{"id":14225,"date":"2022-10-26T07:55:18","date_gmt":"2022-10-26T06:55:18","guid":{"rendered":"https:\/\/inboundcph.dk\/samarbejde-united-fintech\/"},"modified":"2024-04-25T04:39:06","modified_gmt":"2024-04-25T03:39:06","slug":"-126","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/samarbejde-united-fintech\/","title":{"rendered":"In just one year, United Fintech has started ranking #1 on Google"},"content":{"rendered":"

An agile collaboration\u00a0<\/b><\/h2>\n

When United Fintech invests in other Fintech companies, they make sure that the companies are not \"eaten\". The founders behind the companies have a huge amount of knowledge in their field, which United Fintech wants to retain:<\/span> \"We give companies an opportunity to keep their own business and identity within our 'house'. And that's a bit unique.\"<\/span><\/i><\/p>\n

The need for SEO help was not only for United Fintech as a company, but also for their portfolio companies, which can sometimes be a challenge: <\/span>\"I had a chat with Henning (Head of SEO InboundCPH)<\/a> for example, an insurance company that may only have 10 specific keywords. I have almost 10 keywords for each company, so I have maybe 40 (for now). So it's a bit harder for me to say; this is all I need. Because I really want to make sure that they all get found for something they do. Of course, it's not always easy. But that's the way we've chosen to do it.\"<\/span><\/i><\/p>\n

The collaboration between United Fintech and InboundCPH requires a certain agility, as United Fintech does not know when they will buy new companies or how many: <\/span>\"We made our contract with Martino <\/span><\/i>(Senior Digital Advisor InboundCPH<\/a>)<\/span><\/i> at the time, and normally you have some standard contracts that you follow. But because our business model is so different, we created a contract that could be adjusted on an ongoing basis.\"<\/span><\/i><\/p>\n

Fintech company overtakes major competitor<\/b><\/h2>\n

Despite the relatively short collaboration between United Fintech and InboundCPH, one of their portfolio companies has overtaken a major competitor in the market: <\/span>\"The competitor has been around for many years, but already in one year, we have achieved a higher domain rating, higher ranking on keywords, more keywords and more traffic overall.\"<\/span><\/i><\/p>\n

At the same time, United Fintech has started to rank on page 1 on Google for some of the most important keywords, which is exactly what they wanted from the collaboration.\u00a0<\/span><\/p>\n

An industry with great development potential\u00a0<\/b><\/h2>\n

Many of United Fintech's competitors have never heard of SEO - Casper believes it's because of the relatively complex topics in the industry:<\/span> \"Competitors don't know what SEO is, they don't know what Google Ads is. They've heard of Facebook, but they don't know that you can advertise via Facebook. So, in that sense, the competition is not that tough - it's more about identifying where we need to strike.\"<\/span><\/i>\u00a0<\/span><\/p>\n

The potential to create visibility for United Fintech and their portfolio companies is huge. It's all about marketing them correctly, which is a journey that InboundCPH is lucky enough to be a part of. According to Casper, there is still a long way to go and plenty to work on:\u00a0<\/span><\/p>\n

\"Now we've built a foundation that's all about reaching out broadly, we're going to focus even more on targeting more long-tail keywords that are more niche-focused, where we can really get value for money. So the collaboration is not going to stop anytime soon.\"\u00a0<\/span><\/i><\/p>","protected":false},"excerpt":{"rendered":"

Et agilt samarbejde\u00a0 N\u00e5r United Fintech investerer i andre Fintech-virksomheder, g\u00e5r de meget op i, at virksomhederne ikke bliver \u201cspist\u201d. De founders der sidder bag har nemlig en k\u00e6mpe viden indenfor deres felt, som United Fintech gerne vil bibeholde: \u201cVi giver virksomhederne en mulighed for at beholde deres egen virksomhed og identitet indenfor vores \u201dhus\u201d. […]<\/p>\n","protected":false},"author":2,"featured_media":15761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-14225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundesamarbejde_cat"],"acf":{"form":false,"post_short_description":"United Fintech blev stiftet i november 2020. Men p\u00e5 trods af deres forholdsvise korte levetid, k\u00f8rer de derudaf med kontorer i b\u00e5de K\u00f8benhavn, London, New York, Berlin, Madrid og Rum\u00e6nien.

United Fintech investerer nemlig i sm\u00e5 og mellemstore Fintech virksomheder rundt omkring i verden, og skalerer dem under brandet \u201cUnited Fintech\u201d - en vild rejse, som InboundCPH har v\u00e6ret med p\u00e5 siden juli 2021, hvor de lancerede deres hjemmeside.

\u201cJeg tror ret meget p\u00e5 linkbuilding. Jeg har ikke siddet selv og lavet linkbuilding f\u00f8r. S\u00e5 jeg havde brug for nogen, der kunne tage en af mine svagheder og l\u00f8fte den. Og jeg er n\u00f8dt til at sige, at linkbuilding bare virker. Selvom jeg gerne selv overtog opgaven, s\u00e5 kr\u00e6ver det bare nogle andre evner, da det er en meget netv\u00e6rksbaseret ting. Man skal have mange kontakter til at f\u00e5 de rigtige links - og det har I hos InboundCPH\u201d.","post_authors":[13364],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Vil du h\u00f8re mere?","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nSEO-samarbejde med United Fintech siden 2021 | InboundCPH<\/title>\n<meta name=\"description\" content=\"InboundCPH har v\u00e6ret med p\u00e5 United Fintechs vilde rejse siden juli 2021, hvor de lancerede deres hjemmeside.\u00a0L\u00e6s mere her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-126\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samarbejdet mellem InboundCPH og Blockbuster i dag\" \/>\n<meta property=\"og:description\" content=\"InboundCPH har v\u00e6ret med p\u00e5 United Fintechs vilde rejse siden juli 2021, hvor de lancerede deres hjemmeside.\u00a0L\u00e6s mere her.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-126\/\" \/>\n<meta property=\"og:site_name\" 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