{"id":13909,"date":"2020-04-16T11:07:44","date_gmt":"2020-04-16T10:07:44","guid":{"rendered":"https:\/\/inboundcph.dk\/voice-search\/"},"modified":"2024-04-25T09:53:02","modified_gmt":"2024-04-25T08:53:02","slug":"rostsokning","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/voice-search\/","title":{"rendered":"R\u00f6sts\u00f6kning"},"content":{"rendered":"
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Vad \u00e4r r\u00f6sts\u00f6kning?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n

R\u00f6sts\u00f6kning<\/em>\u00a0(\u00e4ven kallad R\u00f6sts\u00f6kning<\/em>) \u00e4r en funktion som finns p\u00e5 m\u00e5nga olika digitala enheter och som g\u00f6r det m\u00f6jligt f\u00f6r anv\u00e4ndare att s\u00f6ka efter information genom att tala till enheten ist\u00e4llet f\u00f6r att anv\u00e4nda tangentbordet f\u00f6r att s\u00f6ka efter nyckelord i Google. \u00c4ven om det kan verka som en helt ny funktion \u00e4r det faktiskt n\u00e5got som Google introducerade redan 2002.<\/p>\n

P\u00e5 den tiden var dock tekniken s\u00e5 d\u00e5lig att det tyv\u00e4rr inte var s\u00e5 ofta man fick bra resultat med Voice Search och m\u00e5nga f\u00f6rknippade det med frustration. Det var f\u00f6rst 2011, n\u00e4r Apple best\u00e4mde sig f\u00f6r att integrera den digitala assistenten Siri i sin iPhone 4S, som intresset f\u00f6r Voice Search v\u00e4cktes till liv igen. Men \u00e4ven d\u00e5 fanns det ett antal problem med r\u00f6stigenk\u00e4nning och semantisk avkodning.<\/p>\n

Om vi snabbspolar fram till idag ser saker och ting v\u00e4ldigt annorlunda ut. Flera av de stora teknikf\u00f6retagen som Google, Amazon, Apple och Microsoft har sina egna digitala assistenter som anv\u00e4ndarna interagerar med via r\u00f6sten. Idag finns det flera leverant\u00f6rer p\u00e5 marknaden, men ut\u00f6ver det har kvaliteten p\u00e5 r\u00f6sts\u00f6kningsupplevelsen ocks\u00e5 f\u00f6rb\u00e4ttrats avsev\u00e4rt.<\/p>\n

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S\u00e5 h\u00e4r optimerar du f\u00f6r r\u00f6sts\u00f6kning<\/h2>\n

Det kommer inte att dr\u00f6ja l\u00e4nge innan allt fler f\u00f6retag inser f\u00f6rdelarna med r\u00f6sts\u00f6kning om de inte redan implementerar det i sin SEO-strategi. Ett antal experter och medier som t.ex. Forbes<\/a> och S\u00f6kstatistik<\/a> f\u00f6rutsp\u00e5r att vi inom en snar framtid kommer att bli allt mer ben\u00e4gna att hitta information med hj\u00e4lp av Google Assistant, Siri, Microsoft Cortana och Amazon Alexa.<\/p>\n

Med Voice Search beh\u00f6ver anv\u00e4ndarna inte l\u00e4ngre ta upp mobiltelefonen ur fickan, hitta Google, skriva in fr\u00e5gor eller nyckelord i Google och sedan surfa runt. Ist\u00e4llet kan anv\u00e4ndarna hoppa \u00f6ver alla dessa moment och l\u00e5ta Google Assistant eller Siri g\u00f6ra jobbet \u00e5t dem.<\/p>\n

Mobil optimering<\/h3>\n

Vad kan du g\u00f6ra f\u00f6r att optimera din webbplats f\u00f6r r\u00f6sts\u00f6kning? En av de saker du beh\u00f6ver fokusera p\u00e5 \u00e4r mobiloptimering, eftersom de flesta r\u00f6sts\u00f6kningar g\u00f6rs p\u00e5 mobilen. Detta trots att Voice Search finns tillg\u00e4ngligt p\u00e5 en m\u00e4ngd olika digitala enheter, t.ex. smarta hemsystem och station\u00e4ra datorer. L\u00e4s mer i v\u00e5r guide om\u00a0mobilv\u00e4nlighet<\/a>.<\/p>\n

