{"id":13913,"date":"2020-05-07T08:44:52","date_gmt":"2020-05-07T07:44:52","guid":{"rendered":"https:\/\/inboundcph.dk\/google-shopping\/"},"modified":"2024-04-25T09:18:46","modified_gmt":"2024-04-25T08:18:46","slug":"google-shopping","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/google-shopping\/","title":{"rendered":"Google Shopping"},"content":{"rendered":"<h2 class=\"overskrift\">Vad \u00e4r Google Shopping?<\/h2>\n<p><em>Google Shopping<\/em> \u00e4r en annonsplattform f\u00f6r <a href=\"\/sv\/viden\/webbshop\/\">webbshoppar<\/a>Detta g\u00f6r att du kan marknadsf\u00f6ra produkter med bild, pris och produktnamn direkt i s\u00f6kresultaten (se bildexempel nedan). Kunderna kan ta del av dina produkter och priser redan innan de klickar sig vidare till din webbplats, s\u00e5 du betalar bara f\u00f6r leads som har ett verkligt och genuint intresse av att k\u00f6pa dina produkter.<\/p>\n<p>Shoppingannonser har ofta betydligt h\u00f6gre konverteringsgrad \u00e4n vanliga annonser <a href=\"\/sv\/specialiteter\/soffannonsering\/\">Google Ads textannonser<\/a>Shoppingannonser \u00e4r d\u00e4rf\u00f6r vanligtvis ett mycket l\u00f6nsamt och kostnadseffektivt <a href=\"\/sv\/viden\/reklam\/\">form av reklam<\/a>. Men f\u00f6r att lyckas m\u00e5ste annonserna s\u00e4ttas upp, bevakas och optimeras p\u00e5 r\u00e4tt s\u00e4tt.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-3006\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/google-shopping-eksempel-2.png\" alt=\"Google Shopping-annonser\" width=\"678\" height=\"636\" \/><\/p>\n<h2>F\u00f6rdelar med Google Shopping-annonser<\/h2>\n<p>F\u00f6rdelarna med Google Shopping \u00e4r m\u00e5nga. Google Shopping ger dig:<\/p>\n<ul class=\"punktliste\">\n<li><b>\u00d6kad trafik.<\/b> De flesta av de f\u00f6retag vi arbetar med upplever en betydande \u00f6kning av klickfrekvensen (CTR) n\u00e4r de anv\u00e4nder Shopping-annonser ist\u00e4llet f\u00f6r (eller i kombination med) textannonser.<\/li>\n<li><b>H\u00f6gre konverteringsgrad.<\/b>\u00a0Din m\u00e5lgrupp f\u00e5r en inblick i dina produkter och priser redan i s\u00f6kresultaten och \u00e4r d\u00e4rf\u00f6r mer ben\u00e4gna att g\u00f6ra ett k\u00f6p n\u00e4r de g\u00e5r in p\u00e5 din webbplats. Med andra ord placerar shoppingannonser din m\u00e5lgrupp l\u00e4ngst ner i k\u00f6ptratten.<\/li>\n<li><b>Enkel hantering av kampanjer.<\/b>\u00a0Shoppingannonser visas inte baserat p\u00e5 f\u00f6rutbest\u00e4mda s\u00f6kord, utan p\u00e5 dina produkter och dina produktspecifikationer. Det inneb\u00e4r att dina annonser automatiskt kommer att visas i de s\u00f6kningar d\u00e4r de \u00e4r mest relevanta f\u00f6r kunderna.<\/li>\n<li><b>St\u00f6rre synlighet.<\/b> Google Shopping g\u00f6r ditt f\u00f6retag och dina produkter mer synliga i s\u00f6kresultaten s\u00e5 att du n\u00e5r fler kunder. Det \u00e4r m\u00f6jligt att visa flera Shopping-annonser p\u00e5 en och samma s\u00f6kning, och det \u00e4r ocks\u00e5 m\u00f6jligt att visa en textannons samtidigt.<\/li>\n<li><b>Effektiv rapportering.<\/b>\u00a0Du kan kontinuerligt se hur effektiv och s\u00e4ljbar var och en av dina produkter \u00e4r, och utifr\u00e5n detta kan vi kontinuerligt optimera din kampanj f\u00f6r att \u00f6ka avkastningen.<\/li>\n<li><b>Kunskap om dina konkurrenter.<\/b> Google Shopping g\u00f6r det m\u00f6jligt att f\u00e5 st\u00f6rre insikt och kunskap om dina konkurrenter s\u00e5 att vi p\u00e5 ett effektivt s\u00e4tt kan positionera, prioritera och planera din kampanj och dina annonsaktiviteter d\u00e4refter.<\/li>\n<\/ul>\n<hr \/>\n<h2>Guide till Google Shopping<\/h2>\n<p>Google Shopping \u00e4r som <a href=\"\/sv\/specialiteter\/google-annonser\/\">Google-Ads<\/a> baserad pay per click, \u00e4ven k\u00e4nd som <a href=\"\/sv\/viden\/ppc\/\">PPC (betalning per klick)<\/a>. Du betalar bara om en anv\u00e4ndare tycker att din annons \u00e4r intressant och klickar p\u00e5 den. Du har full kontroll \u00f6ver kampanjbudgeten, dvs. hur mycket pengar du vill l\u00e4gga p\u00e5 din kampanj, och vi kan visa annonserna vid exakt de tidpunkter d\u00e5 de ger st\u00f6rst avkastning.