{"id":14128,"date":"2021-01-06T14:55:05","date_gmt":"2021-01-06T13:55:05","guid":{"rendered":"https:\/\/inboundcph.dk\/marketing-qualified-lead\/"},"modified":"2024-04-25T06:50:09","modified_gmt":"2024-04-25T05:50:09","slug":"-91","status":"publish","type":"post","link":"https:\/\/inboundcph.dk\/en\/marketing-qualified-lead\/","title":{"rendered":"Marketing Qualified Lead"},"content":{"rendered":"<h2>What is a Marketing Qualified Lead?<\/h2>\n<p>A Marketing Qualified Lead (MQL) has shown some form of interest in your company, either by responding to marketing activities or by meeting your company's criteria for which leads are typically more likely to become a customer than other leads.<\/p>\n<p>Often an MQL is a lead that has consciously engaged with your business by performing actions such as; voluntarily filling in contact details, downloading your material or repeatedly visiting your website.<\/p>\n<p>It can therefore be said that these leads are curious and considering buying something from you, but they haven't quite taken the big step where they are ready for a conversation with a sales team. However, they are more likely to be receptive to a sales pitch than other leads. If you're considering your own buying journey, you're unlikely to fill out a contact form unless you're interested in a product or service.<\/p>\n<h3>Examples of MQL actions:<\/h3>\n<ul>\n<li>Download a free e-book or guide<\/li>\n<li>Using software demos<\/li>\n<li>Filling out the contact form<\/li>\n<li>Signing up for a newsletter or other list<\/li>\n<li>Added products to a wishlist<\/li>\n<li>Added items to a shopping cart<\/li>\n<li>Repeatedly visited your website<\/li>\n<li>Visitors who have spent a lot of time on your website<\/li>\n<li>Clicked on one of your ads<\/li>\n<li>Contacted you to request more information<\/li>\n<\/ul>\n<p>These examples are some of the most common actions, but the list is not exhaustive. The best way to find out if a lead is an MQL is to gather other information on the lead. Whether a lead is an MQL can be assessed based on lead scoring, demographics, etc. However, it's a good start to look at the leads that are interesting and delete the ones that will probably never make a purchase.<\/p>\n<hr \/>\n<h2>What happens with an MQL?<\/h2>\n<p>As mentioned earlier, an MQL has taken the first steps towards becoming an actual customer and is ready to receive further information from you. From a more general perspective, Marketing Qualified Leads are <a href=\"\/en\/viden\/-92\/\">Sales Qualified Leads<\/a> (SQL) and then to customers.<\/p>\n<hr \/>\n<h2>A Marketing Qualified Lead is not<\/h2>\n<p>An MQL is not just a lead, but also not a guaranteed customer - so you should neither overvalue nor undervalue a lead. Marketing Qualified Leads are only those who have indicated some interest or engagement in your business and may be open to more. If a lead is further along than just showing interest, they can no longer be defined as an MQL and become a Sales Qualified Lead (SQL).<\/p>","protected":false},"excerpt":{"rendered":"<p>Hvad er et Marketing Qualified Lead? Et Marketing Qualified Lead (MQL) har alts\u00e5 udvist en vis form for interesse for din virksomhed, enten ved at reagere p\u00e5 marketingaktiviteter, eller ved at opfylde virksomhedens kriterier for, hvilke leads der typisk er mere tilb\u00f8jelige til at blive en kunde, frem for andre leads. Ofte er en MQL [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[],"class_list":["post-14128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-automation_cat"],"acf":{"form":false,"post_short_description":"Marketing Qualified Lead eller MQLs er leads som har vist interesse i at k\u00f8be et produkt eller en service. Dermed har de taget det f\u00f8rste skridt, for at engagere sig i din virksomhed men endnu uden at foretage et k\u00f8be. Marketingaktiviteter f\u00e5r leads ind, men derefter er det dette leads adf\u00e6rd, der bestemmer om marketingteamet betragter dem som et MQL.","post_authors":[13283],"post_contact_section":{"post_contact_section_employee":13364,"post_contact_section_title":"Kom i dialog med os","post_contact_section_text":"Vi forst\u00e5r, at det kan v\u00e6re en stor beslutning at v\u00e6lge et bureau. Men h\u00e5nden p\u00e5 hjertet \u2013 var vi dig, s\u00e5 havde vi valgt os selv. Vores kunder kalder os Danmarks \u00e6rligste og mest n\u00e6rv\u00e6rende bureau \u2013 og hos os finder du specialister, der mestrer strategi og digital marketing. M\u00e5ske er vi ogs\u00e5 det helt rigtige bureau for dig? Kontakt os & find ud af det."