{"id":13827,"date":"2020-04-15T20:56:02","date_gmt":"2020-04-15T19:56:02","guid":{"rendered":"https:\/\/inboundcph.dk\/unlinked-mentions\/"},"modified":"2024-04-25T10:24:56","modified_gmt":"2024-04-25T09:24:56","slug":"omnamnanden-utan-koppling","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/unlinked-mentions\/","title":{"rendered":"Omn\u00e4mnanden utan l\u00e4nk"},"content":{"rendered":"

Vad \u00e4r ol\u00e4nkade omn\u00e4mnanden?<\/h2>\n

Omn\u00e4mnanden utan l\u00e4nk<\/em> (\u00e4ven kallad l\u00e4nkfri publicitet<\/em>) \u00e4r ett omn\u00e4mnande av ditt f\u00f6retag p\u00e5 en annan webbplats utan att den webbplatsen l\u00e4nkar till dig. Eftersom webbplatsen redan n\u00e4mner dig och k\u00e4nner till ditt f\u00f6retag, ger det dig en unik m\u00f6jlighet att omvandla omn\u00e4mnandet till en l\u00e4nk. Det \u00e4r d\u00e4rf\u00f6r en effektiv strategi f\u00f6r l\u00e4nkbyggnad<\/a>.<\/p>\n

Du kan hitta ol\u00e4nkade omn\u00e4mnanden av ditt f\u00f6retag med hj\u00e4lp av verktyget \"Content explorer\" i Ahrefs<\/a>. Ange ditt f\u00f6retagsnamn och klicka p\u00e5 s\u00f6k. V\u00e4lj sedan \"Markera ol\u00e4nkade dom\u00e4ner\" och ange ditt dom\u00e4nnamn f\u00f6r att se en \u00f6versikt \u00f6ver alla ol\u00e4nkade omn\u00e4mnanden av ditt f\u00f6retag.<\/p>\n

Du kan anv\u00e4nda samma metod f\u00f6r att hitta ol\u00e4nkade omn\u00e4mnanden av t.ex. produkter (f\u00f6rutsatt att de \u00e4r unika f\u00f6r ditt f\u00f6retag), anst\u00e4llda och slogans. Verktyget hittar inte alla omn\u00e4mnanden, s\u00e5 i vissa fall kan en vanlig Google-s\u00f6kning vara ett bra komplement.<\/p>\n

G\u00e5 igenom varje sida i listan och fundera p\u00e5 om det \u00e4r troligt att du kan f\u00e5 en l\u00e4nk i samband med omn\u00e4mnandet. Kontakta sedan webbplatsens \u00e4gare utifr\u00e5n v\u00e5ra r\u00e5d i tabellen nedan. Kom ih\u00e5g att ett omn\u00e4mnande inte \u00e4r v\u00e4rdel\u00f6st \u00e4ven om det inte \u00e5tf\u00f6ljs av en l\u00e4nk. Det finns flera indikationer p\u00e5 att l\u00e4nkfria omn\u00e4mnanden ing\u00e5r som en positiv signal i Googles algoritm n\u00e4r Google bed\u00f6mer auktoriteten p\u00e5 din webbplats. Men ett omn\u00e4mnande med en l\u00e4nk \u00e4r b\u00e4ttre, allt annat lika.<\/p>\n

\n

Tips f\u00f6r att konvertera ol\u00e4nkade omn\u00e4mnanden<\/h2>\n
    \n
  • Skriv personligen<\/strong>. Skicka inte samma mejl till en massa olika personer. Skriv personliga e-postmeddelanden och ber\u00f6m de personer du skriver till.<\/li>\n
  • Fokusera dina anstr\u00e4ngningar.<\/strong>\u00a0V\u00e4lj ut n\u00e5gra webbplatser som du realistiskt sett kan f\u00e5 en l\u00e4nk fr\u00e5n. Om en l\u00e4nk inte passar in naturligt p\u00e5 sidan, l\u00e5t den vara.<\/li>\n
  • Undvik media.<\/strong>\u00a0M\u00e5nga medier har som policy att inte inkludera l\u00e4nkar i sina nyhetsartiklar (om det inte finns en riktigt bra anledning eller om de inte f\u00e5r betalt f\u00f6r det). Media \u00e4r d\u00e4rf\u00f6r ofta ett sl\u00f6seri med tid.<\/li>\n
  • H\u00e5ll dig borta fr\u00e5n kritik.\u00a0<\/strong>Kontakta inte webbplatser som \u00e4r kritiska till ditt f\u00f6retag om du inte tror att en dialog med webbplatsens \u00e4gare kan leda till en mer positiv recension av ditt f\u00f6retag.<\/li>\n
  • Ge n\u00e5got tillbaka.<\/strong>\u00a0Hitta ett stavfel, en d\u00f6d l\u00e4nk eller n\u00e5got annat fel p\u00e5 den sida som n\u00e4mner ditt f\u00f6retag. Det \u00e4r inte bara hj\u00e4lpsamt, det \u00f6kar ocks\u00e5 deras vilja att l\u00e4nka, dels f\u00f6r att du har hj\u00e4lpt dem och dels f\u00f6r att de nu \u00e4nd\u00e5 m\u00e5ste uppdatera sidan f\u00f6r att \u00e5tg\u00e4rda felet.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    Hvad er unlinked mentions? Unlinked mentions (ogs\u00e5 kaldet linkfri omtale) er omtale af din virksomhed p\u00e5 et andet website,\u00a0uden at det p\u00e5g\u00e6ldende website linker til dig. Idet websitet allerede omtaler dig og er fortrolig med din virksomhed, giver det dig en unik mulighed for at konvertere omtalen til et link. Det er derfor en effektiv […]<\/p>\n","protected":false},"author":1,"featured_media":15079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-13827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-linkbuilding_cat"],"acf":{"form":false,"post_short_description":"Unlinked mentions er omtale af din virksomhed p\u00e5 et andet website,\u00a0uden at det p\u00e5g\u00e6ldende website linker til dig. I denne artikel f\u00e5r du viden om unlinked mentions og nogle gode r\u00e5d til, hvordan du kan bruge dem i dit arbejde med linkbuilding.","post_authors":[13325],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"F\u00e5 hj\u00e6lp til linkbuilding","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nUnlinked mentions | Hvad er unlinked mentions? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Unlinked mentions er omtale af din virksomhed p\u00e5 et andet website,\u00a0uden at det p\u00e5g\u00e6ldende website linker til dig. L\u00e6r at udnytte unlinked mentions her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/omnamnanden-utan-koppling\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlinked mentions\" \/>\n<meta property=\"og:description\" content=\"Unlinked mentions er omtale af din virksomhed p\u00e5 et andet website,\u00a0uden at det p\u00e5g\u00e6ldende website linker til dig. 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