2 elements are important when you want to capture the reader and keep their interest.<\/p>\n
Everyone wants to read about themselves - or something they can relate to. That's why you should write both your sales copy and blog posts from the reader's world and only mention what the reader needs to know.<\/p>\n
Writing \"you\" instead of \"I\" or \"we\" will go a long way, whenever possible.<\/p>\n
In addition to the psychological aspect of \"you\" pointing towards the reader, you will also automatically write from the reader's world with the word \"you\". And the better you know your target audience, the more accurately you can tap into their world, problems and dreams.<\/p>\n
One of the well-known myths about good texts is that they should be short. This is not true. A text should always be long enough to convince your reader to do what you want them to do. Possibly to buy or to call you. And you convince the reader by answering the reader's questions - avoiding information that is not relevant to the reader and distracts the reader while reading. Because the more precisely you can target the reader's questions, problems or considerations, the more the reader can feel that you are writing about them.<\/p>\n
For example, it often makes a big difference whether your reader is acting on behalf of a company or as a private individual. Partly because it affects the reader's entire customer journey. Partly because businesses and individuals have very different needs and often prefer different ways of working together.<\/p>\n
If you're a landscaper, there's a big difference in whether your customer:<\/p>\n
Not only do the three different customers have very different needs when it comes to the gardening contract itself, but you'll also have a hard time convincing them all that you can advise them all equally well<\/em> based on their own needs, because they don't need the same thing. And no one is just looking for a gardener.<\/p>\n The pensioner who wants a nice garden might also need a new walkway so he\/she can better walk around and enjoy the garden. The chairman of the residents' association may need some easy-to-maintain flower beds, and the municipal operations manager needs a stable and budget-friendly agreement that he\/she can defend within the system.<\/p>\n Each of the three different scenarios gives you a very precise starting point for your texts. In addition to making the right target group much more likely to want to do business with you, you also have a big influence on who your customers become when you dare to focus on a specific target group. Finally, you can time your services and forms of collaboration to suit this specific target group.<\/p>\n Sometimes a single, specific sentence can make all the difference between your reader finishing your text and buying from you. As long as it accurately shows that you know the reader well enough.<\/p>\n Even if your text is not meant to sell, but to position you as an expert, you also need to retain your reader. Here you need to educate the reader about your specialty or elaborate on some of the details that are not suitable for your sales texts.<\/p>\n You can optimize your text even more with these focus points:<\/p>\n The good news is that everything I've written doesn't just make your regular texts better. You also get rewarded by Google when your text is an SEO text. Because Google rewards good texts that answer readers' questions.<\/p>\n Listen to \"Effective content marketing & 5 tips for writing great content\" on Spreaker.<\/a>
\nHold on even when you don't want to sell<\/h2>\n
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