{"id":13828,"date":"2020-04-15T21:10:28","date_gmt":"2020-04-15T20:10:28","guid":{"rendered":"https:\/\/inboundcph.dk\/koeb-af-links\/"},"modified":"2024-04-25T10:24:23","modified_gmt":"2024-04-25T09:24:23","slug":"kopa-lankar","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/koeb-af-links\/","title":{"rendered":"K\u00f6pa l\u00e4nkar"},"content":{"rendered":"

Vad \u00e4r betalda l\u00e4nkar?<\/h2>\n

Betalda l\u00e4nkar<\/em> (\u00e4ven kallad k\u00f6pta l\u00e4nkar<\/em>) \u00e4r l\u00e4nkar som du betalar en webbplats f\u00f6r att f\u00e5. Betalningen kan vara pengar, gratis produkter eller tj\u00e4nster. Exempel p\u00e5 betalda l\u00e4nkar \u00e4r sponsrade inl\u00e4gg, advetorials, annonsl\u00e4nkar och sponsorl\u00e4nkar. Bara f\u00f6r att du betalar en SEO-byr\u00e5 eller dina egna anst\u00e4llda f\u00f6r att bygga l\u00e4nkar till din webbplats beh\u00f6ver det inte n\u00f6dv\u00e4ndigtvis betyda att det \u00e4r betalda l\u00e4nkar.<\/p>\n

Att k\u00f6pa l\u00e4nkar \u00e4r f\u00f6rbjudet Googles riktlinjer f\u00f6r webbansvariga<\/a>Det h\u00e4r \u00e4r en metod som enligt Google kan f\u00e5 negativa konsekvenser f\u00f6r din synlighet. Sanningen \u00e4r dock en annan, dels f\u00f6r att Google har sv\u00e5rt att skilja betalda l\u00e4nkar fr\u00e5n andra l\u00e4nkar, dels f\u00f6r att k\u00f6pta l\u00e4nkar ofta h\u00e4rr\u00f6r fr\u00e5n helt lekfulla marknadsf\u00f6ringsmetoder som Google inte kan f\u00f6rbjuda.<\/p>\n

Anta till exempel att du ger ett sponsorbidrag till en v\u00e4lg\u00f6renhetsorganisation. Om syftet \u00e4r att f\u00e5 en l\u00e4nk \u00e4r det ett brott mot Googles riktlinjer. Om organisationen \u00e5 andra sidan l\u00e4nkar till din webbplats av egen fri vilja, har exakt samma l\u00e4nk uppst\u00e5tt naturligt, utan n\u00e5got ont upps\u00e5t - men Google kan inte skilja de tv\u00e5 l\u00e4nkarna fr\u00e5n varandra.<\/p>\n

Google \u00e4r medvetet om att det \u00e4r sv\u00e5rt att identifiera betalda l\u00e4nkar och inf\u00f6rde d\u00e4rf\u00f6r en ny l\u00e4nktyp 2019, sponsrad l\u00e4nk<\/em>som webbmasters m\u00e5ste anv\u00e4nda f\u00f6r att markera k\u00f6pta l\u00e4nkar p\u00e5 sin webbplats. Google har allts\u00e5 flyttat \u00f6ver ansvaret till de medier som s\u00e4ljer l\u00e4nkar. Problemet f\u00f6r Google \u00e4r att medierna naturligtvis inte kommer att anv\u00e4nda l\u00e4nktypen eftersom l\u00e4nkarna f\u00f6rlorar sitt v\u00e4rde och medierna riskerar att f\u00f6rlora ett antal av sina annons\u00f6rer.<\/p>\n

Det finns ocks\u00e5 en paradox i att Google \u00e5 ena sidan s\u00e4ger att k\u00f6p av l\u00e4nkar kan ha negativa konsekvenser f\u00f6r din synlighet, och \u00e5 andra sidan har sagt att konkurrenter inte kan missbruka metoden f\u00f6r att skada din synlighet. Detta inneb\u00e4r att Google m\u00e5ste veta b\u00e5de att l\u00e4nkarna \u00e4r k\u00f6pta och vem som k\u00f6pt dem. Uppenbarligen \u00e4r detta inte m\u00f6jligt.<\/p>\n

