{"id":13792,"date":"2020-04-15T19:25:21","date_gmt":"2020-04-15T18:25:21","guid":{"rendered":"https:\/\/inboundcph.dk\/strukturerede-data\/"},"modified":"2024-04-25T10:36:35","modified_gmt":"2024-04-25T09:36:35","slug":"strukturerad-data","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/strukturerede-data\/","title":{"rendered":"Strukturerad data (schema markup)"},"content":{"rendered":"

Vad \u00e4r strukturerad data?<\/h2>\n

Strukturerad data<\/em>\u00a0(\u00e4ven kallad Schema-markering<\/em> och\u00a0Schema Data<\/em>) \u00e4r taggning av inneh\u00e5ll p\u00e5 din webbplats som g\u00f6r det m\u00f6jligt f\u00f6r Google att visa information fr\u00e5n webbplatsen (t.ex. kontaktinformation, recensioner, evenemang, produktinformation, adress, bilder etc.) direkt i s\u00f6kresultaten. Strukturerad data kan t.ex. anv\u00e4ndas p\u00e5 produktsidor f\u00f6r att visa pris, lagerstatus och betyg:<\/p>\n

\"Strukturerad<\/p>\n

Ett annat exempel \u00e4r recept, d\u00e4r Google kan visa b\u00e5de en bild och annan information: \"Schema-markering\"<\/p>\n

Med andra ord kan strukturerad data ge dig st\u00f6rre synlighet i s\u00f6kresultaten och en h\u00f6gre avkastning p\u00e5 dina positioner, eftersom s\u00f6kresultatet tar upp mer utrymme och \u00e4r betydligt mer tilltalande f\u00f6r anv\u00e4ndarna att klicka p\u00e5 \u00e4n om det inte anv\u00e4nde strukturerad data.<\/p>\n

\n

Implementering av strukturerad data<\/h2>\n

Alla webbplatser kan anv\u00e4nda sig av n\u00e5gon form av strukturerad data. Det \u00e4r dock mest relevant f\u00f6r e-handelswebbplatser, f\u00f6retag med fysiska butiker och webbplatser med stora m\u00e4ngder medieinneh\u00e5ll (artiklar, recept, videor, kurser m.m.).<\/p>\n

Vanligtvis implementeras strukturerad data med hj\u00e4lp av Schema.org<\/a>\u00a0(d\u00e4rav namnet Schema Markup) - ett samarbete mellan n\u00e5gra av v\u00e4rldens st\u00f6rsta teknikf\u00f6retag, d\u00e4ribland Google, Microsoft och Yahoo. Schema Markup fungerar p\u00e5 s\u00e5 s\u00e4tt att en kod infogas runt utvalt inneh\u00e5ll p\u00e5 webbplatsen som anger vad inneh\u00e5llet \u00e4r. Det kan t.ex. vara en kod som anger att det finns ett telefonnummer.<\/p>\n

P\u00e5 utvecklare.google.com<\/a> kan du se m\u00e5nga fler exempel p\u00e5 bra anv\u00e4ndning av strukturerad data och l\u00e4sa om hur du implementerar den i praktiken. Google erbjuder m\u00f6jligheten att anv\u00e4nda Google Search Console f\u00f6r att flagga data p\u00e5 din webbplats i st\u00e4llet f\u00f6r att anv\u00e4nda strukturerade data. Detta \u00e4r dock inte en l\u00e4mplig l\u00f6sning eftersom det inte hj\u00e4lper andra s\u00f6kmotorer.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er strukturerede data? Strukturerede data\u00a0(ogs\u00e5 kaldet Schema Markup og\u00a0Schema Data)\u00a0er opm\u00e6rkning af indhold p\u00e5 dit website, der g\u00f8r det muligt for Google at\u00a0vise informationer fra websitet (eksempelvis kontaktinformationer, anmeldelser, begivenheder, produktinformationer, adresse, billeder mv.) direkte i s\u00f8geresultaterne. Strukturerede data kan eksempelvis bruges p\u00e5 produktsider til at vise pris, lagerstatus og bed\u00f8mmelse: Et andet eksempel […]<\/p>\n","protected":false},"author":1,"featured_media":15116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-13792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknisk-seo-noerderi_cat"],"acf":{"form":false,"post_short_description":"Strukturerede data (ogs\u00e5 kaldet Schema Markup) g\u00f8r det muligt at opm\u00e6rke indhold p\u00e5 dit website (eksempelvis priser og lagerstatus p\u00e5 produkter), s\u00e5 Google og andre s\u00f8gemaskiner kan vise indholdet direkte i s\u00f8geresultaterne. Brug af strukturerede data kan derfor have en positiv indflydelse p\u00e5 dit arbejde med s\u00f8gemaskineoptimering (SEO).","post_authors":[13325],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"F\u00e5 hj\u00e6lp til SEO","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nStrukturerede data | Hvad er Schema Markup? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Strukturerede data\u00a0(Schema Markup) kan \u00f8ge din synlighed i s\u00f8gemaskinerne betydeligt. 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