{"id":25925,"date":"2026-06-04T07:45:05","date_gmt":"2026-06-04T06:45:05","guid":{"rendered":"https:\/\/inboundcph.dk\/?post_type=case&#038;p=25925"},"modified":"2026-06-11T14:22:23","modified_gmt":"2026-06-11T13:22:23","slug":"resekompass","status":"publish","type":"case","link":"https:\/\/inboundcph.dk\/sv\/cases\/tourcompass\/","title":{"rendered":"Tour Kompass"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25925\" class=\"elementor elementor-25925\" data-elementor-post-type=\"case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c27c0e case-section-banner e-flex e-con-boxed e-con e-parent\" data-id=\"8c27c0e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff99d92 e-flex e-con-boxed e-con e-child\" data-id=\"ff99d92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a12279a elementor-widget elementor-widget-heading\" data-id=\"a12279a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">FRA USYNLIG TIL TOPPLACERING: TOURCOMPASS<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b005a elementor-widget elementor-widget-heading\" data-id=\"d1b005a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mere organisk trafik, f\u00e6rre spildte ressourcer: TourCompass' vej til topplaceringer i rejsebranchen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e6591 elementor-widget elementor-widget-text-editor\" data-id=\"c0e6591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"font-weight: 400;\">I rejsebranchen starter kampen om kunden ikke ved checkout. Den starter ved den f\u00f8rste s\u00f8gning. TourCompass har sikret sig en st\u00e6rk position netop d\u00e9r, hvor de rejselystne begynder at orientere sig. Resultatet er markant v\u00e6kst i organisk synlighed p\u00e5 de destinationer, der betyder mest for forretningen, uden at budgettet er vokset tilsvarende.<\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ab00d5 e-con-full case-section-cover-image e-flex e-con e-parent\" data-id=\"0ab00d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d2a55da e-flex e-con-boxed e-con e-child\" data-id=\"d2a55da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe740b elementor-mobile-align-justify elementor-widget-mobile__width-inherit btn sm-text-left e-transform elementor-widget elementor-widget-button\" data-id=\"ebe740b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-1,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#hubspot_form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LAD OS DR\u00d8FTE JERES POTENTIALE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b34cd54 e-flex e-con-boxed e-con e-parent\" data-id=\"b34cd54\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-543ef91 e-con-full e-flex e-con e-child\" data-id=\"543ef91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7785019 e-con-full e-flex e-con e-child\" data-id=\"7785019\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-168665d e-con-full e-flex e-con e-child\" data-id=\"168665d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1772a4f elementor-widget elementor-widget-heading\" data-id=\"1772a4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebfda7c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ebfda7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55ca34f elementor-widget elementor-widget-heading\" data-id=\"55ca34f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">70%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d75cb55 elementor-widget elementor-widget-text-editor\" data-id=\"d75cb55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Synlighed p\u00e5 Thailand-s\u00f8geord<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47a72b9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47a72b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fdbe75 e-con-full e-flex e-con e-child\" data-id=\"3fdbe75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0a4a01d e-con-full e-flex e-con e-child\" data-id=\"0a4a01d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157fef1 elementor-widget elementor-widget-heading\" data-id=\"157fef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Top 10<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ea677f elementor-widget elementor-widget-text-editor\" data-id=\"0ea677f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>P\u00e5 alle Thailand-s\u00f8geord<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca273a9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-hidden-tablet elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca273a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdfbffa e-con-full e-flex e-con e-child\" data-id=\"cdfbffa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-818460c e-con-full e-flex e-con e-child\" data-id=\"818460c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90f80e4 elementor-widget