{"id":13946,"date":"2020-05-27T12:00:59","date_gmt":"2020-05-27T11:00:59","guid":{"rendered":"https:\/\/inboundcph.dk\/google-ads-kursus\/"},"modified":"2024-04-25T08:43:12","modified_gmt":"2024-04-25T07:43:12","slug":"google-ads-kurs","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/google-ads-kursus\/","title":{"rendered":"Kurs i Google Ads"},"content":{"rendered":"

Komma ig\u00e5ng med Google Ads<\/h2>\n

En kurs kan t.ex. omfatta grundl\u00e4ggande kunskaper och reklamstrategier inom Google-Ads<\/a>eller s\u00e5 kan den omfatta mer djupg\u00e5ende och specialiserade \u00e4mnen enligt dina behov. Vi anordnar kurser f\u00f6r b\u00e5de enskilda personer och st\u00f6rre grupper av medarbetare.<\/p>\n

Kursen organiseras utifr\u00e5n din verksamhet, din m\u00e5lgrupp och dina m\u00e5l, s\u00e5 att du f\u00e5r ut mesta m\u00f6jliga av kursen och vi kan ge dig konkreta annonseringsstrategier och metoder som du kan anv\u00e4nda i ditt dagliga arbete. Kursen \u00e4r oftast uppbyggd som en blandning av presentationer, debatter och workshops f\u00f6r att du snabbt och effektivt ska kunna oms\u00e4tta dina Google Ads-kunskaper i praktiken.<\/p>\n

P\u00e5 InboundCPH har vi m\u00e5nga \u00e5rs praktisk erfarenhet, inte bara av att arbeta med Google Ads, utan ocks\u00e5 av att kommunicera och undervisa i Google Ads. Vi har tidigare undervisat och arbetat med digitalt ambiti\u00f6sa B2B- och B2C-f\u00f6retag som Spies, Oticon Medical, Berlingske Media, Stylepit, BRFkredit och Audi.<\/p>\n

Kontakta oss<\/a> f\u00f6r att l\u00e4ra dig mer om v\u00e5ra kurser eller l\u00e4s mer nedan.<\/p>\n

\n

Skr\u00e4ddarsydd Google Ads-kurs<\/h2>\n

En Google Ads-kurs skr\u00e4ddarsys utifr\u00e5n ditt f\u00f6retag och dina m\u00e5l f\u00f6r att du ska kunna skapa effektiva annonskampanjer som s\u00e4kerst\u00e4ller att du f\u00e5r ut mesta m\u00f6jliga av dina annonspengar. Kursens l\u00e4ngd och inneh\u00e5ll best\u00e4ms i samarbete med dig. Vi anpassar v\u00e5ra kurser till din niv\u00e5, s\u00e5 vi kan hj\u00e4lpa dig oavsett om du \u00e4r nyb\u00f6rjare eller avancerad. Se \u00e4ven v\u00e5ra seo-kurser.<\/p>\n

Typiska \u00e4mnesomr\u00e5den<\/h3>\n

Kursen kan till exempel behandla grundl\u00e4ggande kunskaper, strategier och metoder inom Google Ads, eller s\u00e5 kan den behandla mer djupg\u00e5ende, specialiserade och strategiska \u00e4mnen beroende p\u00e5 dina behov. Vi ser ofta att behovet faller inom n\u00e5gon av f\u00f6ljande fyra kategorier:<\/p>\n

Strategi f\u00f6r Google Ads<\/strong>
\nVi hj\u00e4lper dig att s\u00e4tta en solid Google Ads-strategi f\u00f6r att maximera avkastningen p\u00e5 din investering. Strategin bygger p\u00e5 grundliga analyser av din m\u00e5lgrupp s\u00e5 att du kan rikta dina annonser efter deras s\u00f6kvanor, n\u00e5 dem vid r\u00e4tt tidpunkt och s\u00e4tta upp realistiska m\u00e5l f\u00f6r dina kampanjer.<\/p>\n

Vi ger dig kunskap om de olika inriktningsalternativen i Google Ads, bland annat hur du n\u00e5r lokala, regionala och\/eller nationella m\u00e5lgrupper. Vi ger dig ocks\u00e5 r\u00e5d om budstrategier och annonsbudgetar och l\u00e4r dig hur du anv\u00e4nder de olika annonstyper som finns i Google Ads, bland annat Shopping- och remarketingannonser.<\/p>\n

Annonstexter och landningssidor<\/strong>
\nVi l\u00e4r dig hur du skriver relevanta och attraktiva annonstexter med r\u00e4tt s\u00f6kord f\u00f6r att \u00f6ka din klickfrekvens. Genom praktiska \u00f6vningar f\u00e5r du feedback p\u00e5 dina egna annonstexter och genom split-test (A\/B-testning<\/a>) unders\u00f6ker vi vilka texter som har st\u00f6rst genomslagskraft hos m\u00e5lgruppen.<\/p>\n

Ett klick p\u00e5 en annons \u00e4r v\u00e4rdel\u00f6st om bes\u00f6karen inte konverterar till en kund. Vi ger dig en gedigen f\u00f6rst\u00e5else f\u00f6r hur du skapar effektiva landningssidor som \u00f6kar din konverteringsgrad<\/a>.<\/p>\n

