{"id":13869,"date":"2020-06-16T09:41:57","date_gmt":"2020-06-16T08:41:57","guid":{"rendered":"https:\/\/inboundcph.dk\/mobilsoegning\/"},"modified":"2024-04-25T08:16:17","modified_gmt":"2024-04-25T07:16:17","slug":"mobil-auktorisation","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/mobilsoegning\/","title":{"rendered":"Mobil s\u00f6kning"},"content":{"rendered":"

Vad \u00e4r mobil s\u00f6kning?<\/h2>\n

A\u00a0mobil s\u00f6kning<\/em> \u00e4r en internets\u00f6kning som g\u00f6rs fr\u00e5n en mobil enhet (en smartphone eller surfplatta).<\/p>\n

Den mobila revolutionen \u00e4r i full g\u00e5ng! Alla g\u00e5r omkring med mer datorkraft i fickan \u00e4n vad de flesta hade p\u00e5 sin station\u00e4ra dator f\u00f6r bara fem \u00e5r sedan. Och mer \u00e4n h\u00e4lften av Googles \u00f6ver 100 miljarder s\u00f6kningar varje m\u00e5nad g\u00f6rs nu fr\u00e5n mobila enheter (exklusive surfplattor) enligt Amit Singhal<\/a>som fram till den 26 februari 2016 var anst\u00e4lld som chef f\u00f6r Googles s\u00f6ktj\u00e4nst.
\n<\/span>
\nDet kan l\u00e5ta som goda nyheter f\u00f6r Google, vars popul\u00e4ra och kostnadsfria mobiloperativsystem Android har bidragit till en betydande \u00f6kning av mobilkonsumtionen - men mobiltrenderna skapar ett antal utmaningar f\u00f6r Google, som du kan l\u00e4sa mer om nedan.<\/p>\n

\n

F\u00e4rre s\u00f6kningar p\u00e5 mobila enheter<\/h2>\n

Journalisten Charles Arthur har genom statistiska ber\u00e4kningar<\/a> fann att datoranv\u00e4ndare g\u00f6r i genomsnitt 1,23 Google-s\u00f6kningar per dag, medan mobilanv\u00e4ndare bara g\u00f6r i genomsnitt 0,925 Google-s\u00f6kningar per dag. Skillnaden kan l\u00e5ta liten, men n\u00e4r du multiplicerar det med miljarder unika anv\u00e4ndare blir det en ganska betydande skillnad f\u00f6r Google.<\/p>\n

Skillnaden beror fr\u00e4mst p\u00e5 att mobilanv\u00e4ndare \u00e4r mer ben\u00e4gna att anv\u00e4nda appar \u00e4n webbplatser. P\u00e5 station\u00e4ra datorer \u00e4r Google ink\u00f6rsporten till hela internet, men p\u00e5 mobila enheter \u00e4r appar den prim\u00e4ra ing\u00e5ngspunkten. Bland de popul\u00e4raste s\u00f6ktermerna 2015 fanns \"Facebook\", \"Gmail\", \"Yahoo\" och \"Agar.io\", och alla dessa mycket popul\u00e4ra s\u00f6ktermer missas av Google p\u00e5 mobila enheter eftersom anv\u00e4ndarna helt enkelt g\u00e5r direkt till appen ist\u00e4llet.<\/p>\n

\n

R\u00f6ststyrda assistenter ers\u00e4tter traditionell s\u00f6kning<\/h2>\n

Mobila enheter \u00e4r besv\u00e4rliga och tidskr\u00e4vande att skriva text p\u00e5, vilket leder till att anv\u00e4ndarna i allt h\u00f6gre grad f\u00f6rlitar sig p\u00e5 r\u00f6ststyrda assistenter som Apples Siri<\/i> och Microsofts Cortana<\/i>n\u00e4r de beh\u00f6ver hitta information. F\u00f6r Google inneb\u00e4r detta en minskning av antalet s\u00f6kningar eftersom b\u00e5de Siri <\/i>och Cortana <\/i>\u00e4r baserad p\u00e5 Microsofts s\u00f6kmotor Bing.<\/i><\/p>\n

