{"id":13961,"date":"2020-09-04T14:17:34","date_gmt":"2020-09-04T13:17:34","guid":{"rendered":"https:\/\/inboundcph.dk\/business-intelligence\/"},"modified":"2024-04-25T07:59:28","modified_gmt":"2024-04-25T06:59:28","slug":"business-intelligence","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/business-intelligence\/","title":{"rendered":"Business Intelligence"},"content":{"rendered":"

Vad \u00e4r business intelligence?<\/h2>\n

Vill du omvandla data i din organisation till konkret kunskap som skapar v\u00e4rde? D\u00e5 \u00e4r business intelligence r\u00e4tt v\u00e4g att g\u00e5. Men vad \u00e4r egentligen business intelligence?<\/p>\n

Business Intelligence \u00e4r ett begrepp f\u00f6r ett system som kan anv\u00e4ndas f\u00f6r att omvandla stora delar av ett f\u00f6retags data till konkret information. Denna kunskap kan anv\u00e4ndas av organisationens ledning och medarbetare f\u00f6r att fatta b\u00e4ttre beslut snabbare och enklare - med mindre resurser.<\/p>\n

Kort sagt, med business intelligence kan du f\u00e5 en fullst\u00e4ndig \u00f6verblick \u00f6ver din organisation och f\u00e5 insikt i \u00e4ven de minsta detaljerna. P\u00e5 InboundCPH arbetar vi bland annat med Google Analytics<\/a>, Googles s\u00f6kkonsol<\/a> och Google Data Studio<\/a>.<\/p>\n

Vilka f\u00f6retag kan anv\u00e4nda ett verktyg som business intelligence?<\/h2>\n

Business Intelligence kan anv\u00e4ndas av f\u00f6retag i alla storlekar. Det beh\u00f6ver inte n\u00f6dv\u00e4ndigtvis anv\u00e4ndas i hela f\u00f6retaget, utan p\u00e5 de avdelningar som skulle ha nytta av att f\u00e5 insikt i viss information eller vissa nyckeltal f\u00f6r att hj\u00e4lpa f\u00f6retaget att prestera \u00e4nnu b\u00e4ttre.<\/p>\n

Kom ig\u00e5ng med hj\u00e4lp av en business intelligence-byr\u00e5<\/h3>\n

Det finns flera olika l\u00f6sningar f\u00f6r Business Intelligence - vilken som \u00e4r b\u00e4st f\u00f6r din organisation beror p\u00e5 dina behov.<\/p>\n

Du kanske vill kontakta en business intelligence-byr\u00e5 f\u00f6r att hj\u00e4lpa din organisation att komma ig\u00e5ng tills du \u00e4r bekv\u00e4m med att skapa rapporterna sj\u00e4lv.<\/p>\n

Med business intelligence-marknadsf\u00f6ring kan ditt f\u00f6retag n\u00e5 nya h\u00f6jder<\/h2>\n

Det finns ett stort v\u00e4rde i att driva en verksamhet baserad p\u00e5 konkreta data snarare \u00e4n magk\u00e4nsla. Det \u00e4r d\u00e4rf\u00f6r m\u00e5nga f\u00f6retag idag v\u00e4ljer att anv\u00e4nda sig av s\u00e5 kallad business intelligence marketing.<\/p>\n