Google Ads f\u00f6r nyb\u00f6rjare<\/strong>
\nVi ger dig en grundlig introduktion till annonsverktyget och hj\u00e4lper dig att komma ig\u00e5ng s\u00e5 att du kan anv\u00e4nda det f\u00f6r att \u00f6ka din f\u00f6rs\u00e4ljning och f\u00e5 fler nya kunder i framtiden. Du f\u00e5r l\u00e4ra dig hur du skapar annonser, definierar och segmenterar dina m\u00e5lgrupper och f\u00f6rst\u00e5r m\u00e5lgruppernas s\u00f6kbeteende p\u00e5 Google s\u00e5 att du kan skapa effektiva annonskampanjer.<\/p>\n

Du f\u00e5r m\u00f6jlighet att testa dina kunskaper i praktiken och vi ger dig konkret och noggrann feedback p\u00e5 ditt arbete och dina resultat. Vi l\u00e4r dig ocks\u00e5 hur du kan bed\u00f6ma och utv\u00e4rdera dina resultat s\u00e5 att du hela tiden kan optimera din prestation. Om du har n\u00e5gra fr\u00e5gor st\u00e5r vi alltid till ditt f\u00f6rfogande.<\/p>\n

Google Ads p\u00e5 ledningsniv\u00e5<\/strong>
\nOm ditt f\u00f6retag eller team ska b\u00f6rja arbeta med Google Ads kan vi ge dig ett kunskapsf\u00f6rspr\u00e5ng s\u00e5 att du b\u00e4ttre kan s\u00e4tta upp konkreta och realistiska riktlinjer f\u00f6r dina medarbetare och f\u00f6lja upp deras prestationer och resultat.<\/p>\n

Vi ger dig en gedigen f\u00f6rst\u00e5else f\u00f6r Google Ads och l\u00e4r dig hur du m\u00e4ter och utv\u00e4rderar effekten och v\u00e4rdet av dina annonskampanjer. Om det beh\u00f6vs kan vi hj\u00e4lpa dig att fastst\u00e4lla specifika riktlinjer och uppgifter f\u00f6r dina anst\u00e4llda.<\/p>\n

\n

Varf\u00f6r v\u00e4lja en Google Ads-kurs hos oss?<\/h2>\n

Personligt anpassad<\/strong>
\nV\u00e5r Google Ads-kurs \u00e4r upplagd utifr\u00e5n din verksamhet, din marknad och din m\u00e5lgrupp f\u00f6r att du ska f\u00e5 ut s\u00e5 mycket som m\u00f6jligt av kursen och f\u00f6r att du ska f\u00e5 konkreta strategier, metoder och verktyg som du kan anv\u00e4nda i ditt arbete med Google Ads.<\/p>\n

Professionell professionalism<\/strong>
\nVi har ett h\u00f6gkvalificerat team av Google Ads-specialister som tillhandah\u00e5ller engagerad och strukturerad utbildning p\u00e5 ett l\u00e4ttf\u00f6rst\u00e5eligt s\u00e4tt. V\u00e5r aff\u00e4rsf\u00f6rst\u00e5else och yrkeskunskap \u00e4r f\u00f6ruts\u00e4ttningarna f\u00f6r att vi ska kunna erbjuda dig den optimala utbildningen.<\/p>\n

H\u00f6g avkastning<\/strong>
\nMed gedigen expertis och professionalism s\u00e4kerst\u00e4ller vi en st\u00f6rre avkastning p\u00e5 dina reklamkampanjer. Vi \u00e4r stolta \u00f6ver att ha undervisat och arbetat f\u00f6r digitalt ambiti\u00f6sa f\u00f6retag som Stylepit, Spies, BRFkredit, Aller, Berlingske Media och Audi.<\/p>\n

Praxisorienterad<\/strong>
\nEn Google Ads-kurs hos oss \u00e4r vanligtvis uppbyggd som en blandning av presentationer, workshops och debatter, s\u00e5 att du snabbt och effektivt l\u00e4r dig att oms\u00e4tta den f\u00f6rv\u00e4rvade kunskapen i praktiken. Vi utg\u00e5r fr\u00e5n de utmaningar, ramvillkor och m\u00e5l som ni har i er organisation.<\/p>","protected":false},"excerpt":{"rendered":"

Kom godt i gang med Google Ads Et kursus kan for eksempel omhandle grundl\u00e6ggende viden og annoncestrategier inden for Google Ads, eller det kan omhandle mere dybdeg\u00e5ende og specialiserede emner efter jeres behov. Vi afholder kurser for b\u00e5de enkeltpersoner og st\u00f8rre grupper af medarbejdere. Kurset tilrettel\u00e6gges med udgangspunkt i jeres forretning, jeres m\u00e5lgruppe og jeres […]<\/p>\n","protected":false},"author":1,"featured_media":15387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"tags":[],"class_list":["post-13946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uddannelse_cat"],"acf":{"form":false,"post_short_description":"Med vores Google Ads-kursus l\u00e6rer I at skabe effektive og profitable annoncekampagner, der sikrer jer flere nye kunder og en \u00f8get indtjening. Vi styrker jeres interne kompetenceniveau og giver jer en solid viden om, hvordan I f\u00e5r det maksimale ud af Google Ads til den lavest mulige kostpris. Vi afholder kurser i b\u00e5de \u00c5rhus og K\u00f8benhavn, og efter \u00f8nske kommer vi naturligvis ogs\u00e5 ud til jeres virksomhed.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"F\u00e5 et Google Ads-kursus","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? 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