{"id":13743,"date":"2020-06-15T17:16:45","date_gmt":"2020-06-15T16:16:45","guid":{"rendered":"https:\/\/inboundcph.dk\/marketingmix\/"},"modified":"2024-09-17T07:40:52","modified_gmt":"2024-09-17T06:40:52","slug":"marknadsforingsmix","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/sv\/marketingmix\/","title":{"rendered":"Marknadsf\u00f6ringsmix"},"content":{"rendered":"<h2>Vad \u00e4r marknadsf\u00f6ringsmix?<\/h2>\n<p>Kombinationen av marknadsf\u00f6ringskanaler i dina marknadsf\u00f6ringsinsatser kallas din <em>marknadsf\u00f6ringsmix<\/em>. Det \u00e4r viktigt att du kontinuerligt \u00f6verv\u00e4ger b\u00e5de prioritering och synergi mellan de kanaler du investerar tid och pengar i, s\u00e5 att du anv\u00e4nder dina resurser p\u00e5 r\u00e4tt s\u00e4tt.<\/p>\n<p>Det finns tre grundl\u00e4ggande typer av marknadsf\u00f6ringskanaler:<\/p>\n<ul>\n<li><em>Betalda medier\u00a0<\/em>- Kanaler som du betalar f\u00f6r att exponera ditt inneh\u00e5ll p\u00e5. Inkluderar bland annat tryckta annonser, TV-reklam och digitala annonser, <a href=\"\/sv\/viden\/influencer-marknadsforing\/\">Influencers<\/a> och sponsring.<\/li>\n<li><em>\u00c4gd media\u00a0<\/em>- Kanaler som du \u00e4ger och kan exponera ditt inneh\u00e5ll p\u00e5. Inkluderar webbplatser, bloggar, appar, sociala medier, nyhetsbrev, e-b\u00f6cker och <a href=\"\/sv\/evenemang-2\/\">webbinarier<\/a>.<\/li>\n<li><em>F\u00f6rtj\u00e4nad media\u00a0<\/em>- Kanaler som n\u00e4mner dig och ditt inneh\u00e5ll frivilligt. Inkluderar recensioner, rekommendationer, j\u00e4mf\u00f6relsesajter, nyheter, delningar och gilla-markeringar.<\/li>\n<\/ul>\n<p>Analysera din marknadsf\u00f6ringsmix genom att kartl\u00e4gga vilka marknadsf\u00f6ringskanaler du investerar i, hur mycket pengar du investerar i varje kanal, vad avkastningen p\u00e5 investeringen i varje kanal \u00e4r och i vilka skeden av kundernas k\u00f6presa som varje kanal \u00e4r mest effektiv.<\/p>\n<p>Denna kunskap \u00e4r en viktig tillg\u00e5ng n\u00e4r man ska prioritera sina marknadsf\u00f6ringsinsatser, det vill s\u00e4ga f\u00f6rdela sin budget till de mest l\u00f6nsamma kanalerna. Ett f\u00f6rv\u00e5nansv\u00e4rt stort antal f\u00f6retag i b\u00e5de <a href=\"\/sv\/viden\/b2b\/\">F\u00d6RETAG-TILL-F\u00d6RETAG<\/a>- och <a href=\"\/sv\/viden\/b2c\/\">B2C<\/a>-segmentet har inte den kunskapen eftersom de inte samlar in data, och om du tillh\u00f6r dem m\u00e5ste datainsamlingen prioriteras<\/p>\n<p style=\"text-align: center;\">En f\u00f6renklad modell av k\u00f6parens resa<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-2685 aligncenter\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/koebsrejsen-2.png\" alt=\"K\u00f6presan\" width=\"674\" height=\"75\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Den optimala marknadsf\u00f6ringsmixen inneh\u00e5ller vanligtvis b\u00e5de kanaler som \u00f6kar intresset f\u00f6r din produkt och g\u00f6r ditt f\u00f6retag synligt n\u00e4r intresset v\u00e4l har skapats. En intressegenererande marknadsf\u00f6ringsinsats \u00e4r dock inte alltid helt n\u00f6dv\u00e4ndig om ett intresse och behov f\u00f6r din produkt uppst\u00e5r naturligt.