{"id":14276,"date":"2023-07-07T08:10:32","date_gmt":"2023-07-07T07:10:32","guid":{"rendered":"https:\/\/inboundcph.dk\/kunderejsemap-for-portvin\/"},"modified":"2024-05-21T10:27:08","modified_gmt":"2024-05-21T09:27:08","slug":"-142","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/kunderejsemap-for-portvin\/","title":{"rendered":"Thomas and Christopher build a customer journey map for \"port wine\""},"content":{"rendered":"<div id=\"pl-11286\" class=\"panel-layout\">\n<div id=\"pg-11286-0\" class=\"panel-grid panel-no-style\">\n<div id=\"pgc-11286-0-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-11286-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4>How to build a customer journey map for \"port wine\"?<\/h4>\n<p>Christopher Hofman Laursen and Thomas Birch take a closer look at Google searches for \"port wine\" and map the search intent - the first step in ranking #1 on the keyword. This is a key focus area in H2 for Thomas and they take the first step towards owning the customer journey by building a customer journey map.<\/p>\n<div class=\"mtt-contact-form\" style=\"padding: 0 !important;\">\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/bd0jTwdahxI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hvordan bygger man et kunderejsemap for &#8220;portvin&#8221;? Christopher Hofman Laursen og Thomas Birch ser n\u00e6rmere p\u00e5 Google-s\u00f8gninger for &#8220;portvin&#8221; og mapper s\u00f8geintentionerne &#8211; det f\u00f8rste trin i at ranke nr. 1 p\u00e5 s\u00f8geordet. Dette er et vigtigt fokusomr\u00e5de i H2 for Thomas, og de tager f\u00f8rste skridt mod at eje kunderejsen ved at bygge et [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,83,87,94],"tags":[],"class_list":["post-14276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-seo","category-on-demand_cat","category-seo","category-webinar_cat"],"acf":{"form":true,"post_short_description":"Head of SEO, Christopher Hofman Laursen og Thomas Birch, Founder og CEO hos Greatwine, bygger et kunderejsemap for \"portvin\"","post_authors":[13364],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"Skal vi give et bud p\u00e5 dit projekt?","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Thomas og Christopher bygger et kunderejsemap for \u201cportvin\u201d - InboundCPH<\/title>\n<meta name=\"description\" content=\"Head of SEO, Christopher Hofman Laursen og Thomas Birch, Founder og CEO hos Greatwine, bygger et kunderejsemap for &quot;portvin&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-142\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thomas og Christopher bygger et kunderejsemap for \u201cportvin\u201d\" \/>\n<meta property=\"og:description\" content=\"Head of SEO, Christopher Hofman Laursen og Thomas Birch, Founder og CEO hos Greatwine, bygger et kunderejsemap for &quot;portvin&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-142\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-07T07:10:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-21T09:27:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/Banner-til-blogposts-maal-12.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vincere Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincere Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kundresekarta-for-portvin\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kundresekarta-for-portvin\\\/\"},\"author\":{\"name\":\"Vincere Digital\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f2b963382cc96ded994c3eab85cfdabf\"},\"headline\":\"Thomas og Christopher bygger et kunderejsemap for \u201cportvin\u201d\",\"datePublished\":\"2023-07-07T07:10:32+00:00\",\"dateModified\":\"2024-05-21T09:27:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kundresekarta-for-portvin\\\/\"},\"wordCount\":70,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kundresekarta-for-portvin\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Banner-til-blogposts-maal-12.png\",\"articleSection\":[\"Event SEO\",\"On demand\",\"SEO\",\"Webinar\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kundresekarta-for-portvin\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kundresekarta-for-portvin\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/kundresekarta-for-portvin\\\/\",\"name\":\"Thomas og Christopher bygger et kunderejsemap for \u201cportvin\u201d - 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