{"id":13755,"date":"2020-04-15T18:25:41","date_gmt":"2020-04-15T17:25:41","guid":{"rendered":"https:\/\/inboundcph.dk\/outsourcing-af-seo\/"},"modified":"2024-04-25T10:56:09","modified_gmt":"2024-04-25T09:56:09","slug":"outsourcing-av-seo","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/outsourcing-af-seo\/","title":{"rendered":"Outsourcing av SEO"},"content":{"rendered":"

F\u00f6rdelar med outsourcing<\/h2>\n

Outsourcing eller insourcing av uppgifter \u00e4r ett viktigt beslut. F\u00f6rdelarna med outsourcing \u00e4r att du f\u00e5r tillg\u00e5ng till specialiserad expertis, du sparar in p\u00e5 anst\u00e4llnings- och utbildningskostnader, du f\u00e5r resultat snabbare, du kan skala upp dina insatser efter behov och du kan enkelt byta byr\u00e5 om resultatet inte motsvarar dina f\u00f6rv\u00e4ntningar.<\/p>\n

Omv\u00e4nt finns det ocks\u00e5 f\u00f6rdelar med insourcing. Du har full kontroll \u00f6ver processen, full insyn i arbetet och oftast l\u00e4gre timkostnader (men oftast ocks\u00e5 l\u00e4gre effektivitet). Samtidigt \u00e4r det en f\u00f6rdel f\u00f6r arbetet att dina medarbetare k\u00e4nner till ditt f\u00f6retag och din bransch och kan ha ett n\u00e4ra samarbete med f\u00f6retagets marknadsavdelning.<\/p>\n

G\u00e5 igenom rollerna i texten om Seo-strategi<\/a> och fundera p\u00e5 om du har personal med kompetens och tid f\u00f6r att hantera alla uppgifter. Om du v\u00e4ljer att insourca allt arbete ska du vara medveten om att det ut\u00f6ver interna kostnader \u00e5tminstone tillkommer externa kostnader f\u00f6r ink\u00f6p av analysverktyg och vanligtvis \u00e4ven f\u00f6r l\u00e4nkbygge.<\/p>\n

Naturligtvis kan en kombination av insourcing och outsourcing ocks\u00e5 vara en bra l\u00f6sning. M\u00e5nga f\u00f6retag f\u00f6redrar att sk\u00f6ta copywritingen sj\u00e4lva, medan SEO-byr\u00e5n fokuserar p\u00e5 mer specialiserade uppgifter som l\u00e4nkbygge och teknisk analys.<\/p>\n

\n

Insourcing av SEO<\/h2>\n

Ska du anlita en intern SEO-expert<\/a>eller beh\u00f6ver du f\u00e5 hj\u00e4lp av en extern Seo-byr\u00e5<\/a>? Det finns m\u00e5nga \u00e5sikter och argument f\u00f6r den ena eller andra SEO-l\u00f6sningen, och i slut\u00e4ndan handlar det om att hitta den l\u00f6sning som fungerar b\u00e4st f\u00f6r dig och ditt f\u00f6retag.<\/p>\n

Det faktum att det inte beh\u00f6ver vara antingen eller \u00e4r verkligen en del av diskussionen. Du kan ha en kombination av interna SEO-resurser och en extern byr\u00e5. Men just nu tar vi p\u00e5 oss byr\u00e5hatten. S\u00e5 h\u00e4r \u00e4r 8 sk\u00e4l till varf\u00f6r det \u00e4r sv\u00e5rt att insourca SEO:<\/p>\n

1) Det \u00e4r ofta billigare med en byr\u00e5l\u00f6sning
\n<\/em><\/h3>\n

En skicklig SEO-resurs kostar vanligtvis en hel vuxen m\u00e5nadsl\u00f6n. Dessutom tillkommer naturligtvis semester, sjukpenning, pension och alla andra fasta f\u00f6rm\u00e5ner som finns f\u00f6r fast anst\u00e4llda.<\/p>\n