elementor-widget-heading\" data-id=\"90f80e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">36%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc5cc8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4dc5cc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d1fdd elementor-widget elementor-widget-heading\" data-id=\"b4d1fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">75%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a19bae8 elementor-widget elementor-widget-text-editor\" data-id=\"a19bae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Synlighed p\u00e5 Costa Rica-s\u00f8geord<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c92a43c case-section-content e-flex e-con-boxed e-con e-parent\" data-id=\"c92a43c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81366ed e-flex e-con-boxed e-con e-child\" data-id=\"81366ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5da674c e-con-full e-flex e-con e-child\" data-id=\"5da674c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d88f5e4 elementor-widget elementor-widget-heading\" data-id=\"d88f5e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Samarbejde: 2024-nu<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f53b47 inbound-text elementor-widget elementor-widget-text-editor\" data-id=\"0f53b47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"hideme\" src=\"\/hu7ge7aknbk6t0x8u6iw.png\" alt=\" \" width=\"0px\" height=\"0px\" \/><strong>Projekt<\/strong><br \/>SEO<\/p><p><strong>Branche<\/strong><br \/>Rejsebranchen<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c24042 elementor-widget elementor-widget-image\" data-id=\"2c24042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"126\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/TourCompass-Horizontal-Logo_RGB-Orange-1.png\" class=\"attachment-full size-full wp-image-25907\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/TourCompass-Horizontal-Logo_RGB-Orange-1.png 600w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/TourCompass-Horizontal-Logo_RGB-Orange-1-300x63.png 300w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/TourCompass-Horizontal-Logo_RGB-Orange-1-18x4.png 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85b7bec e-con-full e-flex e-con e-child\" data-id=\"85b7bec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b1ecc4 case-section-client e-con-full e-flex e-con e-child\" data-id=\"3b1ecc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2acf851 e-con-full e-flex e-con e-child\" data-id=\"2acf851\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6be164f elementor-widget elementor-widget-image\" data-id=\"6be164f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/TRINE_V074_FRIT-1.jpg\" class=\"attachment-full size-full wp-image-25908\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/TRINE_V074_FRIT-1.jpg 720w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/TRINE_V074_FRIT-1-300x300.jpg 300w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/TRINE_V074_FRIT-1-150x150.jpg 150w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/TRINE_V074_FRIT-1-12x12.jpg 12w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-715e795 e-con-full e-flex e-con e-child\" data-id=\"715e795\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a2753c3 e-flex e-con-boxed e-con e-child\" data-id=\"a2753c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dea37f1 inbound-text elementor-widget-tablet_extra__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"dea37f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;<i><span style=\"font-weight: 400;\">N\u00e5r man som jeg sidder alene med at skulle l\u00f8fte SEO-opgaven i en virksomhed, er det guld v\u00e6rd at have en professionel sparringspartner, hvor jeg kan f\u00e5 svar p\u00e5 sp\u00f8rgsm\u00e5l store som sm\u00e5 samt \u00e9n at diskutere specifikke problemstillinger med. Dels har jeg den daglige kontakt med vores faste specialist, og derudover har vi haft konkrete opgaver, hvor vi har gjort brug af de mere tekniske kompetencer, som InboundCPH ogs\u00e5 besidder.<\/span><\/i>&#8220;<\/p><p><strong>Trine Boesen<\/strong><br \/>SEO &amp; Content Specialist, TourCompass<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa64ca6 case-section-phase e-flex e-con-boxed e-con e-parent\" data-id=\"fa64ca6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b51231e e-flex e-con-boxed e-con e-child\" data-id=\"b51231e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e414d63 e-flex e-con-boxed e-con e-child\" data-id=\"e414d63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12523bc elementor-widget elementor-widget-image-box\" data-id=\"12523bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Synlighed, der kan m\u00e5les<\/div><p class=\"elementor-image-box-description\">Fra 3% til 70% p\u00e5 forretningskritiske s\u00f8geord. Ikke held. En plan.