<\/p>\n<p>Det \u00e4r om\u00f6jligt att s\u00e4tta en formel f\u00f6r den optimala f\u00f6rdelningen av marknadsf\u00f6ringskanaler. Det beror bland annat p\u00e5 dina produkter, din m\u00e5lgrupp, din bransch, din budget och dina m\u00f6jligheter. Ditt m\u00e5l \u00e4r att skapa en marknadsf\u00f6ringsmix som maximerar avkastningen p\u00e5 investeringen med minsta m\u00f6jliga resurser. Om du har n\u00e5gra fr\u00e5gor om sammans\u00e4ttningen av din marknadsf\u00f6ringsmix \u00e4r du varmt v\u00e4lkommen att kontakta <a href=\"\/sv\/kontakt\/\">Kontakta oss<\/a>.<\/p>\n<hr \/>\n<h2>Den viktigaste marknadsf\u00f6ringskompetensen enligt Microsoft<\/h2>\n<p>Microsoft har nyligen\u00a0<a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/january-2020\/2020-vision-trends-to-define-the-next-decade?feed=blogposts\" target=\"_blank\" rel=\"noopener noreferrer\">publicerade en studie<\/a>som identifierar de viktigaste trenderna inom marknadsf\u00f6ring f\u00f6r 2020-talet. Studien, som bygger p\u00e5 svar fr\u00e5n 600 utvalda seniora marknadsf\u00f6rare, identifierar <a href=\"\/sv\/viden\/sokmotoroptimering\/\">s\u00f6kmotoroptimering<\/a> (SEO) som den viktigaste yrkeskompetensen under det nya decenniet.<\/p>\n<p>Detta borde inte komma som n\u00e5gon \u00f6verraskning <a href=\"\/sv\/kontor\/\">digitala marknadsf\u00f6rare<\/a>Enligt Microsoft \u00e4r SEO en viktig del av din marknadsf\u00f6ringsmix - men varf\u00f6r \u00e4r det den viktigaste kompetensen? Tyv\u00e4rr ger inte Microsofts unders\u00f6kning n\u00e5gra svar, men vi har en bra gissning:<\/p>\n<p>V\u00e5r analys\u00a0<em>Marknadsf\u00f6ringskanaler 2020<\/em>\u00a0j\u00e4mf\u00f6r prestandan hos olika marknadsf\u00f6ringskanaler online baserat p\u00e5 122 miljoner anv\u00e4ndardata fr\u00e5n danska webbplatser. Resultatet \u00e4r tydligt: N\u00e4stan h\u00e4lften av alla bes\u00f6kare p\u00e5 danska f\u00f6retagswebbplatser kommer fr\u00e5n Googles s\u00f6kresultat (organisk trafik):<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-2607\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/online-marketingkanaler-2-1024x641.png\" alt=\"Marknadsf\u00f6ringskanaler online\" width=\"553\" height=\"346\" \/><\/p>\n<p>Bes\u00f6kare fr\u00e5n Google \u00e4r ocks\u00e5 det mest v\u00e4rdeskapande anv\u00e4ndarbeteendet. P\u00e5 e-handelssajter st\u00e5r bes\u00f6kare fr\u00e5n Googles s\u00f6kresultat (organisk trafik) f\u00f6r 44,94 % av alla k\u00f6p. Som j\u00e4mf\u00f6relse kan n\u00e4mnas att bes\u00f6kare fr\u00e5n sociala medier endast g\u00f6r 1,62 % av alla k\u00f6p och bes\u00f6kare fr\u00e5n e-post g\u00f6r 5,23 % av alla k\u00f6p. <a href=\"\/sv\/giveaways\/marknadsanalys\/\">Ladda ner marknadsanalysen h\u00e4r<\/a>.<\/p>\n<hr \/>\n<h3>Professionella f\u00e4rdigheter g\u00e5r hand i hand<\/h3>\n<p>De viktigaste professionella marknadsf\u00f6ringskunskaperna enligt Microsofts unders\u00f6kning \u00e4r (i prioritetsordning):<\/p>\n<ol class=\"margin-top:-15px;margin-bottom:15px;\">\n<li>SEO<\/li>\n<li>Analys av data<\/li>\n<li>Copywriting<\/li>\n<li>Beteendeanalys<\/li>\n<li>Automatisering<\/li>\n<\/ol>\n<p>Om du vill lyckas med din SEO-strategi m\u00e5ste du besitta flera av de kompetenser som finns p\u00e5 listan:<\/p>\n<p><em>Analys av data<\/em> \u00e4r n\u00f6dv\u00e4ndigt n\u00e4r du beh\u00f6ver <a href=\"\/sv\/viden\/benchmarking-av-seo\/\">utv\u00e4rdera<\/a> effekten av dina arbetsinsatser. Kontinuerlig utv\u00e4rdering s\u00e4kerst\u00e4ller att du anv\u00e4nder din tid och dina resurser p\u00e5 ett klokt s\u00e4tt och utg\u00f6r ocks\u00e5 grunden f\u00f6r ytterligare prioritering och optimering av dina arbetsinsatser.