En SEO-l\u00f6sning fr\u00e5n en byr\u00e5 kan ligga i m\u00e5nga olika prisklasser, men kommer alltid att vara riktad och skr\u00e4ddarsydd efter dina specifika behov, s\u00e5 att du inte betalar f\u00f6r mer \u00e4n de tj\u00e4nster du faktiskt f\u00e5r.<\/p>\n

Men som Jason DeMers skriver p\u00e5 SearchEngineWatch.com<\/a>F\u00f6r de flesta f\u00f6retag idag kommer SEO att vara det marknadsf\u00f6ringsinitiativ som ger h\u00f6gst avkastning, s\u00e5 det \u00e4r ofta mer intressant att titta p\u00e5 resultaten av din SEO-l\u00f6sning \u00e4n enbart kostnaden f\u00f6r den.<\/p>\n

2) En bra SEO-insats kr\u00e4ver m\u00e5nga olika talanger
\n<\/em><\/h3>\n

Seri\u00f6st SEO-arbete idag kr\u00e4ver att du beh\u00e4rskar m\u00e5nga saker: 1) Den teknisk del<\/a>som fokuserar p\u00e5 sj\u00e4lva byggandet av din webbplats, 2) Optimering av inneh\u00e5ll<\/a>som handlar om att optimera ditt inneh\u00e5ll, identifiera r\u00e4tt s\u00f6kord och allm\u00e4nt arbeta med SEO p\u00e5 webbplatsens frontend och 3) Bygga l\u00e4nkar<\/a>som handlar om att f\u00e5 r\u00e4tt l\u00e4nkar och skapa en l\u00e4nkarkitektur som fungerar.<\/p>\n

Det kan vara sv\u00e5rt att f\u00e5 alla dessa aspekter t\u00e4ckta av en enda intern person. En byr\u00e5 kan ofta dra nytta av m\u00e5nga olika resurser, var och en med sin egen expertis.<\/p>\n

3) Nya \u00f6gon kan beh\u00f6vas
\n<\/em><\/h3>\n

Om du arbetar med en permanent SEO-resurs finns det en stor risk att den h\u00e4r personen kommer att utveckla en rad blinda fl\u00e4ckar f\u00f6r de utmaningar du st\u00e5r inf\u00f6r. Ofta kommer m\u00e4nniskor att sv\u00e4ra vid den metod som de har anv\u00e4nt tidigare och som har fungerat tidigare, men eftersom SEO-insatser m\u00e5ste vara dynamiska och f\u00f6r\u00e4ndras \u00f6ver tiden \u00e4r detta ett farligt s\u00e4tt att g\u00e5 tillv\u00e4ga.<\/p>\n

Om du ist\u00e4llet anlitar en extern byr\u00e5 kan du vara s\u00e4ker p\u00e5 att ett antal personer med olika bakgrund och expertis hj\u00e4lper till att definiera din SEO-l\u00f6sning och dina SEO-insatser.<\/p>\n

4) En intern resurs kan inte l\u00f6sa de stora, tidskr\u00e4vande utmaningarna
\n<\/em><\/h3>\n

Vissa SEO-uppgifter \u00e4r snabba och enkla, men det finns ocks\u00e5 m\u00e5nga uppgifter som \u00e4r mycket tidskr\u00e4vande. Om du har en enda SEO-resurs anst\u00e4lld kommer det ofta att vara om\u00f6jligt f\u00f6r den personen att dyka in i de mest tidskr\u00e4vande utmaningarna p\u00e5 att-g\u00f6ra-listan. Om du anlitar en extern byr\u00e5 kommer det att finnas m\u00e5nga personer som kan kliva in n\u00e4r stora tidskr\u00e4vande insatser kr\u00e4ver det.<\/p>\n

5) Du har redan en anst\u00e4lld som kan hj\u00e4lpa dig med SEO
\n<\/em><\/h3>\n

Vid det h\u00e4r laget kan de flesta skickliga webbproffs arbeta med \u00e5tminstone de mest grundl\u00e4ggande principerna f\u00f6r SEO. S\u00e5 s\u00e4rskilt om du har en mindre webbplats kan det r\u00e4cka med att de tar hand om det dagliga optimeringsarbetet och sedan anlitar en byr\u00e5 f\u00f6r att hj\u00e4lpa till med de SEO-l\u00f6sningar som kr\u00e4ver lite extra.<\/p>\n