    \n
  1. Ta reda p\u00e5 om du har \"Crawl Errors\" eller 404 fel<\/a> p\u00e5 webbplatsen<\/li>\n
  2. Kontrollera din rapport om mobil anv\u00e4ndbarhet i Google Search Console<\/li>\n
  3. K\u00f6r ett Fetch and Render-test i Google Search Console<\/li>\n
  4. Kontrollera dina viktigaste sidor med \"Page speed insight tool\"<\/li>\n
  5. Kontrollera hur snabbt din webbplats laddas i WebPageTest.org<\/li>\n
  6. Skapa dina egna tester p\u00e5 olika enheter och i olika webbl\u00e4sare<\/li>\n
  7. Testa ditt videoinneh\u00e5ll f\u00f6r Flash
    \n<\/em><\/li>\n<\/ol>\n

    Lokala s\u00f6kresultat<\/h3>\n

    Anv\u00e4ndare som s\u00f6ker efter svar p\u00e5 fr\u00e5gor med Voice Search \u00e4r ofta intresserade av lokala s\u00f6kresultat. Lokala resultat visas f\u00f6r anv\u00e4ndare som s\u00f6ker efter platser eller f\u00f6retag som ligger i n\u00e4rheten av d\u00e4r de befinner sig. D\u00e4rf\u00f6r \u00e4r det bra att f\u00f6rb\u00e4ttra eller uppdatera ditt f\u00f6retags lokala ranking med hj\u00e4lp av Google My Business. Du kan hitta en guide till Google My Business h\u00e4r<\/a>.<\/p>\n

      \n
    1. L\u00e4mna fullst\u00e4ndig och korrekt information om ditt f\u00f6retag<\/li>\n
    2. Verifiera dina platser med f\u00f6retagsadresser<\/li>\n
    3. Engagera dig med kunderna genom att svara p\u00e5 deras recensioner av ditt f\u00f6retag<\/li>\n
    4. L\u00e4gg till relevanta och inbjudande bilder som visar upp de produkter du s\u00e4ljer<\/li>\n<\/ol>\n

      S\u00f6kmotoroptimering (SEO)<\/h3>\n

      Det finns en stor semantisk skillnad mellan hur anv\u00e4ndare s\u00f6ker p\u00e5 tangentbordet och med r\u00f6sten. N\u00e4r anv\u00e4ndare s\u00f6ker p\u00e5 tangentbordet tenderar de att s\u00f6ka efter n\u00e5gra f\u00e5 specifika ord, medan de med Voice Search talar i hela meningar som best\u00e5r av flera ord. N\u00e4r du s\u00f6kordsoptimerar f\u00f6r Voice Search m\u00e5ste du t\u00e4nka i hela meningar och i specifika fr\u00e5gor. Vi har skapat en SEO-guide d\u00e4r vi g\u00e5r igenom hur du hittar ditt f\u00f6retags mest relevanta nyckelord och s\u00f6kfraser i artikeln om S\u00f6kordsanalys<\/a>.<\/p>\n

        \n
      1. Fundera p\u00e5 vad din m\u00e5lgrupp s\u00f6ker efter f\u00f6r att hitta dina produkter eller tj\u00e4nster<\/li>\n
      2. Anv\u00e4nd Googles egen s\u00f6kfunktion f\u00f6r att hitta relevanta nyckelord och s\u00f6kfraser<\/li>\n
      3. Hitta varianter av dina relevanta s\u00f6kord med \"Google Keyword Planner\"<\/li>\n
      4. L\u00e5t dig inspireras av de s\u00f6kord som dina konkurrenter anv\u00e4nder<\/li>\n
      5. Hitta de fr\u00e5gor som dina potentiella kunder st\u00e4ller p\u00e5 Google d\u00e4r dina s\u00f6kord ing\u00e5r med \"Answer The Public\".<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

        Hvad er voice search? Voice Search\u00a0(ogs\u00e5 kaldet stemmestyret s\u00f8gning)\u00a0er en funktion, man finder p\u00e5 en lang r\u00e6kke digitale apparater, som giver brugerne mulighed for at s\u00f8ge information frem ved at tale til apparatet i stedet for at s\u00f8ge p\u00e5 s\u00f8geordene i Google med tastaturet. Selvom det kan komme til at fremst\u00e5 som en helt ny […]<\/p>\n","protected":false},"author":1,"featured_media":15136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-13909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobil_cat"],"acf":{"form":false,"post_short_description":"Voice Search (ogs\u00e5 kaldet stemmestyrede s\u00f8gninger) udg\u00f8r en st\u00f8rre og st\u00f8rre del af alle s\u00f8gninger p\u00e5 Google. L\u00e6r hvordan du tilpasser din SEO-indsats til Voice Search her.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"F\u00e5 hj\u00e6lp til SEO","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nVoice Search | Hvad er Voice Search? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Voice Search (ogs\u00e5 kaldet stemmestyrede s\u00f8gninger) bliver vigtigere og vigtigere. 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