{"id":13920,"date":"2020-05-07T08:49:32","date_gmt":"2020-05-07T07:49:32","guid":{"rendered":"https:\/\/inboundcph.dk\/google-tag-manager\/"},"modified":"2024-04-25T09:14:24","modified_gmt":"2024-04-25T08:14:24","slug":"google-tag-manager","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/","title":{"rendered":"Google Tag Manager"},"content":{"rendered":"<h2>Vad \u00e4r Google Tag Manager?<\/h2>\n<p>Din webbplats inneh\u00e5ller ett antal s\u00e5 kallade <em>Taggar<\/em> fr\u00e5n till exempel <a href=\"\/sv\/google-analytics\/\">Google Analytics<\/a>, <a href=\"\/sv\/specialiteter\/\/google-annonser\/\">Google-Ads<\/a> och Facebook som du beh\u00f6ver f\u00f6r att m\u00e4ta trafiken p\u00e5 din webbplats, m\u00e4ta effektiviteten i dina annonskampanjer online och l\u00e4ra k\u00e4nna dina anv\u00e4ndare b\u00e4ttre. Dina taggar ger dig alla data du beh\u00f6ver f\u00f6r att skapa och genomf\u00f6ra en <a href=\"\/sv\/viden\/marknadsforingsstrategi\/\">framg\u00e5ngsrik marknadsf\u00f6ringsstrategi<\/a>.<\/p>\n<p><em>Google Tag Manager\u00a0<\/em>(<em>GTM<\/em>) \u00e4r ett verktyg som g\u00f6r det enklare f\u00f6r dig att hantera dina taggar och som g\u00f6r att du kan f\u00e5 ut mer anv\u00e4ndbara och korrekta data fr\u00e5n dina taggar. Med Google Tag Manager finns alla dina taggar p\u00e5 ett st\u00e4lle och du kan hantera dem via en l\u00e4ttanv\u00e4nd instrumentpanel utan att beh\u00f6va l\u00e5ta en webbutvecklare redigera koden bakom din webbplats. Det \u00e4r enkelt och flexibelt.<\/p>\n<hr \/>\n<h2>F\u00f6rdelar med Google Tag Manager<\/h2>\n<p>F\u00f6rdelarna med Google Tag Manager \u00e4r m\u00e5nga. Du f\u00e5r:<\/p>\n<ul>\n<li><b>Mer exakta data.<\/b> Med Google Tag Manager kan du styra exakt under vilka villkor en tagg p\u00e5 din webbplats ska utl\u00f6sas. Du kan till exempel utl\u00f6sa en tagg baserat p\u00e5 specifika sidvisningar, klick, formul\u00e4rinl\u00e4mningar eller tidsintervall f\u00f6r att f\u00e5 mer anv\u00e4ndbara insikter om dina anv\u00e4ndare.<\/li>\n<li><b>Enkel och flexibel administration.<\/b> Du kan distribuera, redigera, uppdatera och testa alla dina taggar enkelt och smidigt via ett grafiskt anv\u00e4ndargr\u00e4nssnitt. Du beh\u00f6ver inte involvera din IT-avdelning eller en dyr extern webbutvecklare. Det \u00e4r b\u00e5de snabbare och billigare.<\/li>\n<li><b>F\u00f6rb\u00e4ttrad laddningstid.<\/b>\u00a0Tag Manager f\u00f6rb\u00e4ttrar laddningstiden (laddningshastigheten) f\u00f6r din webbplats eftersom du inte beh\u00f6ver ha en massa olika taggar p\u00e5 din webbplats, utan bara en enda tagg som \u00e4r kopplad till Google Tag Manager. Detta f\u00f6rb\u00e4ttrar anv\u00e4ndarupplevelsen.<\/li>\n<li><b>F\u00e4rre fel.<\/b> Det grafiska anv\u00e4ndargr\u00e4nssnittet i Google Tag Manager minimerar risken f\u00f6r fel eftersom du inte beh\u00f6ver redigera koden bakom din webbplats f\u00f6r att g\u00f6ra en \u00e4ndring. Google Tag Manager ger dig m\u00f6jlighet att testa om \u00e4ndringen fungerar innan du till\u00e4mpar den p\u00e5 din webbplats.<\/li>\n<li><b>Versionskontroll.<\/b> Varje g\u00e5ng du g\u00f6r en \u00e4ndring i dina taggar sparar Google Tag Manager en kopia av den tidigare versionen. P\u00e5 s\u00e5 s\u00e4tt kan du alltid enkelt \u00e5ngra en \u00e4ndring och \u00e5terst\u00e4lla en tidigare version av dina taggar om du beh\u00f6ver det.<\/li>\n<\/ul>\n<hr \/>\n<h2>Kort guide till Tag Manager<\/h2>\n<p>Google Tag Manager \u00e4r en s\u00e5 kallad <em>system f\u00f6r taggadministration<\/em>som samlar alla dina taggar p\u00e5 ett st\u00e4lle. Ist\u00e4llet f\u00f6r att ha alla dina taggar implementerade p\u00e5 webbplatsen implementeras en enda tagg fr\u00e5n Google Tag Manager som ers\u00e4ttning. Du beh\u00f6ver inte l\u00e4ngre redigera kod p\u00e5 sj\u00e4lva webbplatsen varje g\u00e5ng du vill \u00e4ndra dina taggar - ist\u00e4llet kan du anv\u00e4nda det grafiska anv\u00e4ndargr\u00e4nssnittet i Google Tag Manager.