{"id":18708,"date":"2024-05-27T11:04:37","date_gmt":"2024-05-27T10:04:37","guid":{"rendered":"https:\/\/inboundcph.dk\/?page_id=18708"},"modified":"2024-07-11T04:58:29","modified_gmt":"2024-07-11T03:58:29","slug":"spaarning-och-data","status":"publish","type":"page","link":"https:\/\/inboundcph.dk\/sv\/specialer\/tracking-og-data\/","title":{"rendered":"Sp\u00e5rning och data"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"18708\" class=\"elementor elementor-18708\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70ed816 e-flex e-con-boxed e-con e-parent\" data-id=\"70ed816\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dfd8e1e e-con-full e-flex e-con e-child\" data-id=\"dfd8e1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b055f23 elementor-widget elementor-widget-heading\" data-id=\"b055f23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"> Specialister inom sp\u00e5rning och data<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c11486 elementor-widget elementor-widget-heading\" data-id=\"5c11486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"> Sp\u00e5rning och data<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6913170 elementor-widget elementor-widget-text-editor\" data-id=\"6913170\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"hideme\" src=\"\/ot41c9z1izkc1gvvglp8.png\" alt=\" \" width=\"0px\" height=\"0px\" \/>Data \u00e4r en viktig del av den digitala marknadsf\u00f6ringen f\u00f6r att skapa v\u00e4rdefulla resultat. P\u00e5 InboundCPH har vi ett team av sp\u00e5rningsspecialister som hj\u00e4lper dig att samla in och analysera n\u00f6dv\u00e4ndig data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa66ad9 e-flex e-con-boxed e-con e-child\" data-id=\"fa66ad9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4554d1a elementor-mobile-align-justify btn btn--primary e-transform elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"4554d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-1,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/inboundcph.dk\/sv\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakta oss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b405de elementor-mobile-align-justify btn btn--secondary e-transform elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"4b405de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-1,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/sv\/laador-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Se fall<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fd48b0 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8fd48b0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e83b5e e-flex e-con-boxed e-con e-parent\" data-id=\"9e83b5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-69ec6cf e-flex e-con-boxed e-con e-child\" data-id=\"69ec6cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaf7b4b elementor-widget elementor-widget-image\" data-id=\"aaf7b4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"140\" height=\"40\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/Jem-Fix-logo-2-new.webp\" class=\"attachment-full size-full wp-image-12259\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-becb96f elementor-widget elementor-widget-image\" data-id=\"becb96f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"92\" height=\"24\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/atea-logo.png\" class=\"attachment-full size-full wp-image-17986\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/atea-logo.png 92w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/atea-logo-18x5.png 18w\" sizes=\"(max-width: 92px) 100vw, 92px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9abbff elementor-widget elementor-widget-image\" data-id=\"e9abbff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"130\" height=\"19\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/sundhed-logo.png\" class=\"attachment-full size-full wp-image-18127\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/sundhed-logo.png 130w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/sundhed-logo-18x3.png 18w\" sizes=\"(max-width: 130px) 100vw, 130px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc4a2f5 elementor-widget elementor-widget-image\" data-id=\"fc4a2f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"22\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/05\/fdih-logo.png\" class=\"attachment-full size-full wp-image-18382\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/05\/fdih-logo.png 114w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/05\/fdih-logo-18x3.png 18w\" sizes=\"(max-width: 114px) 100vw, 114px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae1bfd7 elementor-widget elementor-widget-image\" data-id=\"ae1bfd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"96\" height=\"32\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/danskerhverv-logo.png\" class=\"attachment-full size-full wp-image-18126\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/danskerhverv-logo.png 96w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/danskerhverv-logo-18x6.png 18w\" sizes=\"(max-width: 96px) 100vw, 96px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bcc46f