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d12d45 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4d12d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c56ce8 e-flex e-con-boxed e-con e-child\" data-id=\"7c56ce8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc15eb elementor-widget elementor-widget-image-box\" data-id=\"cfc15eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Fang kunden, f\u00f8r konkurrenten g\u00f8r det<\/div><p class=\"elementor-image-box-description\">De \u00e5benlyse s\u00f8geord er taget. Ejer du researchfasen, ejer du kunden.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ee2e1 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a4ee2e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e26405e e-flex e-con-boxed e-con e-child\" data-id=\"e26405e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-550f4fe elementor-widget elementor-widget-image-box\" data-id=\"550f4fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">Top funnel er ikke spild - det er pipeline<\/div><p class=\"elementor-image-box-description\">Inspirationsindhold bygger kendskab og tillid, l\u00e6nge f\u00f8r kunden er klar til at k\u00f8be.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29abc3b e-flex e-con-boxed e-con e-parent\" data-id=\"29abc3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63f6d49 elementor-widget elementor-widget-heading\" data-id=\"63f6d49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S\u00e5dan voksede samarbejdet sig st\u00e6rkt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4caf0fa e-flex e-con-boxed e-con e-child\" data-id=\"4caf0fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-126b3e5 e-con-full e-flex e-con e-child\" data-id=\"126b3e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04ad977 inbound-text elementor-widget elementor-widget-text-editor\" data-id=\"04ad977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>01 Situation:<\/strong> <strong>Behov for en struktureret tilgang i et konkurrencepr\u00e6get marked<\/strong><\/h3><p>TourCompass er et online rejsebureau, der specialiserer sig i oplevelsesbaserede pakkerejser \u2013 ogs\u00e5 kendt som &#8216;soft adventure&#8217; \u2013 til overs\u00f8iske destinationer som Thailand, Costa Rica og en lang r\u00e6kke andre destinationer verden over. De tilbyder det bedste af to verdener: trygheden ved et rejsebureau kombineret med friheden ved at rejse p\u00e5 egen h\u00e5nd med udvalgte oplevelser i mindre grupper. Deres prim\u00e6re m\u00e5lgruppe er rejsende p\u00e5 40+, der dr\u00f8mmer om at opleve verden, men \u00f8nsker at overlade planl\u00e6gningen til erfarne specialister.<\/p><p>Rejsebranchen er pr\u00e6get af enorm konkurrence, og for TourCompass&#8217; one-man SEO-afdeling var der et stigende behov for en ekstern partner til sparring og input. Den konkrete udfordring var at skabe en mere struktureret og m\u00e5lrettet SEO-indsats p\u00e5 tv\u00e6rs af destinationer. Der manglede en klar proces for at identificere, prioritere og udv\u00e6lge, hvilke destinationer der skulle fokuseres p\u00e5 ud fra potentiale, performance og forretningsm\u00e6ssig relevans.<\/p><p>M\u00e5let var tydeligt: at styrke den organiske synlighed og opn\u00e5 bedre placeringer p\u00e5 forretningskritiske s\u00f8geord for at fange potentielle kunder tidligere i deres researchfase.<\/p><h3><strong>02 Proces: Strategiske sprints og kunderejsemapping<\/strong><\/h3><p>For at l\u00f8se udfordringen lagde InboundCPH og TourCompass en struktureret SEO-strategi baseret p\u00e5 sprints p\u00e5 destinationsniveau. Indsatsen blev bygget systematisk op omkring dybdeg\u00e5ende s\u00f8geordsanalyser, kunderejsemapping og konkrete contentplaner \u2013 efterfulgt af systematisk opf\u00f8lgning, rapportering og l\u00f8bende justeringer, s\u00e5 indsatsen hele tiden kunne tilpasses performance og nye muligheder.<\/p><p><i>&#8220;Jeg har l\u00e6rt, at en mere fokuseret og struktureret tilgang til SEO kan g\u00f8re en tydelig forskel \u2013 s\u00e6rligt det at arbejde i sprint, som hurtigt har givet et boost i synlighed,&#8221; <\/i>fort\u00e6ller Trine fra TourCompass<i>.<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2bb2ff e-con-full e-flex e-con e-child\" data-id=\"f2bb2ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b82799 inbound-text elementor-widget elementor-widget-text-editor\" data-id=\"3b82799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ved at koble contentarbejdet t\u00e6ttere til hele kunderejsen sikrede vi, at indholdet ikke kun trak trafik, men ogs\u00e5 gav inspiration, skabte tryghed omkring TourCompass som rejsebureau og hjalp brugeren videre i beslutningsprocessen. En del af det grove arbejde blev sidel\u00f8bende l\u00f8ftet fra TourCompass over til InboundCPH, hvilket frigav vigtige interne ressourcer. Kombineret med en m\u00e5lrettet linkbuilding-indsats p\u00e5 tv\u00e6rs af markeder har den t\u00e6tte dialog og l\u00f8bende optimering v\u00e6ret central for at skabe fremdrift og resultater.