{"id":14227,"date":"2022-12-12T10:39:10","date_gmt":"2022-12-12T09:39:10","guid":{"rendered":"https:\/\/inboundcph.dk\/wordpress-hastighedsoptimering\/"},"modified":"2025-12-30T12:52:20","modified_gmt":"2025-12-30T11:52:20","slug":"-127","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/wordpress-hastighedsoptimering\/","title":{"rendered":"WordPress speed optimization - The ultimate guide"},"content":{"rendered":"
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Why does Google reward fast websites?<\/strong><\/h2>\n
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Google prioritizes fast websites to improve the user experience and increase preference and usage of Google to make more money. By having a fast loading time, websites will get a favorable ranking in search results as a reward.<\/p>\n

What is a good result?<\/strong><\/h2>\n

There are several ways to measure whether a website is fast or not, and which measures to go for depends on the website's purpose and target audience.<\/p>\n

One way to measure speed is through the \"Page Speed\" or \"First Contentful Paint (FCP)\" score. These measurements take into account how long it takes from when the user opens the website until the content starts to appear on the screen. The lower the score, the faster the website is.<\/p>\n

Another way to measure speed is through \"Time to Interactive\" (TTI), which measures how long it takes from when the user opens the website until it is ready to interact with the user (e.g. clicking buttons and entering text in fields).<\/p>\n

In addition, speed can also be measured by looking at the bounce rate, which is the percentage of visitors who leave the website without interacting with it. If the bounce rate is high, it could be a sign that the website is too slow and not engaging the user.<\/p>\n

In general, you should aim to achieve as low scores and bounce rate as possible to ensure the website is fast and engaging for the user.<\/p>\n

When is my site fast enough for Google?<\/strong><\/h2>\n

Google doesn't have specific requirements for when a website is \"fast enough\". Instead, Google takes the speed of a website into account when determining how high it should rank in search results.<\/p>\n

Important parameters<\/b><\/p>\n

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  1. Google recommends that web pages load in less than 2 seconds and interact with the user in less than 100 milliseconds.<\/li>\n
  2. A fast website has a fast loading time, good responsiveness, a simple and clear structure, and uses optimal resources.<\/li>\n
  3. Speed can be measured through Page Speed or First Contentful Paint score, Time to Interactive, and bounce rate.<\/li>\n
  4. To ensure your website is fast enough, you should strive to meet or even exceed Google's recommendations for loading time and interaction speed.<\/li>\n<\/ol>\n

    How to test your wordpress speed<\/strong><\/h2>\n

    There are several different solutions to measure the speed of your website. We recommend using a solution that shows how users experience speed and not how Google experiences it. There can be a big difference. Google's Page Speed score is not always the best thing to optimize your site against as it is very difficult to achieve a good Pagespeed score without compromising the functionality or user experience of the site. Therefore, we recommend starting with GTMetrix.<\/p>\n

    Recommended platforms for speed testing: <\/strong><\/h3>\n

    GTMetrix <\/a><\/strong><\/h3>\n

    \"GTMetrix\"<\/a><\/p>\n

    is the ultimate tool for optimizing speed and related user experience... Don't aim for a perfect score! It is very difficult (but not impossible) to achieve a Performance Score of 100% without compromising the interaction design and functionality of the site. However, it is recommended to work with what is possible and aim for a score (Grade) of min B and 80%. We also recommend upgrading as it allows you to test neighboring countries like Sweden.<\/p>\n

    What is a good result on GTMetrix:<\/b><\/p>\n

    It is recommended to work with what is possible and aim for a score of (Grade) on my B and 80%.<\/p>\n

    \"\"<\/p>\n

    Pingdom pagespeed<\/strong><\/a><\/h3>\n

    \"pingdomis another free tool, the advantage of which is that you can measure the speed of an area relatively close by (Sweden) without additional payment. A good result is Grade is B (as there is always room for improvement) but the load time is under 1.2 seconds.<\/p>\n

    What is a good result on Pingdom Pagespeed<\/b><\/p>\n

    Here is an example of a really nice score. Note that the Performance Grade is B (as there is always room for improvement) but the load time is just under 400 ms, which is very good.<\/p>\n

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    Google Page Speed Insights<\/a><\/strong><\/h3>\n

    \"Google_pagespeed\"<\/a><\/strong> is a tool that can be used to measure the speed of a website. It gives a score on a scale from 0 to 100, with 100 being the best possible result. The higher the score, the faster the website speed. Google recommends that web pages load in less than 2 seconds and interact with the user in less than 100 milliseconds. Achieving a score of 100 is a sign that the website meets or even exceeds these recommendations and that it has a high speed. We recommend a score of min. 75\/100 on mobile and min 85\/100 on desktop.<\/p>\n

    What is a good result on Google Pagespeed insights?<\/b><\/p>\n

    We recommend a score of min. 75\/100 on mobile and min 85\/100 on desktop.<\/p>\n

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    Speed optimizing your WordPress site - here's how<\/strong><\/h1>\n

    Use Caching<\/strong><\/h2>\n

    You can easily improve WordPress speed with a caching plugin<\/strong><\/p>\n

    One of the most effective ways to speed up a WordPress site is to install a caching plugin, such as W3 Total Cache or WP Super Cache. These plugins store static versions of your website so it can load faster for your visitors.<\/p>\n

    Here's a list of some popular paid caching plugins for WordPress, along with their approximate cost and a brief description of each:<\/p>\n

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    1. Our favorite: WP Rocket <\/a><\/strong>($200-300): This plugin offers a simple and easy-to-use way to implement caching on your WordPress website.<\/li>\n
    2. The complex: W3 Total Cache<\/strong><\/a> ($100-200): This plugin offers a wide range of caching options including browser caching, page caching and object caching.<\/li>\n
    3. WP Super Cache<\/strong><\/a> (Free): This plugin offers a wide range of caching options, including page caching, content preloading and support for mobile devices.<\/li>\n
    4. Cache Enabler<\/a><\/strong> (free): This plugin offers a simple and easy-to-use way to implement caching on your WordPress website.<\/li>\n
    5. Comet Cache<\/strong><\/a> ($100-200): This plugin offers a wide range of caching options, including page caching, browser caching and support for mobile devices.<\/li>\n<\/ol>\n

      Optimize your images<\/strong><\/h2>\n

      How to reduce the file size of your images without compromising quality<\/strong><\/p>\n

      Another important factor for the speed of a WordPress site is the size of your images. If your images are too large, it can increase the loading time of your website. Therefore, it's a good idea to compress your images and reduce their size before uploading them to your website.<\/p>\n

      Recommended plugin for image optimization: <\/b><\/p>\n

      ShortPixel Image Optimizer<\/a><\/strong> ShortPixel Image Optimizer is a popular plugin for WordPress that allows users to optimize images on their websites. There are several reasons why many people find ShortPixel Image Optimizer a good plugin to use:<\/p>\n