elementor-widget elementor-widget-image\" data-id=\"2bcc46f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"90\" height=\"26\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/nets-logo.webp\" class=\"attachment-full size-full wp-image-18242\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8685978 e-flex e-con-boxed e-con e-parent\" data-id=\"8685978\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-382d7b3 elementor-widget elementor-widget-heading\" data-id=\"382d7b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Sp\u00e5rning och data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e798be e-flex e-con-boxed e-con e-child\" data-id=\"4e798be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-088f70f e-con-full e-flex e-con e-child\" data-id=\"088f70f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f066c3 inbound-text elementor-widget elementor-widget-text-editor\" data-id=\"5f066c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>P\u00e5 InboundCPH \u00e4r vi experter p\u00e5 sp\u00e5rning och data. Vi hj\u00e4lper f\u00f6retag att s\u00e4tta upp sp\u00e5rning p\u00e5 r\u00e4tt s\u00e4tt f\u00f6r att f\u00e5 ut mesta m\u00f6jliga av sin digitala n\u00e4rvaro.<\/p><p>N\u00e4r du arbetar med digital marknadsf\u00f6ring \u00e4r data avg\u00f6rande f\u00f6r dina resultat. Om sp\u00e5rning inte finns p\u00e5 plats skapar det ofta os\u00e4kerhet kring resultaten och kan skicka fel signaler om hur du ska prioritera din marknadsf\u00f6ringsbudget.<\/p><p>Vi hj\u00e4lper dig att skapa en \u00f6verblick och f\u00f6rst\u00e5else f\u00f6r den data du har tillg\u00e4nglig. Det \u00e4r viktigt att sp\u00e5rningen \u00e4r korrekt inst\u00e4lld, b\u00e5de n\u00e4r det g\u00e4ller kanaler (Google, sociala medier etc.) och p\u00e5 kampanjniv\u00e5 (s\u00e5 att du vet om ett budskap fungerar b\u00e4ttre \u00e4n ett annat).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18c0329 e-con-full e-flex e-con e-child\" data-id=\"18c0329\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3a18d inbound-text elementor-widget elementor-widget-text-editor\" data-id=\"2f3a18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"hideme\" src=\"\/ot4ydzyam77j7vs8uj53.png\" alt=\" \" width=\"0px\" height=\"0px\" \/><strong>Varf\u00f6r sp\u00e5rning m\u00e5ste konfigureras korrekt<\/strong><\/p><p>N\u00e4r du arbetar med digital marknadsf\u00f6ring \u00e4r det viktigt att h\u00e5lla ett \u00f6ga p\u00e5 prestanda och resultat. En solid datagrund hj\u00e4lper dig att f\u00f6rst\u00e5 vilka kanaler som presterar b\u00e4st, samtidigt som du f\u00e5r en b\u00e4ttre f\u00f6rst\u00e5else f\u00f6r din m\u00e5lgrupp och deras beteende.<\/p><p>Det finns m\u00e5nga utmaningar n\u00e4r det g\u00e4ller sp\u00e5rning, bland annat anv\u00e4ndningen av cookies, vilket g\u00f6r det \u00e4nnu viktigare att hantera de data du har tillg\u00e4ngliga.<\/p><p><strong>Hur vi arbetar med data<\/strong><\/p><p>P\u00e5 InboundCPH \u00e4r transparens viktigt och vi ser alltid till att du f\u00f6rst\u00e5r datan och vet hur du ska l\u00e4sa resultaten och hur du ska agera p\u00e5 dem. F\u00f6r att ge dig en bra \u00f6verblick erbjuder vi dig att skapa en live dashboard s\u00e5 att du alltid kan f\u00f6lja resultatet av dina marknadsf\u00f6ringsinsatser.<\/p><p>Dessutom skapar vi skr\u00e4ddarsydda rapporter som ger dig djupg\u00e5ende insikter i resultat och l\u00e4rande.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9e4f62 e-flex e-con-boxed e-con e-parent\" data-id=\"d9e4f62\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b1027 elementor-widget elementor-widget-heading\" data-id=\"e8b1027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"> VI TRIVS MED GODA RELATIONER<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe06f9 elementor-widget elementor-widget-heading\" data-id=\"fbe06f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Vad v\u00e5ra kunder s\u00e4ger<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670c00e elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"670c00e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;12244&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;2&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:32,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-12244\">.elementor-12244 .elementor-element.elementor-element-4f540b3{--display:flex;--justify-content:space-between;--padding-top:50px;--padding-bottom:50px;--padding-left:40px;--padding-right:40px;}.elementor-12244 .elementor-element.elementor-element-4f540b3:not(.elementor-motion-effects-element-type-background), .elementor-12244 .elementor-element.elementor-element-4f540b3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-1eef339 );}.elementor-12244 .elementor-element.elementor-element-4f540b3.e-con{--flex-grow:0;--flex-shrink:1;}.elementor-12244 .elementor-element.elementor-element-37de579{--display:flex;}.elementor-12244 .elementor-element.elementor-element-80e8917{text-align:start;}.elementor-12244 .elementor-element.elementor-element-80e8917 img{width:auto;height:28px;object-fit:cover;object-position:center center;}.elementor-12244 .elementor-element.elementor-element-d08858c{font-family:\"Roboto\", Sans-serif;font-size:16px;font-weight:300;line-height:1.75em;letter-spacing:-0.32px;color:var( --e-global-color-6a417a5 );}.elementor-12244 .elementor-element.elementor-element-d08858c > .elementor-widget-container{margin:30px 0px 35px 0px;}.elementor-12244 .elementor-element.elementor-element-5d53bc7{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--align-items:center;border-style:solid;--border-style:solid;border-width:1px 0px 0px 0px;--border-top-width:1px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;border-color:#7070701A;--border-color:#7070701A;--padding-top:40px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-12244 .elementor-element.elementor-element-96487c3{--display:flex;}.elementor-12244 .elementor-element.elementor-element-cf0edd9 img{width:72px;height:72px;object-fit:cover;object-position:center center;border-radius:36px 36px 36px 36px;}.elementor-12244 .elementor-element.elementor-element-ae04162 .elementor-icon-wrapper{text-align:center;}.elementor-12244 .elementor-element.elementor-element-ae04162.elementor-view-stacked .elementor-icon{background-color:var( --e-global-color-primary );color:var( --e-global-color-1eef339 );}.elementor-12244 .elementor-element.elementor-element-ae04162.elementor-view-framed .elementor-icon, .elementor-12244 .elementor-element.elementor-element-ae04162.elementor-view-default .elementor-icon{color:var( 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.elementor-element.elementor-element-ae04162{bottom:-9px;}.elementor-12244 .elementor-element.elementor-element-455123d{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:25px;--padding-right:0px;}.elementor-12244 .elementor-element.elementor-element-f7c6f6c .elementor-image-box-wrapper{text-align:start;}.elementor-12244 .elementor-element.elementor-element-f7c6f6c .elementor-image-box-title{margin-bottom:0px;font-family:\"Roboto\", Sans-serif;font-size:14px;font-weight:500;text-transform:uppercase;line-height:1.75em;letter-spacing:1.4px;color:var( --e-global-color-c8df313 );}.elementor-12244 .elementor-element.elementor-element-f7c6f6c .elementor-image-box-description{font-family:\"Roboto\", Sans-serif;font-size:14px;font-weight:300;line-height:1.75em;color:var( --e-global-color-c8df313 );}@media(min-width:768px){.elementor-12244 .elementor-element.elementor-element-96487c3{--width:35%;}}@media(max-width:920px){.elementor-12244 .elementor-element.elementor-element-4f540b3{--padding-top:30px;--padding-bottom:30px;--padding-left:30px;--padding-right:30px;}}@media(max-width:767px){.elementor-12244 .elementor-element.elementor-element-4f540b3{--padding-top:30px;--padding-bottom:30px;--padding-left:20px;--padding-right:20px;}.elementor-12244 .elementor-element.elementor-element-d08858c > .elementor-widget-container{margin:20px 0px 20px 0px;}.elementor-12244 .elementor-element.elementor-element-5d53bc7{--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--padding-top:20px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-12244 .elementor-element.elementor-element-96487c3{--width:23%;}.elementor-12244 .elementor-element.elementor-element-cf0edd9{text-align:start;}.elementor-12244 .elementor-element.elementor-element-cf0edd9 img{width:65px;height:65px;}body:not(.rtl) .elementor-12244 .elementor-element.elementor-element-ae04162{right:0px;}body.rtl .elementor-12244 .elementor-element.elementor-element-ae04162{left:0px;}.elementor-12244 .elementor-element.elementor-element-455123d{--width:77%;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"12244\" class=\"elementor elementor-12244 swiper-slide e-loop-item e-loop-item-12731 post-12731 relations type-relations status-publish has-post-thumbnail hentry relations-category-fremhaevet relations-category-b2c relations-category-cases-udvalgte-udtalelser relations-category-google-ads relations-category-raadgivning relations-category-seo relations-category-test\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-4f540b3 inbound-relation-carousel__card e-flex e-con-boxed e-con e-parent\" data-id=\"4f540b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37de579 e-flex e-con-boxed e-con e-child\" data-id=\"37de579\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80e8917 elementor-widget elementor-widget-image\" data-id=\"80e8917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"99\" height=\"40\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/udtalelse-cbc.png\" class=\"attachment-full size-full wp-image-12732\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/udtalelse-cbc.png 99w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/udtalelse-cbc-18x7.png 18w\" sizes=\"(max-width: 99px) 100vw, 99px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d08858c elementor-widget elementor-widget-text-editor\" data-id=\"d08858c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\"\u00c4rlighet, \u00f6ppenhet och en stark men aldrig sj\u00e4lvbel\u00e5ten tro p\u00e5 sitt eget v\u00e4rde \u00e4r egenskaper som vi verkligen v\u00e4rdes\u00e4tter hos InboundCPH som partner. De har aldrig \u00f6ver- eller underskattat sina tj\u00e4nster, utan har varit \u00e4rliga n\u00e4r det g\u00e4ller