<\/p>\n<p>Shoppingannonser visas h\u00f6gst upp eller till h\u00f6ger i Googles s\u00f6kresultat n\u00e4r en anv\u00e4ndare g\u00f6r en ink\u00f6psrelaterad s\u00f6kning. Google visar en bild av produkten, ett produktnamn, ett pris och en l\u00e4nk till din webbplats. Dina annonser kan ocks\u00e5 visas i Googles bilds\u00f6kning och p\u00e5 ett antal webbplatser som \u00e4r associerade med Google, till exempel YouTube.<\/p>\n<p>Det \u00e4r m\u00f6jligt att visa Shopping-annonser och textannonser samtidigt f\u00f6r att \u00f6ka din synlighet och g\u00f6ra det l\u00e4ttare f\u00f6r anv\u00e4ndarna att hitta den produkt som passar dem b\u00e4st. Exempel p\u00e5 visning av Shopping-annonser:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3441 aligncenter\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/google-shopping-annoncer-6.png\" alt=\"Google Shopping-annonser\" width=\"681\" height=\"395\" \/><\/p>\n<hr \/>\n<h2>Tips f\u00f6r ditt produktfl\u00f6de<\/h2>\n<p>Google Shopping-kampanjer baseras p\u00e5 ett s\u00e5 kallat produktfl\u00f6de, som \u00e4r en lista \u00f6ver produkterna i din webbutik. Google anv\u00e4nder produktlistan f\u00f6r att automatiskt skapa dina annonser och f\u00f6r att avg\u00f6ra vilka s\u00f6kningar annonserna ska visas p\u00e5.<\/p>\n<p>Vi kan inte f\u00f6rutbest\u00e4mma exakt vilka s\u00f6kord dina annonser kommer att visas p\u00e5, men att optimera produktfl\u00f6det f\u00f6r din marknad och m\u00e5lgrupp \u00e4r avg\u00f6rande f\u00f6r annonsens synlighet, konverteringsgraden och dina kostnader. P\u00e5 s\u00e5 s\u00e4tt undviker du att sl\u00f6sa pengar p\u00e5 annonser som inte leder till k\u00f6p och f\u00e5r ut mesta m\u00f6jliga av din annonseringsbudget.<\/p>\n<hr \/>\n<h2>Skapa effektiva shoppingkampanjer<\/h2>\n<p>Vi kan skapa effektiva och l\u00f6nsamma Shopping-kampanjer baserade p\u00e5 gedigen kunskap och en solid grund som bygger p\u00e5 och \u00e4r anpassad till din organisations marknadsf\u00f6ring, kommunikation, m\u00e5lgrupper och <a href=\"\/sv\/viden\/forsaljningstratt\/\">f\u00f6rs\u00e4ljningstrattar<\/a>. Vi skapar synergier mellan dina aktiviteter f\u00f6r att s\u00e4kerst\u00e4lla en konsekvent och effektiv kommunikation och en annonskampanj med h\u00f6gt merv\u00e4rde.<\/p>\n<p>Genom Google Shopping s\u00e4kerst\u00e4ller vi att du f\u00e5r en starkare marknadsposition p\u00e5 Google, vilket \u00f6kar din f\u00f6rs\u00e4ljning och din m\u00e5lgrupps k\u00e4nnedom om ditt f\u00f6retag. Vi har en djup f\u00f6rst\u00e5else f\u00f6r dina kunders s\u00f6kbeteende och kan se till att dina annonser visas p\u00e5 de mest relevanta s\u00f6kningarna. Vi utv\u00e4rderar och optimerar kontinuerligt annonskampanjerna f\u00f6r att s\u00e4kerst\u00e4lla att du f\u00e5r h\u00f6gsta m\u00f6jliga avkastning p\u00e5 din investering.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er Google Shopping? Google Shopping er en annonceplatform for webshops, der g\u00f8r det muligt at promovere produkter med billede, pris og produktnavn direkte i s\u00f8geresultaterne (se billedeksempel herunder). Kunderne kan tage stilling til dine produkter og dine priser, allerede inden de klikker sig ind p\u00e5 dit website, og du betaler derfor kun for de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[72],"tags":[],"class_list":["post-13913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads_cat"],"acf":{"form":false,"post_short_description":"F\u00e5 mere viden om Google Shopping og l\u00e6r, hvordan du kan bruge annonceplatformen til at tiltr\u00e6kke flere k\u00f8beklare kunder til din webshop. L\u00e6s mere herunder.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"F\u00e5 hj\u00e6lp til Google Shopping","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Shopping | Hvad er Google Shopping? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"F\u00e5 mere viden om Google Shopping og l\u00e6r, hvordan du kan bruge annonceplatformen til at tiltr\u00e6kke k\u00f8beklare kunder til din webshop. 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