<\/p><p>Det er netop den kombination af selvst\u00e6ndig eksekvering og \u00e5ben faglig dialog, der har gjort samarbejdet produktivt. Trine eksekverer selvst\u00e6ndigt p\u00e5 analyser og contentplaner, men bidrager aktivt med egne input og perspektiver \u2013 og det g\u00f8r, at InboundCPH kan fungere som b\u00e5de samarbejdspartner og sparringspartner frem for blot leverand\u00f8r.<\/p><h3>03 Resultat: Markant stigning i synlighed p\u00e5 kritiske destinationer<\/h3><p>Den strukturerede sprint-tilgang har skabt m\u00e6rkbare og dokumenterbare resultater. P\u00e5 forretningskritiske destinationer er TourCompass g\u00e5et fra meget begr\u00e6nset synlighed til st\u00e6rke topplaceringer. For rejser til Thailand er synligheden p\u00e5 de udvalgte s\u00f8geord steget fra 3% til hele 70%, og TourCompass ligger nu i top 10 p\u00e5 alle relaterede Thailand-s\u00f8geord. Samme tendens ses for Costa Rica, hvor synligheden er l\u00f8ftet fra 36% til 75%.<\/p><p><i>&#8220;Der er omr\u00e5der, hvor det ikke er sandsynligt, at vi kommer til at ligge nr. 1 p\u00e5 de prim\u00e6re salgs-s\u00f8geord, men til geng\u00e6ld kan vi ligge i toppen p\u00e5 relaterede emner i researchfasen. I praksis bliver vi alts\u00e5 mere synlige over for potentielle kunder tidligere i researchfasen,&#8221; <\/i>forklarer Trine<i>.<\/i><\/p><p>Samarbejdet har vist, at en strategisk SEO-indsats kan skabe markante resultater, selv i et marked domineret af store konkurrenter. Fremadrettet er ambitionen at forblive nysgerrig p\u00e5 nye tendenser \u2013 s\u00e6rligt AI-SEO \u2013 og vurdere, hvordan det bedst oms\u00e6ttes i praksis for at fastholde og udbygge den st\u00e6rke digitale position.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a344815 e-flex e-con-boxed e-con e-parent\" data-id=\"a344815\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc95e2b elementor-widget elementor-widget-heading\" data-id=\"fc95e2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fra ambition til realisering<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e297f2e elementor-widget elementor-widget-text-editor\" data-id=\"e297f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se hvordan vores strategiske indsatser har skabt m\u00e6rkbare resultater for ambiti\u00f8se virksomheder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3d0707 elementor-arrows-position-inside elementor-widget elementor-widget-loop-carousel\" data-id=\"a3d0707\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;16897&quot;,&quot;slides_to_show_tablet_extra&quot;:&quot;2&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:32,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;slides_to_show&quot;:&quot;4&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;speed&quot;:500,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t<style id=\"loop-dynamic-16897\">.e-loop-item-19396 .elementor-element.elementor-element-c1b62a7:not(.elementor-motion-effects-element-type-background), .e-loop-item-19396 .elementor-element.elementor-element-c1b62a7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/07\/Lime-2-770x1000-1.jpg\");}<\/style><style id=\"loop-16897\">.elementor-16897 .elementor-element.elementor-element-c4da4e2{--display:flex;}.elementor-16897 .elementor-element.elementor-element-c4da4e2:not(.elementor-motion-effects-element-type-background), .elementor-16897 .elementor-element.elementor-element-c4da4e2 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-1eef339 );}.elementor-16897 .elementor-element.elementor-element-c1b62a7{--display:flex;--min-height:206px;--justify-content:center;--align-items:center;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}.elementor-16897 .elementor-element.elementor-element-c1b62a7:not(.elementor-motion-effects-element-type-background), .elementor-16897 .elementor-element.elementor-element-c1b62a7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-16897 .elementor-element.elementor-element-8600f54{text-align:center;}.elementor-16897 .elementor-element.elementor-element-8600f54 .elementor-heading-title{font-family:\"Roboto Condensed\", Sans-serif;font-size:38px;font-weight:600;line-height:1em;letter-spacing:-1px;color:var( --e-global-color-1eef339 );}.elementor-16897 .elementor-element.elementor-element-8600f54 > .elementor-widget-container{margin:0px 0px 7px 0px;}.elementor-16897 .elementor-element.elementor-element-c90e205 .elementor-heading-title{font-family:\"Roboto\", Sans-serif;font-size:18px;font-weight:600;line-height:1em;letter-spacing:0px;color:var( --e-global-color-1eef339 );}.elementor-16897 .elementor-element.elementor-element-4782881{--display:flex;--justify-content:space-between;--padding-top:30px;--padding-bottom:30px;--padding-left:30px;--padding-right:30px;}.elementor-16897 .elementor-element.elementor-element-4782881:not(.elementor-motion-effects-element-type-background), .elementor-16897 .elementor-element.elementor-element-4782881 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-1eef339 );}.elementor-16897 .elementor-element.elementor-element-4782881.e-con{--flex-grow:1;--flex-shrink:0;}.elementor-16897 .elementor-element.elementor-element-b468119 img{width:auto;height:40px;object-fit:contain;object-position:center center;}.elementor-16897 .elementor-element.elementor-element-a4ae6fb{text-align:center;width:var( --container-widget-width, 309px );max-width:309px;--container-widget-width:309px;--container-widget-flex-grow:0;}.elementor-16897 .elementor-element.elementor-element-a4ae6fb .elementor-heading-title{font-family:\"Roboto\", Sans-serif;font-size:13px;font-weight:400;line-height:1.75em;color:var( --e-global-color-764f6d8 );}.elementor-16897 .elementor-element.elementor-element-a4ae6fb > .elementor-widget-container{margin:16px 0px 24px 0px;}.elementor-16897 .elementor-element.elementor-element-a4ae6fb.elementor-element{--align-self:center;}@media(max-width:1160px){.elementor-16897 .elementor-element.elementor-element-a4ae6fb{width:100%;max-width:100%;}}@media(max-width:767px){.elementor-16897 .elementor-element.elementor-element-c1b62a7{--min-height:165px;}.elementor-16897 .elementor-element.elementor-element-8600f54 .elementor-heading-title{font-size:36px;}.elementor-16897 .elementor-element.elementor-element-4782881{--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}.elementor-16897 .elementor-element.elementor-element-a4ae6fb > .elementor-widget-container{margin:16px 0px 16px 0px;}}\/* Start custom CSS for heading, class: .elementor-element-a4ae6fb *\/.elementor-16897 .elementor-element.elementor-element-a4ae6fb p{\n    margin: 0;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"16897\" class=\"elementor elementor-16897 swiper-slide e-loop-item e-loop-item-19396 post-19396 case type-case status-publish has-post-thumbnail hentry case-category-fremhaevet case-category-consumer case-category-seo case-category-some case-category-tracking\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c4da4e2 e-con-full e-flex e-con e-child\" data-id=\"c4da4e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-c1b62a7 e-flex e-con-boxed e-con e-child\" data-id=\"c1b62a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/inboundcph.dk\/sv\/cases\/lime-case\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8600f54 elementor-widget elementor-widget-heading\" data-id=\"8600f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fra 1 til 6 <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c90e205 elementor-widget elementor-widget-heading\" data-id=\"c90e205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">markeder<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-4782881 e-flex e-con-boxed e-con e-child\" data-id=\"4782881\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/inboundcph.dk\/sv\/cases\/lime-case\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b468119 elementor-widget elementor-widget-image\" data-id=\"b468119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"92\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/07\/Logo-Lime.png\" class=\"attachment-full size-full wp-image-19425\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/07\/Logo-Lime.png 300w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/07\/Logo-Lime-18x6.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ae6fb elementor-widget__width-initial elementor-widget-tablet_extra__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a4ae6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><p>En underst\u00f8ttelse af marketingafdelingens rolle og en sammenh\u00e6ngende specialistindsats, har v\u00e6ret n\u00f8glen til flere succesfulde markedsekspansioner.<\/p>\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-16897\">.e-loop-item-23642 .elementor-element.elementor-element-c1b62a7:not(.elementor-motion-effects-element-type-background), .e-loop-item-23642 .elementor-element.elementor-element-c1b62a7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/03\/Skaermbillede-2026-03-04-kl.-13.17.31-scaled.