Som svar p\u00e5 detta har Google lanserat Google nu<\/i>Denna l\u00f6sning inneb\u00e4r dock ocks\u00e5 en stor utmaning: visuella annonser har liten inverkan n\u00e4r anv\u00e4ndarna s\u00f6ker och f\u00e5r information genom verbalt tal. Anv\u00e4ndarna har inte l\u00e4ngre samma behov av att kunna se sk\u00e4rmen, vilket \u00e4r en stor st\u00f6testen f\u00f6r Google som lever p\u00e5 att visa annonser.<\/p>\n

\n

Mindre utrymme f\u00f6r annonser<\/h2>\n

Sk\u00e4rmstorleken p\u00e5 mobila enheter \u00e4r ocks\u00e5 viktig. Ju mindre sk\u00e4rmen \u00e4r, desto mindre utrymme finns det f\u00f6r att visa annonser och desto sv\u00e5rare \u00e4r det f\u00f6r Google att tj\u00e4na pengar. Google har f\u00f6rs\u00f6kt l\u00f6sa den h\u00e4r utmaningen genom att g\u00f6ra annonserna till en mer integrerad del av s\u00f6kresultaten, men Google har \u00e4nd\u00e5 k\u00e4nt sig tvingade att minska antalet annonser i mobilversionen av sin s\u00f6ktj\u00e4nst.<\/p>\n

Som om Google inte har tillr\u00e4ckligt med utmaningar \u00e4r det nu ocks\u00e5 m\u00f6jligt att blockera annonser (inklusive Googles annonser) i ett antal popul\u00e4ra mobila webbl\u00e4sare. Nyligen meddelade telekombolaget 3 att man som f\u00f6rsta telekombolag i Europa kommer att erbjuda adblocking-tj\u00e4nster som g\u00f6r det m\u00f6jligt f\u00f6r kunderna att ta bort irrelevanta och \u00f6verdrivna annonser.<\/p>\n

\n

En blick in i framtiden<\/h2>\n

Utmaningen f\u00f6r Google \u00e4r att antalet mobilanv\u00e4ndare \u00f6kar kraftigt, att mobilanv\u00e4ndare g\u00f6r f\u00e4rre s\u00f6kningar \u00e4n desktopanv\u00e4ndare och att det finns begr\u00e4nsat utrymme f\u00f6r att visa annonser p\u00e5 mobila enheter. Googles svar \u00e4r en rad nya tj\u00e4nster och produkter som till exempel Google nu<\/i>som ers\u00e4tter eller kompletterar deras traditionella s\u00f6ktj\u00e4nster.<\/p>\n

Ur detta perspektiv \u00e4r Googles nyligen genomf\u00f6rda omorganisation, d\u00e4r Google nu \u00e4r ett dotterbolag till moderbolaget Alphabet, logisk. S\u00f6k \u00e4r inte l\u00e4ngre Googles (Alphabets) enda verksamhet, och Google f\u00f6rs\u00f6ker nu skapa en m\u00e4ngd nya tj\u00e4nster och produkter (du har s\u00e4kert redan h\u00f6rt talas om Googles sj\u00e4lvk\u00f6rande bilar) samtidigt som man fortfarande har vinster fr\u00e5n s\u00f6k att spendera p\u00e5 produktutveckling.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er mobils\u00f8gning? En\u00a0mobils\u00f8gning er en s\u00f8gning p\u00e5 internettet foretaget fra en mobil enhed (en smartphone eller en tablet). Den mobile revolution ruller for fuld kraft! Alle g\u00e5r rundt med mere computerkraft i lommen, end de fleste havde p\u00e5 skrivebordet for bare fem \u00e5r siden. Og mere end halvdelen af Googles over 100 milliarder m\u00e5nedlige […]<\/p>\n","protected":false},"author":1,"featured_media":15042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-13869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobil_cat"],"acf":{"form":false,"post_short_description":"Mere end halvdelen af Googles over 100 milliarder m\u00e5nedlige s\u00f8gninger foretages nu fra mobile enheder. 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