{"id":14161,"date":"2021-11-01T11:10:31","date_gmt":"2021-11-01T10:10:31","guid":{"rendered":"https:\/\/inboundcph.dk\/black-friday-er-ikke-kun-en-fest-for-b2c-virksomheder\/"},"modified":"2024-04-25T05:22:20","modified_gmt":"2024-04-25T04:22:20","slug":"-103","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/black-friday-er-ikke-kun-en-fest-for-b2c-virksomheder\/","title":{"rendered":"Black Friday isn't just a celebration for B2C businesses"},"content":{"rendered":"<p>If you work with <a href=\"\/en\/viden\/-113\/\">B2B sales<\/a> or marketing, then of course you need to be on the same page this year! However, if you work in B2C, there are still some important points you can use as well.<\/p>\n<p>Below are a few tips on how you as a B2B company can get involved in Black Friday - and what you can actually do!<\/p>\n<h2><b>First and foremost...<\/b><\/h2>\n<p>...it's a great opportunity to give your competitors a run for their money on this day - because they probably don't have a plan either! Many don't expect B2B companies to actively participate, so you have a great opportunity to positively stand out in your field.<\/p>\n<hr \/>\n<h2><b>Build your momentum... in good time<\/b><\/h2>\n<p>Customer journeys and buying decisions are typically complex and slow in B2B - so it makes sense to get started early. For example, if you don't have a large email database, start by creating a campaign to grow your list and get your leads qualified so you can send out an actionable email on the day.<\/p>\n<p>- Give people an extra reason to sign up - for example, that they can get on a VIP list and get first access to great offers.<\/p>\n<hr \/>\n<h2><b>It's all about inspiring a quick deal<\/b><\/h2>\n<p>One of the reasons why this event often brings increased sales and revenue is that the consumer or buyer is already in the mindset that they can do good business on the day.<\/p>\n<p>As a human being, you are already prepared for many others to join the battle to take part in a limited selection. The rational considerations that typically characterize a purchase decision are redundant - they just have to buy because they can get it cheaper now.<\/p>\n<p>Give buyers a reason and take advantage of the mindset of offering your product at a lower price, in a limited volume, for a limited time, etc. - also called Urgency tactics!<\/p>\n<hr \/>\n<h2><strong><b>Focus on existing customers and use the day to up-sell!<\/b><\/strong><\/h2>\n<p>The day doesn't necessarily have to be about acquiring new customers - you can also use this event to nurture relationships and upsell with an increased focus on your existing customers.<\/p>\n<p>Maybe your customers have a product where it makes sense to buy extensions to increase their involvement in your product range. Make your offer personal and tell them that the offer is only valid to a limited extent for a limited time. Give them all the right reasons why they should act now.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvis du arbejder med B2B-salg eller marketing, s\u00e5 skal du selvf\u00f8lgelig ogs\u00e5 v\u00e6re med p\u00e5 beatet i \u00e5r! Arbejder du derimod med B2C, s\u00e5 er der dog stadig nogle vigtige pointer, du ogs\u00e5 kan bruge. Nedenfor f\u00e5r du et par indspark til, hvordan du som B2B-virksomhed kan v\u00e6re med til Black Friday \u2013 og hvad [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-14161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annoncering_cat"],"acf":{"form":false,"post_short_description":"Forbrugernes store festdag, Black Friday, er lige om hj\u00f8rnet, og mange B2B-virksomheder st\u00e5r med samme udfordring hvert \u00e5r: de fleste har ikke en strategi eller taget stilling til, hvordan de kan drage fordel af denne begivenhed. Mange B2B-marketeers t\u00e6nker, at det er en lukket fest for B2C-marketeers, men faktisk viser en unders\u00f8gelse foretaget af\u00a0<a href=\"https:\/\/www.danskindustri.dk\/brancher\/di-handel\/Arkiv\/markedsanalyser\/2019\/black-friday-sker-ogsa-b2b\/\">Dansk Industri<\/a>, at flere B2B-virksomheder har form\u00e5et at vende dagen til sin fordel.","post_authors":[13364],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"F\u00e5 hj\u00e6lp til din Black Friday-strategi","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Black friday | drag fordel af denne begivenhed \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Mange B2B-virksomheder st\u00e5r med samme udfordring hvert \u00e5r til Black Friday. Kunderejser og brugeradf\u00e6rd er typisk komplekse og langsomme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-103\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday er ikke kun en fest for B2C-virksomheder\" \/>\n<meta property=\"og:description\" content=\"Mange B2B-virksomheder st\u00e5r med samme udfordring hvert \u00e5r til Black Friday. 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