<\/p>\n<p><em>Copywriting<\/em> \u00e4r n\u00f6dv\u00e4ndigt n\u00e4r du beh\u00f6ver skriva <a href=\"\/sv\/viden\/optimering-av-innehaall\/\">Inneh\u00e5ll<\/a> till din webbplats. Det enda Google f\u00f6rst\u00e5r n\u00e4r det g\u00e4ller inneh\u00e5ll \u00e4r text. Bra och v\u00e4lformulerat textinneh\u00e5ll som \u00e4r anpassat till din m\u00e5lgrupps s\u00f6kvanor \u00e4r d\u00e4rf\u00f6r avg\u00f6rande f\u00f6r din synlighet p\u00e5 Google.<\/p>\n<p><em>Beteendeanalys<\/em> \u00e4r n\u00f6dv\u00e4ndigt, b\u00e5de n\u00e4r du beh\u00f6ver <a href=\"\/sv\/viden\/analys-av-partikelstorlek\/\">Kartl\u00e4gg din m\u00e5lgrupps s\u00f6kvanor<\/a> p\u00e5 Google och n\u00e4r du utv\u00e4rderar effekten av dina insatser. Att kartl\u00e4gga din m\u00e5lgrupps s\u00f6kvanor \u00e4r viktigt eftersom det ger insikt i vilket inneh\u00e5ll som kommer att attrahera din m\u00e5lgrupp.<\/p>\n<p><em>Automatisering<\/em> \u00e4r \u00e4nnu inte en k\u00e4rnkompetens i SEO-branschen. Datainsamling och rapportering kan visserligen automatiseras, men SEO \u00e4r fortfarande till stor del en manuell process. En av de senaste trenderna inom automatisering \u00e4r maskingenererade texter, men detta \u00e4r fortfarande bara till\u00e4mpligt p\u00e5 ett f\u00e5tal f\u00f6retag.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er marketingmix? Kombinationen af marketingkanaler i din marketingindsats kaldes for dit marketingmix. Det er vigtigt, at du l\u00f8bende overvejer b\u00e5de prioriteringen af og synergien mellem de kanaler, du investerer din tid og dine penge i, s\u00e5 du bruger dine ressourcer hensigtsm\u00e6ssigt. Grundl\u00e6ggende skelner man mellem tre typer af marketingkanaler: Paid media\u00a0\u2013 kanaler du betaler [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-13743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategi_cat"],"acf":{"form":false,"post_short_description":"Ved at anvende en kombination af forskellige marketingkanaler i din marketingindsats opn\u00e5r du en mere effektiv markedsf\u00f8ring end ved udelukkende at fokusere p\u00e5 en eller f\u00e5 kanaler. F\u00e5 inspiration og gode r\u00e5d til sammens\u00e6tningen af dit marketingmix herunder.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13283,"post_contact_section_title":"F\u00e5 hj\u00e6lp til at sammens\u00e6tte dit marketingmix","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketingmix | F\u00e5 gode r\u00e5d til dit marketingmix \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"F\u00e5 inspiration og gode r\u00e5d til sammens\u00e6tningen af dit marketingmix. Valget af marketingmix kan have en stor effekt for udbyttet af din marketingindsats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/marknadsforingsmix\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingmix\" \/>\n<meta property=\"og:description\" content=\"F\u00e5 inspiration og gode r\u00e5d til sammens\u00e6tningen af dit marketingmix. 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