People navigate directly to apps<\/li>\n<\/ul>\nPeople rephrase their questions<\/h3>\n
When people search on Google, they don't always know exactly how to type it. Often people start with a broad search, such as \"pants\", and after viewing the search results, they realize that they were looking for \"black pants\" instead. Since the first search didn't result in any clicks, this is known as a zero-click search.<\/p>\n
People search for quick facts<\/h3>\n
People often search for quick facts such as the weather forecast, time zones, when we switch to daylight saving time, etc. With these searches, you can see the answer directly on the Google page, so people don't have to click further.<\/p>\n
People get the information they need about the company<\/h3>\n
For example, when people search for the opening hours of a specific store or the store's address, they can find the answer directly on Google's page and don't need to click further.<\/p>\n
People navigate directly to apps<\/h3>\n
For some searches, people are navigated directly to apps instead of websites. For example, if people search for a TV show, links to streaming services such as Netflix will appear - if they have this app on their phone, clicking the link will take them directly to the app. Therefore, this click does not count as it is not a click to a website.<\/p>\n
\nWhat do you need to do?<\/h2>\n
Although some might think that it's not worth focusing on SEO if many don't click through anyway, it's important to remember that those who don't click through are simply looking for a very specific answer and therefore wouldn't be converted into customers anyway.<\/p>\n
But what exactly should you do? One of the most important things is to become even better at doing more thorough research on which keywords are relevant. For example, if you are visible on many search phrases that do not result in clicks, but your target audience is also searching for other keywords that are relevant for them to click on, then it is important that you adapt your SEO to this. This way, you can hopefully drive more traffic. It is therefore important to find out exactly what your target audience is searching for, what questions they have, what your company offers, and then match these against each other to make sure you offer what customers are looking for.<\/p>\n
\n3 ways you can increase your visibility in the open web<\/h2>\n
If you still want to increase your visibility in the open web, i.e. on Google's site, you can do one of the following (or all three if you go all-in):<\/p>\n
1. Strive to appear in the featured snippet<\/h4>\n
The 'featured snippet' is the top (unless there are paid ads) you sometimes see in Google search results, which gives a brief explanation of your question.<\/p>\n
![\"\"](\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/Sommerdaek1-2.png\")
<\/p>\n
You can't do anything specific to make sure you appear in the featured snippet. However, it's important that you optimize your content on your site in terms of SEO. SEO and provide answers to what people typically ask about\/search for. This way, there is a likelihood that you will appear in the featured snippet.<\/p>\n
2. Strive to appear in 'Frequently Asked Questions'<\/h4>\n
'Frequently Asked Questions' is an FAQ box that sometimes appears in the middle of Google search results.<\/p>\n
![\"\"](\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/Sommerdaek2-2.png\")
<\/p>\n
The principle here is the same as with the featured snippet; make sure you optimize your content to answer what people are asking, i.e. Frequently Asked Questions. This way, you are more likely to be featured in Frequently Asked Questions.<\/p>\n
3. Use paid ads<\/h4>\n
In cases where it is important to be shown to the few who are actually interested in clicking through, it can make sense to use paid ads. This is because paid ads are shown above the featured snippet and the visibility is therefore higher.<\/p>","protected":false},"excerpt":{"rendered":"
Hvad er zero-click s\u00f8gninger? Zero-click s\u00f8gninger refererer til, n\u00e5r folk ikke klikker videre p\u00e5 et link, da de allerede har f\u00e5et svaret p\u00e5 Googles side. Hvis man f.eks. s\u00f8ger p\u00e5 “hvorn\u00e5r skal man skifte til sommerd\u00e6k”, s\u00e5 f\u00e5r man svaret direkte p\u00e5 Googles side, uden at man beh\u00f8ver klikke ind p\u00e5 et website. Der er […]<\/p>\n","protected":false},"author":1,"featured_media":15623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-14132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indholdsoptimering_cat"],"acf":{"form":false,"post_short_description":"Unders\u00f8gelser viser, at i 2020 endte to ud af tre s\u00f8gninger p\u00e5 Google uden et klik videre til et website (og tendensen forts\u00e6tter endnu). Der ligger flere grunde bag denne tendens, men generelt skyldes det, at mange ofte f\u00e5r svaret direkte p\u00e5 Google. Dette kan selvf\u00f8lgelig give udfordringer ift. mistet trafik, men samtidig er det vigtigt at huske p\u00e5, at dem der ikke klikker videre i de fleste tilf\u00e6lde alligevel ikke ville v\u00e6re relevante kunder.","post_authors":[13297],"post_contact_section":{"post_contact_section_employee":13297,"post_contact_section_title":"F\u00e5 hj\u00e6lp til SEO","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"\n
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