{"id":14217,"date":"2022-09-28T10:38:16","date_gmt":"2022-09-28T09:38:16","guid":{"rendered":"https:\/\/inboundcph.dk\/salgsstrategi\/"},"modified":"2024-04-25T04:47:58","modified_gmt":"2024-04-25T03:47:58","slug":"-120","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/salgsstrategi\/","title":{"rendered":"Sales strategy"},"content":{"rendered":"

What is a sales strategy?<\/h2>\n

A sales strategy can be defined as a plan to position and sell your product or service to potential leads in a way that sets you apart from your competitors. A bit of a mouthful, but when broken down into points, it's actually not that complicated.<\/p>\n

\n

B2B sales strategy<\/h2>\n

Before we look at what a sales strategy should include, let's take a look at sales strategy for B2B companies, i.e. business-to-business. Compared to B2C, i.e. selling to an end user, B2B often has a much narrower target group to go after, simply because there are fewer companies than private individuals. On the other hand B2B sales<\/a> almost always larger, as companies buy home in larger quantities.<\/p>\n

Another crucial factor in a B2B sales strategy is that B2B sales are less impulse or emotionally motivated. Therefore, when planning your B2B sales strategy, you should keep in mind that B2B sales is something that only comes about after more time and thought.<\/p>\n

There are also more parties involved in the decision-making process when it comes to B2B sales. And unlike private consumers, businesses are often looking for more specific solutions (whether you're selling products, services or both) and usually require more technical instruction and guidance both before and after the sale.<\/p>\n

All these factors mean that a B2B sales strategy requires a more persistent and long-term sales strategy. This will often increase the budget required and can therefore benefit from automated processes.<\/p>\n

\n

What should a sales strategy include?<\/h2>\n

Here are a number of elements that a good sales strategy should contain:<\/p>\n

1. Value, value, value<\/strong><\/h3>\n

As Steve Jobs said, \"people don't know what they want until you show it to them\". In other words, most prospects can't articulate, or simply don't realize, what they are missing that can improve their business, simplify their lives or processes, make them happier, less stressed or otherwise add value to their lives.<\/p>\n

That's exactly the thing you need to sell to them. Whether it's a physical product, a digital solution or a competent service, your sales strategy should be centered on what you can offer the customer. What value can you bring to them and how will that value benefit them.<\/p>\n

2. Create the desire for change<\/strong><\/h3>\n

It may sound surprising, but most prospects don't actually want a big change. They are mostly happy with their lives and the things they know. That's why it's important that you include a way to create the desire for change in your leads in your sales strategy.<\/p>\n

If you only communicate the message \"this is why you should choose my product over other similar products\", you're not very strong. It's far better if your sales and marketing strategy can communicate the message \"this is how your life will be better if you buy my product\". This again points back to point 1, offer value.<\/p>\n

3. Tell a compelling story<\/strong><\/h3>\n

Often in sales, the strategy is to list facts about the product in the hope of convincing the customer to buy by simply stating how great the product is. But no matter how impressive you can make your product look, there won't be much impact in terms of sales if you don't also tell a compelling and unforgettable story.<\/p>\n

Storytelling is a better sales strategy. Stories paint vivid pictures and make prospects not only connect with your message, but also remember it much longer.<\/p>\n

4. Focus on the customer journey<\/strong><\/h3>\n

A sales strategy is really about the customer buying process, which can be seen as a journey. The key points on this journey will often be discovery, consideration and decision. Use these in a creative way and weave them into your storytelling<\/a>while highlighting the value that the journey will ultimately bring to the customer. If you can do this, you'll have a strong sales and marketing strategy.<\/p>\n

So now you know some of the basics of what a sales strategy should contain.<\/p>\n

\n

Digital sales strategy<\/strong><\/h2>\n

Back in 2018, the number of online shoppers globally reached over four billion. And it has only increased since then. So there are plenty of opportunities and reasons to create a digital sales strategy. Here are 3 basic elements you can use when designing your digital sales strategy.<\/p>\n

1. Optimize your online sales channels<\/strong><\/h3>\n

Make sure your funnels are set up to focus on capturing the right leads. Make sure these leads are properly warmed up afterwards. And make sure there is as little friction in your sales channel as possible. In other words, make the journey as easy and seamless as possible for the customer.<\/p>\n

2. Be visible on many online channels<\/strong><\/h3>\n

Blogs, social media, online webinars and events, email marketing, the list goes on. You should be visible in as many places as possible.<\/p>\n

3. Use data for analysis<\/strong><\/h3>\n

Your digital sales strategy has the great advantage that your digital sales automatically generate data that you can analyze and use to improve your strategy. Make sure this useful data doesn't go to waste.<\/p>","protected":false},"excerpt":{"rendered":"

Hvad er en salgsstrategi? En salgsstrategi kan defineres som en plan for at positionere og s\u00e6lge dit produkt eller service til potentielle kundeemner p\u00e5 en m\u00e5de der sikrer, at du adskiller dig fra dine konkurrenter. Lidt af en mundfuld, men n\u00e5r det brydes ned i punkter, er det faktisk ikke s\u00e5 kompliceret. Salgsstrategi B2B F\u00f8r […]<\/p>\n","protected":false},"author":1,"featured_media":15132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[],"class_list":["post-14217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salg_cat"],"acf":{"form":false,"post_short_description":"Salg er afg\u00f8rende for virksomheder og erhvervsdrivende \u2013 det er det, de skal leve af. Uden den rette plan bag din indsats, kan det v\u00e6re vanskeligt eller endda umuligt at lande profitable salg. Derfor er det afg\u00f8rende med en god salgsstrategi.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\nSalgsstrategi | Tips til din salgsstrategi \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Salg er afg\u00f8rende for virksomheder og erhvervsdrivende \u2013 det er det, de skal leve af. 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