<\/p>\n<p>Anv\u00e4ndargr\u00e4nssnittet \u00e4r enkelt och tydligt, vilket g\u00f6r det m\u00f6jligt f\u00f6r vem som helst att anv\u00e4nda Google Tag Manager, \u00e4ven utan tekniska f\u00e4rdigheter. Tag Manager st\u00f6der ett brett utbud av olika taggar, bland annat <a href=\"\/sv\/specialiteter\/google-annonser\/\">Google-Ads<\/a>, <a href=\"\/sv\/specialiteter\/google-analytics\/\">Google Analytics<\/a> och TradeDubler. Se alla taggar som st\u00f6ds <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6106924\" target=\"_blank\" rel=\"noopener noreferrer\">h\u00e4r<\/a>.<\/p>\n<p>Du kan styra exakt n\u00e4r taggarna ska utl\u00f6sas p\u00e5 din webbplats f\u00f6r att f\u00e5 mer exakt kunskap om dina anv\u00e4ndare. Du kan t.ex. styra n\u00e4r Google Analytics ska samla in information om en viss anv\u00e4ndare. Till exempel n\u00e4r anv\u00e4ndaren visar en specifik sida, n\u00e4r anv\u00e4ndaren klickar p\u00e5 en specifik knapp eller n\u00e4r anv\u00e4ndaren har varit p\u00e5 din webbplats under en viss tid.<\/p>\n<p><span style=\"font-weight: 400;\">Du har ocks\u00e5 m\u00f6jlighet att l\u00e4gga till din egen taggmall. Google Tag Manager st\u00f6der alla typer av taggar som kan anv\u00e4ndas p\u00e5 datorer och mobiler. Om det finns en taggmall som inte redan finns kan du l\u00e4gga till en ny i<\/span><a href=\"https:\/\/support.google.com\/tagmanager\/answer\/9334084?hl=en&amp;ref_topic=3002579\"> <span style=\"font-weight: 400;\">anpassade mallar<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Om du tillf\u00e4lligt vill pausa eller avaktivera en tagg fr\u00e5n din webbplats \u00e4r detta ocks\u00e5 m\u00f6jligt. \u00c4ven om du avaktiverar en tagg kommer Tag Manager att spara taggen om du beh\u00f6ver den igen. Det g\u00f6r Tag Manager till ett utm\u00e4rkt verktyg om du vill arbeta med tidsbegr\u00e4nsade kampanjer eller annonser.<\/span><\/p>\n<p>Det \u00e4r m\u00f6jligt att tilldela flera anv\u00e4ndare till samma konto i Google Tag Manager och du kan tilldela olika anv\u00e4ndar- och redigeringsr\u00e4ttigheter till varje anv\u00e4ndare. Om du har flera webbplatser kan du koppla alla webbplatser till samma anv\u00e4ndarkonto s\u00e5 att din organisation bara har ett konto. En annan f\u00f6rdel med att arbeta med flera anv\u00e4ndare p\u00e5 ett konto \u00e4r att du kan skapa arbetsytor som g\u00f6r att du kan arbeta med samma tagg utan att p\u00e5verka n\u00e5gon annans arbete med taggen.<\/p>\n<hr \/>\n<h2><strong>Hur kan Google Task Manager bidra till att f\u00f6rb\u00e4ttra SEO?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Google Task Manager \u00e4r ocks\u00e5 ett utm\u00e4rkt verktyg f\u00f6r att f\u00f6rb\u00e4ttra din SEO. Om du redan vet vilka m\u00e5l du vill uppn\u00e5 med din SEO-strategi kan du anv\u00e4nda Google Task Manager f\u00f6r f\u00f6ljande:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>Sp\u00e5rning av h\u00e4ndelser<\/strong>. Indikerar hur l\u00e5ngt fram i k\u00f6pprocessen potentiella kunder befinner sig och hur de hittade till din webbplats. Den h\u00e4r informationen \u00e4r anv\u00e4ndbar f\u00f6r att planera hur du ska f\u00f6rb\u00e4ttra din konverteringsfrekvens i framtiden.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Schema-implementering<\/strong>. F\u00f6rb\u00e4ttrar Googles f\u00f6rst\u00e5else av din webbplats s\u00e5 att det \u00e4r mer sannolikt att din webbplats visas i Google Search baserat p\u00e5 metabeskrivningen av din webbplats.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3>Kom ig\u00e5ng p\u00e5 en g\u00e5ng<\/h3>\n<p>Vi kan konfigurera Tag Manager s\u00e5 att det passar just dina behov och hj\u00e4lpa dig att f\u00e5 ut exakt den data ur dina taggar som du beh\u00f6ver f\u00f6r att st\u00e4rka din digitala n\u00e4rvaro. Efter en kort utbildningsperiod kommer du att kunna anv\u00e4nda verktyget p\u00e5 egen hand i framtiden.