6) Du beh\u00f6ver inte en s\u00e5 omfattande SEO-l\u00f6sning
\n<\/em><\/h3>\n

Du kanske inte alls beh\u00f6ver en SEO-resurs p\u00e5 heltid. Om du har en mindre webbplats kommer det ofta att vara mycket mer lukrativt att kontraktera en SEO-l\u00f6sning med en byr\u00e5 snarare \u00e4n att betala en hel m\u00e5nadsl\u00f6n f\u00f6r en permanent intern resurs.<\/p>\n

7) Resultaten l\u00e5ter v\u00e4nta p\u00e5 sig
\n<\/em><\/h3>\n

Om du har anst\u00e4llt en permanent SEO-resurs kommer de bara att kunna l\u00e4gga ner ett visst antal arbetstimmar per vecka. Men om du snabbt vill ha konkreta och m\u00e4tbara resultat fr\u00e5n din SEO-l\u00f6sning kr\u00e4vs det ofta en stor insats under en kort tidsperiod. En s\u00e5dan insats \u00e4r vanligtvis en alldeles f\u00f6r omfattande uppgift f\u00f6r en enskild person att genomf\u00f6ra. Byr\u00e5er, \u00e5 andra sidan, kan skala upp och ner sina insatser n\u00e4r de beh\u00f6ver, eftersom de kontinuerligt kan f\u00f6rdela resurser till d\u00e4r de beh\u00f6vs.<\/p>\n

8) Interna f\u00f6rh\u00e5llanden kan f\u00f6rsv\u00e5ra SEO-arbetet
\n<\/em><\/h3>\n

N\u00e4r man \u00e4r fast anst\u00e4lld p\u00e5 ett f\u00f6retag blir man oundvikligen en del av f\u00f6retagets policy och villkor. Detta \u00e4r bra p\u00e5 m\u00e5nga s\u00e4tt, men det inneb\u00e4r ocks\u00e5 att det f\u00f6r den fast anst\u00e4llde finns m\u00e5nga andra saker \u00e4n SEO-framg\u00e5ngar som pr\u00e4glar vardagen. Bra initiativ kan annars g\u00e5 f\u00f6rlorade i politiken med interna avdelningsagendor och prioriteringar, problematiska relationer och mycket mer.<\/p>\n

En extern byr\u00e5 kan i sig h\u00e5lla sig borta fr\u00e5n allt detta och ist\u00e4llet fokusera 100% p\u00e5 att leverera en SEO-l\u00f6sning som ger m\u00e4rkbara resultat snabbt.<\/p>\n

Du kanske vill l\u00e4sa v\u00e5ra tips f\u00f6r Att v\u00e4lja en SEO-byr\u00e5<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Fordele ved outsourcing Outsourcing eller insourcing af opgaverne er en central beslutning. Fordelen ved outsourcing er, at du f\u00e5r adgang til specialiseret ekspertviden, du sparer omkostninger til ans\u00e6ttelse og opl\u00e6ring af medarbejdere, du opn\u00e5r resultater hurtigere, du kan skalere indsatsen efter behov, og du kan nemt skifte bureauet ud, hvis ikke arbejdsindsatsen lever op til […]<\/p>\n","protected":false},"author":1,"featured_media":15095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-13755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategi_cat"],"acf":{"form":false,"post_short_description":"Outsourcing eller insourcing af SEO er en central beslutning, der har afg\u00f8rende betydning for, om du lykkes med din SEO-indsats. L\u00e6s mere om de st\u00f8rste fordele og ulemper ved insourcing og outsourcing af SEO her, s\u00e5 du er bedre kl\u00e6dt p\u00e5 til at v\u00e6lge den rette strategi.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"F\u00e5 hj\u00e6lp til SEO","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nOutsourcing af SEO | Fordele ved outsourcing \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Outsourcing eller insourcing af SEO er en central beslutning. 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