \u00e4r det naturligt att tro att mindre \u00e4n 1.000 GBP m\u00e5ste ha spenderats p\u00e5 att locka kunden f\u00f6r att generera vinst.<\/p>\n<p>Men om kunden sedan k\u00f6per 20 g\u00e5nger mer kan det mycket v\u00e4l vara v\u00e4rt att l\u00e4gga mycket mer pengar p\u00e5 att locka kunden fr\u00e5n f\u00f6rsta b\u00f6rjan.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er CLV? Det er vigtigt for en virksomhed at have kendskab til, hvor meget virksomhedens kunder er v\u00e6rd. For at lave den beregning, kan du g\u00f8re brug af Customer Lifetime Value, som indikerer, hvad den samlede v\u00e6rdi af en kunde er. CLV kaldes p\u00e5 dansk ogs\u00e5 for kundev\u00e6rdi eller kundelivstidsv\u00e6rdi. Customer Lifetime Value er [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-13963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"CLV er en forkortelse for Customer Lifetime Value, som er en beregning af den samlede fortjeneste, du har af en kunde. Du kan udregne CLV ud fra den enkelte kunde, men oftest beregnes en gennemsnitlig Customer Lifetime Value ud fra en bestemt kundegruppe.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CLV (Customer Lifetime Value) | Hvad er CLV? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"CLV er en forkortelse for Customer Lifetime Value, som er en beregning af den samlede fortjeneste, du har af en kunde. L\u00e6s mere om CLV her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/clv\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CLV (Customer Lifetime Value)\" \/>\n<meta property=\"og:description\" content=\"CLV er en forkortelse for Customer Lifetime Value, som er en beregning af den samlede fortjeneste, du har af en kunde. 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