<\/p>\n<p>Naturligtvis tar vi h\u00e4nsyn till alla befintliga taggar p\u00e5 din webbplats s\u00e5 att du inte f\u00f6rlorar v\u00e4rdefull data under \u00f6verg\u00e5ngen till Google Tag Manager, och vi ser till att din data inte registreras tv\u00e5 g\u00e5nger p\u00e5 grund av \u00f6verlappningar. Efter implementeringen finns vi alltid tillg\u00e4ngliga om du har n\u00e5gra fr\u00e5gor eller beh\u00f6ver tips och r\u00e5d.<\/p>\n<hr \/>\n<div class=\"wpb_wrapper\">\n<h2>Utbildning i Google Tag Manager<\/h2>\n<p>N\u00e4r vi har implementerat och konfigurerat Google Tag Manager och testat att allt fungerar som det ska, l\u00e4r vi dig hur du anv\u00e4nder verktyget sj\u00e4lv. Vi f\u00f6rklarar hur du enkelt kan distribuera, redigera, uppdatera och testa taggar och hur du skapar triggers f\u00f6r att samla in mer exakt data. Naturligtvis finns vi alltid tillg\u00e4ngliga om du har n\u00e5gra fr\u00e5gor.<\/p>\n<p>Vi f\u00f6rst\u00e5r ditt f\u00f6retag och din verksamhet s\u00e5 att vi kan ge dig den v\u00e4gledning och de r\u00e5d som skapar mest v\u00e4rde f\u00f6r dig. Google Tag Manager \u00e4r ett kostnadsfritt verktyg, s\u00e5 det finns inga l\u00f6pande kostnader eller installationskostnader f\u00f6rknippade med det.<\/p>\n<hr \/>\n<h2>Vanliga fr\u00e5gor om Google Task Manager<\/h2>\n<p><span style=\"font-weight: 400;\"><div class=\"legacy-faq-container\"><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-2283856076')\">\n                    <span class=\"question-text\">Vad \u00e4r Google Tag Manager?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-2283856076\" class=\"legacy-faq-answer\"><p>Google Tag Manager \u00e4r ett program som kan hantera dina taggar och sammanst\u00e4lla data som kan ge en indikation p\u00e5 hur du kan f\u00f6rb\u00e4ttra dina taggar baserat p\u00e5 effekten av dina taggar.<\/p>\n<\/div>\n            <\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"legacy-faq-container\"><\/div><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-3217584047')\">\n                    <span class=\"question-text\">Vilka \u00e4r f\u00f6rdelarna med Google Tag Manager?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-3217584047\" class=\"legacy-faq-answer\"><p>Ist\u00e4llet f\u00f6r att implementera alla dina taggar p\u00e5 din webbplats ger Google Task Manager dig m\u00f6jlighet att implementera alla dina taggar i en enda tagg. Det inneb\u00e4r att du inte beh\u00f6ver redigera koderna i dina taggar varje g\u00e5ng du beh\u00f6ver \u00e4ndra dina taggar, utan helt enkelt anv\u00e4nda Task Managers kontrollpanel, vilket g\u00f6r det enklare f\u00f6r dig att hantera dina taggar.<\/p>\n<\/div>\n            <\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"legacy-faq-container\"><\/div><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-378686620')\">\n                    <span class=\"question-text\">Vad \u00e4r ett tak?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-378686620\" class=\"legacy-faq-answer\"><p>En tagg hj\u00e4lper dig att m\u00e4ta trafiken p\u00e5 din webbplats och effektiviteten i dina onlinekampanjer. Dessutom ger taggar dig st\u00f6rre insikt i ditt anv\u00e4ndarsegment s\u00e5 att du kan justera och f\u00f6rb\u00e4ttra dina taggar enligt anv\u00e4ndarnas beteendem\u00f6nster p\u00e5 din webbplats.<\/span><span style=\"font-weight: 400;\"><\/p>\n<\/div>\n            <\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"legacy-faq-container\"><\/div><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-68652844')\">\n                    <span class=\"question-text\">Vem kan anv\u00e4nda Google Task Manager?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-68652844\" class=\"legacy-faq-answer\"><p>Alla som har en webbplats kan anv\u00e4nda Google Task Manager, oavsett hur bra du \u00e4r p\u00e5 webbutveckling. Task Manager har en anv\u00e4ndarv\u00e4nlig kontrollpanel som g\u00f6r det enkelt att arbeta med dina taggar.<\/p>\n<\/div>\n            <\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"legacy-faq-container\"><\/div><div class=\"legacy-faq-item\">\n                <div class=\"legacy-faq-question\" onclick=\"toggleFAQ('faq-2852275200')\">\n                    <span class=\"question-text\">Kan jag l\u00e4gga till andra i samma team i Google Tag Manager?