f\u00f6rv\u00e4ntningar, prognoser och efterf\u00f6ljande rapportering. \"\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d53bc7 e-flex e-con-boxed e-con e-child\" data-id=\"5d53bc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-96487c3 e-con-full e-flex e-con e-child\" data-id=\"96487c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0edd9 elementor-widget elementor-widget-image\" data-id=\"cf0edd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/udtalelse-johan-johansen.jpeg\" class=\"attachment-full size-full wp-image-12733\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/udtalelse-johan-johansen.jpeg 180w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/udtalelse-johan-johansen-150x150.jpeg 150w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae04162 elementor-view-stacked elementor-absolute elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"ae04162\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 32H336c-26.5 0-48 21.5-48 48v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48zm-288 0H48C21.5 32 0 53.5 0 80v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-455123d e-con-full e-flex e-con e-child\" data-id=\"455123d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c6f6c elementor-widget elementor-widget-image-box\" data-id=\"f7c6f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Johan Johansen<\/div><p class=\"elementor-image-box-description\">Digital chef<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"F\u00f6reg\u00e5ende\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"N\u00e4sta sida\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eeff815 e-flex e-con-boxed e-con e-parent\" data-id=\"eeff815\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e385d4 e-flex e-con-boxed e-con e-child\" data-id=\"1e385d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3f551b9 e-con-full e-flex e-con e-child\" data-id=\"3f551b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6a873 inbound-text elementor-widget elementor-widget-text-editor\" data-id=\"bd6a873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vad \u00e4r sp\u00e5rning?<\/strong><\/p><p>Tracking handlar om att kunna f\u00f6lja anv\u00e4ndarnas beteende. Vilka kanaler kommer de ifr\u00e5n? Vilka kampanjer kommer de fr\u00e5n? Vilka demografiska faktorer karakt\u00e4riserar anv\u00e4ndarna? Med tracking kan du f\u00f6lja dina anv\u00e4ndare och f\u00e5 en f\u00f6rst\u00e5else f\u00f6r deras beteende och l\u00e4ra dig vilka av dina marknadsf\u00f6ringsinitiativ som fungerar.<\/p><p><strong>Varf\u00f6r sp\u00e5rning?<\/strong><\/p><p>Sp\u00e5rning ger dig data s\u00e5 att du b\u00e4ttre kan rikta in din marknadsf\u00f6rings- och f\u00f6rs\u00e4ljningsstrategi. Det g\u00f6r att du kan l\u00e4ra k\u00e4nna din m\u00e5lgrupp b\u00e4ttre och b\u00e4ttre f\u00f6rst\u00e5 kundresan. Denna kunskap kan i slut\u00e4ndan leda till mer f\u00f6rs\u00e4ljning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9348c62 e-con-full e-flex e-con e-child\" data-id=\"9348c62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd4c4fc inbound-text elementor-widget elementor-widget-text-editor\" data-id=\"cd4c4fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Hur mycket kostar sp\u00e5rning?<\/strong><\/p><p>Sp\u00e5rning i sig kostar vanligtvis ingenting. Det kostar bara n\u00e5got om du anv\u00e4nder en tredje part f\u00f6r att s\u00e4tta upp sp\u00e5rning, f\u00f6r att l\u00e4ra dig mer om resultaten eller f\u00f6r att samla in data.<\/p><p>M\u00e5nga sp\u00e5rningsverktyg fr\u00e5n tredje part \u00e4r gratis som standard, inklusive Google Analytics, Google Tag Manager, Google Data Studio och Facebook Business Manager. Andra verktyg kostar en liten m\u00e5natlig prenumerationsavgift.<\/p><p><strong>Kan alla organisationer anv\u00e4nda sig av datasp\u00e5rning?<\/strong><\/p><p>Sp\u00e5rningsdata \u00e4r relevant f\u00f6r alla f\u00f6retag som har en digital marknadsf\u00f6ringsinsats. Sp\u00e5rning finns i olika storlekar, och sp\u00e5rningsniv\u00e5n b\u00f6r naturligtvis anpassas till f\u00f6retagets behov och interna resurser.<\/p><p>N\u00e4r man sp\u00e5rar mycket beh\u00f6ver man ocks\u00e5 n\u00e5gon som kan hantera och analysera datan. Annars \u00e4r det s\u00e4llan meningsfullt att sp\u00e5ra. Dessutom kan m\u00e4ngden data variera kraftigt fr\u00e5n f\u00f6retag till f\u00f6retag, vilket ocks\u00e5 kommer att p\u00e5verka dina aff\u00e4rsbehov.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb9f805 e-flex e-con-boxed e-con e-parent\" data-id=\"cb9f805\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-251acad e-flex e-con-boxed e-con e-child\" data-id=\"251acad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b668ae elementor-widget elementor-widget-heading\" data-id=\"9b668ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Ta reda p\u00e5 mer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b88b9a0 e-flex e-con-boxed e-con e-child\" data-id=\"b88b9a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c93ccfd inbound-accordion inbound-text elementor-widget elementor-widget-accordion\" data-id=\"c93ccfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2111\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2111\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Hur arbetar du med sp\u00e5rning?