Anledningen \u00e4r att de data som omvandlas fr\u00e5n business intelligence-systemet kan anv\u00e4ndas inom en m\u00e4ngd olika omr\u00e5den i organisationen. Till exempel p\u00e5 marknadsavdelningen eller f\u00f6rs\u00e4ljningsavdelningen, d\u00e4r informationen kan anv\u00e4ndas f\u00f6r att fatta b\u00e4ttre beslut.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er business intelligence? Har du et \u00f8nske om at oms\u00e6tte dataen i din virksomhed til konkret viden, der skaber v\u00e6rdi? S\u00e5 er det business intelligence, du skal se i retningen af. Men hvad er business intelligence helt pr\u00e6cist? Business intelligence er en betegnelse for et system, som kan bruges til at transformere store dele […]<\/p>\n","protected":false},"author":1,"featured_media":15215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-13961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"Business Intelligence handler om at omdanne den r\u00e5 data, virksomheden ligger inde med, til konkret viden, som kan bruges til at udvikle forretningen. Mange virksomheder v\u00e6lger i dag at g\u00f8re brug af business intelligence, s\u00e5 forretningen ledes ud fra et databaseret grundlag i stedet for mavefornemmelse.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nBusiness Intelligence | Hvad er BI? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Business Intelligence handler om at omdanne den r\u00e5 data, virksomheden ligger inde med, til viden, som kan bruges til forretningsudvikling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/business-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Intelligence\" \/>\n<meta property=\"og:description\" content=\"Business Intelligence handler om at omdanne den r\u00e5 data, virksomheden ligger inde med, til viden, som kan bruges til forretningsudvikling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/sv\/business-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-04T13:17:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T06:59:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/06\/Og-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/business-intelligence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/business-intelligence\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"Business Intelligence\",\"datePublished\":\"2020-09-04T13:17:34+00:00\",\"dateModified\":\"2024-04-25T06:59:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/business-intelligence\\\/\"},\"wordCount\":331,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/business-intelligence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-benchmarking-12.jpg\",\"articleSection\":[\"Dataindsamling\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/business-intelligence\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/business-intelligence\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/business-intelligence\\\/\",\"name\":\"Business Intelligence | Hvad er BI? \u2013 InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/business-intelligence\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/business-intelligence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-benchmarking-12.jpg\",\"datePublished\":\"2020-09-04T13:17:34+00:00\",\"dateModified\":\"2024-04-25T06:59:28+00:00\",\"description\":\"Business Intelligence handler om at omdanne den r\u00e5 data, virksomheden ligger inde med, til viden, som kan bruges til forretningsudvikling.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/business-intelligence\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/business-intelligence\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/business-intelligence\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-benchmarking-12.jpg\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-benchmarking-12.jpg\",\"width\":1400,\"height\":663},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/business-intelligence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Business Intelligence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\",\"name\":\"inboundcphdk\",\"sameAs\":[\"https:\\\/\\\/inboundcph.dk\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Business Intelligence | Vad \u00e4r BI? - InkommandeCPH","description":"Business Intelligence handlar om att omvandla de r\u00e5data som din organisation har till kunskap som kan anv\u00e4ndas f\u00f6r aff\u00e4rsutveckling.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/sv\/business-intelligence\/","og_locale":"sv_SE","og_type":"article","og_title":"Business Intelligence","og_description":"Business Intelligence handler om at omdanne den r\u00e5 data, virksomheden ligger inde med, til viden, som kan bruges til forretningsudvikling.","og_url":"https:\/\/inboundcph.dk\/sv\/business-intelligence\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_published_time":"2020-09-04T13:17:34+00:00","article_modified_time":"2024-04-25T06:59:28+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/06\/Og-Image.png","type":"image\/png"}],"author":"inboundcphdk","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"inboundcphdk","Ber\u00e4knad l\u00e4stid":"2 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inboundcph.dk\/business-intelligence\/#article","isPartOf":{"@id":"https:\/\/inboundcph.dk\/business-intelligence\/"},"author":{"name":"inboundcphdk","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5"},"headline":"Business Intelligence","datePublished":"2020-09-04T13:17:34+00:00","dateModified":"2024-04-25T06:59:28+00:00","mainEntityOfPage":{"@id":"https:\/\/inboundcph.dk\/business-intelligence\/"},"wordCount":331,"commentCount":0,"publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"image":{"@id":"https:\/\/inboundcph.dk\/business-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-benchmarking-12.jpg","articleSection":["Dataindsamling"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inboundcph.dk\/business-intelligence\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/business-intelligence\/","url":"https:\/\/inboundcph.dk\/business-intelligence\/","name":"Business Intelligence | Vad \u00e4r BI? - InkommandeCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/business-intelligence\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/business-intelligence\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-benchmarking-12.jpg","datePublished":"2020-09-04T13:17:34+00:00","dateModified":"2024-04-25T06:59:28+00:00","description":"Business Intelligence handlar om att omvandla de r\u00e5data som din organisation har till kunskap som kan anv\u00e4ndas f\u00f6r aff\u00e4rsutveckling.","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/business-intelligence\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/business-intelligence\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/inboundcph.dk\/business-intelligence\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-benchmarking-12.jpg","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-benchmarking-12.jpg","width":1400,"height":663},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/business-intelligence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"Business Intelligence"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Specialister inom digital marknadsf\u00f6ring","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InkommandeCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}},{"@type":"Person","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5","name":"inkommandecphdk","sameAs":["https:\/\/inboundcph.dk"]}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts\/13961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/comments?post=13961"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts\/13961\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/employee\/13283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/media\/15215"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/media?parent=13961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/categories?post=13961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/tags?post=13961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}