}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Qualified Lead (MQL) | Hvad er det? \u2013 InboundCPH<\/title>\n<meta name=\"description\" content=\"Marketing Qualified Lead eller MQLs er leads som har vist interesse i at k\u00f8be et produkt eller en service. L\u00e6s mere om MQLs her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inboundcph.dk\/en\/-91\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Qualified Lead\" \/>\n<meta property=\"og:description\" content=\"Marketing Qualified Lead eller MQLs er leads som har vist interesse i at k\u00f8be et produkt eller en service. L\u00e6s mere om MQLs her.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inboundcph.dk\/en\/-91\/\" \/>\n<meta property=\"og:site_name\" content=\"InboundCPH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inboundcph\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-06T13:55:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T05:50:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-ads-raadgivning-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"inboundcphdk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"inboundcphdk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/marketing-qualified-lead\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/marketing-qualified-lead\\\/\"},\"author\":{\"name\":\"inboundcphdk\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\"},\"headline\":\"Marketing Qualified Lead\",\"datePublished\":\"2021-01-06T13:55:05+00:00\",\"dateModified\":\"2024-04-25T05:50:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/marketing-qualified-lead\\\/\"},\"wordCount\":467,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/marketing-qualified-lead\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-google-ads-raadgivning-6.jpg\",\"articleSection\":[\"Marketing automation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/marketing-qualified-lead\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/marketing-qualified-lead\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/marketing-qualified-lead\\\/\",\"name\":\"Marketing Qualified Lead (MQL) | Hvad er det? \u2013 InboundCPH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/marketing-qualified-lead\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/marketing-qualified-lead\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-google-ads-raadgivning-6.jpg\",\"datePublished\":\"2021-01-06T13:55:05+00:00\",\"dateModified\":\"2024-04-25T05:50:09+00:00\",\"description\":\"Marketing Qualified Lead eller MQLs er leads som har vist interesse i at k\u00f8be et produkt eller en service. L\u00e6s mere om MQLs her.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/marketing-qualified-lead\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inboundcph.dk\\\/marketing-qualified-lead\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/marketing-qualified-lead\\\/#primaryimage\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-google-ads-raadgivning-6.jpg\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/blog-google-ads-raadgivning-6.jpg\",\"width\":1400,\"height\":663},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/marketing-qualified-lead\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/inboundcph.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Qualified Lead\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#website\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"name\":\"InboundCPH\",\"description\":\"Specialister i digital marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inboundcph.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#organization\",\"name\":\"InboundCPH A\\\/S\",\"alternateName\":\"InboundCPH\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"contentUrl\":\"https:\\\/\\\/inboundcph.dk\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/logo-dark-med-ikon_20211_new.webp\",\"width\":550,\"height\":109,\"caption\":\"InboundCPH A\\\/S\"},\"image\":{\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/inboundcph\",\"https:\\\/\\\/dk.linkedin.com\\\/company\\\/inbound-cph\"],\"email\":\"ir@inboundcph.dk\",\"telephone\":\"27297720\",\"legalName\":\"InboundCPH A\\\/S\",\"foundingDate\":\"2013-02-03\",\"vatID\":\"DK39607255\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"value\":\"30\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inboundcph.dk\\\/#\\\/schema\\\/person\\\/f7dd023be184b8a4619e4389f521f9b5\",\"name\":\"inboundcphdk\",\"sameAs\":[\"https:\\\/\\\/inboundcph.dk\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing Qualified Lead (MQL) | What is it? - InboundCPH","description":"Marketing Qualified Leads or MQLs are leads that have shown interest in buying a product or service. Read more about MQLs here.