{"id":14274,"date":"2023-06-19T09:19:37","date_gmt":"2023-06-19T08:19:37","guid":{"rendered":"https:\/\/inboundcph.dk\/search-intents-og-micro-intents\/"},"modified":"2024-05-21T10:27:27","modified_gmt":"2024-05-21T09:27:27","slug":"-141","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/search-intents-og-micro-intents\/","title":{"rendered":"Search Intents &amp; Micro Intents"},"content":{"rendered":"<div id=\"pl-11076\" class=\"panel-layout\">\n<div id=\"pg-11076-0\" class=\"panel-grid panel-no-style\">\n<div id=\"pgc-11076-0-0\" class=\"panel-grid-cell\" data-weight=\"1\">\n<div id=\"panel-11076-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\" data-style=\"{&quot;background_image_attachment&quot;:false,&quot;background_display&quot;:&quot;tile&quot;,&quot;background_image_size&quot;:&quot;full&quot;,&quot;border_thickness&quot;:&quot;1px&quot;}\">\n<div class=\"so-widget-sow-editor so-widget-sow-editor-base\">\n<div class=\"siteorigin-widget-tinymce textwidget\">\n<h4>Why do companies miss micro-moments?<\/h4>\n<p>Companies create too few pages with too broad content that doesn't cover the specific search intent:<\/p>\n<p>- E-com sites don't get to build sub-categories (or sub-sub categories)<br \/>\n- B2B sites have too much focus on a few solution pages<br \/>\n- Sites underestimate the opportunity to own \"Vs.\" and \"Best\" searches<br \/>\n- B2B sites won't mention price estimates for internal political reasons, even though users beg for them on Google.<\/p>\n<p>It's a shame, because this already disqualifies you on Google, as it's all about hitting \"Micro-moments\" with the right content. You need to understand what \"Micro-intents\" are if you want to build the content that will dominate on Google throughout the customer journey. Google talks about micro-moments - it's therefore logical that SEO professionals focus on optimizing for micro intents.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rTnjhxHNlXA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hvorfor misser virksomheder &#8220;micro-moments&#8221;? Virksomheder laver for f\u00e5 sider med alt for bredt indhold, som ikke d\u00e6kker de specifikke s\u00f8geintentioner: &#8211; E-com sites f\u00e5r ikke bygget sub-kategorier (eller sub-sub kategorier) &#8211; B2B sites har alt for meget fokus p\u00e5 et par f\u00e5 l\u00f8sningssider &#8211; Sites undervurderer muligheden for at eje &#8220;Vs.&#8221; og &#8220;Bedste&#8221; s\u00f8gninger &#8211; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,83,87,94],"tags":[],"class_list":["post-14274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-seo","category-on-demand_cat","category-seo","category-webinar_cat"],"acf":{"form":true,"post_short_description":"Head of SEO, Christopher Hofman og Olaf Kopp, Head of SEO hos Aufgesang, stiller skarpt p\u00e5 micro intents p\u00e5 Google.","post_authors":[13364],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"Skal vi give et bud p\u00e5 dit projekt?","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Search Intents &amp; Micro Intents - InboundCPH<\/title>\n<meta name=\"description\" content=\"Head of SEO, Christopher Hofman og Olaf Kopp, Head of SEO hos Aufgesang, stiller skarpt p\u00e5 micro intents p\u00e5 Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-141\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Intents &amp; Micro Intents\" \/>\n<meta property=\"og:description\" content=\"Head of SEO, Christopher Hofman og Olaf Kopp, Head of SEO hos Aufgesang, stiller skarpt p\u00e5 micro intents p\u00e5 Google.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-141\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-19T08:19:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-21T09:27:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/Banner-til-blogposts-maal-1-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"556\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vincere Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincere Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/sokintentioner-och-mikrointentioner\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/sv\\\/sokintentioner-och-mikrointentioner\\\/\"},\"author\":{\"name\":\"Vincere Digital\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f2b963382cc96ded994c3eab85cfdabf\"},\"headline\":\"Search Intents &#038; 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