<\/span>\n                    <span class=\"toggle-icon\">+<\/span>\n                <\/div>\n                <div id=\"faq-2852275200\" class=\"legacy-faq-answer\"><p>Du har m\u00f6jlighet att l\u00e4gga till andra Google-anv\u00e4ndare p\u00e5 samma konto, d\u00e4r ni kan skapa arbetsytor som g\u00f6r det m\u00f6jligt att arbeta med samma tagg utan att p\u00e5verka de andras arbete med taggen. Det \u00e4r ocks\u00e5 m\u00f6jligt att dela upp anv\u00e4ndare efter vem som har r\u00e4tt att redigera inneh\u00e5ll p\u00e5 webbplatsen.<\/p>\n<\/div>\n            <\/div><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/div><\/span><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hvad er Google Tag Manager? Jeres website indeholder en r\u00e6kke s\u00e5kaldte tags fra eksempelvis Google Analytics, Google Ads og Facebook, der er n\u00f8dvendige for, at I kan m\u00e5le trafikken p\u00e5 jeres website, m\u00e5le effekten af jeres online annoncekampagner og l\u00e6re jeres brugere bedre at kende. Jeres tags giver jer alle de data, I har brug [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-13920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dataindsamling_cat"],"acf":{"form":false,"post_short_description":"Google Tag Manager\u00a0g\u00f8r det nemmere for jer at administrere tags p\u00e5 jeres website og derved f\u00e5 mere brugbare og mere pr\u00e6cise data ud af jeres tags (eksempelvis vedr\u00f8rende de bes\u00f8gende). L\u00e6s med herunder og f\u00e5 mere viden om Google Tag Manager.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"F\u00e5 hj\u00e6lp til GTM","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Tag Manager | Hvad er Tag Manager? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"F\u00e5 viden om Google Tag Manager (GTM) her. Og f\u00e5 hj\u00e6lp til at ops\u00e6tte tags og indsamle den data, I har brug for til at styrke jeres website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tag Manager\" \/>\n<meta property=\"og:description\" content=\"F\u00e5 viden om Google Tag Manager (GTM) her. Og f\u00e5 hj\u00e6lp til at ops\u00e6tte tags og indsamle den data, I har brug for til at styrke jeres website.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-07T07:49:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T08:14:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/06\/Og-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/google-tag-manager\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/google-tag-manager\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"Google Tag Manager\",\"datePublished\":\"2020-05-07T07:49:32+00:00\",\"dateModified\":\"2024-04-25T08:14:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/google-tag-manager\\\/\"},\"wordCount\":1491,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/google-tag-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-benchmarking-12.jpg\",\"articleSection\":[\"Dataindsamling\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/google-tag-manager\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/google-tag-manager\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/google-tag-manager\\\/\",\"name\":\"Google Tag Manager | Hvad er Tag Manager? \u2013 InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/google-tag-manager\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/google-tag-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-benchmarking-12.jpg\",\"datePublished\":\"2020-05-07T07:49:32+00:00\",\"dateModified\":\"2024-04-25T08:14:24+00:00\",\"description\":\"F\u00e5 viden om Google Tag Manager (GTM) her. Og f\u00e5 hj\u00e6lp til at ops\u00e6tte tags og indsamle den data, I har brug for til at styrke jeres website.