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-2111\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2111\"><p><img decoding=\"async\" class=\"hideme\" src=\"\/ot72ov7sfdtican2yf.png\" alt=\" \" width=\"0px\" height=\"0px\" \/>Vi samlar in aff\u00e4rskritisk data och \u00f6vers\u00e4tter den till riktade insikter om dina f\u00f6rs\u00e4ljnings- och marknadsf\u00f6ringsinsatser. Uppf\u00f6ljning \u00e4r avg\u00f6rande f\u00f6r att vi ska kunna fatta v\u00e4lgrundade, datadrivna beslut som \u00f6kar avkastningen p\u00e5 investeringen.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2112\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2112\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Vad \u00e4r Google Tag Manager?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-2112\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2112\"><p><img decoding=\"async\" class=\"hideme\" src=\"\/ot7hgr9rjmdxg6pr2f6.png\" alt=\" \" width=\"0px\" height=\"0px\" \/>Google Tag Manager \u00e4r ett gratisverktyg som g\u00f6r att du kan skapa b\u00e4ttre och mer hanterbar sp\u00e5rning p\u00e5 din webbplats eller app.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2113\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2113\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Vad \u00e4r Facebook-pixeln?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-2113\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2113\"><p><img decoding=\"async\" class=\"hideme\" src=\"\/ot7x2qf4t22xjcpczup.png\" alt=\" \" width=\"0px\" height=\"0px\" \/>Facebook-pixeln \u00e4r en liten kodbit som du infogar p\u00e5 din webbplats f\u00f6r att sp\u00e5ra hur m\u00e5nga av dina anv\u00e4ndare som kommer fr\u00e5n sociala plattformar som \u00e4gs av Facebook. Dessa inkluderar Facebook, Instagram och Messenger.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6196e692 inbound-cta-footer e-flex e-con-boxed e-con e-parent\" data-id=\"6196e692\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6be7df61 e-con-full e-flex e-con e-child\" data-id=\"6be7df61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18a5e6e9 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"18a5e6e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"1000\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/23_3666-Fritlagt.png\" class=\"attachment-full size-full wp-image-12498\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/23_3666-Fritlagt.png 667w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/23_3666-Fritlagt-200x300.png 200w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ffca7f e-con-full e-flex e-con e-child\" data-id=\"1ffca7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20076391 e-con-full e-flex e-con e-child\" data-id=\"20076391\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bc26861 elementor-widget elementor-widget-heading\" data-id=\"4bc26861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> \nKom i dialog med oss<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd34865 elementor-widget elementor-widget-heading\" data-id=\"2cd34865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"> Beh\u00f6ver du hj\u00e4lp med datainsamling och sp\u00e5rning, eller funderar du p\u00e5 om det \u00e4r meningsfullt f\u00f6r ditt f\u00f6retag att fokusera p\u00e5 data och sp\u00e5rning? Kontakta Philip Tovborg f\u00f6r en dialog om dina m\u00f6jligheter och potentialer.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5930a1d5 e-flex e-con-boxed e-con e-child\" data-id=\"5930a1d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f336548 e-transform elementor-widget elementor-widget-button\" data-id=\"4f336548\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-1,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:pto@inboundcph.dk\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakta oss<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f79138 e-transform elementor-widget elementor-widget-button\" data-id=\"43f79138\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-1,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjE4MTIzIiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Uppskatta projekt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Specialister i tracking og data Tracking og data Data er en essentiel del af digital marketing, n\u00e5r der skal skabes v\u00e6rdifulde resultater. Hos InboundCPH har vi et hold tracking-specialister, der hj\u00e6lper dig med at indsamle og analysere den n\u00f8dvendige data. Kontakt os Se cases Tracking og data Hos InboundCPH er vi eksperter i tracking og [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":18081,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-18708","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tracking og data | Gennemsigtige og m\u00e5lbare resultater \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Vi oms\u00e6tter data til viden og indsigt, der g\u00f8r det muligt for dig at tr\u00e6ffe velfunderede, datadrevne beslutninger. 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