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inboundcph.dk\/en\/-91\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Qualified Lead","og_description":"Marketing Qualified Lead eller MQLs er leads som har vist interesse i at k\u00f8be et produkt eller en service. L\u00e6s mere om MQLs her.","og_url":"https:\/\/inboundcph.dk\/en\/-91\/","og_site_name":"InboundCPH","article_publisher":"https:\/\/www.facebook.com\/inboundcph","article_published_time":"2021-01-06T13:55:05+00:00","article_modified_time":"2024-04-25T05:50:09+00:00","og_image":[{"width":1400,"height":663,"url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-ads-raadgivning-6.jpg","type":"image\/jpeg"}],"author":"inboundcphdk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"inboundcphdk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inboundcph.dk\/marketing-qualified-lead\/#article","isPartOf":{"@id":"https:\/\/inboundcph.dk\/marketing-qualified-lead\/"},"author":{"name":"inboundcphdk","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5"},"headline":"Marketing Qualified Lead","datePublished":"2021-01-06T13:55:05+00:00","dateModified":"2024-04-25T05:50:09+00:00","mainEntityOfPage":{"@id":"https:\/\/inboundcph.dk\/marketing-qualified-lead\/"},"wordCount":467,"commentCount":0,"publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"image":{"@id":"https:\/\/inboundcph.dk\/marketing-qualified-lead\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-ads-raadgivning-6.jpg","articleSection":["Marketing automation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/inboundcph.dk\/marketing-qualified-lead\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/inboundcph.dk\/marketing-qualified-lead\/","url":"https:\/\/inboundcph.dk\/marketing-qualified-lead\/","name":"Marketing Qualified Lead (MQL) | What is it? - InboundCPH","isPartOf":{"@id":"https:\/\/inboundcph.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/inboundcph.dk\/marketing-qualified-lead\/#primaryimage"},"image":{"@id":"https:\/\/inboundcph.dk\/marketing-qualified-lead\/#primaryimage"},"thumbnailUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-ads-raadgivning-6.jpg","datePublished":"2021-01-06T13:55:05+00:00","dateModified":"2024-04-25T05:50:09+00:00","description":"Marketing Qualified Leads or MQLs are leads that have shown interest in buying a product or service. Read more about MQLs here.","breadcrumb":{"@id":"https:\/\/inboundcph.dk\/marketing-qualified-lead\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inboundcph.dk\/marketing-qualified-lead\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/marketing-qualified-lead\/#primaryimage","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-ads-raadgivning-6.jpg","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/blog-google-ads-raadgivning-6.jpg","width":1400,"height":663},{"@type":"BreadcrumbList","@id":"https:\/\/inboundcph.dk\/marketing-qualified-lead\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/inboundcph.dk\/"},{"@type":"ListItem","position":2,"name":"Marketing Qualified Lead"}]},{"@type":"WebSite","@id":"https:\/\/inboundcph.dk\/#website","url":"https:\/\/inboundcph.dk\/","name":"InboundCPH","description":"Digital marketing specialists","publisher":{"@id":"https:\/\/inboundcph.dk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inboundcph.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/inboundcph.dk\/#organization","name":"InboundCPH A\/S","alternateName":"InboundCPH","url":"https:\/\/inboundcph.dk\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/","url":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","contentUrl":"https:\/\/inboundcph.dk\/wp-content\/uploads\/2024\/04\/logo-dark-med-ikon_20211_new.webp","width":550,"height":109,"caption":"InboundCPH A\/S"},"image":{"@id":"https:\/\/inboundcph.dk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inboundcph","https:\/\/dk.linkedin.com\/company\/inbound-cph"],"email":"ir@inboundcph.dk","telephone":"27297720","legalName":"InboundCPH A\/S","foundingDate":"2013-02-03","vatID":"DK39607255","numberOfEmployees":{"@type":"QuantitativeValue","value":"30"}},{"@type":"Person","@id":"https:\/\/inboundcph.dk\/#\/schema\/person\/f7dd023be184b8a4619e4389f521f9b5","name":"inboundcphdk","sameAs":["https:\/\/inboundcph.dk"]}]}},"_links":{"self":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/14128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/comments?post=14128"}],"version-history":[{"count":0,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/posts\/14128\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/employee\/13283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media\/15231"}],"wp:attachment":[{"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/media?parent=14128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/categories?post=14128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inboundcph.dk\/en\/wp-json\/wp\/v2\/tags?post=14128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}