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"16897\" class=\"elementor elementor-16897 swiper-slide e-loop-item e-loop-item-23642 post-23642 case type-case status-publish has-post-thumbnail hentry case-category-fremhaevet case-category-consumer\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c4da4e2 e-con-full e-flex e-con e-child\" data-id=\"c4da4e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-c1b62a7 e-flex e-con-boxed e-con e-child\" data-id=\"c1b62a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/inboundcph.dk\/sv\/cases\/azets-case-2\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8600f54 elementor-widget elementor-widget-heading\" data-id=\"8600f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">+88%<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c90e205 elementor-widget elementor-widget-heading\" data-id=\"c90e205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Stigning i trafik<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-4782881 e-flex e-con-boxed e-con e-child\" data-id=\"4782881\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/inboundcph.dk\/sv\/cases\/azets-case-2\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b468119 elementor-widget elementor-widget-image\" data-id=\"b468119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"750\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/03\/Infomedia.png\" class=\"attachment-full size-full wp-image-23676\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/03\/Infomedia.png 1920w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/03\/Infomedia-300x117.png 300w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/03\/Infomedia-1024x400.png 1024w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/03\/Infomedia-768x300.png 768w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/03\/Infomedia-1536x600.png 1536w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/03\/Infomedia-18x7.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ae6fb elementor-widget__width-initial elementor-widget-tablet_extra__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a4ae6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><p>Hvordan en m\u00e5lrettet AI-pilotstrategi sikrede Azets en dominerende position p\u00e5 forretningskritiske s\u00f8gninger og fordoblede konverteringerne.<\/p>\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-16897\">.e-loop-item-23249 .elementor-element.elementor-element-c1b62a7:not(.elementor-motion-effects-element-type-background), .e-loop-item-23249 .elementor-element.elementor-element-c1b62a7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/03\/Skaermbillede-2026-03-02-kl.-10.40.52.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"16897\" class=\"elementor elementor-16897 swiper-slide e-loop-item e-loop-item-23249 post-23249 case type-case status-publish has-post-thumbnail hentry case-category-fremhaevet case-category-business\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c4da4e2 e-con-full e-flex e-con e-child\" data-id=\"c4da4e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-c1b62a7 e-flex e-con-boxed e-con e-child\" data-id=\"c1b62a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/inboundcph.dk\/sv\/cases\/atil-case-2\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8600f54 elementor-widget elementor-widget-heading\" data-id=\"8600f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">+15 % v\u00e6kst<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c90e205 elementor-widget elementor-widget-heading\" data-id=\"c90e205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">p\u00e5 performance fra 2023\u20132025<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-4782881 e-flex e-con-boxed e-con e-child\" data-id=\"4782881\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/inboundcph.dk\/sv\/cases\/atil-case-2\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b468119 elementor-widget elementor-widget-image\" data-id=\"b468119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"200\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/02\/aogtil-logo.png\" class=\"attachment-full size-full wp-image-23258\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/02\/aogtil-logo.png 500w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/02\/aogtil-logo-300x120.png 300w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/02\/aogtil-logo-18x7.png 18w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ae6fb elementor-widget__width-initial elementor-widget-tablet_extra__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a4ae6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><p>Sammen med InboundCPH har de styrket deres digitale tilstedev\u00e6relse, professionaliseret arbejdet med SEO og performance \u2013 og l\u00f8ftet v\u00e6ksten i nye medlemmer \u00e5r for \u00e5r.<\/p>\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-16897\">.e-loop-item-21024 .elementor-element.elementor-element-c1b62a7:not(.elementor-motion-effects-element-type-background), .e-loop-item-21024 .elementor-element.elementor-element-c1b62a7 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2025\/06\/Skaermbillede-2025-07-07-kl.-10.27.08.