\n

Hur man k\u00f6per l\u00e4nkar<\/h2>\n

M\u00e5nga danska f\u00f6retag k\u00f6per l\u00e4nkar i en eller annan utstr\u00e4ckning. Anledningen \u00e4r enkel: Att k\u00f6pa l\u00e4nkar \u00e4r en enkel l\u00e4nkbyggnadsmetod som s\u00e4kerst\u00e4ller ett kontinuerligt utbud av l\u00e4nkar och ett relativt f\u00f6ruts\u00e4gbart resultat. Andra metoder f\u00f6r l\u00e4nkbyggande \u00e4r mer of\u00f6ruts\u00e4gbara och s\u00e4kerst\u00e4ller inte n\u00f6dv\u00e4ndigtvis ett kontinuerligt utbud av l\u00e4nkar.<\/p>\n

L\u00e4nkar kan k\u00f6pas direkt fr\u00e5n media (tidningar, bloggare etc.) eller via en mellanhand, en s.k. l\u00e4nkf\u00f6rmedlare<\/em>. I det f\u00f6rstn\u00e4mnda fallet m\u00e5ste du hitta, etablera kontakt och f\u00f6rhandla med de medier du vill ha en l\u00e4nk fr\u00e5n. En l\u00e4nkm\u00e4klare har redan de r\u00e4tta kontakterna och kan ge dig r\u00e5d om vilka l\u00e4nkar du beh\u00f6ver - i geng\u00e4ld m\u00e5ste du betala dem f\u00f6r deras arbete.<\/p>\n

Priserna varierar vanligtvis fr\u00e5n n\u00e5gra hundra till m\u00e5nga tusen danska kronor per l\u00e4nk, beroende p\u00e5 l\u00e4nkens kvalitet. En l\u00e4nk fr\u00e5n ett stort danskt medief\u00f6retag kostar mer \u00e4n en l\u00e4nk fr\u00e5n en liten blogg, men den f\u00f6rstn\u00e4mnda har ocks\u00e5 ett h\u00f6gre SEO-v\u00e4rde. Flera utl\u00e4ndska agenturer med s\u00e4te i Indien erbjuder sig att k\u00f6pa l\u00e4nkar f\u00f6r n\u00e4stan inga pengar - dessa l\u00e4nkar \u00e4r i b\u00e4sta fall v\u00e4rdel\u00f6sa.<\/p>\n

Sponsrade inl\u00e4gg och advetorials \u00e4r den vanligaste formen av k\u00f6pta l\u00e4nkar. Kom ih\u00e5g att l\u00e4nkarna bara har ett v\u00e4rde om inte <\/em>De \u00e4r markerade med sponsrad <\/em>eller ingen f\u00f6ljning<\/em>\u00a0i k\u00e4llkoden. L\u00e4nkar ska s\u00e5 l\u00e5ngt som m\u00f6jligt uppfylla de kriterier f\u00f6r en bra l\u00e4nk som vi har listat tidigare i texten om l\u00e4nkbyggnad<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er betalte links? Betalte links (ogs\u00e5 kaldet k\u00f8bte links) er links, som du betaler et website for at f\u00e5. Betalingen kan v\u00e6re penge, gratis produkter eller tjenesteydelser. Eksempler p\u00e5 betalte links er sponsorerede indl\u00e6g, advetorials, annoncelinks og sponsorlinks. Blot fordi du betaler et SEO-bureau eller egne medarbejdere for linkbuilding til dit website, er der […]<\/p>\n","protected":false},"author":1,"featured_media":15099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-13828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkbuilding_cat"],"acf":{"form":false,"post_short_description":"Betalte links er links, som du betaler et website for at f\u00e5. 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