YouTube advertising
In the same way as the media Facebook and InstagramYouTube has also grown. The number of users of the medium is increasing, so YouTube is constantly evolving both for users but also their creative advertising opportunities.
Companies advertise on YouTube because it's the world's 2nd most popular website, with 2 billion monthly logged-in visitors! If you're considering how to allocate your video ad budget, YouTube has the greatest reach and powerful targeting features that make it an undeniably valuable platform across the customer journey.
However, be aware that YouTube advertising is not something you just jump into without reading up on it first. Therefore, take some extra time to learn the basics, it will pay off in your return on investment later.
Types of YouTube Ads
Let's start by looking at the types of ads you can run on YouTube:
- Display ads
- Overlay ads
- Video adsto be skipped
- Video ads that can't be skipped
- Bumper ads
- Sponsored map
If you're already advertising on YouTube, or have done some homework, you're probably familiar with most of these formats. However, you may simply be a YouTube user and have come across them. It may be a good starting point to see how others run their YouTube ads. That way, you can get some inspiration.
YouTube ads best practice
YouTube's advertising engine is very powerful and you can optimize to infinity. Of course, you don't have time for that, so basically the success of your ad depends on how it captures users. This means that your creative choices determine how successful your ads will be.
Data and YouTube advertising
As with any other form of advertising, it becomes a very expensive pleasure if you don't know who your ads will be exposed to. That's why you need to look at your target audience. This can be based on other ad activities, user surveys, your Google Analytics account, etc.
In addition, you should always consider your ad from your potential customers' perspective: what solution does your product or service offer them? What do they need and want? Remember their goals and values when creating your ads. This is about meeting the customer - not you.
Follow up on your YouTube ads
When you choose to advertise on YouTube, you should always keep a close eye on your ads. That way you can quickly change your set up if they are not performing optimally. If you just let an ineffective ad run, well, that can be an expensive experience.
Tip: To get off to a good start, it's a good idea to run two ads in parallel. That way, you can split test and compare this data to assess which ad performed best.