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/google-tag-manager\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/google-tag-manager\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/google-tag-manager\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-benchmarking-12.jpg\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-seo-benchmarking-12.jpg\",\"width\":1400,\"height\":663},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/google-tag-manager\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Tag Manager\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\",\"name\":\"inboundcphdk\",\"sameAs\":[\"https:\\\/\\\/inboundcph.dk\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Tag Manager | Vad \u00e4r Tag Manager? - InkommandeCPH","description":"L\u00e4s mer om Google Tag Manager (GTM) h\u00e4r. Och f\u00e5 hj\u00e4lp med att st\u00e4lla in taggar och samla in de data du beh\u00f6ver f\u00f6r att driva din webbplats.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/","og_locale":"sv_SE","og_type":"article","og_title":"Google Tag Manager","og_description":"F\u00e5 viden om Google Tag Manager (GTM) her. Og f\u00e5 hj\u00e6lp til at ops\u00e6tte tags og indsamle den data, I har brug for til at styrke jeres website.","og_url":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_published_time":"2020-05-07T07:49:32+00:00","article_modified_time":"2024-04-25T08:14:24+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/06\/Og-Image.png","type":"image\/png"}],"author":"inboundcphdk","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"inboundcphdk","Ber\u00e4knad l\u00e4stid":"6 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/#article","isPartOf":{"@id":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/"},"author":{"name":"inboundcphdk","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5"},"headline":"Google Tag Manager","datePublished":"2020-05-07T07:49:32+00:00","dateModified":"2024-04-25T08:14:24+00:00","mainEntityOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/"},"wordCount":1491,"commentCount":0,"publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-benchmarking-12.jpg","articleSection":["Dataindsamling"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inboundcph.dk\/sv\/google-tag-manager\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/","url":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/","name":"Google Tag Manager | Vad \u00e4r Tag Manager? - InkommandeCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-benchmarking-12.jpg","datePublished":"2020-05-07T07:49:32+00:00","dateModified":"2024-04-25T08:14:24+00:00","description":"L\u00e4s mer om Google Tag Manager (GTM) h\u00e4r. Och f\u00e5 hj\u00e4lp med att st\u00e4lla in taggar och samla in de data du beh\u00f6ver f\u00f6r att driva din webbplats.","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/sv\/google-tag-manager\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-benchmarking-12.jpg","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-seo-benchmarking-12.jpg","width":1400,"height":663},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/sv\/google-tag-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"Google Tag Manager"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Specialister inom digital marknadsf\u00f6ring","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InkommandeCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}},{"@type":"Person","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5","name":"inkommandecphdk","sameAs":["https:\/\/inboundcph.dk"]}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts\/13920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/comments?post=13920"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/posts\/13920\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/employee\/13283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/media\/15215"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/media?parent=13920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/categories?post=13920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/tags?post=13920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}