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"16897\" class=\"elementor elementor-16897 swiper-slide e-loop-item e-loop-item-21024 post-21024 case type-case status-publish has-post-thumbnail hentry case-category-fremhaevet case-category-business\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-c4da4e2 e-con-full e-flex e-con e-child\" data-id=\"c4da4e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<a class=\"elementor-element elementor-element-c1b62a7 e-flex e-con-boxed e-con e-child\" data-id=\"c1b62a7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/inboundcph.dk\/sv\/cases\/ruc-case\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8600f54 elementor-widget elementor-widget-heading\" data-id=\"8600f54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nye platforme <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c90e205 elementor-widget elementor-widget-heading\" data-id=\"c90e205\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">integreret i RUCs digitale tilstedev\u00e6relse<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-4782881 e-flex e-con-boxed e-con e-child\" data-id=\"4782881\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/inboundcph.dk\/sv\/cases\/ruc-case\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b468119 elementor-widget elementor-widget-image\" data-id=\"b468119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"343\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2025\/06\/igen.png\" class=\"attachment-full size-full wp-image-21084\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2025\/06\/igen.png 591w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2025\/06\/igen-300x174.png 300w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2025\/06\/igen-18x10.png 18w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ae6fb elementor-widget__width-initial elementor-widget-tablet_extra__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a4ae6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><p>En digital strategi kan ikke erstatte den \u00e6gte kontakt \u2013 men den kan s\u00e6tte rejsen i gang. RUC og InboundCPH eksperimenterer med nye greb for at fange og fastholde unges opm\u00e6rksomhed.<\/p>\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"F\u00f6reg\u00e5ende\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"N\u00e4sta\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bf99a7 inbound-cta-footer e-flex e-con-boxed e-con e-parent\" data-id=\"1bf99a7\" data-element_type=\"container\" data-e-type=\"container\" id=\"hubspot_form\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a456b84 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"a456b84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-811c461 elementor-widget elementor-widget-image\" data-id=\"811c461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"940\" src=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/03\/Philip-5.png\" class=\"attachment-large size-large wp-image-23641\" alt=\"\" srcset=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/03\/Philip-5.png 600w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/03\/Philip-5-191x300.png 191w, https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/03\/Philip-5-8x12.png 8w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b958805 e-con-full e-flex e-con e-child\" data-id=\"b958805\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a97c092 hubspot-form elementor-widget elementor-widget-html\" data-id=\"a97c092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"edcbbaba-bef9-4e6a-abc3-ef02727ae644\" data-portal-id=\"25852745\"><\/div>\n\n\n<style>\n\nselector .hsfc-Step{\n    max-height: 200px !important;\n}\n\n    .hubspot-form{\n    margin: inherit !important;\n}\n\n[data-hsfc-id=Renderer] .hsfc-ErrorAlert{\n    width: 100%;\n    color: #3a3a3a;\n    font-weight: 700;\n    line-height: 1.5em;\n}\n[data-hsfc-id=Renderer] .hsfc-Step--layoutTemplate-top>.hsfc-Step__Banner{\n    display: none;\n}\n[data-hsfc-id=Renderer] .hsfc-Step .hsfc-Step__Content{\n    background: #FFF;\n    padding-top: 0;\n}\n[data-hsfc-id=Renderer] .hsfc-Heading{\n    font-family: \"Roboto Condensed\", Sans-serif;\n}\n\n[data-hsfc-id=Renderer] .hsfc-TextInput{\n        padding: 14px 15px;\n    border-radius: 4px;\n    border: 1px solid #e8e8e8;\n    background: #FFF;\n}\n[data-hsfc-id=Renderer] .hsfc-TextareaInput{\n    padding: 14px 15px;\n    border-radius: 4px;\n    border: 1px solid #e8e8e8;\n    background: #FFF;\n}\n[data-hsfc-id=Renderer] .hsfc-Button{\n    background-color: #fa6757 !important;\n    border: none !important;\n    color: #fff !important;\n    cursor: pointer;\n    border-radius: 0 !important;\n    text-transform: uppercase;\n    font-size: 16px;\n    font-size: 1rem;\n    font-weight: 700;\n    padding: 14px 24px !important;\n    font-family: Roboto, sans-serif !important;\n    letter-spacing: 0 !important;\n    margin-top: 16px;\n    width:100%;\n}\n.hsfc-Step__Banner{\n    display: none !important;\n}\n<\/style>\n\n<script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/25852745.js\"><\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":25919,"template":"","meta":{"_acf_changed":false},"case-category":[54],"class_list":["post-25925","case","type-case","status-publish","has-post-thumbnail","hentry","case-category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tourcompass - InboundCPH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/sv\/laador-2\/resekompass\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourcompass\" \/>\n<meta property=\"og:description\" content=\"FRA USYNLIG TIL TOPPLACERING: TOURCOMPASS Mere organisk trafik, f\u00e6rre spildte ressourcer: TourCompass&#8217; vej til topplaceringer i rejsebranchen I rejsebranchen starter kampen om kunden ikke ved checkout. Den starter ved den f\u00f8rste s\u00f8gning. TourCompass har sikret sig en st\u00e6rk position netop d\u00e9r, hvor de rejselystne begynder at orientere sig. Resultatet er markant v\u00e6kst i organisk synlighed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/sv\/laador-2\/resekompass\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-11T13:22:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/33A6382-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"621\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cases\\\/tourcompass\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/cases\\\/tourcompass\\\/\",\"name\":\"Tourcompass - InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cases\\\/tourcompass\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cases\\\/tourcompass\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/33A6382-1-1.jpg\",\"datePublished\":\"2026-06-04T06:45:05+00:00\",\"dateModified\":\"2026-06-11T13:22:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cases\\\/tourcompass\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/cases\\\/tourcompass\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cases\\\/tourcompass\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/33A6382-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/33A6382-1-1.jpg\",\"width\":1536,\"height\":621},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/cases\\\/tourcompass\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tourcompass\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tourcompass - InboundCPH","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/sv\/laador-2\/resekompass\/","og_locale":"sv_SE","og_type":"article","og_title":"Tourcompass","og_description":"FRA USYNLIG TIL TOPPLACERING: TOURCOMPASS Mere organisk trafik, f\u00e6rre spildte ressourcer: TourCompass&#8217; vej til topplaceringer i rejsebranchen I rejsebranchen starter kampen om kunden ikke ved checkout. Den starter ved den f\u00f8rste s\u00f8gning. TourCompass har sikret sig en st\u00e6rk position netop d\u00e9r, hvor de rejselystne begynder at orientere sig. Resultatet er markant v\u00e6kst i organisk synlighed [&hellip;]","og_url":"https:\/\/inboundcph.dk\/sv\/laador-2\/resekompass\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_modified_time":"2026-06-11T13:22:23+00:00","og_image":[{"width":1536,"height":621,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/33A6382-1-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Ber\u00e4knad l\u00e4stid":"6 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/cases\/tourcompass\/","url":"https:\/\/inboundcph.dk\/cases\/tourcompass\/","name":"Tourcompass - InboundCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/cases\/tourcompass\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/cases\/tourcompass\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/33A6382-1-1.jpg","datePublished":"2026-06-04T06:45:05+00:00","dateModified":"2026-06-11T13:22:23+00:00","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/cases\/tourcompass\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/cases\/tourcompass\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/inboundcph.dk\/cases\/tourcompass\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/33A6382-1-1.jpg","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2026\/06\/33A6382-1-1.jpg","width":1536,"height":621},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/cases\/tourcompass\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"Tourcompass"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Specialister inom digital marknadsf\u00f6ring","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InkommandeCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/case\/25925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/types\/case"}],"version-history":[{"count":18,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/case\/25925\/revisions"}],"predecessor-version":[{"id":25987,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/case\/25925\/revisions\/25987"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/media?parent=25925"}],"wp:term":[{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/inboundcph.dk\/sv\/wp-json\/wp\/v2\/case-category?post=25925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}