{"id":14264,"date":"2023-05-03T07:59:15","date_gmt":"2023-05-03T06:59:15","guid":{"rendered":"https:\/\/inboundcph.dk\/gamification-b2b\/"},"modified":"2024-04-24T11:00:25","modified_gmt":"2024-04-24T10:00:25","slug":"-136","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/gamification-b2b\/","title":{"rendered":"Gamification is no longer just for B2C"},"content":{"rendered":"<h4>Who says gamification in B2B marketing is boring?<\/h4>\n<p>To win customers and build loyalty, interactive campaigns are a valuable tool that can help you stand out from the crowd and achieve your goals.<\/p>\n<p>Nikolaj F. Skarbye from Scratcher and Henning Madsen talk about Gamification in B2B marketing - they answer all your B2B gamification questions and share their insights and best practices - whether you focus on nurturing leads, increasing brand awareness or driving conversions.<\/p>\n<p>During the webinar you will learn about:<\/p>\n<p>- Challenges for B2B companies<br \/>\n- Customer journeys and the importance of SEO<br \/>\n- How you should use interactive content in your customer journey<br \/>\n- Getting sales and marketing to work together<br \/>\n- Gamification concepts for B2B.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/zbKoAPyz94s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Hvem siger, at Gamification indenfor B2B-marketing er kedeligt? For at vinde kunder og opbygge loyalitet, er interaktive kampagner et v\u00e6rdifuldt v\u00e6rkt\u00f8j, som kan hj\u00e6lpe dig med at skille dig ud fra m\u00e6ngden og n\u00e5 dine m\u00e5l. Nikolaj F. Skarbye fra Scratcher og Henning Madsen taler om Gamification indenfor B2B-marketing &#8211; de besvarer blandt andet alle [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,83,87,94],"tags":[],"class_list":["post-14264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-seo","category-on-demand_cat","category-seo","category-webinar_cat"],"acf":{"form":false,"post_short_description":"Nikolaj F. Skarbye fra Scratcher og Henning Madsen deler deres erfaringer om Gamification indenfor B2B-marketing.","post_authors":[13364],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"Skal vi give et bud  p\u00e5 dit projekt?","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gamification er ikke l\u00e6ngere kun for B2C - InboundCPH<\/title>\n<meta name=\"description\" content=\"Vi stiller skarpt p\u00e5 nyheder som Auto-GPT og andre AI funktioner, som du kan bruge i din kamp for at eje trafikken p\u00e5 Google (og Bing).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-136\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification er ikke l\u00e6ngere kun for B2C\" \/>\n<meta property=\"og:description\" content=\"Vi stiller skarpt p\u00e5 nyheder som Auto-GPT og andre AI funktioner, som du kan bruge i din kamp for at eje trafikken p\u00e5 Google (og Bing).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-136\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-03T06:59:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T10:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/Gamification-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1456\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vincere Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vincere Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/gamification-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/gamification-b2b\\\/\"},\"author\":{\"name\":\"Vincere Digital\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f2b963382cc96ded994c3eab85cfdabf\"},\"headline\":\"Gamification er ikke l\u00e6ngere kun for B2C\",\"datePublished\":\"2023-05-03T06:59:15+00:00\",\"dateModified\":\"2024-04-24T10:00:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/gamification-b2b\\\/\"},\"wordCount\":144,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/gamification-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Gamification-2.png\",\"articleSection\":[\"Event SEO\",\"On demand\",\"SEO\",\"Webinar\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/gamification-b2b\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/gamification-b2b\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/gamification-b2b\\\/\",\"name\":\"Gamification er ikke l\u00e6ngere kun for B2C - InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/gamification-b2b\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/gamification-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Gamification-2.png\",\"datePublished\":\"2023-05-03T06:59:15+00:00\",\"dateModified\":\"2024-04-24T10:00:25+00:00\",\"description\":\"Vi stiller skarpt p\u00e5 nyheder som Auto-GPT og andre AI funktioner, som du kan bruge i din kamp for at eje trafikken p\u00e5 Google (og Bing).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/gamification-b2b\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/gamification-b2b\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/gamification-b2b\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Gamification-2.png\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Gamification-2.png\",\"width\":1456,\"height\":832},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/gamification-b2b\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gamification er ikke l\u00e6ngere kun for B2C\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f2b963382cc96ded994c3eab85cfdabf\",\"name\":\"Vincere Digital\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gamification is no longer just for B2C - InboundCPH","description":"We focus on new features like Auto-GPT and other AI features that you can use in your battle to own traffic on Google (and Bing).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/en\/-136\/","og_locale":"en_US","og_type":"article","og_title":"Gamification er ikke l\u00e6ngere kun for B2C","og_description":"Vi stiller skarpt p\u00e5 nyheder som Auto-GPT og andre AI funktioner, som du kan bruge i din kamp for at eje trafikken p\u00e5 Google (og Bing).","og_url":"https:\/\/inboundcph.dk\/en\/-136\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_published_time":"2023-05-03T06:59:15+00:00","article_modified_time":"2024-04-24T10:00:25+00:00","og_image":[{"width":1456,"height":832,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/Gamification-2.png","type":"image\/png"}],"author":"Vincere Digital","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vincere Digital","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inboundcph.dk\/gamification-b2b\/#article","isPartOf":{"@id":"https:\/\/inboundcph.dk\/gamification-b2b\/"},"author":{"name":"Vincere Digital","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f2b963382cc96ded994c3eab85cfdabf"},"headline":"Gamification er ikke l\u00e6ngere kun for B2C","datePublished":"2023-05-03T06:59:15+00:00","dateModified":"2024-04-24T10:00:25+00:00","mainEntityOfPage":{"@id":"https:\/\/inboundcph.dk\/gamification-b2b\/"},"wordCount":144,"commentCount":0,"publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"image":{"@id":"https:\/\/inboundcph.dk\/gamification-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/Gamification-2.png","articleSection":["Event SEO","On demand","SEO","Webinar"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inboundcph.dk\/gamification-b2b\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/gamification-b2b\/","url":"https:\/\/inboundcph.dk\/gamification-b2b\/","name":"Gamification is no longer just for B2C - InboundCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/gamification-b2b\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/gamification-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/Gamification-2.png","datePublished":"2023-05-03T06:59:15+00:00","dateModified":"2024-04-24T10:00:25+00:00","description":"We focus on new features like Auto-GPT and other AI features that you can use in your battle to own traffic on Google (and Bing).","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/gamification-b2b\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/gamification-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/gamification-b2b\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/Gamification-2.png","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/Gamification-2.png","width":1456,"height":832},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/gamification-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"Gamification er ikke l\u00e6ngere kun for B2C"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Digital marketing specialists","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InboundCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}},{"@type":"Person","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f2b963382cc96ded994c3eab85cfdabf","name":"Vincere Digital"}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/14264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/comments?post=14264"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/14264\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/employee\/13364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media\/15818"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media?parent=14264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/categories?post=14264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/tags?post=14264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}