{"id":13912,"date":"2020-05-07T08:00:25","date_gmt":"2020-05-07T07:00:25","guid":{"rendered":"https:\/\/inboundcph.dk\/ankertekst\/"},"modified":"2024-04-25T09:19:47","modified_gmt":"2024-04-25T08:19:47","slug":"ankartext","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/ankertekst\/","title":{"rendered":"Ankartext"},"content":{"rendered":"<h2>Vad \u00e4r en ankartext?<\/h2>\n<p>A <em>ankartext<\/em>\u00a0(\u00e4ven kallad en <em>ankartext<\/em>) \u00e4r den klickbara text som utg\u00f6r en textl\u00e4nk - en slags annonstext som ger anv\u00e4ndaren en f\u00f6rv\u00e4ntan p\u00e5 vad de klickar p\u00e5. Samtidigt anv\u00e4nder Google ankartexten som en indikator p\u00e5 vad sidan handlar om.<\/p>\n<p>Det finns sju olika typer av ankartexter:<\/p>\n<ul>\n<li><em>Varum\u00e4rke<\/em>. Ditt f\u00f6retagsnamn.<\/li>\n<li><em>Webbadress<\/em>. Ditt dom\u00e4nnamn.<\/li>\n<li><em>S\u00f6kfras<\/em>. Nyckelord i kombination med annan text (minst tv\u00e5 andra ord).<\/li>\n<li><em>Generisk<\/em>. Generisk text, t.ex. \"klicka h\u00e4r\".<\/li>\n<li><em>Bild<\/em>. Bildl\u00e4nk utan text (t.ex. en logotyp).<\/li>\n<li><em>Skr\u00e4ppost<\/em>. Skr\u00e4ptext och text av sexuell karakt\u00e4r.<\/li>\n<\/ul>\n<p>Variation \u00e4r nyckeln n\u00e4r man arbetar med l\u00e4nkbyggande. T\u00e4nk dock p\u00e5 att medvetet anv\u00e4nda nyckelord som ankartext strider mot Googles riktlinjer och b\u00f6r inte anv\u00e4ndas. Det \u00e4r naturligt att ditt varum\u00e4rke, webbplatsens URL och logotyp (bild) ofta \u00e4r ankartext p\u00e5 textl\u00e4nkar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er en ankertekst? En ankertekst\u00a0(ogs\u00e5 kaldet en anchor text)\u00a0er den klikbare tekst, der\u00a0udg\u00f8r et tekstlink \u2013 en slags annoncetekst, der giver brugeren en forventning om, hvad vedkommende\u00a0klikker sig ind p\u00e5. Samtidig bruger Google ankerteksten som indikator for, hvad siden omhandler. Man skelner mellem syv typer ankertekster: Brandnavn. Dit firmanavn. Webadresse. Dit dom\u00e6nenavn. S\u00f8gefrase. S\u00f8geord [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-13912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkbuilding_cat"],"acf":{"form":false,"post_short_description":"En ankertekst er den klikbare tekst, der\u00a0udg\u00f8r et tekstlink. I denne artikel f\u00e5r du en grundl\u00e6ggende viden om ankertekster og l\u00e6rer, hvordan du skriver de bedste ankertekster i dit arbejde med s\u00f8gemaskineoptimering (SEO).","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"F\u00e5 hj\u00e6lp til linkbuilding","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ankertekst | Hvad er en link anchor text? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"En ankertekst er den klikbare tekst, der\u00a0udg\u00f8r et tekstlink. F\u00e5 viden om ankertekster her og l\u00e6r, hvordan du skriver de bedste ankertekster for SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/ankartext\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ankertekst\" \/>\n<meta property=\"og:description\" content=\"En ankertekst er den klikbare tekst, der\u00a0udg\u00f8r et tekstlink. 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